Synopsis
Beyond the Surface is a Seattle-based personal development audio program hosted by Alonso Chehade.Alonso meets with local experts and very accomplished professionals from different industries to explore their career journey and search for habits, tools, and tactics that listeners can use to improve their lives.Beyond the Surface is the first media program in the Northwest to commit to a 50-50 gender balance for guests.
Episodes
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030 | Digital decluttering and organization with Debbie Rosemont
01/04/2019 Duration: 28minDebbie Rosemont is a Certified Professional Organizer and Productivity Consultant and founder of Simply Placed—a professional organizing company whose clients include Microsoft, Comcast, Verizon, Wells Fargo, and Cosco. In this episode, we talk about how to take control of your digital life to become more productive and less distracted. I ask Debbie for advice on how to deal with digital clutter and best practices for naming and organizing digital files. Full show notes: http://bit.ly/btsep030 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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029 | Being & Keeping Others Engaged at Work with Dr. Laura Hamill
23/12/2018 Duration: 53minDr. Laura Hamill is an expert on employee engagement. She's been featured in Fast Company, Forbes, SELF, Seattle Magazine, and top HR publications. Laura is the Chief People Officer & Science Officer of the Limeade Institute. Her research team includes organizational psychologists, business insights experts, and data scientists. Laura and her team help 100+ large companies to better engage their employees. They do that by turning their research into actionable strategies and workshops. But in this episode, we flip the script. Ask not what your company can do for you—ask what you can do for your company. Full show notes: http://bit.ly/btsep029 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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028 | From A Mid-Career Crisis to $1M in Funding with Nick Martin
07/10/2018 Duration: 50minNick Martin, is a Marketing Vet turned Entrepreneur. He is the Co-Founder of the Joe Coffee App--a mobile ordering app for independent coffee shops. Nick started Joe with his brother Brenden a couple of years ago. As with every startup, they had their fair share of ups and downs to get the company off the ground. Finally in late August of 2018, Joe Coffee raised $1 million in their first funding round. In this episode, Nick talks about how a mid-career crisis led him to pursue doing meaningful work and entrepreneurship. We dive into his entrepreneurial journey from building a startup while working full time and finding a CTO, to learning about the importance of getting business advisors and managing family expectations. Full show notes: http://bit.ly/btsep028 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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027 | Digital Minimalism: A Journey from Procrastination to Meditation
15/09/2018 Duration: 12minDuring my early childhood, I was diagnosed with ADHD. A condition I was able to overcome until my 20s. But after the proliferation of social media sites, mobile apps, and advanced content recommendation algorithms, my ADHD symptoms started to make a comeback. In this short solo round, I talk about my struggles with procrastination, and how digital minimalism and meditation have helped me take a stand against the distracted mind. Full show notes: http://bit.ly/btsep027 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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026 | Vision, Mission, Purpose, and Values with Laura Espriu
14/08/2018 Duration: 47minLaura Espriu, is an executive coach, consultant, and speaker who helps women find clarity and confidence by connecting with their strengths. In the past, Laura has led women’s initiatives at a coaching firm in New York called Beck Global Consulting, she’s served as a Mexican delegate on issues of Gender Equality and Education at a Youth Assembly of the United Nations. Earlier in her career, in Mexico, she’s held different HR roles running talent development initiatives for companies such as American Express, Dannon, and Televisa. In this episode, I ask Laura about popular concepts to find and gain more clarity in life such as vision, mission, purpose, and values. How do these all fit together? Do we even need all of them? And what are some tactical ways to implement these on an ongoing basis to living our full potential? Full show notes: http://bit.ly/btsep026 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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025 | Rand Fishkin on Becoming an Influencer and Startup Founder
04/07/2018 Duration: 57minMy guest Rand Fishkin has been called the Pope of SEO. He’s is the founder of a new startup called SparkToro, and co-founder and former CEO of Moz, a startup he grew into a $47m per year profitable marketing software company. In his new book Lost & Founder, Rand shares a painfully honest memoir of his experience as a startup founder. He talks about depression, layoffs, failure, growth hacks, how much $$ founders actually make, and more. In this episode, I ask Rand about his beginnings, his blogging and social media practice, how he got started in public speaking, his approach to product development, and his vision for influencer marketing. Those among other skills, habits, and values that have catapulted Rand's career into starting and growing a startup over the past 14 years—and why he’s doing it all over again. Full show notes: http://bit.ly/btsep025 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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024 | Becoming a Marketing Executive Under 30 with Jennifer Wong
28/05/2018 Duration: 50minJennifer Wong is one of the recipients of Forbes 2018 30 under 30 in Marketing & Advertising Jennifer Wong. She recently became VP of Marketing at a fast growing trucking startup called Convoy, and she’s also a digital marketing adjunct professor at the University of Washington. Before Convoy, Jennifer was the VP of Marketing at TUNE, a 350-person tech startup that she helped scale up by overseeing global marketing, public relations, and planning and hosting premium events. Under her leadership, TUNE was awarded $34M in venture capital funding, launched six international offices, and experienced a 714% increase in revenue. In this episode, we’ll explore Jennifer’s beginnings, how she became a top marketing executive so fast, her biggest lessons learned as a marketer and leader, and her outlook in life as she continues to grow. Full show notes: http://bit.ly/btsep024 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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023 | Steven Clough on Launching His Own Boutique Marketing Firm
24/04/2018 Duration: 39minSteven Clough is a behavioral economist, author, speaker. He's the founder of AVO—a Seattle-based consulting firm—and his clients consider him the experts’ expert when it comes to Marketing. Steven is an emerging voice in behavioral economics and business, and he has published multiple research and thought leadership papers. His work focuses on business strategy, consumer insights, product development, branding, entrepreneurship, and social responsibility. In this episode, Steven shares his journey to starting a boutique marketing firm and his approach to doing meaningful work and solving problems. I also ask Steven about how he works and the tools and tactics behind his professional success. Full show notes: http://bit.ly/btsep023 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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022 | Tips to Prevent Procrastination, Learn Better, & Achieve Goals
21/03/2018 Duration: 35minThis episode is my first solo round. A series I’ll be experimenting with once in a while in between interviews with guests. Alongside this podcast, I run a blog. In this episode, I share a couple of ideas I've written about before on productivity and performance. You'll learn how to deal with information overload, become a better learner; and an approach to setting long-term goals and achieving them. Finally, in the end, I share my answers to a series of rapid-fire questions I usually ask my guests on how they work and their outlook on life. Full show notes: http://bit.ly/btssolo1 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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021 | The Why Behind ADHD, Anxiety, and Depression with Dr. Merry
05/02/2018 Duration: 50minDr. Merry Harris is a Chiropractic Clinical Neurologist with over two decades of experience. She has a private practice in Woodinville, WA; and she’s the only active woman doctor of her kind in the state. Dr. Merry’s mission is to help others live to their fullest by helping their bodies function properly. In this episode, we talk about ADHD, anxiety, and depression; and how to overcome these disorders with proper stimulation. Full show notes: http://bit.ly/btsep021 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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020 | From Employee to CEO with Manny Medina
07/01/2018 Duration: 53minMy guest Manny Medina is the CEO of Outreach.io, a sales automation firm that has grown from six employees to over 230 in its first three years. Born in Ecuador, Manny moved to the US for college which led him to work at two of the most prominent tech giants Amazon and Microsoft before becoming a CEO. Manny has been featured on CNBC, HuffPost, and Entrepreneur.com. In this episode, I ask Manny about his journey from employee to entrepreneur, how he got started using automation to increase his first startup sales productivity, and the challenges and lessons learned as a CEO of a fast-growing company. Full show notes: http://bit.ly/btsep020 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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019 | Getting Ahead at Work with Margo Myers
07/12/2017 Duration: 50minMy guest Margo Myers is a former award-winning TV news anchor. She has spent more than 20 years doing TV news at KOMO and KIRO TV in Seattle. Now she manages her own PR firm and is a communications expert, keynote speaker, and an executive coach. In this episode, we talk about her journey to becoming a news anchor and her transition to becoming an entrepreneur. I also ask Margo to share her best advice she gives her clients on personal branding and getting ahead at work. Full show notes: http://bit.ly/btsep019 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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018 | Traveling & Doing What You Love with Beth Whitman
05/11/2017 Duration: 01h02minMy guest Beth Whitman is women’s travel expert and host of the Be Bold Podcast. She’s travel around the World mostly solo and has almost 30 years of traveling under her belt. Her mission is to inspire other women to pursue their travel dreams while becoming a better version of themselves. Beth’s travel blog has nearly 10,000 subscribers and she’s been featured in USA Today, CNN, MSNBC, and multiple lifestyle magazines. In this episode, I talk with Beth about her love affair with travel, her journey as a lifestyle entrepreneur, and the tools and tactics behind her career as a tour guide, author, and speaker. Full show notes: http://bit.ly/btsep018 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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017 | Harnessing the Power of Yoga and Meditation with Carina Terra
08/10/2017 Duration: 01h05minMy guest is one of Seattle’s favorite yoga teachers and one of my friends, Carina Terra. She has been practicing yoga since she was 13 and has studied with some of the world’s most respected yoga experts. She moved from Brazil to the U.S on her late 20’s, and owned and managed a yoga studio for ten years. Today she continues to spread her passion for yoga by holding teacher training programs and classes in the Seattle Area. In this episode, we’ll be talking about yoga and meditation, and how you can use these to bring steadiness, peace, compassion, and self-acceptance into your life. Full show notes: bit.ly/btsep017 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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016 | Jorge Barón on Ditching Hollywood to Defend Immigrants' Rights
05/09/2017 Duration: 56minMy guest Jorge Barón is a national figure in the immigration debate. He was born in Bogota, Colombia and moved to the U.S. when he was 13. As the son of a TV legend in Colombia, it seemed like Jorge's destiny was to be in the entertainment business. But instead, his career took a different path. Now he’s the leader of one of the largest immigrant rights nonprofits in the U.S. In 2008, Governor Gregoire appointed Jorge to serve on Washington’s New Americans Policy Council. In 2009, Puget Sound Business Journal selected Jorge as one of “40 under 40”—a list that highlights 40 business and nonprofit leaders under the age of 40. In 2012, the Latina/o Bar Association of Washington awarded Jorge its Model of Excellence award. These only among some of his honors. In this episode, I asked Jorge about his life in Colombia. What it was like to grow up under the shadow of his famous father. And why he left his career making movies in Hollywood to fight for immigrant rights. I also asked Jorge to share his take on running
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015 | An Interview with Seattle TV Legend Enrique Cerna
08/08/2017 Duration: 23minA local media legend stops by. My guest has spent four decades as a broadcast journalist where he’s interviewed newsmakers and celebrities—from former presidents to music icons. He’s the recipient of nine Northwest Emmy Awards. In 2003 The Seattle Weekly featured him as Best TV Host and in 2006 Seattle Magazine named him one of the most influential people of the year. Enrique Cerna is the senior correspondent at KCTS 9. In this episode, he shares how to get people back on track when they go off on tangents, how he prepares for his interviews, and three dream guests he'd like to have on his show. He also talks about his battle against depression, why he turned away opportunities to do national TV, what it was like to interview Bill Cosby and three truths about life he's learned so far. Full show notes: bit.ly/btsep015 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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014 | Niveen Heaton: From Childhood Dream to Fashion Business
01/07/2017 Duration: 32minNiveen Heaton was born in Pittsburgh, Pennsylvania, but grew up in Caracas, Venezuela. A mixed background that has given her a unique perspective that she brought to fruition by building a 7-figure swimwear company called Adicora, which she started in 2009. Niveen is also the fashion creative director of Metropolitan Fashion Week, one of the fastest growing fashion events in the United States. In this episode, we'll explore Niveen's Latin roots, her journey to becoming a fashion designer, how she works, and her outlook on life as she continues to grow towards building an international brand. Full show notes: bit.ly.com/btsep014 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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012 | Discovering and Living Your Purpose with Justine Joslyn
18/05/2017 Duration: 42minHave you ever struggle with the question, “What’s my purpose?” For many of us, narrowing down on “the one thing” we’re supposed to be, is a never-ending challenge. That’s why I’m excited about my guest Justine Joslyn. She's a skilled therapist and life coach, and founder of the Self Empowerment Institute. For over 15 years—through her private practice and group workshops—Justine has dedicated her life to helping others develop the confidence and self-discipline required to transform their lives. I participated in one of Justine’s life coaching workshops a couple years ago and gained new levels of clarity and strength in my life. In this Episode: How Justine discovered her calling as a professional therapist and life coach. Tools you can use to discover what path belongs to you. Common challenges to accessing your inner voice for self-guidance. The function of passion as it relates to living your purpose. And much more! Show Notes: http://bit.ly/btsep012 --- Send in a voice message: https://anchor.fm/alon
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011 | Former Homeless Mark Bennett on Turning His Life Around
06/04/2017 Duration: 16minI had the opportunity to attend a fundraising breakfast event organized by The Washington State Opportunity Scholarship on October last year. And even though I was looking forward to the keynote speaker, Best-Selling author Angela Duckworth, the speaker that followed, former homeless turned UW scholar Mark Bennett stole the show for me. Mark’s story is pretty incredible. At 17 he became a father, and he was addicted to alcohol and drugs. Fast forward, he ended up homeless and lost custody of his son. But after hitting rock bottom, Mark turned his life around for him and his son, and now he’s working towards getting a B.A. in Math at the University of Washington. In this Episode: Why Mark wanted to join a gang in middle school. What teachers can do to better support students abusing drugs and alcohol. How young adult shelters are more than just a bed. Mark on choosing a major in math. Show Notes http://bit.ly/btsep011 --- Send in a voice message: https://anchor.fm/alonsochehadenow/message
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010 | Failing Fast to Learn and Succeed Sooner with Andy Karuza
20/01/2017 Duration: 29minSeattle serial entrepreneur shares how he built a seven-figure consulting business under 30, the highs and lows of venturing into the world of startups, and more. --- Send in a voice message: https://anchor.fm/alonsochehadenow/message