Sophisticated Marketers Podcast

SVP Global Brand Strategy Guinness World Records Sam Fay joins the Podcast live from the LinkedIn Lab at Festival of Marketing in London to chat about the incredible story of the original of the best-selling book of all time and how brands are breaking records and leveraging Guinness in a fun and unique way to drive their content marketing strategies.

Founder of Marketoonist and Author of "Your Ad Ignored Here" joins the Podcast live from the LinkedIn Lab at Festival of Marketing in London to discuss cartoons, content, and his brand new book.

In Part 2 of our interview with Entrepreneur Lori Joyce, she lays it all on the line as she describes how to sell an idea and disrupt an industry. Lori also discusses her experience as being a female entrepreneur working in a traditionally male-dominated industry. Her journey is both inspirational and eye-opening while giving way to powerful lessons and insights for business leaders and marketers.

Entrepreneur and reality TV star Lori Joyce joins the Podcast to tell the story of how she and her partner built a company and started a revolution by breaking the three most important rules of business. Listen in to Lori’s remarkable journey that began with the idea to start a cupcake bakery began while working at Ground Zero with her best friend. Lori shares how cultivating relationships opened the door for opportunity, how far people are prepared to travel for her cupcakes (you’d be surprised) – and a fun story about the many celebrities she’s encountered along the way including Lucy Liu and The Rock.

It’s Season 6 of The Sophisticated Marketer’s Podcast – and we’re kicking off with a true marketing visionary. Here are Seth Godin’s seven life-changing ideas for marketers (and everyone else)

Rob Orchard, co-founder of the slow journalism magazine Delayed Gratification (the most brilliant print magazine you will ever find) joins the podcast to discuss the current state of journalism, how to break through with remarkable stories, the power of infographics, artificially intelligent reporters, and what it all means for marketers in a world of branded content.  

It's a special bonus edition of the podcast recorded live during Advertising Week Europe. I sat down in the LinkedIn LIVE activation area in the hear of the festival with three very different artists to discuss how they think about creativity and storytelling and the lessons for marketers. Listen in, get inspired, and have some fun as we get up close and personal with some incredibly talented artists that are poised to breakthrough the incredibly competitive musical landscape. 

Microsoft's Bing European Marketing Director Cedric Chambaz joins the podcast live from Advertising Week Europe to take a deep dive into the evolution of Artificial Intelligence, Chatbots and what it means for marketers and how they can utilize the technology now and prepare for the future.

Adweek UK brings about some of the best minds in Marketing and we grabbed one of them, Ravleen Beeston, the Head of Sales BING UK at Microsoft. We talked about Voice Searches and how the next generation is really taking the lead on why this will put the final nail in the coffin of Keywords. 

Dr. Jody Foster joins the podcast to discuss how to effectively deal with workplace conflict caused by what her new book refers to as The Schmuck in my Office. Listen in as Dr. Foster nails down the various types of personality traits that play heavily into office politics and how these dysfunctional interactions among coworkers can lead to workplace fiascos. Not only does she identify the problems, but she provides actionable tips for understanding schmucks as people, defines how to work with them, and ultimately solve workplace problems.   

Messaging strategist, speaker coach, and TEDx Cambridge Executive Producer Tamsen Webster joins the podcast to discuss how to be a better presenter, storyteller, and all around sophisticated marketer. From the secrets of a great TED talk to finding the best way to tell your brand's story, Tamsen breaks down her unique approach with a few fun stories along the way. 

Top LinkedIn Influencer, entrepreneur, chess master, Wall Street Journal best selling author James Altucher joins the podcast to discuss his latest groundbreaking book (and Jason Miller’s favorite book since Ignore Everybody) “Reinvent Yourself”.  This episode will change the way you look at life both personally and professionally and challenge you to become a better human being . 

Vice President of Marketing Integration at Schneider Electric Giuseppe Caltabiano joins the podcast to discuss how he uses the Big Rock content and turkey slices approach to content for driving real ROI, and how to master a cross-regional global content marketing strategy.  

This is the second half of the interview with Twisted Sister founding member Jay Jay French. He talks about best and worst bands, and discusses how the Twisted Sister brand has stayed relevant for 40+ years.  

Twisted Sister founding member Jay Jay French joins the podcast to discuss his remarkable career and how the Twisted Sister brand has stayed relevant for 40 plus years.  

SEO and Content Marketing expert Stacey MacNaught joins the podcast to discuss all things content marketing and search engine optimization. Stacey shares her formula for generating remarkable ideas for content along with creative ways to launch them for success.

Time management expert Clare Evans joins the podcast to discuss how to find the perfect work life balance, optimize your time, and get more done.

Deep space engineer and tech innovator Mary Spio joins the podcast to discuss all things Virtual Reality and how this revolutionary technology is changing the way we interact with the world around us and the potential it holds for marketers moving forward.

F-bombs in the workplace, wacky interview questions, reaching the C-suites via social media and the return of Marketer or Rockstar. Jon Watkins, Head of Content at Seven joins the podcast for our best episode yet. 

Tune in to this episode as Dennis and Logan from Blitz Metrics and I discuss the marketing robot apocalypse, effective presentation styles, the right way to do personal branding, account based marketing vs. micro-targeting, and of course proving the ROI of social media once and for all.