Synopsis
Digital agency coach that fuels ad agency new business and operational processes for agencies (digital, advertising, marketing, technology and PR)
Episodes
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Selling Agency, Partner Commissions, Prospect Silence #AskSwenk ep 34
07/06/2016 Duration: 11min#AskSwenk 34: What you should do (and shouldn’t do) when negotiating to sell your agency, plus how to compensate referral agencies […] The post Selling Agency, Partner Commissions, Prospect Silence #AskSwenk ep 34 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
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How One Agency is Using Slack to Limit the Time Spent in Email
01/06/2016 Duration: 15minIn this episode, we’ll cover: Gaining control of your clogged and cluttered email inbox. A system that sorts, organizes and stores emails in […] The post How One Agency is Using Slack to Limit the Time Spent in Email appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
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Agency Case Studies, Team Accountability & Avoiding Client Changes. #AskSwenk ep 33
31/05/2016 Duration: 08minOn this episode of #AskSwenk, we’ll cover: How you can use case studies to attract agency new business, how to hold […] The post Agency Case Studies, Team Accountability & Avoiding Client Changes. #AskSwenk ep 33 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
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QUIT Being a Prisoner to Your Agency!
18/05/2016 Duration: 20minIn this episode, we’ll cover: How to build your agency around your life, instead of being a prisoner to it. 3 […] The post QUIT Being a Prisoner to Your Agency! appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
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Agency KPI’s, Technology, & Client Contracts #AskSwenk ep 32
17/05/2016 Duration: 08minOn this episode of #AskSwenk, we’ll cover: What KPI’s your agency should be measuring, how to keep up with all the […] The post Agency KPI’s, Technology, & Client Contracts #AskSwenk ep 32 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
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3 Technology Secrets You and Your Clients Need to Know
11/05/2016 Duration: 15minIn this episode, we’ll cover: 3 technology secrets that will WOW your clients. A Facebook development that every business should be […] The post 3 Technology Secrets You and Your Clients Need to Know appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
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Starting an Agency, Outgrowing Clients & Outsourcing Content #AskSwenk Episode 31
10/05/2016 Duration: 09minOn this episode of #AskSwenk, we’ll cover: what to do when your agency has outgrown a client, knowing when to start […] The post Starting an Agency, Outgrowing Clients & Outsourcing Content #AskSwenk Episode 31 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
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The SECRET to Successful Freelance and Remote Teams: Hiring and Managing
04/05/2016 Duration: 24minIn this episode, we’ll cover: Creative ways to find top talent. Freelancer onboarding… or not? Managing freelance and remote teams. Today’s […] The post The SECRET to Successful Freelance and Remote Teams: Hiring and Managing appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
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Conflict of Interest, Foot In the Door & Better Leads #AskSwenk Episode 30
03/05/2016 Duration: 08minOn this episode of #AskSwenk, we’ll cover: How to handle clients who think you have a conflict of interest because you’re specialized […] The post Conflict of Interest, Foot In the Door & Better Leads #AskSwenk Episode 30 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
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Top 5 Tips to Grow and Scale Your Agency
27/04/2016 Duration: 17minIn this episode, we’ll cover: Top 5 tips to grow and scale your digital agency. How to juggle and manage multiple businesses. […] The post Top 5 Tips to Grow and Scale Your Agency appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
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Agency Awards, Published Pricing, & Spec Work #AskSwenk Episode 29
26/04/2016 Duration: 06minOn this episode of #AskSwenk, we’ll cover: What awards you should be looking at nabbing to attract big brand clients, whether […] The post Agency Awards, Published Pricing, & Spec Work #AskSwenk Episode 29 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
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Agency Valuation, Core Service Focus & Cold Calling: #AskSwenk Episode 28
20/04/2016 Duration: 08minIn this video, I’ll cover: Figuring out the real value of your agency or one you want to invest in. Ways to […] The post Agency Valuation, Core Service Focus & Cold Calling: #AskSwenk Episode 28 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
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Do You Need Big Agency Experience to Be a Successful Agency Owner?
13/04/2016 Duration: 30minIn this episode, we’ll cover: What it’s like working at a big agency. Why a CCO would leave a large, publicly traded […] The post Do You Need Big Agency Experience to Be a Successful Agency Owner? appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
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Guaranteeing Leads, Growing Your Team & Firing a Client: #AskSwenk Episode 27
06/04/2016 Duration: 08minIn this video, I’ll cover: What to do when a prospect wants you to guarantee leads. My #1 struggle in growing […] The post Guaranteeing Leads, Growing Your Team & Firing a Client: #AskSwenk Episode 27 appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
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How to Create a Winning Agency Environment that Grabs Attention of Big Brands
30/03/2016 Duration: 26minIn this episode, we’ll cover: Grabbing the attention of big brands. 5 Steps to creating a winning environment. The hierarchy of […] The post How to Create a Winning Agency Environment that Grabs Attention of Big Brands appeared first on Smart Agency Masterclass: Podcast for Digital Marketing Agencies.
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6 Steps to Monetizing Your Agency’s Content with Joe Pulizzi | Ep #90
30/11/2015 Duration: 32minAre you reaping the benefits of monetizing agency content? If not, in my 6 step guide, I will show you how and elevate your business through monetizing agency content moving forward. In this episode we discuss: How to build a CONTENT EMPIRE that converts and retain clients. Two tips you need for successful content marketing. What you need to do with your content right now. How you can begin monetizing your agency content by following this simple, proven strategy. My guest on this episode is Joe Pulizzi. He has spent his entire career in the content world… He got his start in publishing in 2000 where he spent 7 years, until founding and growing Content Marketing Institute in 2007. Since establishing CMI he’s been educating marketers on the use of content to build an audience that knows, likes and trusts their brand and how to turn that audience into customers. Here’s the one thing you need to make sure you’re doing with your content marketing. Take a look at your content and determine how it’s different th
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The Future Outlook of Digital Agencies 2016 | Ep #89
10/11/2015 Duration: 32minThe Future Agency Outlook We have compiled a FREE AGENCY RESOURCE on the FUTURE AGENCY OUTLOOK of DIGITAL AGENCIES in 2016 and would like to share these great insights with you. This is data that we compiled from over 10,000 agencies, and we are going to share with you so you can navigate this new landscape and plan your new year with clarity and direction. Here's what you are going to discover: Why Brands Pick Agencies and What Brands Expect from Them How to Increase Opportunities for Agency Growth How to Increase Agency Margins and Better Scoping How to Increase Client Retention for Agencies If Agencies Should Develop a New Product and Why What Technologies Agencies Are Using Heading into 2016 What is an Agency's Lifetime Value of a Client and Why It's Important