All Things Video

Loren Rochelle is the Co-Founder and CEO of Not Ordinary Media (NOM), which helps advertisers optimize video buys across social media platforms. Prior to launching NOM, Loren was an Account Director at Giant Media and the VP of Accounts at Channel Factory. In this episode, Loren explains the evolution of social video distribution – from the early days of video seeding to today's more transparent and data-driven approach to paid media. We discuss industry challenges like brand safety, the emergence of Snapchat and Musical.ly as new video platforms, and Loren’s predictions about the future growth of live streaming and shoppable video. Finally, she encourages other entrepreneurs to build a strong support network and “be relentless” in pursuing their dreams. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video netwo

This is a special live episode that was originally recorded as part of VidCon 2017’s Industry Track. Our guests include: • Steve Arhancet (Co-CEO of Team Liquid) • Michal Blicharz (VP, Pro Gaming at ESL) • Justin Dellario (Director of Esports Programs at Twitch) • Stan Press (Managing Director, Digital and Gaming at Magid Advisors) In this episode, we discuss the growing popularity and commercial success of esports. We examine the differences between competitive gaming and traditional sports, debate the key metrics for measuring audience engagement, and offer suggestions to make esports more accessible to mainstream audiences. Finally, the panelists offer their predictions for the continued evolution of esports: from the growth of franchising and consolidation of professional teams to technological advances and a potential financial bubble. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to inter

Chad Sahley and Sam Michie are the Co-Founders of Social Bluebook, a resource to help creators find their brand value and give them a starting point in negotiations. Chad began his career at ABC and then started his own production company, Hieroglyphic Productions. Sam worked in technology sales at Adaptive Computing before transitioning to digital media and entertainment with a job at Maker Studios, where he met Chad. Inspired by their experience at Maker, Chad and Sam decided to launch Social Bluebook to help creators make a living by doing what they love. In this episode, Chad and Sam share Social Bluebook’s mission to empower and inform creators in brand negotiations. We discuss the merits of creating programmatic solutions for influencer marketing and examine the difference between their sell-side (creator focused) marketplace and other buy-side (advertiser focused) exchanges. Chad and Sam explain their decision to pursue Regulation A+ Equity Crowdfunding (a “Reg A” financing), which allows both accredi

Ryan Socash is the Managing Director of Mediakraft Poland, a next-generation media company focused on lifestyle content for young audiences. Prior to joining Mediakraft, Ryan was a successful musician, radio host, and TV personality – sharing his experiences as an American expat in Poland, the country he so affectionately calls “the true romance of my life.” In this episode, we learn about Ryan’s entrée into the media business – from an early start in the music industry to becoming a radio personality, and ultimately being tapped to lead Mediakraft’s expansion into Poland. Attracted by the possibilities YouTube offered as “a platform without a gatekeeper,” Ryan launched a creator network to invest in digital talent. Later, his team created original productions and expanded to other online video platforms, inspired by the work of his professional counterparts in Turkey and Germany. Finally, Ryan predicts that Snapchat will be a short-lived phenomenon in Eastern Europe and highlights the potential of Facebook

Rene Paulesich is the Global Alliance Lead for UUUM, one of Japan’s leading digital entertainment companies. Prior to joining UUUM, Rene worked in localization for major game publishers Square Enix and Nintendo in Europe, before making his way to Japan to join a small studio where he could be more involved in the game development process. In this episode, Rene and I discuss the Japanese video market and his role in fostering international partnerships for UUUM. Rene offers insight into Japan’s fascination with YouTube and Twitter, though Facebook, live streaming, esports, and SVOD / OTT have yet to garner much popularity like they have in North America and other parts of APAC. Finally, he offers his predictions about the continued growth of influencer marketing, eventual convergence between TV and online video content, and localization technology’s potential to enable a more connected world. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the fu

Kevin Yee is the Chief Marketing Officer for POPS Worldwide, one of Southeast Asia’s leading digital entertainment companies. Prior to joining POPS, worked at OgilvyOne and CJ CGV, a major Vietnamese cinema. In this episode, Kevin talks about growing up in an entrepreneurial media family and his first experiences connecting to a community as a marketer. We discuss his experience working in the U.S., Singapore, and Vietnam and the explosive growth of video in Southeast Asia. Finally, we learn more about POPS Worldwide’s mission to convey universal truths through content and make video accessible in every village. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content...

Jenna Mok leads business development for Google Play in South Korea, forging entertainment app partnerships and overseeing the Korean launch of Google’s DayDream VR platform. Earlier in her career, Jenna worked in research and financial analysis at Morgan Stanley and Third Bridge before making her way to CJ E&M, Korea’s largest media and entertainment company. During her time at CJ E&M, Jenna was part of the founding team behind DIA TV, Korea’s largest MCN. In this episode, Jenna offers her perspective into the Korean and Chinese media markets, highlighting both the similarities and differences with the Western video world. She explains CJ E&M’s decision to launch its DIA TV creator network and chose to differentiate itself by helping social influencers expand their careers to TV and radio. Finally, she predicts that direct monetization models, VR, and AI will fundamentally change the online video ecosystem over the next few years. Host: James Creech ABOUT THE SHOW All Things Video is a podcast

Tony Delmercado is the Co-Founder & COO of Hawke Media, an LA-based month-to-month marketing agency. Prior to Hawke, Tony explored several different careers and entrepreneurial ventures – from selling his local lawn-mowing business at age 17 and pursuing architecture to managing a nonprofit and aiming to reinvent the music business. In this episode, we discuss what makes a successful marketer and how brands can harness the power of online video to tell their story. Tony shares his belief that quantity and quality are not mutually exclusive, explains the evolution of the e-commerce industry, and comments on the fact that video platforms and audiences are simultaneously pushing for longer content experiences and shorter ad formats. Finally, Tony offers predictions about the future of shoppable video, augmented reality (AR) revolutionizing the retail shopping experience, and advancements to multi-touch attribution for online marketers. Host: James Creech ABOUT THE SHOW All Things Video is a podcast...

Doug Greiff is the Co-Founder of MiTú, a digital media company that brings a Latino POV to mainstream entertainment. Prior to MiTú, Doug worked at VH1 and then spent 10 years at Nickelodeon, primarily in program development. He and his wife Beatriz Acevedo started a production company for Latino content in 2001 – beginning a journey that culminated in the launch of MiTú in early 2012. In this episode, we discuss the universal language of storytelling and how Latino content is quickly becoming mainstream. Doug shares his experience transitioning from traditional entertainment to the world of digital media and the many lessons learned along the way: differences in story pacing, how to create binge-watch programming, and casting digital influencers to help with promotion. Finally, we explore MiTú’s decision to focus on U.S. Hispanics and adopt a digital publisher strategy, building a brand and creating original content for that audience. Host: James Creech ABOUT THE SHOW All Things Video is a podcast...

Matthew Levin is the Co-Founder and CEO of Donut Media, a next-generation media company for millennial car enthusiasts. Prior to Donut, Matt served as Head of Product at AwesomenessTV and as a Product Manager at software development firm Originate. In this episode, we discuss Matt’s film and product roots, which inform his “Get Things Done” and analytical mindset. We review the historical evolution of media, debate the causes of “platform death” (i.e. Myspace and Vine), and assess what digital media companies can learn from the traditional media playbook. Finally, we consider the media company of the future, and Matt reminds us that “If you’re not in the business of getting to the next thing first, you’re in the business of going out of business.” Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks...

Josh Grunberg is the Head of Community Development and Growth at Whistle Sports. Prior to joining Whistle, Josh worked in TV production for TSN, ESPN, and the Vancouver Canucks, where he first began experimenting with online video by posting hockey highlights to YouTube and promoting them via Twitter. In this episode, we discuss programming and audience development strategies for sports content and what’s coming next for Whistle after closing their Series C funding. Josh also conveys his excitement for YouTube Red, Facebook, Amazon, and Spotify, which he believes will be the most successful digital players given their large existing audiences and billing relationships. And finally, we debate the power of the bundle as these media conglomerates and telecoms go head to head for advertiser dollars and audience attention. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders...

Tanya Bershadsky is an Emmy-nominated new media producer, writer, and talent whisperer. She is the Founder of Casting Influence, a talent strategy and casting company for online influencers that has worked with Larry King, DanceOn, New Form Digital, Disney, and DEFY Media. In this episode, Tanya explains how she first discovered YouTube as a content creator and forged friendships with many of the platform’s early stars. She offers thoughts on why Vine failed, why Facebook is taking over, and why the world needs more puppy parties. And finally, we get into how traditional media is approaching online video and the best advice Tanya’s ever received from our new President Donald Trump. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues...

Brian Nickerson is the Co-Founder and CEO of MagicLinks, an affiliate marketing tool that helps content creators add product links to their videos. Prior to starting MagicLinks, Brian worked at Yahoo! and Internet Brands before setting out on his own to launch Chippmunk, an online savings search engine designed to reinvent the world of couponing. In this episode, we discuss a number of technical challenges related to affiliate marketing, including multi-touch attribution, cookie duration, and fraud prevention. Brian shares how MagicLinks approached the chicken and egg problem of building a two-sided marketplace by starting small and focusing on a few key verticals, and he offers his predictions for online video in 2017. Finally, Brian encourages hopeful entrepreneurs to search for burning problems and care more about making a mark on the world than making money. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video...

Roarke Boes is the Director of Content Management at Omnia Media, an MCN focused on gaming, music, and women’s lifestyle creators. Prior to Omnia, Roarke worked in digital rights management at Fullscreen and Zefr. In this episode, we discuss several recent YouTube policy changes and the community’s reaction. Roarke also shares his experience during the early days of Omnia Media and what’s changed since the Blue Ant Media acquisition. And finally, we delve into Roarke’s love of hockey, the origins of his unique Irish name, and his wife’s ambitions to bring YouTube fame to his cat Tucker. Host: James Creech ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates about the key issues shaping the next generation of entertainment. From the short-form content revolution to the rise of...

Dan Weinstein is the Co-Founder and President of Studio71 (formerly Collective Digital Studio). He began his career at United Talent Agency before trying his hand at the production business and ultimately becoming fascinated by digital media. In 2007, he and three partners launched Collective Digital Studio to focus on discovering and developing digital talent. German broadcaster ProSieben acquired a majority stake in the company in July 2015 and is now helping to expand the business internationally. This episode is packed with stories – from financing and producing Katt Williams’s first comedy special to creating one of the first feature films around a YouTube star. Both of these projects, Dan says, reflect the organizing thesis of Collective Digital Studio: that they could create a direct relationship between artist and consumer, leveraging data to inform the content creation and distribution strategy. He explains the decision to scale individual talents rather than pursue scaled channel aggregation...

Evan Asano is the Founder and CEO of Mediakix, an influencer marketing agency that connects the world’s top brands with video creators and social media influencers. Evan got his start in digital media at BermanBraun and then worked in business development at Revision3, one of the earliest YouTube networks which Discovery Communications acquired in May 2012. In this episode, Evan explains the challenges that characterized the early days of online video, from low CPMs and difficulty moving audience off platform to learning which content formats performed well on YouTube. He also shares his perception of influencer marketing platforms and comments on Google’s recent acquisition of Famebit, saying there’s a place for both high-touch agency deals and programmatic activations. According to Evan, influencer marketing is here to stay because younger audiences aren’t watching TV and the growing popularity of ad blockers makes other online advertising less effective. Host: James Creech ABOUT THE SHOW All Things...

Amber J. Lawson is the Founder and CEO of Good Amplified, the world’s first multi-channel network dedicated to helping nonprofits through online video. Amber J. began her entertainment career as a performer and later as a television executive, working at National Lampoon, Mania TV, and AOL. She is the co-founder of Comedy Gives Back, a 24-hour comedy event that raises money for good causes, and has been the recipient of numerous digital, entrepreneurship, and social enterprise awards over the years. In this episode, Amber J. shares her social mission to achieve “world domination for good” by helping nonprofits harness the power of online video. Good Amplified supports nonprofits like Make A Wish, AHF, and Conservation International with YouTube content strategy, channel management, and influencer campaigns so they can connect with their audience and share compelling stories. Amber J. also recounts her early TV and digital media experience, from creating a TV project with Madonna to launching the popular...

Jocelyn Johnson is the Founder of VideoInk, a leading digital video trade publication. Videoink provides breaking news, industry analysis, and coverage of key online video deal makers. In this episode, Jocelyn outlines her vision for VideoInk as a forum for honest analysis of the online video industry. She recounts how mentors encouraged her to branch out from being a PR staffer in Hollywood to an entrepreneur in the digital video PR space -- a path that ultimately inspired her to launch VideoInk. From AVOD and SVOD to adtech and digital rights management, she shares candid views on the direction of the industry and how it must evolve to compete on the same level as traditional entertainment. Hosts: James Creech and Luke Wang ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in thought-provoking debates...

Jack Davis is the Founder & CEO of CryptTV, a digital media company and horror lifestyle brand that creates and distributes dark, edgy, and scary video content on Facebook and across its family of publisher sites. Jack launched CryptTV in 2015 with horror icon Eli Roth, and it is now the fastest growing leader in digital scares. In this episode, Jack shares his experience working with horror legends Eli Roth and Jason Blum and building a niche digital content company that would be audience-supported rather than a brand-supported business. We talk about Crypt’s decision to launch on Facebook, its strategies for cultivating an audience on social platforms, and the challenges of startups, which Jack summarizes by reminding entrepreneurs, “No one is coming to save you.” Finally, we discuss the $7B annual Halloween industry and the international appeal of horror content -- after all, “Scares speak no language.” Hosts: James Creech and Luke Wang ABOUT THE SHOW All Things Video is a podcast dedicated to...

Neil Mandt is the Founder and CEO of Mandt VR, a media company specializing in serialized immersive video content. Neil is a Hollywood producer who has worked in both TV (Jim Rome Is Burning, Destination Truth) and motion pictures (Million Dollar Arm, Hijacking Hollywood). In this episode, Neil explains how he got his start in entertainment as an ABC news producer covering the O.J. Simpson trial. He then maxed out his credit cards to produce his first feature film – a gamble that ultimately paid off, as Neil has enjoyed a successful Hollywood career. Neil believes “A lot of life is timing,” so he’s now betting big again on virtual reality as a medium for richer entertainment experiences and deeper personal connection. Hosts: James Creech and Luke Wang ABOUT THE SHOW All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading video networks and engage in...