The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

You know the phrase ‘don’t judge a book by its cover’, right? It’s an important rule to live by and yet how many times have you found yourself scrolling through book recommendations or standing at the airport bookstore or perusing a friend’s bookshelf, looking for the book cover that strikes you as the perfect next read? Knowing the impact a book cover can have on a potential reader, I wanted to find a designer who could capture the feeling and message of my first book all while translating a personal brand I’ve built for the last 10-plus years to a new medium. That designer turned out to be Iowa native Briana Summers.  Briana is the founding designer behind Brighten Made. She’s on the podcast with me to talk about designing the cover of How Are You, Really? as well as her corporate-to-entrepreneur pivot and the advice she has for other designers dreaming about striking out on their own and landing dream clients. ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/g

One thing that I've realized in my journey is that the way that we feel in our bodies affects how we show up in every aspect of our lives, whether it is our relationships, career, parenthood, or friendships. The way that we feel in our skin changes our level of confidence. It changes the way that we qualify or disqualify ourselves for things. It shifts what we believe to be possible for us as human beings. I am not shy about sharing my celebrations of my body, but also my struggles with my body and I have for over a decade. I want to share what I’ve been doing on my own health journey and steps I’m taking to feel like my best, most vibrant self. ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/healthjourney

She’s shared the same air with Beyonce, but honestly, that’s not even the most interesting thing about Mally Roncal. Her career began in fashion and pivoted into makeup, getting celebrities red carpet ready with more than just cosmetics… Mally is known and beloved for her energy and spark – exactly what her clients needed for an early hair and makeup call.  Now, she’s turned beauty into her empire as the founder and president of Mally Beauty. I cannot wait to hear all about that experience and how she’s turned her brand into an industry giant with staying power. In this conversation, Mally shares her story, the behind the scenes of starting and growing a beauty brand, all the ways she encourages beauty both inside and out, as well as what she wants the next generation of business owners and leaders to learn from her journey.  ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodca

Here’s a fun fact: We nearly DOUBLED our affiliate income in the last year as a company which was a huge increase for us! This didn’t happen accidentally and it also isn’t an overnight success story. This was an intentional focus for us as a company, specifically when it was clear that the world wasn’t just going back to normal anytime soon.  If you’re just starting with affiliate marketing work OR if you’ve been at it for a while and can’t seem to crack the code to bringing in income with it… I want to share exactly how we doubled my affiliate income with five tangible tips to try so that you can expand this income opportunity within your own brand. ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/doubled

The digital education space allowed me to step away from trading time for money, and if you’ve been here a while, you know *that* is one of the primary things I want to help *you* do, too. So does my guest! Avary Bradford is the CEO and Founder of The Hive Consulting Co. Her mission is to empower women with actionable education to transform their lives through courses, community and programs. There’s a key word in there I like – actionable. It’s a key part of creating online programs from your students that truly make a difference in their lives and work.  In this conversation, we’re talking about actionable knowledge, the importance of learning with a community around you, and how you can take that precious knowledge you have and turn it into a program, membership or course that creates impact and income. ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOW

Here on the Goal Digger Podcast, we love having conversations based on the conversations all of you are having inside of our Goal Digger Podcast Facebook Insiders Group, which is hopping. We love looking for trends to figure out what it is that you're wondering or questioning or working on, and so this conversation comes directly from the group and it’s all about hiring.  I do hiring and team building a little differently than most, and I think it’s why I’ve been able to attract and keep individuals who thrive in their roles and do such a great job supporting this business. With that, let’s dive into the topic of hiring, managing, and developing a strong team to support your biz, shall we? ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/dreamteam  

Periods and ending the stigma around menstruation has been a focus of Nadya Okamoto’s work since she was just 16-years old. She is the co-Founder of August, a lifestyle period brand working to reimagine periods to be powerful with sustainable pads and tampons, as well as period education with the “Ask August” database. In this conversation, Nadya shares the path that led her to becoming an advocate for menstruators, how she launched her own company and why the different approach to period care is so important, and how menstruators can reclaim their period power.  ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/nadya

I honestly thought I would never share this, but when I kept revisiting it, I knew I wanted to record an episode and share this piece of my book with you. When you get my book and open the pages, you won't find these words on the inside, but I also want to remind you that sometimes the things we edit out, the things that get cut, the things that end up on the cutting room floor, they’re not meant to be thrown away.    Let me read you what was chapter 12 of How Are You, Really? because while it's on the cutting room floor and not in the pages of my book, it still matters. ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/cutchapter

Have you ever felt stuck in a season of ‘almost’? It’s a feeling of straddling where you are now and where you truly want to be, thinking if you could just achieve the goal, reach your own expectations, and finally make that dream come true everything else would fall into place.  My friend Jordan Dooley knows exactly what that feeling is like, and that feeling could’ve kept her stuck. Instead, she learned through hard-fought battles and personal challenges the importance of finding contentment as well as motivation during seasons of waiting. That’s what we’re digging into during our conversation on the podcast.  Listener Note: We talk about our pregnancy losses inside of this episode and I wanted to place this note so that if that topic is upsetting or triggering you, that you skip this episode and scoot to another. This is a topic that both Jordan and I discuss because it’s something we have walked through together. Please discern if the best thing to do is to protect your heart in whatever season you find y

The book is out into the world. My first book, How Are You, Really? is out in the world right now. I can’t believe I’m saying those words. In this episode of the podcast, my teammate Brooklyn Wagner is joining me to reveal the little-known, lesser-discussed pieces of my book writing journey. She’s leading me through questions about adapting to a long term project versus immediate gratification work, what I learned during book launch season, and a whole heck of a lot more. Join us on this behind the scenes book journey, won’t you? ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/behindthebook

Readers are the recipients of the love letter that is a book, and today, I finally get to hear some replies to that letter! And so do you! I’m stepping away from the mic today so that REAL Readers of my first book, How Are You, Really? can tell you why they picked up this book, share their own unique perspectives and reactions to its stories, and what lessons they want to integrate into their lives.  These reviews come from parents, entrepreneurs, leaders, students, and individuals from the United States and beyond, all with different backgrounds and perspectives as they turned to page one of How Are You, Really? I hope their feedback on the book helps you gain a greater understanding of who the book is for and what you can expect from these so lovingly honed pages. ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/readerreviews

I don't know about you, but I always watch the preview before I start a new Netflix show. And I actually begged my publishers to allow me to give you a little sneak peek, a little preview of my book, How Are You, Really? which is out June 28, 2022.  Thankfully, they were gracious and agreed to my begging, so if you press play on this episode of the Goal Digger Podcast, you’ll get to hear the prologue and first chapter of my book before anyone else. That sentence right there just gave me goosebumps! ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/chapter1

I got this wild idea to reach out to friends of mine that are leading entrepreneurs, creators, and educators, and facilitate conversations with each of them where they TEACH US something. I’m talkin’ Amy Porterfield, Glo Atanmo, Brendon Burchard, Russell Brunson, Suneera Madhani, Lori Harder – the list goes on, and it is glorious.  I’ve pulled ALL of these trainings together into a remarkably unique, exclusive new course called The Expert Series: In-Depth Life Lessons with your favorite leaders! The entirety of this brand new course is totally FREE. As a little preview, I’m pulling some of my favorite parts of the trainings from inside The Expert Series and compiling them for you right here, right now… let’s learn from some of the greats!  ORDER MY FIRST BOOK + GET THE EXPERT SERIES: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/minitrainings

What do you think of when you hear the word “manifestation”? Are you all in and getting your vision board supplies ready to go, or are you cringing at the woo-woo ridiculousness of this theory? I tend to fall somewhere in the middle. Yes, envision this beautiful, full, robust, vibrant life, and also make sure you have a plan to take action, that you’re implementing on what you’re dreaming and thinking and manifesting. With this episode, I want to show you how I use visualization AND goal-setting in order to reach the life I picture for myself. Plus, I’m simplifying all of this dream-life go-getting with a 3-step process to manifesting and taking action toward your juiciest, loveliest goals.  ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/woowork

Sadie Robertson is a podcaster, a speaker, and multiple bestselling author leading with her message to Live Original. In her latest book, Who Are You Following? Sadie takes on a topic that I’ve been mulling over in my own life. You know that I’m a big fan and I’ve even built a business on harnessing the power of social media and teaching others how to do it, too, but more than ever it seems more people are thinking about the influences that influencers have on our lives. Those little squares you’re scrolling past on the app each day – How are they really playing a role in your life? I’m so excited to have the opportunity to talk to Sadie about the influence of social media, why we’re driven to post and what we’re gaining (or losing) when we do, and how it all plays into the views we hold about ourselves. This one is gonna be good.  ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldigge

When I started writing my book, How Are You, Really? it wasn't the traditional way. I didn't follow the rules. I started my book with a Google Doc titled “I'm going to write a book”. Before an agent, before a proposal, before a book deal… I just started writing. In this episode of the Goal Digger Podcast, I wanted to give you an off the cuff discussion of why I didn’t write a book about business despite having been an entrepreneur for the last 10 years (and counting). I haven’t done an episode like this in a while – just me, a microphone, and a few notes sharing a behind the scenes look at easily one of my biggest projects to date. ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/notbusiness

Sometimes we have these preconceived notions about people who have a big online presence and what they might be like in real life. From our first meeting, Ed Mylett has stood out as one of the kindest, most open-hearted people in my world and it’s such a treat to now have the opportunity to welcome him onto the Goal Digger Podcast for a conversation about his new book, The Power of One More.  In the book, Ed shares personal stories and reflections on how his father battled a substance abuse disorder and got sober when Ed was just 15-years old. This conversation with Ed is a generous peek into his stories and lessons shared inside the book, and I’m so excited for you to hear it.  PRE-ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/ed2022

I’ve really been leaning into anti-hustle culture. For so long, it was “cool” to work yourself around the clock and never take breaks, and somehow our culture ran with that notion and busy-ness became a source of pride and a badge of honor for so many people.  In this episode, we’re going to talk about 14 ways to maximize your time, specifically when you ARE working, so that you’re able to fully unplug, relax and spend quality time with yourself or your loved ones whenever you’re not on the clock. PRE-ORDER MY FIRST BOOK: howareyoureallybook.com GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/lesstime

She is a mom, a podcaster, and an author, but perhaps you know her best from her role of Pam Beesly on The Office. Jenna Fischer entered our homes as the receptionist at the Dunder Mifflin Paper Company and became half of one of the most-loved TV couples of our generation.  She and her best friend, Angela Kinsey, who played Angela Martin on The Office, launched The Office Ladies podcast together in fall of 2021. And now, their behind the scenes stories are coming to book form, too, with their first book together The Office BFFs. I’m asking Jenna about what it was like to be part of a show with such massive success, what she loved about being Pam Beesly, how she navigated the new medium of podcasting, and how she balances her personal and professional relationship working with her BFF. PRE-ORDER MY FIRST BOOK: jennakutcher.com/book GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherb

Who here avoids conflict at all costs? I know, just the thought of facing conflict head on is enough to make a lot of people squirm in their seats, and yet conflict is an unavoidable part of human life. Like anything else, developing an approach and practicing that approach can help you feel confident when it comes time to step into the ring and tackle conflict in any area of life, from personal to professional and even conflict within yourself.  I’ll walk through what it means to protect your peace, why it’s important to determine how you process issues, the meaning of intentional listening, the power of harnessing humility and more. Ready for some conflict and resolution? PRE-ORDER MY FIRST BOOK: jennakutcher.com/book GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: jennakutcherblog.com/conflict