The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

Everyone's wrong about podcasting. They're telling you it's too saturated, too late, too hard. But here's what they don't know: 91% of podcasts are basically dead. While everyone's scared to start, you're walking into wide open territory. If you've been sitting on a podcast idea, convinced you've missed your chance, this article will change your perspective entirely. After helping hundreds of students launch successful shows and building my own podcast to over 100 million downloads, I've learned that the people saying "it's too late" are usually the same ones who gave up after three episodes. The truth is, now might actually be the perfect time to start your podcast. Let me show you exactly why! And if this episode inspires you to hit ‘record’, you’re going to want to register for my FREE class “Podcasting 101: How to Start, Record, and Profit from Your Show” at http://www.freepodcastclass.com! I can’t wait to help you get your show up and running. Goal Digger Facebook Community: https://www.facebook.com/

Have you ever thought about starting a podcast but then talked yourself out of it because it felt too overwhelming, too technical, or you worried no one would listen? You’re not alone, and today’s guest is proof that you don’t have to have it all figured out to launch something truly powerful. Head to http://www.freepodcastclass.com and I’ll share with you the first 3 steps to adding a podcast to your business–and how it could BECOME your business! Stacy Smith is a full-time teacher, a mom, and a graduate of The Podcast Lab. She’s also the host of The Biking Wellness Podcast and today, she's asking ME the questions that have come up after launching her show. She asks me things like: How do I grow my show with limited time? How do I stay aligned with my values while still marketing what sells? How do I know if my podcast is working when the numbers feel slow? If you’re wondering whether starting a podcast is worth it—or how to actually keep one going when you have a full plate—this conversation is for you

Burnout can creep in when we least expect it, and most of us don’t recognize we’re burned out until it’s already taken a toll on our health, our work, and our joy.  In this episode, I’m pulling back the curtain on the subtle, hidden signs of burnout — the ones you might be missing — and how to start reversing them before they take you out completely. Whether you’re a business owner, a busy professional, or just someone trying to juggle all the things, this conversation is going to feel like a deep breath! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/hidden-signs-of-burnout  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Create your sanctuary of

If you’ve ever looked at your business, your brand, even your personal relationships, and thought, “This used to feel right… but now I’m not so sure,” you are not alone, and you are not broken. Jen Hatmaker is no stranger to the hard and holy work of reinvention. She’s a bestselling author of 14 books (including four New York Times bestsellers), the host of the award-winning For the Love podcast, and a beloved leader to a community of over 1.6 million. But her newest book, AWAKE, isn’t about business strategy. It’s about what happens when your identity, your roles, and your life fall apart… and how to rebuild from a more honest, more aligned place. Jen walks us through what she calls a Midlife Renaissance, not a crisis. It’s a powerful season of reassessing everything you’ve been told about womanhood, worth, work, and success… and reimagining a life and business that truly feels like you. If you’re an entrepreneur navigating change, if you’re pivoting your purpose, or if you’re wondering what stays and wha

Your perfectionism isn't protecting your reputation… It's protecting your ego. And it's costing you real money, real impact, and real progress toward the life you want to build. After building my business over the last decade, I've learned this hard truth: perfectionism is selfish.  Every minute you spend polishing something that could already be helping someone is a minute you're withholding value from your audience. Every hour spent perfecting is an hour not spent learning from real market feedback. Every delayed launch is revenue walking straight out the door. If you have a Google Doc full of business ideas, a camera roll packed with content you'll "post later," and a heart full of dreams you're not quite ready to share, this one's for you. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/perfectionism-is-costing-you-money  Thanks to our Goal Di

Feeling burnt out by the social media hamster wheel? You’re not alone. Today’s guest, Kate Kordsmeier, is here to show us there’s another way to build your business… and it doesn’t have anything to do with the Instagram algorithm. Kate is a certified life and business coach, and the founder of Success with Soul, where she helps entrepreneurs grow soul-led, sustainable businesses using SEO, funnels, automation, and feminist business systems… all without social media. In this episode, we’re unpacking why creators are stepping back from social and betting big on SEO. We’ll dig into what’s really happening with AI and organic traffic, how to future-proof your visibility, and what steps you can take today to start showing up sustainably without burning out. So if you’ve ever wondered, “Is SEO dead” or “Can I really grow my business without social?”, this conversation is for you. And hey, if you want to learn even MORE about breaking free from the social media hamster wheel and attract your dream clients with SE

If you're feeling the pressure to squeeze every last drop out of the year even though you're already running on fumes, this episode is for you. I'm going to show you how to finish the year aligned, not burned out, and why your best move right now might be to slow down on purpose! This episode is not about making you do more. It's about guiding you to choose better and to start thinking of this season as a bridge, not a cliff. Together, we’ll identify what's actually working in your business right now, the quiet wins you're probably overlooking, and we'll release the stuff that's stealing your energy without giving much back. Then, I'll show you exactly how I shift my routines and habits now, before January, so I'm not showing up to the new year with a blank page and burnout baggage. Finally, we'll talk about why saying no to 10 good ideas in favor of one bold aligned move might be the most strategic thing you do all year. This is about getting realigned with what you actually want from your life and your w

Think your business is “too niche” to succeed online? In this coaching session, I’m chatting with Jennifer about how to sell a highly specific online course to a small-but-mighty audience… and how to attract the right people to grow a business that feels deeply aligned! Jennifer Gulizia is a flower farmer and garden educator who turned her passion for dahlias into a beautiful educational business. She’s also a Digital Course Academy student, and she’s looking to refine her offer, grow her community, and get clarity on how to market something that’s niche, time-sensitive, and doesn’t quite fit the traditional “signature course” mold. If you’ve ever worried your topic is too specific or too seasonal to succeed, this coaching session is for you. And listen, if Jennifer’s story has you thinking, “Wait… maybe I could do this too…” then I want to personally invite you to check out Digital Course Academy: the very program that helped me launch my first course and change my entire business (and life!). Enrollment

When I think about those first few years as an entrepreneur, I see a woman who was so full of fire and determination, but honestly had no idea what she was walking into. And I love her for that! Now, after years of growth, evolution, and yes, plenty of beautiful failures, I can see the patterns so clearly. The places where a little more strategy could've saved her months of spinning her wheels, where better boundaries could've prevented that inevitable crash, where more courage to be seen could've accelerated everything. This episode originally aired a while back, but I'm bringing it back because these lessons feel so relevant right now. Because here's what I've learned: we don't get to skip steps. Every fumble, every pivot, every moment of not having a clue was preparing us for what's next. And if sharing these lessons can help you honor your own journey while maybe sidestepping a few of the more painful detours? That feels like the most beautiful full-circle moment. So whether you're in your own 'figurin

Have you ever considered that angel numbers, gut feelings, and “random” synchronicities weren’t just coincidences… but clues? In this episode, I’m joined by Dr. Tara Swart to talk about the brain science behind intuition, the senses we never talk about, and the forgotten wisdom that could reconnect you with your full potential. Dr. Tara Swart is a neuroscientist with a PhD, a former Oxford-trained medical doctor, a Senior Advisor at MIT Sloan, Chief Science Officer at Dirtea, and the best-selling author of The Source, which has been translated into 38 languages. She’s advised high-level leaders across the globe, and this isn’t her first time on The Goal Digger Podcast! Check out her interview from 2021 all about the neuroscience of manifestation! Whether you call it your gut, your inner knowing, or something greater, this conversation will give you a new lens on how to make decisions, overcome blocks, and open yourself to what’s possible. So if you’ve ever wondered whether those “signs” you’ve been noticin

What if the most transformative mastermind of your life didn’t cost a dime and didn’t require matching notebooks, a private chef, or a keynote speaker?  A few weeks ago, I did a mastermind in Chicago, and I want to talk to you about what made it one of the most powerful days of my year. In today’s episode, I’m going to unpack what a mastermind really is, why it’s different from just networking or hopping on another coffee chat, how you can create one that works for you, and why this kind of space might be the exact thing you didn’t even know you were missing. Click play and let’s chat about the easiest way to build your dream business network… for free! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/build-your-dream-business-network-for-free  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.co

AI is everywhere: writing emails, building sales pages, and even outlining courses. So does that mean your expertise isn’t needed anymore? Absolutely not!  In this conversation with Amy Porterfield, we’re breaking down how AI is actually helping course creators succeed, and how your human story, experience, and voice are still the most powerful tools in your business. If you’re new to Amy, she’s the queen of helping everyday people turn their knowledge into profitable online courses. She’s all about freedom, fulfillment, and showing you how to build a business that actually fits your life! And right now, she’s hosting a private live experience called Course Confident: a bootcamp designed to help you get crystal clear on what you could teach, who it’s for, how to price it, and how to actually show up and sell it with confidence. Grab your seat at jennakutcher.com/bootcamp! Now, if you’ve been wondering, “Is it still worth it to create a course?” this episode is your answer. Click play and be sure to sign u

What if you could count on consistent income every single month without hustling harder, chasing the algorithm, or launching yourself into burnout? In this episode, I’m pulling back the curtain on five ways to finally make that happen. I’m also going to tell you what’s worked best for me and for so many other entrepreneurs starting from scratch. The systems that turn scattered schedules and inconsistent paychecks into predictable income you can count on. Because yes, it’s possible: you CAN have peace, profit, and purpose without more pressure! Click play and let’s get into it! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/consistent-monthly-income-in-business  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your r

Ever feel like you’re doing everything for everyone and still falling short? That’s the mental load, and it might be silently sabotaging your business, your relationships, and your sanity. Today’s guest is Dr. Morgan Cutlip: a psychologist, relationship expert, and author on a mission to help women feel whole, light, and deeply connected in all their relationships. With a PhD in psychology and a knack for translating research into real-life solutions, she’s helped hundreds of thousands of people navigate the complexities of love, family, and partnership.  Her books Love Your Kids Without Losing Yourself and her upcoming title A Better Share tackle the emotional and mental responsibilities women disproportionately carry, especially when it comes to marriage, motherhood, and yes, running a business. If you’ve ever wondered why you’re burnt out even when your partner or team is “helping,” or if you’ve struggled to balance being a boss and being present at home, this conversation is for you. We’re diving into

Let’s flip the roles, Goal Diggers: today, YOU get to guide the conversation! I asked you to call in with your questions about business, life, creativity, burnout, strategy… Really, anything you’re walking through right now. And you showed up with such incredible honesty, depth, and curiosity. In this episode, I’m answering your real questions. We cover everything from pivoting your business when you’re scared to let go of what’s working, navigating grief while building something meaningful, handling burnout, organizing your growing testimonials, and what’s been giving me life outside of work lately. You’ll hear stories, strategies, and some honest behind-the-scenes of what’s felt really hard (and really good!) for me lately. And if you’re listening and thinking, “Wait, I have a question too!”,  good news! I want to hear from you. If you want your voice featured on an upcoming episode, just call me at 218-203-9660 and leave a voicemail with your question. Seriously, don’t overthink it… just speak from the h

Have you ever wondered why it feels harder to build a business as a woman? It’s not just you, and Anna Gifty has the stats to prove it. This conversation will explain exactly why… and what we can do about it. Anna is a Harvard-trained economist and the author of The Double Tax, a bold new book that breaks down the invisible costs women—especially women of color—pay just to participate in society. But what makes this conversation essential for entrepreneurs? Anna shows how these “taxes” sneak into your business, your brand, your pricing, your funding, your time, and what you can do to push back. From the cost of motherhood to beauty standards in the workplace to why generational wealth-building still feels out of reach, this episode is a masterclass in economic empowerment. And it’s not just theory; Anna gives us the tools to change things. If you’re building a business and wondering why it still feels this hard or you want to be part of rewriting the rules, this conversation is your permission slip and you

If you’re anything like me, you’ve felt that internal nudge: that quiet but persistent pull that says something’s changing.  Maybe you’re shifting directions in your business, pivoting your offers, or simply stepping into a new version of yourself. And when that happens, your brand should evolve right along with you! In this episode, I’m walking you through how to thoughtfully align your brand with who you are becoming, without confusing your audience or losing momentum. From rewriting your mission to doing a full content audit, adjusting your strategy, and letting your people in on the journey, we’ll cover it all! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/brandevolution  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host

Your website isn’t a “nice to have”, it’s one of your most powerful business tools. In this conversation with Jen Olmstead, we reveal how to turn your site into an investment that pays you back: attracting the right people, making you money, and finally feeling like you. Jen Olmstead is a brand and web designer, a visual storyteller, and a certified type nerd who’s made it her mission to create online spaces people actually want to explore. She’s also the co-founder of TONIC SITE SHOP: home of the most stunning, cocktail-inspired website templates for modern, stylish creatives. What I love about Jen’s work is how it combines aesthetics and strategy in a way that helps you build a website that actually works, meaning that it attracts the right people, tells your story clearly, and converts visitors into paying clients or customers. And it does all of that while you live your life, step away from your screen, and finally stop feeling like you have to be “on” all the time! So whether you’ve been duct-taping y

What if I told you that one simple piece of helpful content could totally change how people find you, connect with you, and eventually buy from you? In this episode, we’re getting really practical about email list building, and I’m sharing the exact steps to create a lead magnet; AKA: the simple, helpful entry point that not only grows your email list but actually attracts the right people into your business! I know email marketing can feel like a lot, but here’s the truth: your email list is one of the most valuable assets you can build. And creating your first (or next) opt-in doesn’t have to be hard. So today, I’m walking you through what to consider before you create a lead magnet, the different types of freebies that actually work, and how to start attracting the people who are most aligned with what you offer. And if you’re thinking, “This sounds great, but how do I actually set it all up?” then don’t worry, I’ve got you covered. We’re covering a LOT today, but if you want to go even deeper, I create

Have you ever opened your inbox and wondered… “Is anyone out there actually reading this?” Or worse: “Am I just sending helpful tips into the void without ever making a sale?”  If email marketing feels like a mystery to you, today’s coaching session and my FREE minicourse at https://listbuildchallenge.com is about to lift the fog. Andrea Astner, also known as The Productivity Witch, is a coach who helps overwhelmed ADHD solopreneurs find flow and structure in their business in a way that works with their unique brain, not against it. In this coaching session, we’re digging into her biggest challenges around email marketing and list-building, including how to attract the right people, create a newsletter that actually converts (without being spammy), and what metrics are really worth tracking when you’re building a business with intention. Not sure what to say in your emails, how to balance value with sales, or how to grow an email list that actually leads to paying clients? Click play! And if you want eve