The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

What if you could save hours of your time, cut out repetitive tasks, and finally focus on what matters most in your business—all without hiring a massive team? Sounds like a dream, right? Well, it’s not. The secret is already at your fingertips: AI. Today, we’re diving into the world of artificial intelligence with someone who knows exactly how to make it work for entrepreneurs like you. Aprelle Duany is an AI strategist, entrepreneur, and advocate for sustainable business growth.  Her SMART Framework is revolutionizing how entrepreneurs think about workflows and efficiency, and today, she’s spilling her secrets. From the tools you need to get started to the mindset shifts required to embrace AI, this episode is packed with actionable insights. If you’ve ever thought, “AI sounds amazing, but where do I even start?”—or maybe you’ve dabbled with it but aren’t sure you’re using it to its full potential—this conversation is for you. Aprelle will break it all down, sharing strategies, real-world examples, and easy

Let’s be real: Manifestation is magical, but it’s not a one-stop ticket to your dream life. You can’t just think it—you’ve got to build it, step by step, strategy by strategy, action by action. In today’s episode, we’re diving into what happens when manifestation meets strategy. I’ll share how to blend the power of intention, belief, and visualization with the practical, actionable steps that bring those dreams to life.  Because here’s the truth: Wishing for a thriving business, a fulfilling life, and big goals is only the starting point. It’s the strategy, consistency, and work behind those wishes that make them a reality. So, if you’re a little bit “woo” and a whole lot of “let’s get to work,” this episode is for you. Whether you’re a vision board queen or a spreadsheet master—or maybe a mix of both—I’ll show you how to create a plan that bridges the gap between where you are and where you want to go.  Ready to dream, believe, and above all: achieve? Click play now! Goal Digger Facebook Community: https://

Do you ever wish you could unlock the secrets to leading with purpose on a global scale? What if you had the keys to running an organization that’s changing the world? Well, today’s guest is about to hand you those keys. Kailee Scales is the CEO of Pencils of Promise, a global for-purpose organization that’s transformed education for 800k community members and 270k children across Laos, Guatemala, and Ghana. Since 2009, PoP has built nearly 600 schools and tackled some of the biggest barriers to education—like access to clean water, sanitation, and even menstrual health.  In this episode, we’re diving into the dos and don’ts of leading a for-purpose organization. Kailee will give us an inside look into balancing mission and operations, her biggest leadership lessons, and how to navigate the challenges that come with leading in a sector where IMPACT is the bottom line. If you’ve ever wondered how to make real change, how to lead with heart AND strategy, or how to leave your mark on the world, this conversation

Do you ever feel like you’re hustling nonstop—churning out new ideas, launching fresh offers, and reinventing the wheel—only to find yourself asking, “Why am I still stuck?” What if the secret to scaling your business wasn’t about creating more but doing less? Here’s the truth: as entrepreneurs, we’re wired to crave the thrill of creating, but that constant cycle of chaos might be the very thing keeping you on the hamster wheel. Sound familiar? You’re not alone. I used to live in that chaos, too—until I realized something that changed everything. In this episode, I’m spilling the exact shift I made that helped me stay creative, stop scrambling, and build a rinse-and-repeat business that’s grown exponentially without launching something new every year.  If you’ve ever felt trapped in the cycle of constant creation, this episode is for you. Stick around, because by the end, you’ll have a whole new way to think about creativity, growth, and freedom in your business. Click play and let’s dive in! Goal Digger Fac

In an era where AI is dominating the digital space and content creation has never been faster, the question isn’t just how to get noticed—it’s how to be trusted. As we head into 2025, where skepticism is rising and attention spans are shrinking, trust has become the new currency, and media coverage is the secret weapon to earning it. Learn how to get noticed, skyrocket your reputation, and become your own publicist at jennakutcher.com/rockstar! Susie Moore is a former Silicon Valley Sales Director turned life coach and advice columnist whose insights have been featured everywhere from The Today Show and CNN to Forbes and Marie Claire. She is here to unpack why media is more relevant than ever in cutting through the noise, how it accelerates trust in a crowded world, and why intentional PR strategies should be at the top of your list for 2025. Whether you’re aiming to launch a course, grow your brand, or simply stand out in your niche, Susie’s strategies will give you the edge you need to become the go-to auth

How many times have you set a big goal, only to feel overwhelmed or like it was impossible to keep up with? Or maybe you’ve just given up altogether because it felt too much? I’ve been there, too. For years, I set really giant goals and felt overwhelmed by figuring out even the first step towards them! Or worse, I’d set a goal and try to make it all happen at once – spoiler: life doesn’t work that way and goal setting that way isn’t effective. I’ve learned that approach didn’t work—especially when life got busy and boy has it gotten busy.  We all know that by February, most resolutions are already out the window, right? And while we all want to make this year our best yet, it's time for a new way of doing things. We need an approach that helps us reach our goals without crushing the life out of them. Today, we’re adding some fresh takes to the strategies you’ve tried in the past—and throwing in some hot takes on how to approach goal-setting in a way that actually works for real life. No overwhelm, no burnout—

Have you ever felt trapped by patterns like self-judgment, people-pleasing, or even outright burnout? If so, today’s conversation is going to be your lifeline. Gabby Bernstein is a motivational speaker, spiritual leader, and best-selling author. In her brand new book, Self Help: This Is Your Chance to Change Your Life, she introduces us to Internal Family Systems therapy—a revolutionary practice that’s not just for the therapist’s office anymore.  In our conversation, she shares how she turned this powerful tool into a step-by-step process anyone can use to radically shift core beliefs, heal emotional wounds, and connect to what she calls the ultimate inner guidance system: the energy of Self. I’m so excited to sit down with Gabby to talk about how you can unlock this incredible resource within yourself, tackle the patterns holding you back, and find relief anytime, anywhere. This is more than self-help—it’s self-liberation! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ G

Welcome to my favorite tradition of the year—a full, unfiltered review of the past 12 months! This isn’t just a recap; it’s a time capsule and an invitation to pause, reflect, and take a behind-the-scenes look at my life and business.  In this episode, I’ll share what worked, what flopped, the surprises that caught me off guard, and the lessons I’m carrying into the new year. This tradition is about slowing down to evaluate the wins, challenges, and everything in between—and hopefully inspiring you to do the same for your year.  So, grab a cozy spot and join me as I dive into the highs, lows, and key takeaways from 2024! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/2024-review  Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!  Sign up for your $1/month Shopify trial p

Why do we care so much about what other people think? It’s a question so many of us wrestle with, especially when we feel like we’re constantly managing the expectations, opinions, and even the judgments of everyone around us.  The truth is—it’s exhausting. That’s why today’s guest, the incredible Mel Robbins, is here to share a life-changing mindset tool that has already helped millions of people break free from that cycle and start living for themselves. My dear friend Mel is a New York Times bestselling author, the host of one of the top-ranked podcasts in the world, and an expert on mindset and behavior change. Her latest work, The Let Them Theory, is a simple yet profound tool that can transform your life by helping you stop trying to control the uncontrollable.  In this episode, Mel will unpack The Let Them Theory and show us how to apply it to our everyday lives—whether it’s navigating tricky relationships, setting boundaries, or finally breaking free from the opinions that have been holding you back.

If there’s one lesson I’ve learned in both work and life, it’s this: you HAVE to protect your peace. Your energy, your focus, and your happiness all depend on it. But here’s the thing—protecting your peace doesn’t just happen on its own. It requires intentionality, courage, and the willingness to set boundaries that honor your time, values, and priorities. But let’s be real, boundaries aren’t always easy to define or enforce, especially when you’re juggling a business, relationships, and personal goals. That’s why in this episode, I’m sharing the boundaries that have helped me show up better—at work, for my family, and most importantly, for myself. These boundaries are tried and true – really, nothing has changed since this episode originally aired in 2022! Whether you’re feeling overwhelmed or just need a reminder to prioritize your well-being, this conversation is your permission slip to say “no” more often and “yes” to the things that truly matter. Goal Digger Facebook Community: https://www.facebook.com/

What if everything you thought you knew about building wealth was wrong? What if the key to financial freedom isn’t about pinching pennies or depriving yourself, but actually spending smarter—and using your money as a tool to create the life you dream of? Head to http://www.jennakutcher.com/wealth to get the roadmap to break free from financial stress, take control of your finances, and start building generational wealth—even if you’ve never invested a dollar before! Dominique Broadway is a financial literacy trailblazer and a self-made, first-generation multimillionaire on a mission to make wealth attainable for anyone.  She doesn’t just want you to manage your money—she wants you to make one decision that could change your entire financial future. Dominique is so passionate about helping you that she created an exclusive offer for the Goal Digger community to join the Wealth Demystified program at a MAJOR discount at http://www.jennakutcher.com/wealth! In this conversation, we’re diving into the bold strate

What if I told you that posting over 100 times in 60 days on Instagram taught me more than any article or trend report ever could? Yep, I dove in headfirst, and the results were eye-opening, to say the least! In this episode, I’m spilling ALL the tea on what worked, what flopped, and what I’m NEVER doing again. We’re talking about the posts that made people stop scrolling, the behind-the-scenes tricks that kept me sane, and why some of last year’s top-performing content completely tanked this time around.  If you’ve ever wondered how to crack the Instagram code or you’re just curious what it takes to truly stand out, then this is the episode you don’t want to miss. Click play NOW! Want to grow on Instagram?! Get my FREE brand new guide, 5 Secrets to Grow Your Following at https://jennakutcher.com/5secretstogrow! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcher

I bet you haven’t thought about THIS to build wealth… What if the key to financial freedom ISN’T starting your own business, but buying an ordinary business that other people overlook? I’m thrilled to have Codie Sanchez with us, a powerhouse in the world of small business and the founder and CEO of Contrarian Thinking. She’s here to share insights from her upcoming book, Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses.  Codie believes that buying established, cash-flowing businesses is one of the most underrated paths to wealth, especially in today’s economy. In our conversation, she shares why there’s a golden opportunity for the next generation to step up and take ownership when the previous generation retires. Codie is all about teaching no-nonsense strategies for finding and acquiring businesses that might seem unexciting but are incredibly profitable, and that’s why this discussion is fascinating!  Goal Digger Facebook Community: https://www.facebook.com/groups/goald

We’ve all heard the advice to “work smarter, not harder,” but what if there was a hidden key—one simple principle—that could completely change the way you approach your business?  As I was diving into audits and plans for next year, I kept seeing this one principle popping up everywhere. It was like a lightbulb moment, and it inspired this episode because if it’s showing up for me, there’s a good chance it’s impacting you, too. Imagine if just a small fraction of what you do could drive nearly all of your results, giving you back time and energy while amplifying your success. Today, I’m diving into this surprisingly simple rule that could help you 10x your business, covering everything from revenue and audience engagement to daily productivity. Grab a notebook, because I’ll show you exactly how this principle can help you zero in on the work that truly moves the needle. Ready to see a little business magic in action? Click play! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcas

What if your personal brand could do more than just make you known? What if it could actually lead to revenue, create a legacy for you and produce wealth for you and your family?! Today, we’re exploring how YOU can turn your influence into income with none other than Rory Vaden. Rory is a New York Times bestselling author, world-renowned speaker, and co-founder of Brand Builders Group, where he’s helped entrepreneurs and leaders design brands that don’t just stand out but sell.  In this episode, we’re chatting about what holds most personal brands back financially, Rory’s unique take on why “multiple income streams” might be misleading, and his “PAIDS” formula for the 5 key ways you can actually make money as a personal brand! If you’re ready to take the next step in YOUR personal branding journey, Rory and his team at Brand Builders Group are offering a FREE 1:1 strategy call to help you uncover the exact problem you solve, clarify your message, and map out your path to income! Head to http://www.jennakutche

In this episode, I’m diving into something a little different but oh-so-fun: the things I bought and actually use in my daily life! This isn’t just a list of random purchases; these are the items that have truly changed my routine, brought me joy, and made a difference in my life. From impulse buys that I can’t live without to surprising finds that exceeded my expectations, I’m sharing it all with you. So, whether you’re looking for something to elevate your everyday or are searching for the perfect gift, click play—this episode is packed with inspiration! Links to ALL of my favorite things and their accompanying discount codes exclusive for our audience as mentioned in this episode: Use code “GOALDIGGER” for 10% off all Skylight Calendar purchases: http://jennakutcher.com/skylight   Download the Aro app and start a free trial here at https://goaro.link/jenna. Then, when you purchase the Aro box through the app, use code “JENNA” for $25 off the box! The weighted vest I use comes in multiple colors and size

What if your brand could do more than sell products—what if it could build an entire lifestyle that transforms followers into true fans? Bethany Joy McDaniel is a master of this approach! As the founder of my all-time favorite skincare Primally Pure, Bethany has tapped into the power of niching down, creating a brand that’s deeply aligned with a wellness-focused audience who values more than just skincare—they crave a holistic approach to LIFE. In our conversation, Bethany and I explore how she brought Primally Pure’s unique mission to life, how she’s grown a community rooted in wellness and authenticity, how to make your product an obvious extension of your customers lifestyle and what it takes to attract a loyal, aligned community instead of just trying to get customers. If you’re ready to learn how to build a business that resonates on a deeper level or you’re looking for more ways to talk about your product without focusing on the features of it, this episode is for you! And if you want to see my skin tra

The holidays are here, and with the season comes that familiar, all-too-busy feeling. As your calendar fills with events, obligations, and to-dos, taking back control of your time and you life can honestly feel like a far-off dream. But here’s the good news… it doesn’t have to be! Today, we’re diving into practical power moves that can help you reclaim your time and get more done, without the constant hustle or burnout. This episode originally aired in June of 2022 but I feel that now, as we’re approaching the year’s end, this conversation is more relevant than ever! You’re about to hear 14 actionable ways to make the most of your work hours so you can truly savor your downtime. Imagine finishing your day without a list hanging over your head, freeing you up for more of the moments that matter—whether that’s enjoying the holiday magic, unwinding with loved ones, or simply finding a little peace amidst the noise. Click play NOW to explore how you can make the most of your time with intention and purpose! Goal

In a world where screens are practically an extension of ourselves, it’s hard to imagine life without them. From the moment we wake up to the notifications buzzing in our pockets, technology has woven itself into every facet of our daily routines. But what if there was a different way to live? My guest today has taken a bold step back and she’s here to share how YOU can do the same. Erin Loechner, founder of the global tech-free movement The Opt-Out Family, made headlines by walking away from a million social media followers to embrace a low-tech lifestyle. As a former influencer, Erin’s recent journey to tech-free living is nothing short of inspiring! Her new book, “The Opt-Out Family: How to Give Your Kids What Technology Can’t,” invites us to reconsider our relationship with technology—not just as families, but as individuals looking to reclaim our time and attention.  In our conversation, Erin shares her powerful story of transformation, the hidden costs of our smartphone dependence, and practical steps w

Does your heart skip a beat when someone casually asks, ‘How’s your business going?’ or ‘What are you working on?’ If you’re like I used to be, you might play it down or keep it vague, sticking to a safe, polished answer.  But with the holidays around the corner, you know Aunt Jan will be at the table, ready to share her opinion about your ‘little business.’ So today, we’re getting real about the power of owning your story—no fluff, no sidestepping, just full-on confidence in what you’re creating. We’re diving into how to talk about your work in a way that’s simple and authentic, how to release the need for outside validation, and how to celebrate your wins without holding back. If you’re ready to put your passion front and center and head into the new year with a fresh sense of purpose, click  PLAY to learn how to share what really makes your business shine! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/