The Goal Digger Podcast - Marketing, Social Media, Creative Entrepreneurship, Small Business Strategy And Branding

Did you know that your “about me” page is one of the most clicked on pages on your website? Yup, people want to know about you and it makes total sense, in order to understand and appreciate what you do, people need to connect to you! Today I want to walk you through 5 ways you can write a compelling bio section so that the next time someone asks you what you do, you have a succinct, awesome answer on the tip of your tongue. Because nothing is worse than someone asking, “Well, what do you do?” and you sitting there looking like a deer in headlights and say, “Umm, it’s kind of confusing.” So from answering that question to rocking your bio page, here are 5 things you should include: 1.) Create your headline. 2.) Include something unique about you. 3.) Have a photo of you front and center. 4.) Share a story. ANNNND THE MOST IMPORANT ONE... 5.) You'll just have to tune in to hear all of this goodness! If you're ready to create meaningful connection, grow your business, and have clients coming back for m

Hey Goal Diggers! “Ask Jenna Anything” Episodes are BACK, and better than ever. I fielded your questions from both the Goal Digger Insiders FB group and the Goal Digger instagram (if you’re not hanging out there, you’re totally missing out!) I was absolutely floored by the amount of responses I got from you guys, and decided to approach this round of “Ask Jenna Anything” with a twist-- instead of the usual smorgasbord of questions, I have grouped them by category! I am still letting you call the shots and am fully covering ALL the nitty gritty details, but in a more focused, topic-specific way! I am super excited about this shift and can’t wait to hear what you think! You all know I am a branding freak, which is why I’m so stinking excited about this episode! I truly believe branding yourself and your business well is the single most impactful thing you can do for growth, but I know it can be confusing and frustrating at times. Which is exactly why I am so excited to dig through your “Ask Jenna Anything” bran

Awwww, podcasting. What a world. I had to face it, it was time to dig into the journey of starting a podcast, building a brand, climbing the charts, and growing your business in tandem. The truth is, there is A LOT to say about the world of podcasting, and I couldn't think of anyone better to interview than the host of "Don't Keep Your Day Job", Cathy Heller. I recently guested on Cathy's show and was struck by her passion and growth of her podcast! (Fun fact: we were BOTH recently featured by iTunes on the top 10 shows to listen to in 2018!) Cathy is a inspiration-- and she is also a brilliant business woman and podcaster. I knew she would be open about the nitty gritty process of starting a podcast, and she did not disappoint. Tune into to hear: -How to know if you should start a podcast -Why naming a podcast feels like naming a child. (But, actually!) -How to get big name guests on your show -Making an impact with every episode -How to poll your audience and give them what they want -Why our first episodes

Trust me when I tell ya, I didn’t always do things like this. I was that one-woman show who believed she could do it and I lived like that for a few years… I was white knuckling my business and thus white knuckling my life and until I started to loosen my grip on control, I couldn’t see my way out. BUT (there is always a but...) Once I started outsourcing, I couldn’t stop. Five ways you can outsource your life and claim back your time! I’d love to remind you guys that time is a non-renewable resource but money? It’s renewable. If you want to have a full life you have to make sure you’re spending each day filling it with the things that light you up and inspire you. Of course, you can do a lot of these things on your own but that doesn’t mean you have to. Here are 5 ways we are outsourcing our lives this year and let me tell you, it’s been worth every single penny.

Let's be real, our mindset sets the tone for our entire workday, productivity levels, and ultimately, what we achieve. Everything begins and ends with our thoughts and beliefs. Which is exactly why I felt the need to address some common mental blocks for business, entrepreneurship, and heck, just your life in general. If you are looking to grow your business, leverage your social media strategy, and take your life to the next level, you're in the right place. Today, I am digging into the 5 big lies that are holding YOU back from living your true potential-- in entrepreneurship, in starting a business, harnessing social media, seeking balance, etc. . From outsourcing to social media, all the way from our productivity tactics and commitments, I am shedding some light on how YOU can be a source of inspiration, motivation, and accomplishment. I am telling you what exactly is holding you back from living your dreams. This may just be our most powerful episode yet...

Have you ever wondered how someone makes their Instagram feed cohesive? Or how a blog post can be so visually beautiful? Today, we are teaching YOU how to build a brand, leverage social media strategy, and carve a name for yourself. Today's guest, Beth Kirby is one of the most creative women I know. In this episode, Beth told us her incredible story of discovering she had bipolar disorder, and how the messy times of her life brought her to here-- where she is an amazingly talented photographer, cook, teacher, and the lady-boss-behind-the-curtain at Local Milk, the award-winning food, travel, and lifestyle blog. When she's not in the kitchen she spends her time teaching other creative entrepreneurs how to tell visual stories, harness the power of social media, and turn their passions into a living. Her passion is helping people eat well, live well, and work well, and to do it all with mindfulness, ambition, and joy. I have always DREAMED of having Beth on Goal Digger. She is an absolute game changer in the soc

With recent changes in the newsfeed, it’s important to pivot, be resilient and adaptable and figure out a game plan for rocking social well. Recently Facebook announced that the algorithm would be changing again. The algorithm will de-prioritize content shared by media and businesses in favor of that produced by friends and family. What does this mean? We have to be social on social media and today let’s rock through 5 ways to put the social back in social media! From Facebook groups to going "LIVE" all the way to creating true relationships, we are covering it all! If you're ready to put the social back into social media and to really boost that engagement not just for yourself but the people you love to follow! It's time to put some intention behind how you’re showing up online to make the biggest impact and to really implement true strategy into the hours you’re spending on your apps each day!

Ahhhh, sweet, sweet social media. There is simply nothing better than FREE advertising and outreach, and social media strategy allows you to do that each and every day. ...But it’s not always straight-forward. There are many tips and tricks that get engagement, turn followers into clients, and using social media to not only get likes but to drive your bottom line. Which is why I am SO excited about today’s episode where I am digging into the real life, behind the scenes of those little apps. This is another session of Ask Jenna Anything dedicated SOLELY to one topic: social media! Today I am answering YOUR most raw, real-life questions about social media. Ready to get social? Let's do it! Tune in to hear me answer these questions below! Jess W: I'd like to know your posting social media workflow with multiple projects facing close deadlines. I'm drowning! Stephanie M: what do you do to prep yourself for doing live videos? I hate being on video, but I know FB live and Instagram stories are a great way to conne

You may know Angela Lanter from her amazing blog and brand, Hello Gorgeous. This irreplaceable company is filled with fashion, beauty & lifestyle tips, while helping women feel and look her best inside and out. And that's not where the magic stops, Angela has been making huge waves in the Youtube world. It doesn't take long to see that her Youtube channel is INSANELY good, which is exactly why I asked her to come on the show! In this episode, this Youtube expert provides real life tips and tricks in the most authentic, helplful way.Youtube is an area that I personally have not experimented with so I wanted to bring in someone that I consider to be an EXPERT. If you have been wondering about youtube, going "live" on Instagram or Facebook, or just business-focused video in general, this episode could not be more perfect for you. In today's new release, we discuss everything from video content creation, sponsorships, time commitment, behind the scenes secrets, and truly so much more. With 175,000 subscribers and

Let’s call it like it is: working from home sounds WAY more glamorous than it really is... and if we are being completely honest, there are some challenges that come along with the "work from home" lifestyle. I remember the first week I worked from home. I’m pretty sure I didn’t get out of bed, had Grey’s Anatomy on 24/7 and even brought breakfast into bed and ate on a little tray…. Yeah, that didn’t last long because I realized in order to be successful, I actually had to WORK from home. In fact, if you work from home often, you know how hard it can be to peel away from the life stuff happening in the house and dig into powerful, meaningful work. If you're looking for productivity hacks, motivation tips, and tactics that'll help you improve your life in general, look no more! Let’s talk about how you can be more productive working where you live and living where you work. You ready?

Wow, hitting “publish” on these episodes always make me feel a little nervous (...and so stinkin’ vulnerable). But I think the internet needs more real, more raw, and I’m going to do my best to fill that void. TODAY’S NEW EPISODE: “10 Things I’m Afraid To Tell You…” From our fertility journey, my finances, (um, my hygiene habits), one of the hardest parts of our marriage, andddd…. One last one that I’m actually kind of afraid to type in a caption. I feel like it’s time again to reach out and talk about some of the behind the scenes things that are happening in my life that I haven’t really put out into the world: for fear, because of insecurity, or just because they were too close to my heart so share on such a public forum… until now.

Marie Wold is a force to be reckoned with. At the young age of 23, she has created a loyal following, graduated college, and has crafted an irreplaceable brand in the saturated fitness market. She has brains, heart, and is one of the most business savvy ladies I know. On this episode we chat everything from: -Sticking out in a saturated industry, -The vulnerability involved in living a public life, -Creating a business with purpose, -How to pivot in your work -Social media marketing tactics, -And setting ambitious goals. Safe to say, we covered it ALL. This woman is about to rock your world. Tune in to find out how Marie is writing her own rulebook, harnessing what makes her unique, and building a LONG-LASTING social media empire. You can't miss this one, Goal Diggers!

It’s time for a Friday 5 and today I’m sharing the 5 apps that I can’t live without - I know, I know, sounds dramatic but maybe you’re curious on what my go-tos are when it comes to my trusty iPhone and maybe some of the tools I’m using each day could help simplify your life! Let’s break it on down on what apps I can’t live without... From social media strategy to workforce productivity all the way to meditation, these apps are absolutely crucial to my day to day life. Alright folks, another short little show with big impact! Time to rock your phone with intention, ya ready? PSST: Did I miss any great apps? Head over to @goaldiggerpodcast and let me know what I need to download next!

When I wrote down goals for this podcast before I had recorded a single episode, she was at the top of my list for hopes on who to interview. It’s no secret that Joanna Gaines is my spirit animal, after watching her for years, she’s become a woman of inspiration in my life. You might know her as the queen of shiplap, the wife of Chip, the mom of four littles, and the mastermind behind Magnolia. Beyond just being an HGTV goddess, I’ve watched and learned so much from Joanna Gaines and since my biggest goal when starting this whole show was to have her come on the podcast, I figured I’d record an episode about what she’s taught me over the years just from watching her navigate the growth their business has seen. We are covering all the Joanna Gaines basics: being so authentically yourself, navigating living a “public” life with grace, chasing your faith, becoming a branding guru, and .... (any guesses on that 5th one?!) Beyond the shiplap and perfectly styled kitchens, I’ve been watching a woman who is chang

Wow. This episode, y’all. Talk about vulnerability and hard conversations... Recently, it was pointed out to me that I have lacked diversity in my guests on Goal Digger, and I was so taken aback... because it was true. And I hadn’t even realized... This moment struck me— was my privilege so strong that I had grown blind to my mission for TRUE community? Made up of all colors, sizes, backgrounds? Before this epiphany, I had already asked my amazing friend, Lauren Taylor, to join us on the show... and I just knew that we had to have an honest conversation on this topic. Lauren is bold, authentic, and allowed for a fully human, incredibly candid conversation on race, inclusion, and diversity in the creative industry. Lauren shared her honest heart (and her incredible brains!) with us in this episode while sharing personal experiences with racial profiling, lack of diversity... and how she keeps making her mark in the world— on her own terms. I don’t know how to summarize this episode except that we WENT THERE— t

Over the last 6 months, I’ve gotten serious about learning how to manage my stress better and in that, I’ve taken away a lot of tips that have kept me more mindful and allowed me to handle stress in new ways without it reeking havoc in my life or taking me prisoner to outside circumstances I can’t control. So there you have it, 5 ways I’ve been focusing on managing stress better! It’s funny, after we did our testing for fertility and I found out my cortisol levels were off the charts, I started to see stress in a new way. In fact, I wasn’t feeling stressed at the time. I felt clear, in control of my business, and excited about what’s next but when I started to realize that maybe I had just gotten used to operating under high stress, I started to see that each day I have an energy bank and I can choose where my energy is going. I want it to go to positive, impactful, intentional facets of my life and stress isn’t serving me (or anyone else.) I started to let go of more things, be more forward in conversation

As entrepreneurs, we often try and turn our social media feed into one big marketing pitch: proving that we are experts, sharing our products and services daily, signing our own praises and sharing testimonials, but let me tell you something: every single human being out there is struggling and sometimes when we can share that struggle, it can make more of an impact in this world than any marketing pitch ever could. So many people ask me how I grew my social media following-- like I have a secret and the truth is: I don’t really believe that secrets exist. I grew my following because I became a master at creating connection online… the kind of connection that leads people to talk about me like I’m their best friend and the same kind of connection that leaves people telling their friends about me. That, my friends, is the secret to growth: serve the people that are showing up for you SO well that they come back and they bring friends. It’s no surprise that I’m a big fan of social media analytics. I LOVE number

Goal Diggers, I am teaming up with a fellow lady boss podcaster, the incredible Jamie Ivey of the Happy Hour Podcast! Jamie has always inspired me with her ability to be so vividly authentic and so relaxed in sharing her faith, no matter what platform she is on. She truly emits her faith (and her humanness!) in every interaction. When she talks blatantly about it, it never seems preachy or intense-- it just seems very real, very inviting. I love her voice, and I think we all have something to learn about sharing our true selves: whether it is our faith, our struggles, our ambitions-- whatever it is, Jamie is about to show you how to emit your true self on this wild little online world we live in. Also, Jamie is a past radio show host (yes, really!) so it's safe to say that she is a phenomenal interviewer and provided for one of the most well-spoken interviews we've had. We covered everything from: -Content creation -How to start a podcast -How to write a book - Bringing personality to your brand and social me

Today I want to talk about something that can absolutely transform your life. Any guesses at what it is? Here are a few hints … it is free… powerful… and invisible? That’s right, folks, your MINDSET can absolutely change the course of your work, relationships, and life in general! Alright, guys, bare with me. MINDSET MATTERS. You can consider it woo-woo or faith or whatever you want, but I truly believe in the power of manifesting your goals, cultivating a grateful life, and genuinely believing in yourself and your path. That’s why on today’s new episode I give you 5 mindset shifts that you can embrace starting TODAY. And the best part? This episode is a short and sweet 10 minutes, so if you’re looking for a quick listen (with a BIG impact!), you’re in the right place!

WOWZA. This episode release is making me feel more vulnerable than just about any release yet.... Ever since my sister started managing Goal Digger, she has been trying to convince me that listeners *genuinely* want to hear about my LIFE-- not just business topics. Say, what?! My little life in small-town Wisconsin is considered interesting?! But, sometimes little sisters can convince you of crazy stuff, and we put together our first episode dedicated solely to answering listener’s most-asked personal questions about my life! (Still crazy to me!) Tune into this episode if you want an authentic look into my everyday life and most monumental moments. Everything from my faith story to my favorite netflix shows all the way to “the one thing I wish I could tell my future child”.... This one is real, it is raw, .... (and you just may hear your question and name mentioned on air!)