Introvert Biz Growth Podcast

This is another raw extra episode, an interview with my friend Laurel O'Sullivan. We talk about astrology. No shownotes.  Please excuse the uhmms, as this is not edited.  But in these special times we're being asked to let go of perfectionism :-) This is Laurel's free Facebook Group: https://www.facebook.com/groups/2534764370097676

This is another raw extra episode, an interview with returning guest Steve Morris. No shownotes.  Please excuse the uhmms, as this is not edited.  But in these special times we're being asked to let go of perfectionism :-)

Welcome to episode #29 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! In today's episode, I'm discussing what makes a product irresistible. If you listened to last week's episode you know that one of the things today's conscious client wants is beauty. Beauty in not only the product itself but in the whole customer experience. They are looking to be emotionally engaged with the message they are getting from you at every step of the way. From the moment they land on your website, to the confirmation email after the book a session with you, to the moment you actually get on a call with them. Every single step counts. Join me as I discuss how to bring in more beauty from our daily lives into our businesses. In this episode you'll learn about what make

This is another raw extra episode, an interview with my friend and mentor Jenny Blake. No shownotes.  Please excuse the uhmms, as this is not edited.  But in these special times we're being asked to let go of perfectionism :-)   Resources mentioned:Books:  The Highly Sensitive Person,  Pivot: The Only Move That Matters Is Your Next One,  Essentialism Related Pivot Podcasts: http://pivotmethod.com/podcast, http://pivotmethod.com/pjshow

This is another raw extra episode, an interview with my friend Nazim Beltran, from Milan, Italy.  No shownotes.  Please excuse the uhmms, as this is not edited.  But in these special times we're being asked to let go of perfectionism :-)

This is another raw extra episode, an interview with Grief Recovery Coach Karin Hagelin from http://hagelingriefrecovery.com/ No shownotes.  Please excuse the uhmms, as this is not edited.  But in these special times we're being asked to let go of perfectionism :-) Here's the pdf that we mention in the episode: https://hagelingriefrecovery.com/sarah/

Welcome to episode #28 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! In today's episode, I'm discussing some points from The Cluetrain Manifesto on what today's conscious client wants. Even though it was written so many years ago, a lot of the points in it are still very relevant to the current marketing climate. As business owners in today's world, we are serving the most informed and educated population ever. Our customers are informed and smarter so we have to be able to adjust our marketing and treat them as such. The conversations they have and the things they care about should be something we think about every time we develop a marketing strategy. In this episode you'll learn about what your clients actually want and… What today's Conscious

This is another raw extra episode, a recording of the Collective Resilience Brainstorming session.  No shownotes.  Please excuse the uhmms, as this is not edited.  But in these special times we're being asked to let go of perfectionism :-)

Hello Gentle Marketers! I Welcome to The Gentle Business Revolution Podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. I'm Sarah Santacroce, your host. I decided to record an extra episode this weekend due to the current circumstances that we are all going through at the moment. As some of you know, I'm based in Switzerland, so right in the middle of it as I record this on March 13th. This is not an episode about the epidimic itself. I hope you got the right kind of information sources for that. What I wanted to comment on is a) be transparent about how I'm personally dealing with it b) give you some ideas on how to stay grounded in these uncertain times and c) invite you to a Collective Brainstorming on Resilience next Tuesday, 10am EST Ok, so just about a week ago I was still being quite cynical about the whole thing. Thinking people were overreacting and panicking. Only a week later though I'm worried myself. Not so much about my personal health, but

My guest today is a master on how to train your brain for success. After growing her own business from zero to a million dollars a year in under 19 months, Dana Wilde now teaches others how to do the same. With nearly 100,000 followers in 68 countries, Dana is the bestselling author of Train Your Brain and featured in the movies, The Abundance Factor and True Prosperity. Fascinated by neuroscience and the power of the mind, she affects lives daily on The Mind Aware Show, where she interviews thought leaders, brain scientists, and celebrities about how to intentionally think wealthier, happier, and healthier thoughts. I loved Dana's work because it is based on scientific research. I've always struggled to believe in the law of attraction but I firmly believe in the power of mindset. Dana's work, as you will hear in the episode, is based different from the law of attraction but just as powerful and effective. I hope this episode inspires you to become more aware of your thoughts throughout the day and how you c

Welcome to episode #26 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Welcome to Season 4! As always I have very exciting episodes coming up. In today's episode, we are talking about the idea of having enough. Even though we use enough as a common way of describing how much we earn, need or have, we don't stop to consider that enough might be different for all of us. This episode was inspired by my current read, "Company of One" by Paul Jarvis. Reading this book has made me reflect on what my definition of enough is right now. It also made me reflect on times when I've caught myself comparing my enough to other people's enough. It has been a really insightful read and I hope this podcast gets you interested in learning more about it. In this episode

Welcome to episode #25 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! I'm back with another book update! In my last "behind the book" update, I shared my structure. Rather than reading one of the chapters, I thought I'd share a bit about what goes on in my head through the process of writing this book. In this episode you'll learn  … Why I'm writing this book (hint: it's not for me!) The questions I ask myself now that I'm halfway through the book How I struggle with sharing personal stories And much more Other links and resources mentioned in this episode: The Gentle Marketing Revolution The Gentle Business Revolution Sarah's Book List Thanks for listening ! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a m

If setting revenue targets gives you anxiety about launching something new, you are not alone. When we put pressure on ourselves to hit a specific number by the end of a launch, we tend to forget about the people involved. So, what if we reframed the way we thought about marketing a launch? What if we focused on attracting the community we genuinely want to spend time with? What if we played to our strengths to design a launch experience we could LOVE? *** This episode falls under the P of Promotion of The Gentle Marketing Mandala. If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan. *** Jenny Blake is the creator of Pivot Method, a growth strategy that helps forward-thinking entrepreneurs and organizations map out what's next. She is also a sought-after keynote speaker and host of the Pivot Podcast, a show recognized by CNBC as one of th

Welcome to episode #23 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Today I'd like to talk about mentors and coaches. If there's one thing I would do differently if I started over, I would be working with a coach earlier on in my business. I waited too long. I thought I couldn't afford it. So I bootstrapped for many years, making all the mistakes. I don't regret making the mistakes, it has definitely helped me become a better coach, but I do think my journey would have been much easier and less alone. *** This episode falls under the P of Partnership of The Gentle Marketing Mandala. If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a da

The traditional marketing model is built on the idea that aggressive sales methods generate instant results. And they do, in a way. But have you ever wondered what happens the next day, once the consumer realizes they were manipulated into the sale? Is there a better way to market a business that takes longer up front—but doesn't require endless hustle to replace the customers you've turned off?   Tad Hargrave is the creator of Marketing for Hippies, a platform that helps conscious entrepreneurs and green businesses grow their organizations without selling their souls. Early in his career, Tad learned and applied some very inauthentic, high-pressure marketing tactics that made him feel slimy. And then he spent a decade unlearning the pushy approach and developing the refreshing and unorthodox marketing strategies he shares today in workshops all over Canada. *** This episode falls under the P of Promotion of The Gentle Marketing Mandala. If you don't know what I'm talking about you can download my 1-page mark

Welcome to episode #21 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Are you fed up with hype marketing tactics and looking for a different way to market your business? Do you feel like a misfit sometimes, like the only oddball in this online world who wants to lead with the heart? Then The Gentle Marketing Revolution™ Program that starts on Jan 28th may be right for you. You can find out all the details at TheGentleMarketingRevolution.com. To niche or not to niche. This is something many beginning entrepreneurs struggle with. I was one of them. The struggle comes mainly from the gurus with the loudest voice who tell you that you need to find your specific segment, your niche. And I agree, to some extent. You will be better off to be recognized in

Welcome to episode #20 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Are you fed up with hype marketing tactics and looking for a different way to market your business? Do you feel like a misfit sometimes, like the only oddball in this online world who wants to lead with the heart? Then The Gentle Marketing Revolution™ Program that starts on Jan 28th may be right for you. I've mentioned it on this podcast many times, and the day has finally come where the doors are open to the first live round of this decade of the GMR program! It's a very different kind of marketing program: a hybrid program with video learning, 8 beautiful assignment workbooks, and eleven 75-minute live group calls via Zoom where we go deeper into each topic. It's a blend between

If you've ever used a marketing strategy that didn't feel good, you can probably trace it back to being out of alignment with your core values. But how do we stop chasing society's definition of success and learn to define it for ourselves? And how do we promote our business in a way that feels authentic to our brand and the values we care about? Katie Rasoul is the leadership coach, keynote speaker and team culture expert behind Team Awesome Coaching, an individual and group practice that specializes in supporting high-potential leaders and creating engaged teams. Katie has taken the stage at both TEDx and Disrupt, and she wrote the bestseller Hidden Brilliance: A High-Achieving Introvert's Guide to Self-Discovery, Leadership and Playing Big. Katie also serves as cohost of The Life & Leadership Podcast. *** This episode falls under the P of Personal Power of The Gentle Marketing Mandala. If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://

Welcome to episode #18 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Let me begin with a reminder: A new live program round starts on January 28th. This is the program that I run live twice per year. I'd love for you to check out the full details at thegentlemarketingrevolution.com. Before that I'll host a free 5-Day Gentle Marketing Intensive beginning January 13th. Find out more and sign up at Gentle Marketing Intensive. *** This episode falls under the P of Passion of The Gentle Marketing Mandala. If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan. *** Today I want to talk

Welcome to episode #17 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Let me begin with a head's up: A new live program round starts on January 28th. This is the program that I run  live  twice per year. I'd love for you to check out the full details at thegentlemarketingrevolution.com. Before that I'll host a free 5-Day Gentle Marketing Intensive beginning January 13th. Find out more and sign up at Gentle Marketing Intensive. In today's episode I want to share the news that I'm officially writing a book! I want to share how I went from an idea to actually start writing. A lot of people have an idea to write a book, but it's important that one actually sits down to write it. In this episode you'll learn … How I knew the time was right Some of my pr