Introvert Biz Growth Podcast

Consumers no longer trust traditional advertising, as evidenced by the 600M devices in the world with ad blockers. So, how DO customers want to relate to businesses now? How can we break down the barriers between companies and consumers? And what does a human-centered marketing model look like? Mark Schaefer is the globally-recognized author, speaker and business consultant behind Businesses Grow, one of the top five marketing blogs in the world. Mark's client roster includes Pfizer, Cisco, Dell, Adidas, and the US Air Force, and his work has appeared on CNN, The Wall Street Journal and The New York Times, among many other media outlets. Mark has written eight bestselling books, and his latest release, Marketing Rebellion: The Most Human Company Wins, hit the top spot on Amazon in the Advertising and Marketing categories. On this episode, Mark describes the changing role of the marketer, explaining why we must create shareable content and experiences that customers are keen to share. He discusses how we can

Welcome to episode #15 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! The last P in the mandala for Gentle Marketing stands for Partnerships, and I'd like to encourage you to reach out to 2 people every day. It's one category of my Daily Planner. It's not that easy for this introvert, and I can't say that I succeed every day, but it's a muscle I'm building. *** This episode falls under the P of Partnership of The Gentle Marketing Mandala. If you don't know what I'm talking about you can download my 1-page marketing plan in the form of a mandala at http://www.sarahsantacroce.com/1page. It comes with a daily email prompt over 7 days to help you work on your plan. *** In this episode you'll learn about building partnerships as a marketing strategy as w

Podcasting is an intimate medium. Listeners feel as if they know the hosts they listen to regularly, and they tend to be engaged and loyal. But building your own show requires big-time commitment and consistency. So, what if you could tap into established podcast audiences by guesting on shows designed for listeners you can serve? Tom Schwab is the CEO of Interview Valet, the leader in podcast interview marketing. He is dedicated to helping clients get more traffic, leads and raving customer-fans through guesting on targeted podcasts. Tom is also the host of Podcast Guest Profits, a show focused on growing your business by getting in on the conversation where your ideal customers are already listening. On this episode, Tom explains how his hypothesis around the parallels between guest blogging and podcast guesting led to the creation of Interview Valet. He shares the statistics around podcast listenership, discussing how to establish a human connection with a podcast audience and how guesting can help you con

#episode GBR13 Welcome to episode #13 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Today I want to talk about Fair Pricing. Fair pricing is essential for us Gentle Marketers. I think it's fair to say that fairness (pun intended) is one of our core values. Growing up, my dad fought for fairness for the working class. So yes, fairness is super important to me on a personal level. But I'm ready to bet that you feel the same. And, not only do we want to be treated fairly, we also want to treat others fairly. For that to happen, we need to come from a place of empathy. It is essential to be able to put ourselves into the other's shoes.  In this episode you'll learn about… The simple truth of Fair Pricing The options for Fair Pricing The unfair tactic

#episode GBR12 Does it feel like you're chasing customers? What if you could market your business in a way that simply attracts the right people into your orbit? Steven Morris believes that you can—by building a Beautiful Business around your values and the needs of the clients you serve. Steven is the creator of the Mth Degree, a consultancy that specializes in brand strategy, organizational life and a humanized approach to marketing. In the last 25 years, Steven has worked with 250-plus global companies, including Samsung, Habitat for Humanity, New Balance, Sony and Amazon. He is dedicated to helping business leaders live and work wholeheartedly and make a positive impact in the world of their customers. Steven is also the author of Brand Love and Loyalty and Humanizing the Customer Journey. On this episode of the Gentle Business Revolution, Steven shares his view that the core purpose of business is to provide value. He explains why it's crucial to bring both your skill set and your humanity to the office,

#episodeGBR11 Welcome to episode #11 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Today I want to share with you an exercise that I'm facilitating in the 3rd module of The Gentle Marketing Revolution. It represents the 3rd P of the Mandala for Gentle Marketing, and it's in the P for People module. One of the major differences between the gentle marketing approach and traditional/hype marketing is that we lead with empathy instead of pain. It's a switch from the negative to the positive.  In this episode you'll learn about… The revolutionary idea of leading with empathy instead of pain The Empathy Map exercise Aspirational marketing (I love that term!) The guest I have lined up for next week's podcast (I'm excited!) Other links and resources ment

#episodeGBR10 If you have a gift that helps to transform clients' lives, why would you keep that hidden? Limiting beliefs are what hold most of us back from serving at the highest level. But how do we begin to turn around our thinking and reclaim our personal power? Nina Cooke is a Business Mindset Coach who specializes in helping clients release their deep inner blocks and grow their business vision with confidence. She has worked with hundreds of coaches, consultants and other thought leaders who have plateaued at low six-figure incomes and are frustrated because they aren't getting the results they want. Nina is also the host of the Entrepreneur's Inner Game Podcast, and her work has been featured in Forbes and on BBC Radio. On this episode, Nina shares her own struggle with confidence, explaining why it's crucial to identify the root cause of feeling not-good-enough. She discusses the direct relationship between limiting beliefs and behavior, pointing out that we can't serve at the highest level when we'r

#episodeGBR9 Welcome to episode #9 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! In today's episode, we will spend some time talking about one of the quotes and books that led me to create The Gentle Marketing Revolution Program. It's from Daniel H. Pink's book called A Whole New Mind. In it Pink says, "We've progressed from a society of farmers to a society of factory workers to a society of knowledge workers. And now we're progressing yet again – to a society of creators & empathizers, of pattern recognizers & meaning makers." Wow! That resonates with me on so many levels.  In this episode you'll learn about… The significance of this paradigm shift to meaning makers for us The 6 essential aptitudes we need in order to thrive in this Age

#episodeGBR8 Welcome to episode #8 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! In today's episode, I'm covering the last P of the Mandala for Conscious Marketing. This P stands for Partnership. You know, I wasted many years going about my business on my own, becoming more and more isolated, until I realized the value of collaboration. I'm not talking about adding a business partner which, while having its advantages, also comes with inconveniences. When I talk about partners, I'm referring to one of these five types: Peers, Partners (also called Joint Venture partners), Mentors & Coaches, Community, and Team Members. Today, let's consider the value of peer partnerships.    In this episode you'll learn about… The power of masterminds with you

#episodeGBR7 Does your marketing material reflect who you really are? Or are you trying to hide your dents and copy what's worked for others? More and more, consumers are making decisions based on belonging, buying from businesses that reflect their values. So, how do we learn to stop faking it, show up as ourselves, and earn the right to serve? Chris Brogan is president of Chris Brogan Media, a marketing firm that teaches clients how to build stronger connections and earn customer (and employee) loyalty. He is also a popular keynote speaker and nine-time New York Times bestselling author. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coca Cola and Google, among many others. He was honored by Forbes as one of the Must-Follow Marketing Minds of 2014, and Statsocial rated Chris the #3 Online Power Influencer. His forthcoming book is called Dented: Retrofitting Humans for the Modern Digital World. On this episode, Chris offers insight around using technology to automate ve

#episodeGBR6 Love what you do but hate the sales part of the process? Feel like it compromises your values? What if you could stop selling, yet still attract high-paying clients? Farnoosh Brock contends that you CAN feel good about promoting your business, and it starts by developing a mindset of service. Farnoosh is a devoted business coach, consultant and speaker who specializes in helping high-performing leaders, entrepreneurs and business owners create meaningful relationships and scalable profits. She is also the creator of Crack the Code to Get Promoted, a career-advancement course for corporate professionals, and the author of several books, including The Serving Mindset: Stop Selling and Grow Your Business. On this episode, Farnoosh discusses the five mindsets for business growth detailed in her latest book, explaining how to position selling as serving and feel good about the process. She describes how to show prospects you care, how to address objections, and how to charge appropriately for your se

#episodeGBR5 As human beings, we hunger for stories. And yet, most of us are slow to adopt storytelling as a brand strategy. We've gotten stuck in the last century of marketing tradition, pushing people to buy what we're selling with broadcasting. So, how do we learn to create connection with story? To invite customers to see the world the way we do? To build a community around our vision? Dominic de Souza is the creator of Dream Again Marketing, an advertising firm dedicated to helping public speakers grow a tribe, share their message and change the world. Dominic's path of discovery began at 13 when he wrote his first novel and learned that he could accomplish absolutely anything. He has 14 years of experience in graphic design and a 20-year background in copywriting and storytelling. Dominic started Dream Again to support consultants and speakers in leveraging their stories to spellbind audiences and bring a vision to life. In today's episode, Dominic discusses the growing importance of story in marketing,

#episode4 Welcome to episode #4 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! In today's episode, I'm covering another P in my version of the 7 Ps of Marketing. I call it the Mandala for Conscious Marketing, and today's P is for People. The need to reach and connect with your Conscious Customer is ever-present! We want to know why people buy, and how we can encourage them to buy from us. Eugene Schwartz and his book, Breakthrough Advertising, inspired the steps I'm going to share with you in this podcast.  In this episode you'll learn about… Six steps that take your ideal customer from their struggle to your solution How to avoid negativity in outlining consequences Why focusing on positive outcomes is healthier Next week's guest and the hot topic

#episodeGBR3 We often equate integrity with morality, but Georgiana Kovell argues that there is more to it than that. Integrity involves bringing honor to your word AND operating from a place of power. It's about taking promises seriously and taking responsibility for your current circumstances. Integrity means being complete or unbroken. And without it, nothing works.  Georgiana is the Marketing and Sales Strategist behind Georgiana Kovell Coaching, a firm dedicated to helping women entrepreneurs learn to love sales and earn what they are worth. She sees herself as a catalyst for massive change, empowering clients to achieve their soul-stirring goals and create a life they adore. Prior to launching her own business, Georgiana spent more than a decade leading trainings and seminars for Landmark Worldwide, a globally-renowned personal development company. Today, she is on a mission to support entrepreneurs in creating a custom lead generation system that is consistent with their integrity and the vision they h

#episodeGBR2 Welcome to episode #2 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Today's episode is all about the hot topic of WHY, made popular by Simon Sinek in his book, Start with the WHY. Knowing why we do what we do leads us to motivation, connection, and happiness. There is so much power in the WHY when you know what it is! But what if you don't know your why yet? Not knowing your why can create stress and anxiety. I want to help you avoid that. In this episode you'll learn about… My WHY and how I found it (or it found me) Encouragement for letting your WHY find you A quick but effective brainstorming exercise Next week's guest and timely topic Other links and resources mentioned in this episode: Anxiety Free Marketing The Gentle Business

#episodeGBR1 Welcome to episode #1 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Today, I share my vision for the show and explain how I came to change the name and the subject matter with a goal of bringing more kindness and empathy to the business world, specifically to marketing! In this episode you'll learn about… My previous podcast, Introvert Biz Growth The epiphany that led to Gentle Business Revolution My feelings about change A new marketing paradigm What you can expect in future episodes Other links and resources mentioned in this episode: Anxiety Free Marketing The Gentle Business Revolution Sarah's Book List Thanks for listening ! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of peopl

#episodeIBG85  Many introverts struggle with feeling invisible. But if we're hiding in the back of the line, we really can't complain when we don't get picked for the team. And if we want to be in service to the world, we've got to be seen. So, how do we gradually expand our comfort zone and learn to put ourselves at the front of the line when it counts? Jeffrey Shaw is a nationally acclaimed keynote speaker and business coach for entrepreneurs. He hosts the popular Creative Warriors podcast, and his book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible, shows businesses how to attract an ideal audience by speaking to their values and priorities. For 30-plus years, Jeffrey was one of the country's top portrait photographers, and today, he uses his keen eye to teach innovative marketing and branding strategies. On this final episode of the Introvert Biz Growth podcast, Jeffrey explains how his introversion lends to his success as a professional speaker. He shares his p

#episodeIBG84 The majority of introverts and conscious entrepreneurs are averse to the aggressive marketing approach that dominates the online space. At the same time, potential clients may need a little push in making the decision to buy our products or services. So, how do we market our offerings in a way that nudges ideal clients to commit—without resorting to tactics based on scarcity or fear of missing out? Michelle Warner is an online business growth strategist dedicated to helping entrepreneurs build the businesses of their dreams. She is also the creator of the Springboard Method, a framework for nurturing resilient, sustainable companies that scale. Michelle has 20-plus year of experience in the digital marketing space, and she built a multimillion-dollar tech startup in the social venture space before transitioning to consulting. Today, Michelle describes how she designs her life around her introversion and explains how her year of travel led to clarity around the direction of her business. She disc

#episodeIGB83 Many of us introverts are used to doing things on our own. And those of us who become entrepreneurs often think we have to run every aspect of the business by ourselves—and be good at it all! But what if we had a supportive community to lean on? A group of likeminded people with similar values who know what we're going through? Janice Chaka is the founder of The Career Introvert, a coaching platform designed to help introverted women excel in business, and the host of The Traveling Introvert, a podcast exploring the ins and outs of traveling and running a business as an introvert. Janice also serves as the organizer of the Get Your Podcast Started Summit, an event created to help entrepreneurs create and run a podcast that generates leads and grows their brand. Today, Janice discusses the benefit of being able to craft how and when you work as an introverted entrepreneur. She explains how she leverages speaking engagements to make networking easier and shares her superpowers for project manageme

Welcome to the 17th muse on the Introvert Biz Growth podcast, the show where I talk to introverts who grow their business and make a difference. I'm Sarah Santacroce, your host. I have a another short muse episode for you today, unedited, raw content. No intro music. No bells and whistles. I was just preparing a free workshop with the title 'The Cause of Marketing Anxiety… and the Cure' that I'll be hosting together with my friend and fellow introvert Val Nelson on June 28th. As the title says we'll be discussing what causes marketing anxiety. I'll be talking about things that give us anxiety when we're on the receiving end, and Val about things that give us anxiety in our own marketing. So here are some of the things that I'll talk about:   6 or 7-Figure promises They make us feel like we're not good enough if we haven't reached 6 or 7 figures yet They isolate us from the 'guru' and the rest of the world They make us feel like we should just give up now   Stories of how much money THEY made using THEIR sys