Introvert Biz Growth Podcast

Today's conversation fits under the P of People. Your people. Your clients. Your customers. It's also in a way a follow up from my earlier episode around customer experience, go check it out at www.sarahsantacroce.com/gbr97 I heard Stacy speak on another podcast and really liked what she shared about making the customer experience more human. We are diving deep into why creating a customer-centric business starts with the customer experience. Stacy Sherman is a customer experience corporate leader, keynote speaker, author, and podcaster about Doing Customer Experience Right. She's created a Heart & Science™ framework that accelerates customer loyalty, referrals, and revenue. In this episode, you'll learn about why creating a customer-centric business starts with the customer experience and...   How Stacy defines CX or Customer Experience How is Customer Experience different from Customer Service How we can deliver a Human first Customer experience The importance of micro moments Stacy view

Today's conversation about branding and marketing with authenticity fits under the 2nd P of the Humane Marketing Mandala, the P that stands for Personal Power. I'm talking to Lisa Haggis about being honest with ourselves so we can be honest with our clients. Lisa Haggis, the founder of Realize Your Brand, helps entrepreneurs discover how to build a remarkable brand for their product or service from the ground up. With over a decade of marketing and branding experience, Lisa helps solve a major branding issue all entrepreneurs face - articulating why someone should pick their service, product or offering over the many competitors that exist. In this episode, you'll learn about branding and marketing with authenticity and...   Why real branding starts with the deep inner work Why it's all about your point of view, not your personality What Lisa means by 'stripping away our defenses' The main ingredients of a brand that's based on a point of view and so much more. Lisa's Resources   Realize Y

Today's conversation fits under the P of Passion, which is the first P of the Humane Marketing Mandala. I'm talking to my friend John Jennings, who's an expert in employee engagement, culture change, governance, and leadership style. John's career of over 35 years in both the public and private sector has seen him hold senior operational and executive board-level roles for a range of highly reputable UK & US businesses. These include Prudential, Egg, Experian, and Totemic as well as leading the internationally renowned Curve Theatre's operations in Leicester. He lectures and presents on the key competitive advantages that business leaders can gain by placing an employee-centric approach at the heart of business strategy, how to apply key governance principles into the day-to-day workings of any business, regardless of size and complexity, and the impact that individual leadership styles play in achieving great results. In this episode, you'll learn about how companies can survive the great resign

Today's conversation fits under the 7th P, the P of Partnership. I'm talking to Zaynub Parker, a South-Africa-based NLP and Life Coach. Our conversation focused on finding commonalities with Ubuntu, the South-African philosophy that highlights community and unity. If you have followed my rebranding journey from Gentle marketing to Humane Marketing you know that Ubuntu was one of the words I looked at very closely as it really represents what this new way of marketing means to me. This idea of shared humanity is so deep. And if we understand that we are all one, we'll approach our businesses in a completely different way that is not just about winning, not just about profits but it's really about having a common goal. So I'm so thrilled to be able to talk to Zaynub today. As a woman of color, who grew up in South Africa, she embodies the term Ubuntu through and through. In this episode, you'll learn about finding commonalities with Ubuntu and... The meaning of Ubuntu Zaynub's experience of Ubuntu i

Go to bitly.com/humanemarketingworkshop to sign up *** Hello Humane Marketers! I'm hosting an Encore of the Marketing Like We're Human workshop. Last time I gave you way too little notice, so I decided to host an encore. In fact, I enjoyed the experience of these workshops so much last month, I decided to run them on a bi-monthly basis going forward. It's a 75 minute human experience in which you can expect good content, real humans and two free tools, one of them you already know, which is the 7Ps of Markeing. I'll start with an explanation about why so many of us dislike marketing - and why we need to come back to doing 'Marketing Like We're Human' We'll pause to 'see' our fellow Humans on the call and acknowledge each other. I know having the video on all day can be exhausting, but if you can turn it on even just for this moment, that would be amazing. Then I'll share two simple and yet amazing free tools you can use to find your way back to marketing your business in a way that's aligned with your values

Today's conversation fits under the 6th P, the P of Promotion. I'm talking to Ruth Poundwhite, my new go-to person for all things email marketing. This conversation focused on doing email marketing with ease. Ruth is a mega introvert - and proud of it! She is a certified coach, NLP practitioner & feminist marketer who supports highly sensitive humans to scale their businesses without sacrificing who they are. She is particularly passionate about helping women to trust in themselves to build businesses that prioritize both their physical and mental wellbeing. Her book, Quietly Ambitious, is scheduled for release later this year. In this episode, you'll learn about doing email marketing with ease and... How she built her entire business using email marketing Whether we really need a big list Specific examples to get more subscribers, the gentle way How to write 'nice' sales emails How to bring your values into your emails The power of the P.S. and much more... Ruth's Resources Ruth's Website

Today's conversation fits under the 5th P, the P of Pricing. I'm talking to Phil Preston about how organizations can maximize purpose and profit. Phil is an Australian Keynote speaker, consultant, and author of the book 'Connecting Profit with Purpose'. He helps people and organizations with strategies that amplify their impact many times over. Phil left a corporate career overseeing billions of dollars of investments to help companies go beyond token or symbolic acts of charity to make a difference at scale whilst also improving performance. He's worked with small-medium enterprises through to multi-national corporations and everything in between. Based near Sydney in Australia, in his spare time he enjoys coffee, chocolate, and trail running! In this episode, you'll learn about how organizations can maximize purpose and profit and... The two types of purpose How entrepreneurs can balance profit and purpose How to spot 'purposewashing' How Gen Z thinks about purpose The relation between purpose a

Today's conversation fits under the 4th P, the P of Product. I'm talking to Finka Jerkovic, author of the book 'Sell from Love' about creating offers that you love. Finka Jerkovic is an author, international speaker, workshop leader, and coach. As President of FINKA Communications Inc., she consults with clients in areas of personal branding, leadership, sales, client experience, and employee engagement. She brings over two decades of experience in corporate Canada in the financial services industry, with an expertise in sales, leadership, communication, and coaching. Finka believes when you bring authentic leadership and a mission-based mindset to business, you can achieve inner fulfillment, outer success and leave a transformational impact. She lives in Canada with her husband and daughter on their 85-acre nature oasis, where you'll find them living a farm-to-table lifestyle, brewing up essential oil blends from their lavender field, riding horses, and beekeeping. In this episode, you'll learn abou

Hello Humane Marketers! I'm coming to you with a super quick episode today because I realized I mentioned on the last episode that I'd give you more info about the free 'Marketing Like We're Human' workshop, and then completely forgot. Or, only shared it on Social and my email list, but not here. So we had our first workshop yesterday and it was a really beautiful and hopefully inspiring exchange. And there's another one tomorrow, Friday September 24th. So if you're listening to this on Thursday 23rd, or Friday morning there's still time to sign up at bitly.com/humanemarketingworkshop It's a 75 minute human experience in which you can expect good content, real humans and two free tools, one of them you already know, which is the 7Ps of Markeing. I'll start with an explanation about why so many of us dislike marketing - and why we need to come back to doing 'Marketing Like We're Human' We'll pause to 'see' our fellow Humans on the call and acknowledge each other. I know having the video on all day can be exha

On this solo episode, I'm answering the question "What if I Have More Than One Ideal Client?" We've all heard the importance of having a niche as an entrepreneur, especially when starting out. But I want to challenge you to think about what niche means to you. You'll hear my approach to niching and examples from me and my clients. I'm also sharing more about the rebrand and upcoming book and workshops! In this series of mini-episodes, you'll learn the answer to the question what if I have more than one ideal client and... the niche myth why it's ok to have different clients why their worldview is more important than what they buy some examples permission and much more... Sarah's Resources Watch this episode on Youtube (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Humane Business Manifesto (FREE) Gentle Confidence Mini-Course The Humane Marketing Circle Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsanta

In his "old life", Thomas tried to fit in, fulfill expectations, and struggled to find his place in a crazy society. Then a burn-out took him out of the race. During recovery, he started realizing that the feeling of being different wasn't a flaw, but it could be a gift. Now, several years later, Thomas is happily married, supports intuitive and highly sensitive people in his "Authentic Empowerment Network" and helps heart-centered business owners to work smarter instead of harder, find more joy and fulfillment in what they do. In this series of mini-episodes, you'll learn about the being an empath in business and...   How being an Empath in business is different The importance of the inner work and knowing who you are The fear of rejection as a core hindrance to authentic marketing Working smart not hard and much more. Thomas' Resources Thomas' Website Connect with Thomas on: Facebook LinkedIn Sarah's Resources Watch this episode on Youtube (FREE) Sarah's One Page Marketing Pl

Scott Poynton is an Australian forester who has spent his life supporting people to navigate often challenging journeys to a different way of living, working, and generally being in the world. This has included mediating disputes between some of the world's largest companies and NGO organizations, focused on helping protect forests and other ecosystems and to support human rights. His work has led to the protection of millions of hectares of forest and today he works to share the lessons from those processes as broadly as possible so that others can support their own change journeys. I'm featuring this conversation under the P of Passion because first of all, Scott truly strikes me as a passionate person. But also because the work Scott is doing now, is helping people who are lost, find their passion back. In this series of mini-episodes, you'll learn about the Story of Humane Marketing and...   A different way, what that means to Scott and what it means to me The importance of reconnecting with n

This is the sixth of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast.  Sarah's Resources (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a

This is the fifth of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast.  Sarah's Resources (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a

This is the fourth of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast.  Sarah's Resources (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a

This is the third of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast.  Sarah's Resources (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a

This is the second of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast.  Sarah's Resources (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a

This is the first of a series of six mini-muse episodes that gently unveil the new brand and new title of this podcast.  Sarah's Resources (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair Pricing Mini-Course Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com Thanks for listening! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There's no opt-in. Just an instant download. Are you enjoying the podcast?  The Gentle Business Revolution show is listener-supported—I'd love for you to become an active supporter of the show and join the Gentle Business Circle. You will be invited to a

As I've hinted at over the past few episodes, this is the final episode under the current Gentle Business Revolution name. I am saying goodbye to the name but not to the ideas behind it. Rest assuered that under the new brand, the conversations will still have the same value and the same values behind them.  I'm super proud of tha conversations that have been taking place for the past 98 episodes and I hope that they have touched you and changed the way you do business and market yourself.  I'm very excited for what's coming and I hope you are coming along for the ride with me! [Tweet ""I'm really excited to see what the next chapter looks like. The new brand is even better, bigger, more me, more inclusive." - Sarah Santacroce #marketing #rebranding"] On this episode, you'll learn about why I'm saying good to the Gentle Business Revolution as well as... Celebrate the 99 episodes Tell you the story behind the name change, And give you an idea of what you can expect going forward. and more...   Sarah's Resour