Synopsis
The Introvert Biz Growth is a conversation with introverts who have grown their online business using their introverted super powers. We discuss entrepreneurship, personal & business growth, different revenue streams, online selling & making a difference.Past guests include Denise Wakeman, Nicole Dean, Tara Gentile as well as Beth Buelow.
Episodes
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Sales Calls That Convert For Introverts
23/07/2021 Duration: 39minEmma-Louise Parkes is a Business & Mindset Coach for ambitious introverts, empaths & highly sensitive entrepreneurs, & host of The Ambitious Introvert Podcast. She works with new & established entrepreneurs & helps them start, grow & scale successful, sustainable online businesses. With 10+ years experience she has personally coached over 100 individuals. She is a strategic life coach, trained facilitator, NLP master practitioner & holds accreditations in EFT/TFT & the Law of Attraction. Spending 17 years as an air traffic controller & 10 years coaching new recruits to the role, Emma-Louise understands the importance of decision making, confidence & mindset for success. Her focus on clarity, consistency & habits allowed her to build a 7 figure net worth in her 30's - she now uses these principles to help her clients build solid foundations that support massive levels of growth & success. On this episode, you'll learn about sales calls that convert for introverts
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Customer-Centric Marketing Is Overrated
16/07/2021 Duration: 12minIt's been a while since I've done a solo episode but as we close up the chapter for this show, I wanted to do one more for you. This is a very short episode but I hope you find something of value for your business. We've talked about today's conscious clients before and today we expand on it talking about not treating them like kings or queens but as equals. Our partnerships should be a win-win situation for both of us. Enjoy! On this episode, you'll learn about why customer-centric marketing is overrated as well as... The customer journey Rumbling with yourself first as entrepreneurs An example of a client-service provider win-win situation and more... How to stand out through exceptional client service article Sarah's Resources (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle Business Circle The Gentle Business Revolution Authentic & Fair P
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Failure is Essential for Growth
09/07/2021 Duration: 45minMy guest today, Heather Thorkelson, is an entrepreneur through and through. There's no going back to a 9-5 job for her. But, she's also been through a few failures and she's here to talk about what she's learned through her journey. Heather Thorkelson is a Canadian business coach and consultant living in rural Sweden. She has been living internationally for almost three decades and working as a coach for incurable entrepreneurs since 2010. She also owns a boutique polar travel agency - Twin Tracks Expeditions - as well as co-owns an arctic ship management company. Her first book, "No Plan B: A Handbook for Incurable Entrepreneurs and other Rebellious Souls" was published in October 2020 and is quickly becoming a go-to resource for business owners who can never go back to the 9-5. On this episode, you'll learn about why failure is essential for growth as well as... Heather's own relationship to failure How to deal with the negative voice in your head Heather's take on 'getting outside the comfort zone to succ
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The 5 Questions To Ask if You Want To Know Who You Are
02/07/2021 Duration: 53minMy guest today, Paul Harvey, built his business around five questions. Originally living and working in London, Paul has a background and over 30 years of experience working in product development and marketing. From an early interest in performance where he completed professional acting and singing courses, he progressed into public speaking and has since trained in Coaching, Public Speaking and Professional Leadership. Since his move to the North of Scotland in 2004, he built a career as a Business Advisor and Coach. His current focus is on his Life Passion and Business Podcast, created to support inspiration and passion for life and business. He also runs Virtual Events and creates Resources to enhance life experiences and develop the human spirit. Our conversation really revolves around these 5 deep questions that he came up with and asks every guest on his podcast. - What are you passionate about? - What does success mean to you? - What is your contribution to the world? - What is the one question you wi
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Rebuilding With Intention After a Crisis
18/06/2021 Duration: 41minAs an expert in societal innovation and governance, Jonathan Normand spent more than 12 years in international financial institutions before creating the consulting firm Codethic in 2009. He is passionate about the evolution of the economy and studies its trends and disruptions. In 2014, he participated in the launch of B Lab in Europe, which is responsible for rolling out the B Corp movement. He founded and has been leading B Lab Switzerland since 2017, a non-profit organisation promoting socio-environmental impact measurement tools as well as the B Corp certification. He is also the designer of the Swiss Triple Impact engagement program and contributes to the world of academic research for an inclusive, circular and regenerative economy. On this episode, you'll learn about rebuilding with intention after a crisis as well as... A reminder of what BCorp is and its core mission How businesses will change coming out of this global pandemic Data that shows that businesses that focused on being a force for good
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Marketing Without Scarcity Tactics
11/06/2021 Duration: 44minMichelle Mazur is a messaging expert who works with brilliant business owners who are shaking things up but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communications Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion, host of the Rebel Uprising podcast and featured in Fast Company, Entrepreneur and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. On this episode, you'll learn about marketing without scarcity tactics as well as... Her 3 word Rebellion approach Why creating a movement is key in branding How to avoid falling into the trap of Bro Marketing What to do instead and much more... Michelle's Resources Michelle's Website Rebel Uprising Podcast 3 Word Rebellion Taster PDF Rebel Roadmap to Exponential Impact + Influence Quiz Connect wi
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Shifting Our Relationship to Numbers and Goals
04/06/2021 Duration: 52minYarrow Magdalena creates intentional websites and digital strategies for small, ethical businesses that are heartfelt and authentic. Yarrow's work centers sustainability and creates a bridge between big dreams and practical design and tech solutions. In addition to custom-built websites, she also offers business mentoring, facilitates the Embodied Business Community, and hosts a podcast all about small business magic. [Tweet ""What most of us are craving is connection and intimacy. A feeling of feeling seen and heard and understood and cared for. And those are not experiences that you can create by being someone you're not and trying to play the numbers game." - Yarrow Magdalena #gentlebusiness #numbers #goals"] On this episode, you'll learn about shifting our relationship to numbers and goals as well as... About our unease witch numbers and why that is How Yarrow handles the anxiety related to numbers and goals The concept of an upper limit The other side of growth Measuring and much more... Yarrow's Resou
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Fine-Tuning Your Product or Service Offering
28/05/2021 Duration: 50minToday's conversation fits the 3rd P, the P of Product of the Gentle Marketing Mandala. If you're a regular here, you know that I'm organizing the conversations around the 7Ps of the Gentle Marketing Mandala. In our case, product can often be replaced with 'service'. So today's episode is all about fine-tuning your product or service offering and I'm talking to Annie Schuessler about making small experiments in the early stages of your business. Annie is a business coach and the host of the podcast Rebel Therapist® Podcast. With her Rebel Therapist®Programs, she helps therapists, healers, and coaches make an impact beyond a traditional private practice. And while we use the word 'therapist' quite often on this episode, I want you to know that everything we share here does not only apply to therapists but pretty much to anyone wanting to put together a program for their clients. [Tweet ""The best way to grow a business is to get into conversations with other service providers and invite them along" - Annie Schu
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Connecting With Your Clients by Having Your Stories Meet
21/05/2021 Duration: 35minDr. Cathy Goodwin helps service-based businesses use their story to create an online presence that attracts clients and helps them stand out in a professional way. A former marketing professor, Cathy has lived all over North America (including Alaska and Canada), now happily settled in Philadelphia with two adopted cats who refuse to share their stories. On this episode, you'll learn about connecting with your clients by having your stories meet as well as... How to get into our client's heads to find out what their story is The baggage story your clients come with How to talk about pain without making our clients feel worse Cathy's Story Archetype framework and much more... Cathy's Resources Cathy's Website Discover Your Audience's Baggage Connect with Leslie Facebook LinkedIn Sarah's Resources (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle Confidence Mini-Course The Gentle Marketing Revolution Kickstarter Campaign The Gentle
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Getting Started on Your Self Love Journey
14/05/2021 Duration: 42minLeslie Marchand is a licensed clinical social worker, founder of SoYoCo Wellness, a TEDx speaker, and author of the new book The Self-Love Journal: Banish Self-Doubt and Learn to Love Yourself. She writes and teaches about personal wellness, professional self-care, and how to renew yourself and inspire others through her blog and online courses at www.soyoco.org. In addition to her 25-year career as a clinical social worker, she is a registered yoga teacher and certified life coach and spends her "free" time reading the latest research, books, and articles on wellness, positive psychology, personal development, and entrepreneurship. She and her husband live on their organic and pasture-based farm in Texas with their four kids, seven dogs, dozens of pigs, hundreds of turkeys, thousands of chickens, and acres of produce. On this episode, you'll learn about getting started on your self love journey as well as... Leslie's organic farm in Texas How her journey as a Social Worker in Hospice care lead her to write
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Making Decisions For Future Us
07/05/2021 Duration: 12minToday I'm talking about making decisions for future us in the present moment. All of our decisions have consequences whether we are alive to see them or not. I've been reflecting a lot during this pandemic on how the life of future generations will be affected by current events and how can we make the right decisions to make the place a better place to live even when we are not around anymore. I have been attending the Bento Society (created by Yancey Strickler) weekly calls and I have really enjoyed the Bento model he proposes and I thought it would be a good tool to share in the show today. You can find the diagram below to guide you along as you listen to the episode. On this episode, you'll learn how to make decisions for future us as well as... Bentoism The four quadrants of the Bento Model The definition of a beautiful question and how to use it and much more... The Bento Sarah's Resources (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (
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LiveStreaming Is Good for Your Business Even if You're an Introvert
23/04/2021 Duration: 36minToday I'm talking to Christoph Trappe, a specialist in Live Streaming and authentic storytelling about why LiveStreaming is good for your business even if you're an introvert. Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers. He has run content marketing campaigns across many industries, including healthcare, SaaS, and publishing. Today, he's a global top 14 content marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry. A three-time author, Christoph helps companies evolve editorial and marketing teams into a content-performance culture and the use of the Create Once, Publish Everywhere (COPE) model. On this episode, you'll learn why LiveStreaming is good for your business even if you're an introvert as well as... The definition of live streaming How livestreaming can help you get more clients Who should be livestreaming What kind of tech set up you need What to do if you're an int
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The Components of a Business Ecosystem
16/04/2021 Duration: 48minCecilia is an entrepreneurial ecosystem builder and founder of Mass Collaboration. Her work is centered on collaboration, equity, and community culture. As a certified Cultural Competency and Unconscious Bias facilitator, she moves conversations beyond diversity and inclusion to connecting, engaging, and belonging. Her entrepreneurship path led to winning start-up competitions, a former lead organizer of the Kauffman Foundation's 1 Million Cups, and a multiple-year US delegate to the Global Entrepreneurship Congress. In addition, she works with Future Agro Challenge (Global) and currently serves on the board of Startup Champions Network, the Institute for Work and the Economy, and has served on over a dozen non-profit boards in her local community ranging from the arts to education and entrepreneurship. She is a former travel industry professional who has lived, worked, and traveled throughout the world. Her favorite person is her son, JD who is currently exploring and enjoying his own global adventures; thou
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Slowing Down to Propel Your Business Forward
09/04/2021 Duration: 51minMike Mooney's initial career journey led him through 25 years in motorsports at senior levels with agencies, a race team, and corporate brands in NASCAR, IndyCar, Formula1, and NHRA, where he got to work with amazing people – and got to experience some really cool things along the way! Mike's passion has always been to serve, entertain, and build people up. Which, he had been doing for professional drivers and successful executives, teams, and companies for years. But, what if he could take his communications, branding, crisis and reputation management expertise to a larger stage? That's when Mike realized that professional speaking and coaching would be the way. That vision sparked both unbelievable joy and undeniable fear! Today, you can find Mike on stages and meeting rooms around the country where he serves amazing people, motivated teams, and forward-thinking leaders, with one primary focus - Driving People Forward! On this episode, you'll learn about slowing down to propel your business forward as well
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Public Speaking for Introverted Entrepreneurs
02/04/2021 Duration: 52minVictoria Lioznyansky teaches introverted entrepreneurs and business professionals how to overcome their fear of public speaking and become confident, compelling, captivating speakers. After moving to the US two decades ago with limited English, Victoria overcame her crippling fear of public speaking to build several businesses, teach in a variety of industries, and speak in front of small and large audiences. She appeared on Fox Morning News and has been featured in numerous publications, including NBC, CBS, and BizWest Media. Taking her own experiences going from scared to sought-after speaker, Victoria founded Brilliant Speakers Academy®, an online public speaking coaching program. She also owns Nutty Scientists of Houston, a passion project about inspiring kids to fall in love with science. Victoria holds a Master of Science in Computer Science and is currently completing a Master of Arts Degree in Communications and Media Technologies. She lives in Houston with her husband and two sons. On this episode, y
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Making an Impact as a Solopreneur or Small Business
26/03/2021 Duration: 51minUrsula Jorch works at the intersection of capitalism, consciousness, and social and environmental impact. As a business coach and consultant, Ursula's focus with her clients is on how to make smart and strategic decisions, while tending to individual and group dynamics. She provides tools as well as practical, actionable guidance to achieve your business' impact and financial goals while nurturing personal and team development. Ursula focuses on working with mission-aligned businesses, companies and their leaders that believe for profit business can be a force for good. Her international clients include large life science organizations, as well as small and medium sized B-corps, Conscious Capitalism companies, and benefit corporations. On this episode, you'll learn about making an impact as a solopreneur or small business as well as... The South African term 'Ubuntu' and its meaning How a small business can really ignite sustainable change? How does knowing your impact purpose and goals give your business a
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Building a Community as a Facilitator Not a Guru
19/03/2021 Duration: 44minWay before I coined the term 'The Gentle Marketing Revolution' Eli Trier was talking about quiet revolutions and I quote 'starting a marketing revolution with integrity'. Eli believes that fostering authentic, human connections with like-minded people is the fastest, easiest, and most effective way for you to market (and run) your business. In 2013, she wrote & illustrated a book, The Gratitude Project, which transitioned her into freelance illustration and creativity coaching. That was when she fell in love with running community projects. In 2018, Eli came to the realization that all she wanted to do was run community projects. A week later she had a website up and a beta client to test out her methodology, and she was off! Eli is still obsessed: She adores her work and the incredible clients. This is the work she was born to do. [Tweet ""True authenticity is honest even when it's not convenient" - Eli Trier #gentlemarketing #community"] On this episode, you'll learn about building a community as a faci
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Empowering Yourself With Personality Assessments
12/03/2021 Duration: 44minI love learning more about myself and my personality type so on today's episode I brought on an expert to talk about empowering yourself with personality assessments. Leslie McDaniels is a personal and professional development coach and personality type consultant. She coaches creative and ambitious people to tap the potential of their personality type for the purpose of living a more meaningful and purposeful life. She's passionate about bringing greater self-awareness and understanding to the world by helping others view themselves through the lens of their personality type (Myers-Briggs® and Enneagram systems). [Tweet ""I think we could avoid so many things that our world struggles with if we just could have patience and willingness to dive into how we're different from each other and how to have greater understanding and empathy for people" - Leslie McDaniel #gentlemarketing #personalpower"] On this episode, you'll learn about empowering yourself with personality assessments as well as... Leslie's fascin
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You Can't Reverse Engineer Into Purpose Branding!
05/03/2021 Duration: 08minOn today's solo episode, I'm talking about why you can't reverse engineer into purpose branding! Brands that struggle with marketing usually do so because they were created without a purpose in mind. It's impossible to just start a company and then suddenly pretend you care about certain issues. If you want your marketing to flow easily, you have to start with purpose instead. [Tweet ""Purpose is not just to be used as the latest marketing scheme" - Sarah Santacroce #gentlemarketing #purpose"] On this episode, you'll learn why you can't reverse engineer into purpose branding as well as... Why marketing is so difficult when you don't start with purpose How Patagonia is setting an example How the Gentle Marketing book approaches this topic And much more! Mentioned Resources Patagonia on why brands 'can't reverse into purpose' through marketing Let My People Go Surfing Book Sarah's Resources (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Ge
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The Effect of Kindness on Mental Health
20/02/2021 Duration: 45minThis episode is sponsored by the Gentle Marketing Revolution book, now available on Amazon. Get your copy HERE. Main take-aways from this final day of the Random Acts of Kindness week: Kindness is more then just being polite. It's a pro-active act. Showing up with more kindness in the workplace is an act of courage. Connection is key if we want to avoid a major mental health pandemic. [Tweet "@sarahsantacroce is on a mission to change the current marketing paradigm from pushy to gentle. Her new book 'The Gentle Marketing Revolution' is available for Pre-Sale now at http://bit.ly/gentlemktg #gentlemarketing #gentlebusiness"] Today's Random Acts of Kindness ideas: Use today to do something relaxing. Tackle a challenge that has kept you procrastinating for too long. Download the Random Acts of Kindness 2021 Workplace Calendar. Sarah's Resources The Gentle Marketing Revolution Book (FREE) Sarah's One Page Marketing Plan (FREE) Sarah Suggests Newsletter (FREE) The Gentle Business Manifesto (FREE) Gentle C