Synopsis
Marketing, entrepreneurship, membership sites, webinars, and traffic
Episodes
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1217: The RESPECT Framework for C-Suite Leadership, Inclusion, and Business Growth to Earn Employee Trust and Engagement with Organizational Psychologist Gena Cox, Ph.D.
09/01/2025 Duration: 33minToxic behaviors from top performers can create a tricky situation where individual success clashes with team well-being. While their results might stand out, the negative impact on workplace culture often ripples far beyond their achievements. Morale suffers, collaboration breaks down, and the long-term health of the organization takes a hit. Addressing this requires valuing the bigger picture over short-term wins, ensuring that success is measured by both results and how they’re achieved. Gena Cox, Ph.D. is an organizational psychologist, executive coach, speaker, and author. Her book "Leading Inclusion" and her RESPECT ethos framework have been featured in prestigious publications like Harvard Business Review, Fast Company, and Forbes. Today, Dr. Cox discusses strategies for building a respectful work culture and shares her insights on the importance of respect in the workplace and how it can empower leaders to drive connection, collaboration, and innovation. Stay tuned! Resources Gena Cox: 25 Way
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1216: Thrive Agency: Transform Your Website Into A Client-Generating Machine Through Video Content Strategy with Digital Marketer and TEDx Speaker Jimi Gibson
06/01/2025 Duration: 30minMany websites fail to reach their full potential because they don't effectively guide visitors toward becoming clients. Often, the issue lies in unclear messaging, poor design, or a lack of focus on the user experience. A website isn't just a digital business card—it's a powerful tool for building trust, showcasing value, and driving action. When visitors land on a site, they should immediately understand what the business offers and why it matters to them. Without that clarity, it's easy for potential clients to lose interest or move on to a competitor. Jimi Gibson is an accomplished Digital Marketer, author, and TEDx speaker. As the Vice President of Brand Communication at Thrive Agency, he is passionate about helping businesses transform their websites into powerful client-generating machines. In his book “Chasing Carrots," Jimi shares how anyone can find their purpose. He is also the host of The Thumbody Show where he explores the zany world of entrepreneurship and personal branding. Today, Jimi talks
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1215: Through Blurred Vision: Overcome Your Obstacles through Resilience and Find Your Light with Author & Speaker Kurt Pangborn
05/01/2025 Duration: 29minAdversity often feels overwhelming, but shifting how we view it can reveal unexpected opportunities for growth. Instead of seeing struggles as purely negative, they can become moments to learn, adapt, and build resilience. It’s not always easy to find the silver lining, but reflecting on challenges can show us strengths we didn’t realize we had. Sometimes, it’s in those tough moments that we discover the tools and perspective needed to move forward. https://www.youtube.com/watch?v=juHgvvZ3L_Q Kurt Pangborn is a dynamic motivational speaker, author, and advocate who has turned his personal challenges into a mission to inspire others. Born with congenital glaucoma, Kurt has undergone over 40 eye surgeries and faced the challenge of growing up legally blind. However, instead of letting his disability define him, he has used it as a foundation for his message of faith, perseverance, and purpose, which he shares in his book "Through Blurred Vision." Today, Kurt speaks passionately about his journey, emphas
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1214: Ethercycle: Shopify Strategies to Own and Achieve Success in Your Sales Channels with Founder Kurt Elster
04/01/2025 Duration: 36minGrowing an e-commerce business while managing distribution channels can feel like an uphill battle. You want to scale but run into roadblocks like limited reach, high fees, or lack of control over how your products are presented. Balancing growth with maintaining ownership of your brand and customer relationships isn’t easy. Finding the right mix of platforms and strategies often becomes the key to moving forward without compromising what makes your business unique. https://www.youtube.com/watch?v=fikAjLq6Tbg Kurt Elster is a Shopify expert and the founder of Ethercycle, a boutique Shopify consultancy. He has been a Shopify partner since 2011 and is known for helping e-commerce brands thrive in the digital marketplace. In addition to his agency work, Kurt is the host of the Unofficial Shopify Podcast, which has amassed over 2 million downloads. Today, Kurt shares his insights on the evolution of Shopify, the importance of owning your distribution channels, and the strategies he has employed to build a
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1213: Scale Your Business through Strategic PR and SEO, and Measure Success Beyond Finance with Serial Entrepreneur Dmitry Dragilev
03/01/2025 Duration: 44minThe constant grind can leave you feeling drained, like there’s never enough time to enjoy the life you’re working so hard to build. It’s easy to get caught up in the hustle, convincing yourself that balance is a luxury you can’t afford. But deep down, there’s a longing for more—more time, more peace, more connection. Sometimes, it’s less about working harder and more about rethinking what truly matters. https://www.youtube.com/watch?v=tvHvLRUlBJ0 Dmitry Dragilev is a serial entrepreneur who has founded and scaled four SaaS businesses, all of which have been acquired by major tech companies like Google, SEMrush, and Slack. Known for his unique approach to work-life balance, Dmitry aims to work just 20 hours per week, focusing on the joy of building and problem-solving rather than chasing financial success. Today, Dmitry shares his strategic use of PR and SEO to drive business growth, focusing on the importance of setting clear goals and maintaining strong relationships with customers and partners. Stay
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1212: Manifest Business Success, Identify Your Zone of Genius, and Leverage AI-Powered Guidance with Founder and CEO Kareen Walsh
02/01/2025 Duration: 31minScaling a business can feel like standing at the edge of a cliff, unsure of the next step to take. The sheer number of decisions—hiring, processes, budgets—can quickly become overwhelming. It’s hard to know where to focus when everything seems equally urgent. Finding clarity often comes from stepping back and identifying what will truly drive growth, rather than trying to do it all at once. https://www.youtube.com/watch?v=CBX-mp5pE8k Kareen Walsh is a business strategist, author of BE A BADASS: Six Tools to Up-Level Your Life, and host of the Your Badass Journey podcast. Today, Kareen discusses overcoming limitations, asking for help, and embracing a growth mindset. She highlights the importance of setting clear goals, breaking them into steps, and making adjustments along the way. Kareen also shares her work on the AI-based Hey Kareen app, offering personalized entrepreneurial guidance, and addressing challenges in hiring, performance management, and leading from your strengths and zone of genius. St
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1211: Ask Ralph: Advocate Financial Evangelism Through Authentic Relationships and Biblical Principles with Ralph Estep, Jr.
21/12/2024 Duration: 32minManaging finances can feel overwhelming, especially when the details seem endless and confusing. It’s easy to feel lost, unsure of where to start or what steps to take next. With so many options, tools, and advice out there, it’s hard to know what really works. Taking control often starts with breaking things down into simpler steps and finding a system that fits your own needs, not someone else’s. https://www.youtube.com/watch?v=qU62XMAoFFA Ralph Estep, Jr. is a financial expert, entrepreneur, and the principal of Saggio Management Group, where he helps individuals and small businesses with tax preparation, financial management, and tech integration. With over 30 years of experience, including roles as a CFO and founder of Virtuale Success Inc., Ralph is passionate about helping others avoid financial pitfalls. When he’s not hosting the “Ask Ralph” show, he’s raising black angus cattle with his family on Estep Farm LLC. Today, Ralph shares his passion for empowering others to achieve financial freedo
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1210: TextTonality: Master Your LinkedIn Outreach to Convert Connections into Clients with Founders Mike and John Murphy
20/12/2024 Duration: 32minIt’s frustrating when your LinkedIn messages just aren’t getting the response you hoped for. Generic outreach can feel impersonal, and it’s easy to see why people ignore them—there’s just too much of it. Crafting a message that stands out takes more than just sending a quick note; it’s about being genuine and offering value right from the start. A thoughtful, targeted approach can make all the difference in turning those ignored messages into meaningful conversations. https://www.youtube.com/watch?v=VZFtmX3e20A Mike and John Murphy are the father-son duo behind TextTonality, a proprietary messaging method that has generated over $900 million in new business for their clients in financial services, investment funds, and B2B consulting. Mike, a former journalist and startup marketer, developed the TextTonality approach after struggling with ineffective cold outreach on LinkedIn. Joined by his sales expert father John, the two have helped hundreds of clients, including a Merrill Lynch advisor who closed
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1209: The Boss Mom: Motherhood, Identity, and the Path to Self-Discovery to Building a Mom-Powered Business with Dana Malstaff
19/12/2024 Duration: 27minBalancing motherhood with running a business can make it feel like you’ve lost sight of who you are and what you truly want to achieve. It’s easy to get caught in the cycle of self-doubt and second-guessing, especially when marketing yourself doesn’t come naturally. It’s tough to juggle the demands of both roles, and sometimes it feels like you’re not doing enough in either area. Finding a way to embrace both your business and your personal identity can take time, but it’s about allowing yourself room to grow and figuring out what works for you. https://www.youtube.com/watch?v=UqcOQ7GQFss Dana Malstaff is the founder and CEO of Boss Mom, a business and movement that has been empowering moms to find their voice, purpose, and financial independence for over a decade. She is also the host of The Boss Mom Podcast. Today, Dana talks about her mission to rewrite the Boss Mom book, which was originally published in 2015. She shares her research findings that many women start businesses as a way to rediscover
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1208: The Last Offering: Blending Fiction and Reality Using Unique Storytelling with Author Zsofia Baranyai
18/12/2024 Duration: 29minIt can be tough to find fresh fantasy stories that truly hit the mark, especially with so many books out there feeling repetitive. You’re craving something unique, but so often it feels like the same themes and plots keep popping up. The search for that perfect blend of magic, adventure, and rich world-building can feel endless. Sometimes, it’s about diving into lesser-known authors or niche sub-genres to uncover something unexpected and captivating. https://www.youtube.com/watch?v=sJ6wL1fGxb4 Zsofia Baranyai is a prolific fantasy author who has written 18 books in the past 4 years. Inspired by her love for reading fantasy novels, Zsofia began writing her own stories during the 2020 quarantine, determined to create the kind of immersive, imaginative worlds she craved. Today, Sophia talks about her writing career, including the unique way she takes to blending real-life struggles with fantastical elements in her novels, and her latest book, The Last Offering. She shares her creative process, the develo
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1207: Be Gutsy: Break Free from Self-Doubt and Find Your Entrepreneurial Voice with Chrystina Katz
17/12/2024 Duration: 29minFeeling stuck in a business often comes down to not knowing how to express what makes you unique. Without that clear sense of identity, it’s tough to attract clients who truly align with your work. It’s not just about selling—it’s about communicating in a way that feels authentic and resonates with the people you want to serve. Finding that voice can take time, but it’s what makes all the difference. https://www.youtube.com/watch?v=WNVm929Qcd8 Chrystina Katz is a business coach, speaker, and author who helps entrepreneurs and professionals embrace daily courage to achieve bold business success. With over 20 years of experience in the corporate world and as an entrepreneur, Chrystina has honed her skills in executive coaching and business strategy. She is the host of the "Gutsy Travels" travel talk show and is currently working on her fourth book, "Be Gutsy, Pivot Your Path to Profits." Today, Chrystina reveals her approach to helping business owners overcome challenges such as lack of clarity, imposte
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1206: Become a Trusted Content Marketing Ally and Build a Long-Term, Empathy-Driven Demand Generation Strategy with CEO of Cornell Content Marketing Rai Cornell
16/12/2024 Duration: 27minIt’s frustrating when marketing feels like a hamster wheel—always chasing the next big thing but never quite getting anywhere. Jumping from trend to trend can leave you stretched thin and wondering if any of it actually works. Real results often come from stepping back and focusing on what truly connects with your audience. It’s less about doing everything and more about doing the right things consistently. https://www.youtube.com/watch?v=XI_6pSX9mbY Rai Cornell is the CEO and Strategic Marketing Consultant of Cornell Content Marketing. With a background in psychology, Rai helps B2B businesses become thought leaders by creating long-term demand generation strategies that build trust and eliminate the need for costly, short-term manipulative tactics. Today, Rai shares her passion for changing the narrative around marketing, spotlighting the importance of marketers being allies to their customers rather than adversaries. Stay tuned! Resources Cornell Content Marketing: The Demand Generation Brain
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1205: Tekyz: Craft the Perfect Launch Strategy for Software Development and SaaS with Founder and CEO David Hirschfeld
15/12/2024 Duration: 30minWatching a startup hit a wall despite pouring your heart into it can be exhausting. It’s easy to feel like something’s missing when the typical “build first, grow later” playbook doesn’t seem to click. The frustration often comes from putting so much focus on the product that other vital pieces—like understanding your audience or refining your approach—get sidelined. Success sometimes feels more about adapting than following any one formula. https://www.youtube.com/watch?v=s7wS5TlPdGY David Hirschfeld is an influential figure in the software industry, with over 30 years of comprehensive experience. He's the founder of Tekyz, a company dedicated to supporting startups with innovative strategies and solutions. Today, David tells us about the critical importance of understanding market needs early, the pitfalls of conventional startup approaches, and how a shift in mindset can significantly impact a company's trajectory toward success. Stay tuned! Resources Tekyz: Bespoke Software Development. Hyp
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1204: Voltage Holdings: Kickstart Your E-commerce Venture with CEO and Co-Founder Neil Twa
14/12/2024 Duration: 34minStarting an e-commerce venture can feel overwhelming, especially when the competition is as massive as it is on platforms like Amazon. With so many sellers vying for attention, it’s easy to wonder how your idea can even get noticed. Sometimes the key is finding a niche or adding a personal touch that sets your brand apart from the sea of sameness. It’s not just about the product—it’s about the experience you create around it. Neil Twa is the CEO and Co-Founder of Voltage Holdings, specializing in launching, consulting, and acquiring brands with a focus on e-commerce, particularly through Amazon FBA. With over 17 years of experience, Neil has mastered the art of creating lifestyle-driven businesses without the need for traditional employees. He is also the host of the "High Voltage Business Builders Podcast" and the author of “Almost Automated Income with FBA.” Today, Neil shares insights on tackling common entrepreneurial hurdles, the importance of a growth mindset, and steps for identifying winning produc
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1203: Relationship Advice You Need To Know Before Marriage and Divorce with Bestselling Author Zach Saleh
13/12/2024 Duration: 47minWhen relationships fall into cycles of conflict, it can feel like the same arguments keep playing on a loop. The misunderstandings pile up, and even with the best intentions, it’s hard to break free. Sometimes, both people just want to feel heard, but the way they express it keeps clashing. It’s frustrating, but noticing the pattern is often the first step toward shifting how you connect. Zach Saleh is a father, entrepreneur, and bestselling author dedicated to helping others navigate the complexities of relationships. His book, "The Book I Wish I Had Before Marriage and Divorce," offers readers a roadmap for developing healthier connections through personal introspection and ownership. An engaging storyteller, Zach shares wisdom gained from his own relationship challenges, translating them into actionable advice for others. Today, Zach shares essential relationship topics, highlighting his Four Pillars of Conflict Management, Values, Expectations, and Chemistry. Stay tuned! Resources Zach Saleh on
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1202: Not Okay, Okay: A Roadmap to Heal from Addiction and Embrace Self-Help with Army Combat Veteran and Bestselling Author Sheridan Taylor
12/12/2024 Duration: 24minLiving in a culture that prizes constant productivity can make it hard to acknowledge the struggles we face beneath the surface. There’s a pressure to keep going, to always seem fine, even when things feel overwhelming. Confronting those battles means letting ourselves slow down and accept that it’s okay not to have it all together. Sometimes, just recognizing those struggles is the first step toward finding peace in a world that rarely stops to notice. https://www.youtube.com/watch?v=r_1GNSySNx0 Sheridan Taylor is a Canadian Army combat veteran who has bravely turned his personal struggles into a source of inspiration for many. An advocate for mental health, Sheridan shares his experiences and insights across multiple platforms. He is the author of "Not Okay, Okay.: A Roadmap Back from the Brink," a book that provides guidance and hope for those grappling with life's challenges. Today, Sheridan discusses vital topics such as finding strength in vulnerability, the importance of asking for help, and re
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1201: Full Liberation Technology: Overcome Perfectionism and Low Confidence with CEO Daniel Packard
09/12/2024 Duration: 38minFeeling caught in the loop of anxiety, procrastination, and self-doubt can be exhausting. Each one seems to feed the other, making it hard to move forward or even figure out where to start. It’s like being trapped in your own mind, second-guessing every decision while time slips away. Breaking free can feel impossible when the cycle just keeps spinning. https://www.youtube.com/watch?v=LwvVV90RG-M Daniel Packard is a mechanical engineer and the CEO of Full Liberation Technology, a company dedicated to helping people overcome limiting factors like anxiety, procrastination, and people-pleasing. With over a decade of research and development, Daniel has created an innovative system that addresses the root cause of these issues - fear. Today, Daniel discusses his approach to solving common personal and professional challenges. He explains how fear, rather than multiple problems, is the underlying cause of symptoms like anxiety and low confidence. Stay tuned! Resources Daniel Packard: Full Liberation
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1200: Follow-up Masterclass: Become an Effective Sales Closer with Real Estate Specialist Sean Ginsburg
08/12/2024 Duration: 35minClosing high-ticket sales can be one of the most frustrating challenges when trying to grow a business. It often feels like there’s an invisible wall between you and the clients you know could benefit from what you offer. The effort you’re putting in doesn’t always translate into results, leaving you stuck in the same place despite your best intentions. It’s a draining cycle, especially when you’re ready to scale but can’t seem to move the needle. https://www.youtube.com/watch?v=YRIvBvKnebU Sean Ginsburg is a seasoned sales expert and entrepreneur with an unbelievable story of personal transformation. After being expelled from high school, he made the decision to channel his pain and frustration into building a successful career in real estate, digital marketing, and coaching. Today, Sean talks about the power of self-belief, the importance of overcoming objections, and the critical role of persistence and follow-up in driving sales success. Stay tuned! Resources Sean Ginsburg on Instagram S
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1199: The Hockey Coach’s Secrets to Explosive Business Growth with the “Bad Ass CEO” Michael McLean
07/12/2024 Duration: 38minRunning a small business can feel like being trapped in something you built with your own two hands. The chaos of juggling everything—operations, employees, finances—becomes overwhelming, and the "golden handcuffs" of success tie you to a life you can’t easily escape. It’s hard to step back when the business depends so much on you, even though it’s draining the energy you need to grow or enjoy life outside of work. It’s a tough spot, balancing the pride of what you’ve achieved with the weight it puts on your shoulders. https://www.youtube.com/watch?v=J1M7PVA2WVM Michael McLean is a multi-millionaire business owner, author, speaker, and business coach who has taught thousands of highly successful men how to achieve their goals in today's business world while maintaining an incredible lifestyle. As the celebrated "Merchant of Truth" in the coaching and consulting industry, he is known for his "no-nonsense, kick-butt" approach. Michael is the author of the book "Ways To Un-Fu#k Your Life In The NEXT 30 D
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1198: The Book of Odd: Embrace the Absurdity of the Universe with Author Todd R. LeBlanc
06/12/2024 Duration: 37minIt’s easy to feel small and lost when you start to think about the vastness of the universe and the chaos of life. The more you try to make sense of it all, the more absurd it can seem, as if meaning itself is just out of reach. These questions about purpose and place can feel heavy, but they’re also deeply human. Maybe the real challenge isn’t finding all the answers but learning to live with the mystery. Todd R. LeBlanc is a seasoned lab manager with over three decades of experience in the field of space laboratories. He is the author of the thought-provoking book, "The Book of Odd: A New Perspective for This Reality." Today, Todd shares his thoughts on the mysteries of time and DNA, exploring how these fundamental concepts shape our understanding of the universe. He stresses the importance of curiosity, gratitude, and meaningful human connections in navigating the complexities of life, encouraging listeners to ask their own questions and seek knowledge that enriches the soul. Stay tuned! Resources