Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 746:31:23
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Synopsis

Marketing, entrepreneurship, membership sites, webinars, and traffic

Episodes

  • 1197: The Superpower of Curious Leadership: Develop a Growth Mindset and Culture of Psychological Safety with Lateral Solutions Founder and CEO Jon Bassford

    05/12/2024 Duration: 30min

    Curiosity can be a powerful tool for bringing out the best in a team. When people feel encouraged to ask questions and explore new ideas, it sparks creativity and collaboration in unexpected ways. It’s not about having all the answers—it’s about creating a space where everyone feels comfortable sharing their thoughts. That kind of environment can lead to breakthroughs that wouldn’t happen otherwise. https://www.youtube.com/watch?v=7shXZCrynlY Jon Bassford is a curious leader who helps organizations and individuals innovate, change, and grow through the power of curiosity. As the founder of Lateral Solutions, Jon is an operations professional and entrepreneur driven by his inquisitive nature. He is the author of two upcoming books: “The Curious Leader” and “The Co-Parenting Secret,” and has an exciting TEDx talk in the works, where he shares his thoughts on cultivating curiosity as a leadership superpower. Today, Jon talks about the impact of curiosity and shares strategies for leaders to unlock the fu

  • 1196: Couplepreneurs: The Blueprint for Aligning Vision, Goals, and Roles in Couple-Owned Businesses with Co-founders Kyle & Ariel Tresch

    04/12/2024 Duration: 35min

    Running a business together can put enormous strain on a relationship, no matter how strong it is. The constant pressure, long hours, and emotional ups and downs can make it hard to separate work from personal life. Disagreements about the business often spill over, turning everyday moments into tension-filled exchanges. It’s a tough balancing act that can leave both partners feeling isolated and overwhelmed. https://www.youtube.com/watch?v=PxIioq-RUVs Kyle & Ariel Tresch are the co-founders of Couplepreneurs, a mentorship company that helps entrepreneur couples grow thriving businesses without sacrificing their relationships. As digital marketing consultants and a married couple themselves, Kyle and Ariel went through the challenges of running a business with a spouse. They are also the hosts of “The Couplepreneurs Show,” where they share lessons and strategies from influential power couples. Today, Kyle and Ariel discuss the common pitfalls that entrepreneur couples face. Stay tuned! Resources

  • 1195: Flowsend: Perfect your Content Workflow through AI with Founder and CEO Michael Katz

    03/12/2024 Duration: 34min

    Creating personalized content that truly connects with people can feel like an uphill battle, especially when juggling too many tools and platforms. It’s frustrating to pour time into strategies only to feel like your message isn’t cutting through. Somewhere along the way, the brand’s unique voice can get buried under all the noise and competing priorities. It’s a challenge to keep things consistent and meaningful in such a fast-paced, content-heavy world. https://www.youtube.com/watch?v=sabexZ8SaGU Michael Katz is the founder of Flowsend, an AI-powered platform that helps creators, marketers, and businesses maximize the impact of their content. With a background in scaling a company to an 11-figure exit, Michael is no stranger to the challenges of content creation and distribution. Today, Michael shares his thoughts on the importance of meeting audiences where they are, the role of AI in enhancing creativity, and the strategies for maintaining a consistent brand voice across multiple platforms. Stay

  • 1194: Cullari Media: Dominate Local Ads and Foot Traffic Through Geofencing with Founders Barbara Wardell and Ernesto Cullari

    02/12/2024 Duration: 31min

    Small businesses often struggle to compete with dominant chains, finding traditional advertising costly and ineffective considering how crowded the market has become. Attracting local customers without losing them to bigger competitors has become a persistent challenge. Geofencing offers a game-changing approach, using precise location-based technology to engage potential customers when they are near a business. By creating targeted, timely connections, geofencing enables small businesses to increase visibility and drive foot traffic while staying competitive against larger brands. https://www.youtube.com/watch?v=H3U_CXdCA_4 Barbara Wardell and Ernesto Cullari are dynamic figures in the advertising world, leading Cullari Media, a pioneering geofencing ad agency. They focus on helping businesses boost foot traffic through innovative marketing strategies and specialize in using geofencing technology to enhance local advertising efforts. Today, Barbara and Ernesto talk about the power and effectiveness o

  • 1193: From 4-Hour Workweek to Multi-Million Dollar Exit: How to Sell Your Business Right with M&A Advisor Scott Weavil

    26/11/2024 Duration: 22min

    Selling a business can feel like stepping into uncharted territory, especially when the mergers and acquisitions process starts piling on paperwork and jargon. It’s not just about the numbers; it’s about getting through the negotiations, valuations, and the emotions tied to handing over something you’ve built. The sheer scale of it all can leave anyone feeling overwhelmed. It’s a lot to take in, and every decision seems to carry so much weight. https://www.youtube.com/watch?v=JH09c-vrows Scott Weavil is an M&A Advisor from Sierra Pacific Partners, a firm that specializes in sell-side mergers and acquisitions, focused on guiding business owners through the complex process of selling their enterprises. With a background as a Wall Street M&A attorney, Scott has a wealth of experience in deal-making and has transitioned into the M&A advisory space to help clients achieve successful business exits. Today, Scott discusses the essential elements of preparing a business for sale, including maintaining steady

  • 1192: The Future of Healing and Wellness: PEMF Pocket Pulsed Electromagnetic Field Therapy with VIBE Inventor Mark Fox

    25/11/2024 Duration: 33min

    Living with chronic pain can feel like an endless cycle of frustration, especially when every new solution ends up being just more of the same. It’s exhausting to keep trying things that promise relief but barely scratch the surface of the problem. You just want something that works, something that lets you feel like yourself again. The search for real relief can be as draining as the pain itself. https://www.youtube.com/watch?v=t85_o731jNw Mark L. Fox is the founder and CEO of Resona Health. He has made strides in combining entrepreneurship with scientific advancements. Mark’s career has seen him as a Space Shuttle Chief Engineer, hot air balloonist, and an author, among other roles. He is the author of the book, "What on Earth Are We Doing to Our Health," where he explores themes similar to those discussed in his groundbreaking work with PEMF technology. Today, Mark talks about the Vibe device and how it offers a unique approach to addressing pain and other health conditions. Stay tuned! Resource

  • 1191: Voltage: Drive Online Success by Mastering SEO and Ads with President and CEO Corey Morris

    24/11/2024 Duration: 33min

    As digital channels become more crowded and competitors become more skilled, keeping a successful marketing strategy in place is harder than ever before. With so many businesses vying for attention online, it’s easy for your message to get lost in the noise. Marketers are constantly facing new challenges as they try to stand out and reach their target audience. The strategies that worked in the past may not be as effective today, and staying ahead of the competition requires constant adaptation and creativity. https://www.youtube.com/watch?v=UiedQi87MV0 Corey Morris is the founder and CEO of Voltage, a leading digital marketing agency. He has carved out a niche in the industry by focusing on SEO and digital marketing strategies that genuinely drive business results. Corey is also an author, having penned the book "The Digital Marketing Success Plan," which lays out his strategic framework for marketing excellence. Today, Corey shares his thoughts on handling the difficulties of digital marketing, the

  • 1190: StubGroup: Simplify Your Ads, Maximize Your ROI with CEO John Horn

    23/11/2024 Duration: 27min

    It can be a real challenge to balance staying on top of shifting ad policies and actually seeing results. On one hand, you’ve got to keep your ads in line with the rules, which seem to change all the time. On the other hand, you want to make sure those ads are driving real sales, not just checking boxes. It’s all about refining your approach, tweaking things as needed, and keeping a close eye on what works to make sure you're meeting both the compliance standards and your financial goals. https://www.youtube.com/watch?v=o9FCi88qh9s John Horn is the CEO of StubGroup, a premier Google Ads agency that has been helping small and medium-sized businesses address the challenges of digital advertising for over a decade. In addition to his role at StubGroup, John is also the host of his own podcast called “Clicks to Customers,” where he shares his ideas and expertise on a wide range of marketing topics. Today, John talks about the importance of understanding client needs and setting realistic expectations when

  • 1189: Amazon Growth Mastery: DTC Brand Scaling, Subscribe & Save Strategies, and Organic Rankings with Hyperzon’s Co-Founder and COO Hristo Arakliev

    22/11/2024 Duration: 29min

    It’s tough for a DTC brand to stand out on Amazon. The platform is flooded with competition, and it can feel like you're just another face in the crowd. Success often means figuring out the right mix of visibility, pricing, and customer experience while still staying true to your brand’s identity. It's a tricky balance—especially when Amazon's own products often steal the spotlight. https://www.youtube.com/watch?v=TvOGHDdX9aw Hristo Arakliev is the co-founder and COO of Hyperzon, a top-tier Amazon marketing agency based in Europe. With over seven years of experience in the Amazon space, Hristo is a serial entrepreneur and Amazon Marketing Specialist with a passion for helping brands worldwide double their revenue by utilizing Amazon as a sales channel. Today, Hristo shares his thoughts on the ever-evolving Amazon landscape and new opportunities and strategies that brands can leverage to succeed on the platform. Stay tuned! Resources Hyperzon: #1 Amazon Agency - Scale Your Amazon Business Hyp

  • 1188: Automate Your Way to Real Estate Success with UGro and Grocapitus Founder Neil Bawa

    21/11/2024 Duration: 33min

    It’s common to feel stuck when your mindset or approach to business and investing starts to feel restrictive, especially as you try to break through to new levels of success. There’s often a sense that you’re working hard but not seeing the growth you’re aiming for. The challenge lies in overcoming those mental barriers and old patterns that no longer serve you. Shifting your perspective can be difficult, but it can also open up new opportunities and ways of thinking that allow you to move forward with more confidence and creativity. https://www.youtube.com/watch?v=PXXyyNPj7k8 Neil Bawa is the CEO and founder of UGRO and Grocapitus, two commercial real estate investment companies that leverage cutting-edge analytics to source and acquire large properties across the United States. He is also the CEO and founder of Multifamily University. With a background in computer science and data analysis, Neil has built a multi-million dollar real estate portfolio and shares his expertise through speaking engageme

  • 1187: Adverio: Avoiding the Shiny Object Syndrome in E-Commerce with Growth Optimizer Mike Danford

    20/11/2024 Duration: 30min

    The sheer volume of data in e-commerce can be overwhelming, especially when you’re constantly trying to keep up with shifts in platforms, advertising strategies, and pricing models. It can feel like you’re always adjusting to new trends or technologies, which makes it tough to stay focused on what truly matters for your business. Sorting through all this information and figuring out what’s most relevant can take up a lot of mental energy, leaving you wondering if you’re missing something crucial. https://www.youtube.com/watch?v=5tE47FX7u2U Mike Danford is an expert behind Adverio, a company that specializes in helping e-commerce brands solve the difficulties of large-scale catalogs and unlock their full growth potential. With a deep understanding of data analysis and the strategic application of AI, Mike has developed a proven approach to reviving underperforming products and driving sustainable revenue growth for his clients. Today, Mike Danford shares his insights on the importance of cleaning and p

  • 1186: Saint Investment: Unlocking Explosive Growth Opportunities in Any Economy with President Nic DeAngelo

    19/11/2024 Duration: 37min

    Navigating the economic landscape today can be incredibly challenging, with complex market dynamics, inflation, and global uncertainties creating a constantly shifting environment. Identifying the right investment opportunities for a business involves weighing risks against potential returns in a setting where trends evolve rapidly. Many companies find themselves drawn to emerging areas like technology and sustainable initiatives as they search for stable growth paths. In this context, balancing optimism with caution becomes crucial, as businesses aim to remain adaptable and resilient amid economic fluctuations. https://www.youtube.com/watch?v=PdAiRROf2Zs Nic DeAngelo is the President of Saint Investment Group and a seasoned real estate investor and finance expert, known as the "fixed income GOAT" (greatest of all time) in the industry. With a $206 million portfolio, he has built a reputation for fusing economic foresight and real estate prowess to deliver value-driven insights to his audience. Today,

  • 1185: Zairmail: Direct Mail Marketing Success, ROI, Strategy, and Digital Integration with Founder and CEO Wilson Zehr

    18/11/2024 Duration: 34min

    It’s easy to feel lost among the noise of constant ads, emails, and social media posts especially in today’s world. While digital channels are essential, many businesses overlook the power of direct mail, which, in an age of digital overload, can actually cut through the clutter and make a memorable impact. Direct mail’s tactile nature and personal touch can help you stand out, especially when paired with data-driven insights to target the right audience. When used creatively, it’s not outdated—it can be a powerful tool for complementing your digital strategy and building a more well-rounded marketing approach. https://www.youtube.com/watch?v=fQYa7vanbiU Wilson Zehr is an experienced technology entrepreneur and academic who has founded six tech startups and raised over $60 million in venture capital. He is the founder and CEO of Cendix, with its front-end service called Zairmail, which offers the fastest, easiest, and most reliable way to send direct mail using the US postal service. Today, Wilson dis

  • 1184: Provalytics: Revolutionize Attribution in a Privacy-First World with Provalytics CEO Jeff Greenfield

    17/11/2024 Duration: 36min

    The "cookie apocalypse" has definitely thrown a wrench in how marketers track and measure their efforts, making it harder to get a clear picture of performance across multiple channels. Relying on outdated metrics or siloed data often leads to fragmented insights that don't reflect the full impact of campaigns. To adapt, it's crucial to focus on building a more integrated and privacy-conscious strategy, using first-party data, and leveraging advanced attribution models that can give you a better view of the customer journey.  https://www.youtube.com/watch?v=103zKPRdajI Jeff Greenfield is an experienced entrepreneur, advisor, and disruptor in the marketing industry. With over three decades of expertise in strategy, growth, and marketing leadership, Jeff is the co-founder and CEO of Provalytics, an AI-driven attribution and measurement solution. Today, Jeff discusses the challenges of the "cookie apocalypse" and the need for marketers to adapt to new privacy-focused advertising strategies. He emphasizes

  • 1183: Produce Your Podcast: The Endless Possibilities of Podcasting for Business Expansion with Podcast Expert Traci DeForge

    16/11/2024 Duration: 29min

    There are so many moving pieces to manage when launching a podcast—planning content, recording, editing, promoting, and engaging with listeners. It’s easy to feel overwhelmed, especially when you’re striving to stand out in a sea of shows. Success often comes from finding a clear niche, staying consistent, and connecting with your audience authentically. Breaking down tasks into manageable steps and focusing on building a loyal listener base can help transform those initial challenges into a steady growth journey for your podcast.  https://www.youtube.com/watch?v=onM6VivHEWw Traci DeForge is a pioneer in the podcast consulting and production industry. With over 20 years of experience in broadcast radio and business development, Tracy recognized the untapped potential of podcasting and launched her own show in 2015. This led her to create Produce Your Podcast, a premier agency that supports businesses in leveraging the power of audio to grow their brands and drive profitability. Today, Tracy shares her

  • 1182: The Shark Bite Method: Secrets to Scaling Your Business with Kraus Marketing President Nick Kraus

    15/11/2024 Duration: 33min

    Entrepreneurship can feel like an uphill climb, especially when you’re trying to gain traction in a fast-paced business world. It’s common to face skepticism from others, and financial hurdles can add extra pressure. Building a dream often means staying resilient in the face of doubt, learning to adapt quickly, and finding creative ways to manage resources. Despite the challenges, staying focused on your vision, seeking support from like-minded individuals, and celebrating small wins along the way can help you maintain momentum and keep moving forward.  https://www.youtube.com/watch?v=brCQLwIi-xU Nick Kraus is an accomplished entrepreneur and the founder and CEO of Kraus Marketing, an award-winning agency known for its exceptional marketing strategies and creative solutions. He is also the author of the book, “The Sharkbite Method: A Killer Digital Marketing Strategy.” With over a decade of experience in the industry, Nick has built a reputation for his ability to help businesses of all sizes navigate

  • 1181: AI Client Intelligence: Transform Professional Services Through Predictive Analytics and Relationship Mapping with Knownwell CMO Courtney Baker

    14/11/2024 Duration: 26min

    Adopting AI thoughtfully is key to balancing innovation with quality and maintaining that human touch customers value. AI can streamline tasks and personalize customer interactions, but over-reliance can risk making engagements feel impersonal. The most successful approaches often blend AI with human insight, where AI handles repetitive tasks or data analysis, freeing up human team members to focus on creativity, relationship-building, and nuanced decision-making.  Courtney Baker is the CMO of Knownwell, a company that provides AI-powered intelligence solutions for professional service firms. She is also the host of the AI Knowhow podcast, where she explores the deployment of AI in business. Courtney has led the transformation of a personality-driven brand into a product-led one, and now she is focused on helping organizations leverage AI to elevate their customer relationships and operational efficiency. Today, Courtney discusses the exciting potential of AI to transform businesses, particularly in the pr

  • 1180: Moo.la: The All-in-One AI Finance App Revolutionizing Personal Finance with Jason Schappert

    13/11/2024 Duration: 27min

    Many people feel overwhelmed by the world of investing, often unsure where to start and intimidated by the sheer complexity of financial markets. The fear of making the wrong move or missing out on opportunities can leave people feeling like they’re falling behind financially. Building wealth doesn’t have to be complicated, though—it often starts with simple, consistent steps, like learning basic investment principles or setting small financial goals. https://www.youtube.com/watch?v=YTn_MO62Nlg Jason Schappert is a seasoned entrepreneur who has successfully bootstrapped his way to an eight-figure business exit. He has been involved in various industries, including aviation, and has a passion for teaching and sharing his financial knowledge with others. Today, Jason discusses his latest venture, Moo.la, an AI-driven stock scoring and decision engine aimed at helping the next generation of investors achieve financial freedom. Stay tuned! Resources Moo.la: Unlock the Power of Your Paycheck with Mo

  • 1179: Driving Business Growth Through Digital Accessibility with AudioEye CMO Chad Sollis

    12/11/2024 Duration: 30min

    Sometimes businesses unintentionally miss out on reaching their full customer base by overlooking key factors like accessibility, personalization, or niche markets. Potential customers might be passing by simply because the messaging doesn’t resonate, the website isn’t mobile-friendly, or the brand hasn’t yet tapped into segments that would find real value in its offerings. Taking a step back to analyze who might be left out can open new doors for growth. https://www.youtube.com/watch?v=xo3lvXIcCdk Chad Sollis is the CMO of AudioEye and a seasoned marketing and product leader with over two decades of experience in driving business growth and innovation across various industries. As a data-driven executive, he has helped multiple companies scale from $30 million to $3 billion in annual revenue and execute successful IPOs. Today, Chad Salas discusses the importance of aligning marketing and sales teams, the evolution of omni-channel marketing strategies, and the benefits of creating meaningful and acces

  • 1178: Converting More Traffic: Landing Page Optimization Secrets with Spiralyze CEO Sahil Patel

    11/11/2024 Duration: 27min

    It’s frustrating to drive traffic to your website and still see low conversion rates, especially after investing in ads and other traffic sources. Often, the issue isn’t just about getting visitors but about ensuring they feel engaged and supported once they’re on the site. Things like clear calls-to-action, a smooth user experience, and compelling, targeted content can make a big difference in helping visitors take that next step. https://www.youtube.com/watch?v=eFZY-WTYLys Sahil Patel is the CEO of Spiralyze, a leading predictive CRO agency that specializes in data-driven landing page optimization. With a proven track record of helping B2B SaaS companies increase their conversion rates by a minimum of 30%, Sahil has become a sought-after expert in the field of conversion rate optimization. Today, Sahil discusses the common challenges faced by Chief Marketing Officers (CMOs) in customer acquisition and the importance of optimizing landing pages to make the most of existing website traffic. Stay tuned

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