Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

In a time when digital marketing is everywhere, like email campaigns, social media ads, and SEO strategies, it might be surprising that direct mail is becoming popular again. Yes! The same direct mail that used to fill your mailbox with catalogs and postcards is now getting a boost from artificial intelligence (AI). This mix of old and new is turning out to be a strong tool for businesses to connect with their customers better. In this episode, our guest, Jeff Tarran, the COO of Gundir, is at the forefront of integrating AI with direct mail. His company specializes in using address-based data to help B2B and B2C businesses drive new leads and close more sales. Jeff and his team are not just using AI to improve direct mail—they are redefining it. Listen in as they discuss the integration of AI with direct mail, the importance of building effective teams, innovative uses of QR codes, and more. Stay tuned to learn about the latest trends in direct mail marketing and discover how to enhance your marketing stra

How can real estate agents succeed in this dynamic landscape while maintaining authenticity? In today's real estate market, traditional tactics like cold calling are challenged by evolving consumer preferences and technological advancements. Agents now face the dual challenge of standing out in a crowded field while avoiding pushy sales techniques that often repel potential clients. The key to success will be using unconventional approaches to building genuine client relationships, leveraging technology, and personalizing outreach.   In this episode, our unique and energetic guest, Jeff Halligan, a dedicated real estate professional at Epique Realty, serves the greater Sandpoint and Bonner County areas of North Idaho. He has 30 years of experience in the industry and brings a multifaceted approach, combining his expertise in real estate with skills in online presence development, e-commerce, and digital marketing. Listen in as they discuss the importance of understanding buyer needs, embracing new technolo

The workplace is changing. Picture a business where creativity thrives, old hierarchies disappear, and employees lead without a boss. This is the future of work—self-managed organizations that aim to increase productivity and human satisfaction. This shift not only transforms the way work is done but also redefines the employee-employer relationship, making it more collaborative and less hierarchical. https://youtu.be/4xj_dy0p_Zc Meet Doug Kirkpatrick, an organizational change consultant, TEDx speaker, executive coach, author, and educator who shares innovative strategies for self-management in the workplace on organizational change and the future of work. He discusses the importance of organizing around core principles, natural leadership's power, and commitment-keeping's significance. His expertise lies in creating organizations that are as creative and adaptable as those within them. Tune in to discover how to embrace the future of work and thrive in a rapidly changing world. Resources Doug

Imagine being able to share your knowledge with thousands of listeners, build trust, and get new clients for your business—all from your home office. Podcast guesting is the secret weapon that smart business people use to boost their brands. Today, where content is very important, podcasts let you reach interested audiences, and being a guest on the right shows can transform your business trajectory. https://youtu.be/uxiY-IjypLE Meet Trevor D. Oldham, Founder of Podcasting You, who shares expert insights on leveraging podcast guesting for business growth on alternative investments. He discusses the importance of choosing the right podcasts, the benefits of consistent podcast guesting, and the critical role of having a well-designed website to capture leads. Tune in to discover how podcast guesting can enhance your brand recognition, generate quality leads, and establish credibility in your industry. Resources Podcasting You Website Podcasting You on Facebook Trevor Oldham on LinkedIn

Struggling to scale your business while being overwhelmed with day-to-day operations is a common issue for many entrepreneurs. Feeling trapped in a cycle of reactive management can make it difficult to focus on strategic growth. This constant firefighting can leave you exhausted and unable to see the bigger picture. The challenge is balancing immediate demands with long-term planning, which can feel nearly impossible at times. https://youtu.be/dw1tE-R9Vjc Benjamin Moróne is the founder of Zabota, a game-changing remote staffing company. With a keen eye for talent and a passion for connecting businesses with skilled professionals, Benjamin helps overwhelmed entrepreneurs transform their operations. His expertise lies in sourcing top-tier remote talent from Central and Eastern Europe and Latin America, focusing on executive assistants and project managers who can systematize and scale businesses. Today, Benjamin discusses the power of hiring skilled remote talent, common pain points for small business o

Are you struggling to connect with your customers and keep up with industry changes? As an optometrist, have you been overwhelmed by the business side of running your practice? Many businesses tend to focus on pleasing suppliers and third-party payers while neglecting the end consumer. However, it's crucial to remember that everything starts and ends with the consumer. This shortsightedness leaves industries vulnerable to outsiders willing to listen and respond to customer frustrations. In an age where consumer preferences and technologies are constantly shifting, can your business afford to remain static?  Meet John D. Marvin, president and CEO of Texas State Optical, who shares invaluable insights on staying relevant in an industry ripe for disruption. He discusses strategies for truly understanding customers, disrupting outdated norms, and positioning your brand for long-term success by catering to consumer preferences. Tune in to discover how planning and a laser focus on customer needs can lead to a b

For lawyers, entrepreneurs, and business professionals, building meaningful connections is critical for success. Especially in law, where trust and reputation are crucial, good relationship management can differentiate a successful practice from a failing one. So, the question is, how can lawyers, who are known for their analytical thinking and busy schedules, improve in this important skill? Introducing Shavon Jones, an award-winning attorney with extensive experience in business development. Shavon specializes in relationship management, CRM, and AI integration. Shavon will talk about forming, nurturing, and deploying business relationships effectively. She will also discuss the importance of leveraging technology and AI to stay ahead in the legal profession. Stay tuned! Resources Sales for Lawyers' Website Shavon Jones on LinkedIn 52 Sales Tips & How to Use Them by Shavon Jones on Amazon

Growing a podcast and fostering a meaningful connection with listeners can be a challenging journey. It's natural to feel unsure about how to consistently deliver value and keep your audience engaged. Finding your unique voice, understanding what resonates with your listeners, and consistently delivering quality content are key to building a loyal audience. It takes time and experimentation to refine your approach and create content that genuinely connects with your audience. Dave Jackson is the world's top podcasting educator, helping hundreds of podcasters solve the problem of growing and monetizing their shows. As the founder of School of Podcasting, he has taught thousands how to consistently create engaging content, identify their target audience, and promote their podcast to build a loyal following. Today, Dave discusses how podcasters can build an audience through consistency, providing value to listeners, overcoming obstacles like self-doubt, and promoting their show through guest appearances and n

Do you struggle to come up with appealing tales and messaging for your startup? Discover the power of storytelling! Frequently, entrepreneurs prioritize technicalities over the emotional connection required to create significant outcomes. But with a simple structure, you could transform your dull risk assessments or sales figures into captivating storytelling that kept investors on the edge of their seats.  Introducing Donna Griffit, a renowned corporate storyteller and pitch alchemist with over 20 years of experience working with Fortune 500 organizations, startups, and investors in 30 countries. Donna specializes in helping entrepreneurs and businesses create effective presentations, pitches, and marketing materials that foster meaningful conversations and accomplish desired objectives. Donna will talk on the value of storytelling in business, including its ability to connect people and explain complicated ideas. She will also discuss taking cautious risks and controlling controllable elements. Stay tune

Podcasting is magic because it takes personal interest and makes it interesting to other people. Enthusiastic hosts make content that connects with their listeners, which helps them become loyal fans. But to keep the excitement going, they have to really care about their topic and stay true to the purpose and goals of their podcast. https://youtu.be/uH3dPviCz0c April Bell is a storytelling expert and founder of Tree of Life Legacies, a project based in the San Francisco Bay Area that focuses on storytelling and wisdom keeping. She has also developed an iOS app called StoryCatcher, which helps individuals tell and preserve their personal stories. April is passionate about values-based storytelling and helps people explore their core values through their origin stories. Today, April shares insights on the importance of personal storytelling, the elements of a good story, and how to effectively share stories in both personal and professional settings. Listen to learn more! Resources April Bell's W

Are you having trouble getting good leads using traditional digital marketing methods? Many people are frustrated because they feel like they are wasting their marketing budget with little to show for it. By focusing on broad, untargeted campaigns, companies are missing out on building strong relationships with their ideal customers. So instead, by concentrating on the right accounts that are ready to make a purchase, you can change your marketing strategy completely. Find out how to improve your sales and marketing performance.  https://youtu.be/8r71ip7nFgI Meet James Sandberg, an award-winning B2B marketing expert and founder of Metranomic. He offers a fresh perspective on digital marketing, challenging traditional methods and providing new solutions. His ideas could transform your marketing strategy. Today, James talked about the difficulties of staying consistent and avoiding new marketing tools. He also suggests improving outbound marketing by segmenting, personalizing, and empathizing with B2B d

Ever feel like life's throwing punches, and your emotions are just along for the ride? You might be tired, stressed, anxious – the whole package. And on top of that, maybe you feel you're falling short of your potential. But here's the surprising truth: the source of that stress, frustration, and unhappiness often lies not in what's happening around us but in how we think about it. The good news? We have the power to change the narrative. By taking control of our thoughts and perspectives, we can shape our emotional experiences. Take responsibility for your happiness, and be true to yourself. This is where the real transformation begins. https://youtu.be/Cgju1DTy5yg Meet Matt Traverso, a transformative coach with over 25 years of experience, who challenges traditional ideas about emotional health. He dismantles the myths of "self-control" and victim mentality, asserting that we can shape our emotional experiences by mastering our thoughts and perspectives. Today, Matt discusses the importance of emoti

Taking a stance against injustice and corruption in a corporate environment involves courageously speaking out against unethical conduct, even when it means confronting potential risks. Advocating for fairness and equality in the workplace is a vital step toward fostering a culture of integrity and accountability. Despite the challenges, individuals who stand up for ethical principles contribute to creating a more just and equitable work environment for everyone. Olive is the protagonist of Asma Jan Muhammad’s novel, S.H.O.R.E.: The Ultimate Descent. Today, she shares her story of facing discrimination, skepticism and hostility as a woman in a male-dominated industry. Yet through resilience and integrity, she chose to speak up against the corruption and greed eating away at her company. How far must one go to stand up for what's right, even when the odds are stacked against you? With the support of allies across gender lines, could one person truly make a difference in such a system? Stay tuned to find out

Leadership, strategic growth, and innovation - these are the keys to success for any organization. Effective leadership isn't just about telling people what to do, it's about guiding your team towards their goals and creating an environment where innovation and growth are encouraged. As for growth, we're not just talking about getting bigger, but strategic growth that's planned and sustainable with the innovation of products that can boost efficiency, effectiveness, and overall value. https://youtu.be/p_VkWKrZz6M Dr. Jeff Standridge is a recognized business leader, educator, author, and Founder of Innovation Junkie, a consultancy focused on strategic growth and innovation. With experience in corporate, academic, and entrepreneurial settings, he has authored best-selling books like "The Innovator's Field Guide" and "Creating Startup Junkies." Dr. Standridge emphasizes strong leadership, accountability, and a balanced focus on people and processes to drive sustainable growth. Today, Jeff talks about the

What is the ultimate sales guide? Sales is all about connecting with people and solving their problems. It’s a journey of understanding customer needs and offering solutions that create value. It’s not just about transactions, but building relationships and trust. In essence, sales is the bridge that connects a product’s potential with the customer’s needs. Eric Lofholm, a master sales trainer and expert, has been teaching sales since 1999 and has shared his sales systems with thousands of professionals in the U.S. and worldwide for over 20 years. He is the author of 15 books on sales and success, reflecting his passion for simplifying the sales process to help people increase their sales. Today, Eric shares insights on demystifying the sales process, using content to attract prospects, the importance of self-control, and prospecting strategies using social media. He also shares how he got into sales training, how someone can become more confident, and how to overcome call reluctance. Stay tuned to learn m

It's frustrating to feel stuck and see little progress despite trying new strategies for business growth. This could be a sign that it's time to reassess your approach and perhaps seek outside expertise. Sometimes, focusing on refining a few proven strategies and staying consistent can be more effective than constantly shifting gears. https://youtu.be/J3_1Lz4_LOE Jason Taylor is a certified manifestation coach and expert in rearranging your mindset to attract abundance. Through his coaching, Jason helps entrepreneurs break through plateaus by shifting their internal frequency to receive higher-level ideas. With over 10 years of personal development experience and thousands of clients coached, he has a proven track record of helping people exponentially grow their businesses. Today, Jason talks about manifestation, overcoming mental barriers to attracting abundance, and how manifestation coaching can help people achieve bold financial goals through mindset shifts and consistent action steps. Stay tuned

Are you struggling to attract new patients to your dental practice? Despite your marketing efforts, do you find your patient base stagnant? These are common challenges that many dental practices face. The key to overcoming these obstacles lies in a comprehensive plan that prioritizes patient satisfaction. By implementing robust call tracking, training an excellent front desk staff, and establishing a consistent follow-up system, you can turn missed opportunities into loyal, satisfied patients who advocate for your services. https://www.youtube.com/watch?v=nQLmBMZ1Rqs Meet Benjamin Suggs, founder of Flow New Patient Marketing, a marketing company based in Atlanta that provides strategic marketing plans for dental and medical practices. Through effective and affordable marketing, he has helped hundreds of doctors acquire new patients and grow their practices. In this episode, Benjamin discussed the importance of staying informed and up-to-date in the dental industry, emphasizing the need for continuous

Ever thought about how knowing your audience's feelings could change your marketing? It's like seeing the world from your customers' viewpoint and making messages that really connect with them. This not only builds trust and loyalty but also leads to stronger engagement over time. By showing that you value and understand their feelings, your customers are more likely to become advocates for your brand, further boosting your reputation and reach. https://youtu.be/--IeRXFfc34 Suzanne Reilley is a business coach, marketing strategist, and copy advisor who helps professional service businesses and online course creators. Through voice-of-customer research, she helps businesses understand their ideal customers and use that language to address specific needs and goals in marketing materials. Today, she discusses marketing strategies, the importance of customer empathy, and overcoming challenges in business growth. Stay tuned! Resources Suzanne Reilley's Website Suzanne Reilley's on LinkedIn

Have you ever thought about what it takes to really do well in life? Not just in your job, but also in becoming the best person you can be? Leadership is the ability to influence and guide others, whether in a business, military, or any other setting. True leaders are not just born; they are made through experiences, challenges, and a constant desire to improve. Success, mental toughness, and leadership are all interconnected ideas that are very important for reaching personal and professional goals. https://youtu.be/F3WzayPtnqs Meet Jeramiah Solven, a former Army Ranger and high-performance coach at Conquer Academy. He was an officer who led dangerous combat missions in Afghanistan. He has coached hundreds of people to success through his mentorship and leadership training. In this episode, Jeramiah Solven shared his personal story of overcoming obstacles, dealing with PTSD, and achieving success through personal excellence. Tune in to learn more! Resources Conquer Academy Website Conquer A

Are you struggling to stay motivated? Procrastination often sneaks up on us, turning simple tasks into daunting challenges the longer we delay them. It's frustrating to watch time slip away, knowing we could have been productive. The cycle of putting things off can create a lot of stress and anxiety. Reflecting on why we procrastinate can be a crucial step in breaking this habit and reclaiming our time Dr. Patrick Sanaghan is an author and the president of The Sanaghan Group, an organizational consulting firm that focuses on leadership development, executive coaching, strategic planning, and leadership transitions. With 30 years of experience, he has worked with over 250 campuses and numerous organizations in both the corporate and nonprofit sectors. Today, he discusses procrastination and offers a toolbox of strategies to help manage emotions and stay on track. Stay tuned! Resources The Sanaghan Group Website Pat Sanaghan on Facebook Pat Sanaghan on LinkedIn How To Be A Better Procrastinat