Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

  • Author: Vários
  • Narrator: Vários
  • Publisher: Podcast
  • Duration: 746:31:23
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Synopsis

Marketing, entrepreneurship, membership sites, webinars, and traffic

Episodes

  • 1157: Aspen Sage: From Landlord to Banker with Aspen Sage Investment Fund Owner Tiffany Alexander

    11/09/2024 Duration: 27min

    Being a landlord or real estate flipper can bring its fair share of headaches and hassles. Managing properties, dealing with repairs, and handling tenant issues can quickly become overwhelming. It often feels like there's always something demanding your attention, making it hard to enjoy the rewards of your hard work. Tiffany Alexander is the Fund Manager of Aspen Sage. In this episode, she shares how she stumbled upon "note investing" - a method that lets you earn like a bank without the usual real estate hassles. Learn how buying discounted mortgage loans became Tiffany's ticket to easier profits and less stress. Whether you're a seasoned investor or just starting out, you won't want to miss Tiffany's practical tips for building wealth in real estate the smarter way. Tune in now to discover if note investing could be your key to financial freedom! Resources Aspen Sage: INVEST IN YOURSELF & BUILD THE FUTURE YOU WANT. Tiffany Alexander on LinkedIn Tiffany Alexander on Facebook

  • 1156: Differentiate Your Professional Services Firm through Thought Leadership with Scribewise Founder John Miller

    06/09/2024 Duration: 26min

    As a professional services firm, you're facing a unique set of marketing challenges that set you apart from traditional product or SaaS companies. The typical digital marketing strategies and tactics don't always translate, leaving you frustrated and struggling to stand out. How do you effectively market your expertise and high-value services in a crowded landscape? John Miller is a marketing maverick on a mission to help professional services firms break free from the shackles of safe, uninspired marketing. As the founder of Scribewise, he's a true trailblazer in the world of thought leadership and demand generation for high-stakes industries like management consulting, IT services, and benefits consulting. Today, John discusses the unique marketing challenges faced by professional services firms and explores the key differences in the buying cycle, customer mindset, and marketing strategies required for success in the professional services space. Stay tuned! Resources Scribewise: We make professio

  • 1155: The Subconscious Secrets to Happiness, Success, and Fulfillment with Best Selling Author Mark Januszewski

    05/09/2024 Duration: 34min

    Feeling stuck after reading self-help books that promise change but deliver little can be frustrating. It’s disheartening to invest time and energy into solutions that seem to fall short, leaving you trapped in familiar patterns. The cycle of disappointment can make it hard to believe in the possibility of real transformation. https://www.youtube.com/watch?v=wuBtKSiDflQ Mark Januszewski is a trailblazer in the self-improvement industry, challenging the status quo with his unique approach. As the author of "The Seven Laws of the Mind," he has cracked the code on why traditional self-help methods fail to create lasting change. Today, Mark discusses his unique approach to self-improvement, emphasizing the importance of understanding the subconscious mind. Stay tuned! Resources Mark Januszewski: The World's Laziest Networker Mark Januszewski on LinkedIn Mark Januszewski on Facebook The Seven Laws Of The Mind: Master Your Mind Master Your Life by Mark Januszewski on Amazon

  • 1154: Marketing Counts: Proven SEO, Social Media, and Digital Marketing Strategies from Marketing Counts Founders Shreya Banerjee & Paul Counts

    01/09/2024 Duration: 30min

    Generating consistent organic traffic while keeping ad spend low can be a challenge many businesses face. The key lies in optimizing your content for SEO by focusing on relevant keywords and creating high-quality, engaging material that meets your audience's needs. Additionally, building a strong presence on social media platforms and encouraging user-generated content can enhance visibility and engagement. Over time, these strategies can help reduce the reliance on paid advertising and lead to more sustainable growth. https://www.youtube.com/watch?v=FqPW0DexjuU Shreya Banerjee and Paul Counts are the Co-Founders of MarketingCounts.com, a powerhouse duo who have generated over $100 million in revenue for their clients, and hosts of The Marketing Counts Digital and Social Media Marketing Podcast. Their unique expertise lies in helping businesses dramatically reduce their skyrocketing ad spend while simultaneously increasing profits. Today, Shreya and Paul discuss the timeless marketing strategies that

  • 1153: Transform Legacy B2B Brands Through Digital Innovation with Greenwood Consulting Founder Jason Greenwood

    31/08/2024 Duration: 28min

    Establishing a successful e-commerce presence as a B2B business can be challenging. Transitioning to online sales involves navigating different dynamics compared to traditional B2B sales models. It requires adapting strategies to meet the unique needs of online buyers while maintaining the integrity of your business relationships and offerings. https://www.youtube.com/watch?v=rXpoisim41s Jason Greenwood is the go-to expert for B2B businesses struggling to establish a successful e-commerce presence and Host of THE ECOMMERCE EDGE Podcast. As the founder of Greenwood Consulting, a B2B e-commerce consultancy, he has over 25 years of experience helping brands expertly architect compelling digital shopping and brand engagement experiences. Today, Jason discusses his expertise as a B2B e-commerce consultant, helping legacy brands navigate the digital transformation by identifying their requirements, selecting the right technology, and guiding them through the implementation process. Stay tuned! Resources

  • 1152: Master the Art of Content Conversion with TrioSEO CEO Steven Schneider

    30/08/2024 Duration: 29min

    Struggling to make SEO and content marketing efforts pay off can be frustrating, especially when it feels like you're spinning your wheels. Creating content that doesn’t rank or convert can make it seem like your hard work isn’t yielding results. It’s challenging when strategies don’t seem to align with your goals or deliver the expected impact. Steven Schneider is the Co-Founder and CEO of TrioSEO - the content marketing agency that helps businesses drive high-intent, organic traffic through strategic, bottom-of-the-funnel content. As a self-proclaimed "SEO nerd," he has a unique ability to transform even the most complex SEO challenges into a thrilling "video game" of sorts. Today, Steven discusses his approach to SEO, including the importance of patience, creating a content strategy with a 90-day plan, and the role of lead magnets and user experience in nurturing leads. Stay tuned! Resources TrioSEO: Help growing businesses drive more traffic and qualified leads with SEO Steven Schneider on Li

  • 1151: Overcome Adversity and Find Happiness with Leadership Change Expert Dr. Allen Lycka

    29/08/2024 Duration: 25min

    Finding happiness and positivity amidst chaos and negativity can be challenging. The weight of the world’s issues can sometimes feel overwhelming, making it hard to stay upbeat and focused. Overcoming these feelings often requires intentional effort and finding small ways to cope with the surrounding challenges. Dr. Allen Lycka, host of the popular radio show "Live with the Famous Dr. AL," has overcome his own personal struggles, including a near-death experience and a misdiagnosis of ALS, to emerge as a beacon of hope and inspiration. Dr. Lykca emphasizes the importance of starting each day with gratitude, focusing on the small joys and blessings in life. He provides practical tips, such as identifying three things to be grateful for each morning, to help listeners cultivate a positive mindset and overcome the negativity that often permeates our daily lives. Today, Dr. Lykca shares his powerful strategies for living a fantastic life. Stay tuned! Resources Dr. Allen Lycka: Transformational Speaker

  • 1150: Solve Key Business Problems: A Workflow Optimization Masterclass with Method Integration Senior Director Nelson De Miranda

    21/08/2024 Duration: 32min

    Running a small business can feel overwhelming, especially when you're buried in the chaos and complexity of daily operations. It's easy to get stuck playing gatekeeper, managing endless administrative tasks that pull you away from focusing on growth and serving your customers. This constant juggling can leave you feeling drained and frustrated, struggling to find the time and energy for what really matters. As the Senior Director of Customer Success at method.me, Nelson De Miranda is a seasoned expert in empowering small businesses to break free from the chaos of daily operations. With a background spanning technical marketing, sales, and customer service, Nelson understands the unique challenges facing growing companies - from getting bogged down in tedious administrative tasks to struggling to scale efficient workflows. Today, Nelson discusses the importance of leveraging no-code platforms to automate workflows and empower small businesses to grow beyond the limitations of off-the-shelf software, while

  • 1149: Craft Compelling Brand Stories for Small Business with Bowe Digital Owner Wayne Stanley

    20/08/2024 Duration: 29min

    Is your business's marketing message feeling stale and outdated? Too often, businesses get stuck focusing on the features and investments they've made, rather than the human connection that truly resonates. As businesses evolve, so too must their storytelling. With the right guidance, even long-established brands can rediscover the spark that made them special in the first place. Are you ready to breathe new life into your company's story? The path forward may be closer than you think. Wayne Stanley is the Chief Inspiration Officer at Bowe Digital, a marketing agency acclaimed for helping small businesses craft compelling brand stories. With over a decade of experience, Wayne specializes in revitalizing outdated marketing strategies and reigniting enthusiasm within organizations. His unique approach combines customer insights, employee workshops, and creative storytelling to uncover the authentic essence of a business. Today, Wayne discusses the importance of crafting a compelling and evolving brand story

  • 1148: Discover Your Authentic Self: A Transformative Approach to Business Success with Lefkoe Institute CEO Shelly Lefkoe

    14/08/2024 Duration: 39min

    Limiting beliefs can significantly hold you back from reaching your full potential, often manifesting as procrastination, fear of public speaking, or difficulty in marketing your business effectively. These internal barriers can create self-doubt and hinder your progress in both personal and professional areas. Overcoming these challenges is essential to unlocking your true capabilities and achieving the success you desire. Shelly Lefkoe is a transformational coach and expert in eliminating the limiting beliefs that sabotage success. For over 35 years, she has helped people from all walks of life free themselves from unwanted behaviors and emotional patterns, such as imposter syndrome, fear of public speaking, and the inability to market their businesses effectively. Shelly's unique process goes beyond coping mechanisms, directly addressing the root cause of these issues - the unconscious beliefs that shape our perceptions and actions. Today, Shelly discusses how our unconscious beliefs shape our behaviors

  • 1147: Streamline Franchise Marketing: Promote Local Growth through Innovative Solutions with LOMA Co-Founder Brett Campbell

    13/08/2024 Duration: 26min

    Are you a franchise owner or marketer struggling to effectively scale your local marketing efforts? Franchisees often find themselves overwhelmed with the daily responsibilities of managing operations. This leaves them with little time to focus on marketing efforts. As a result, they may struggle to promote their business effectively. Balancing these tasks can be a significant challenge for many franchisees. Brett Campbell is a seasoned franchise marketing expert with nearly 30 years of experience driving profitability, growth, and brand excellence for major brands like Papa John's and Tropical Smoothie Cafe. As the co-founder of LOMA Platform, Brett has developed a unique solution to address a critical gap in the franchise industry - the lack of scalable tools to support local store marketing efforts. Today, Brett discusses the challenges franchise owners and marketers face in effectively executing local store marketing efforts. Stay tuned! Resources LOMA Platform Website Brett Campbell on Linke

  • 1146: Master Digital Advertising with DRAFT Media Partners CEO Skip Wilson

    12/08/2024 Duration: 27min

    What are the keys to successful digital marketing and advertising in today's landscape? Explore the fundamentals of advertising that still apply, even as the tools and technologies continue to evolve. Learn how to blend the old and the new to deliver measurable results for your business, and discover the common pitfalls to avoid when running paid advertising campaigns. Skip Wilson is a digital media pioneer who has shaped the advertising landscape for decades. As the co-founder of Draft Media Partners, he empowers businesses to reach their target audiences with precision and measurable results. Today, Skip discusses his expertise in blending traditional advertising fundamentals with new digital technologies, shared strategies for troubleshooting underperforming paid advertising campaigns, and recounted his career journey from copywriter to digital media pioneer, offering insights on the challenges and lessons learned as an entrepreneur. Stay tuned! Resources DRAFT Media Partners Website DRAFT Med

  • 1145: Build the Future: Discover Alternative Funds for Infrastructure Projects with MTBMA President Michael Sakata

    11/08/2024 Duration: 27min

    The U.S. faces serious funding challenges for transportation infrastructure, impacting safety and progress. How can we raise public awareness to advocate for better roads and bridges? What kind of leadership is needed to push for improvements in the construction and materials industries? We need to explore these questions to ensure safer and more efficient infrastructure. Michael Sakata is a visionary leader in the transportation infrastructure industry. As the President and CEO of the Maryland Transportation Builders and Materials Association (MTBMA), he is at the forefront of addressing the critical challenges facing America's crumbling roads, bridges, and transportation systems. Today, Michael talks about the critical funding challenges facing transportation infrastructure in the United States, the importance of raising public awareness and advocacy, and the leadership required to drive progress and improve safety in the construction and materials industries. Stay tuned! Resources Maryland Transp

  • 1144: Diabetes Management Reimagined: Exploring the Innovative Dana Chatbot with CureChat Ltd Founder Dr. Shimon Zilbershlag

    10/08/2024 Duration: 13min

    Imagine a future where AI not only predicts your blood sugar levels but also helps prevent spikes before they happen. What if your smartwatch could give you real-time advice tailored just for you? How might these advancements change the way you manage your diabetes daily? The possibilities are exciting and could transform care as we know it. https://www.youtube.com/watch?v=LqwSIMuB1Fs Dr. Shimon Zilbershlag is a visionary in the field of healthcare technology. As the CEO of CureChat, he has developed Dana, an innovative AI chatbot that revolutionizes diabetes management. Driven by his passion for improving lives, Dr. Zilbershlag has leveraged his expertise in software, AI, and management to create a personalized, culturally-tailored solution that addresses the emotional and social challenges of living with diabetes. Today, Dr. Zilbershlag discusses the inspiration behind creating Dana. Stay tuned! Resources CureChat Website Shimon Zilbershlag on Facebook Shimon Zilbershlag on LinkedIn

  • 1143: Outsourcing Secrets: How to Build a Winning Virtual Team with Teambuilders Owner Barry Coziahr

    01/08/2024 Duration: 30min

    Feeling overwhelmed with the daily grind and struggling to grow your business is a challenge many entrepreneurs face. The constant pressure of managing everything alone can lead to stress and burnout. This reactive approach often leaves you exhausted, unable to focus on what truly matters. The difficulty lies in juggling immediate tasks with strategic planning, making it feel like you're always one step behind. Embracing virtual assistants and prioritizing key activities can unlock more time, reduce stress, and boost profitability, helping you regain control and focus on what you love. https://www.youtube.com/watch?v=k7uowg3SNk8 Barry Coziahr, owner of teambuilders.agency, is a seasoned expert in helping business owners maximize their time, increase profitability, and focus on the tasks they love most. With his unique approach to vetting, training, and managing virtual teams, he helps his clients unlock their full potential and achieve their business goals. Today, Barry discusses the power of virtual

  • 1142: Transform Your Business Using Marketing Automation Techniques with Co-Founder of Building Income on Demand Alex Thoric

    31/07/2024 Duration: 28min

    Imagine a world where your small business runs like a well-oiled machine, effortlessly attracting and retaining customers while you focus on what you do best. No more late nights stressing over marketing strategies, no more guesswork. Sounds like a dream, right? Well, welcome to the world of marketing systems and automation – a game-changer for small businesses everywhere. https://www.youtube.com/watch?v=XuKLgwiUrK8 Enter Alex Thoric, a digital marketing guru and the founder of a marketing agency, as well as the co-founder of Building Income on Demand. In just under two years, Alex has made a big splash in the marketing world by helping a variety of industries, including spas, gyms, coaches, consultants, real estate, and restaurants, create effective marketing systems. He has simplified his wisdom into a nine-step process that has shown success across multiple industries. Today, Alex shares insights on creating marketing systems, leveraging automation, building a content machine, and achieving busines

  • 1141: Tier Level Digital Marketing: Guide to Building Client Relationships with CFO of Tier Level and Printed Theory Ashlie Marshall

    30/07/2024 Duration: 30min

    Transactions often happen with just a click, you might think that the human touch has become obsolete. But guess what? The reality is quite the opposite! Authentic relationships are still the cornerstone of successful business operations. Whether you're a solopreneur or a C-suite executive, the power of genuine connections can make a huge difference in your business growth and sustainability. So, how do you foster such relationships in an age where digital interactions often overshadow face-to-face meetings? https://www.youtube.com/watch?v=SAnnEbPzc_w Ashlie Marshall, CFO of Tier Level and Printed Theory, is an example of how authentic relationships can fuel business growth. She believes in focusing on transparency, honesty, and the human touch in all business dealings. Ashlie truly values genuine interactions and always insists on being honest, even when it's a bit uncomfortable. Today, Ashlie shares insights on fostering authentic business relationships, overcoming growth roadblocks, the challenges

  • 1140: The Secrets of Plant Medicine: Future of Cannabis, Functional Mushrooms, and Business Strategies with Mycroboost & Custom Capsule Consultants CEO Robert Johnson

    18/07/2024 Duration: 35min

    Imagine a world where the best medicines come from nature, not a lab. This is not a story from the past; it's happening now. As cannabis and functional mushrooms become more accepted and legal, medicine is changing fast. This change is not just about getting high; it's about using plants for overall health by combining old knowledge with new science. Welcome to the future of plant-based medicine. Meet Robert Johnson, a veteran of the cannabis and hemp industry and the CEO of Custom Capsule Consultants. Johnson is not just another entrepreneur riding the wave of legalization; he's a pioneer with a deep passion for plant medicine. He talks about the secrets of entrepreneurship and business success, merging health innovation with business strategies and exploring the rapidly evolving landscape of cannabis, hemp, and functional mushrooms. Tune in to discover the importance of precise dosing, the changing public perception of plant medicine, and the future of these groundbreaking industries. Resources My

  • 1139: Expert Tips on Customer Targeting, List Building, and Marketing Strategies with CEO of Hasseman Marketing & Communications Kirby Hasseman

    17/07/2024 Duration: 27min

    Every entrepreneur, marketer, and business owner knows the struggle of attracting and retaining customers. But what if there was a way to simplify this daunting task? What if the secret to skyrocketing your business's success was right in front of you, waiting to be discovered? Effective marketing strategies blend various tactics, from identifying target audiences to crafting compelling messages and choosing the right channels to disseminate those messages. Meet Kirby Hasseman, a renowned author who has penned five books, including the popular "Hit the Target." He hosts the podcast "Delivering Marketing Joy" and is the CEO of Hasseman Marketing and Communications, a full-service marketing company. He discusses his target marketing framework, the importance of understanding the difference between brand and direct marketing, and the crucial role of list building. Tune in as Kirby Hasseman delivers marketing wisdom and joy, and be prepared to take your business to new heights! Resources Kirby Hasseman'

  • 1138: Conversion Optimization Secrets: Behind the Click, Customer Psychology, and Reducing Returns with CEO of The Good Jon MacDonald

    16/07/2024 Duration: 26min

    The workplace is changing. Imagine a business where creativity flourishes, old hierarchies vanish, and employees work without a boss. This is the future of work—self-managed organizations that boost productivity and human satisfaction. This change not only alters how work is done but also redefines the employee-employer relationship, making it more collaborative and less hierarchical. Meet Jon MacDonald, an expert in digital experience optimization and author of "Behind the Click: How to Use Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert." Jon shares innovative strategies for enhancing user experience and increasing website conversions. He discusses the importance of understanding consumer psychology, the role of digital experience in customer satisfaction, and practical steps for optimizing online journeys. His expertise lies in creating websites that not only attract but also convert visitors effectively. Tune in to discover how to embra

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