Synopsis
Marketing, entrepreneurship, membership sites, webinars, and traffic
Episodes
-
256: Break the Cycle, Get Motivated and Do What Matters to Make Money
28/02/2017 Duration: 14minDo you know how time seems to speed up as you get older? The solution for that is to change up your experiences and do new things to slow time back down. Get out of the usual routine. Go on a trip, spend weekends off the computer, walk, run or drive. Go to the movies. (Not TV.) Productivity. Shut off email, phone and Facebook, and complete four money making tasks per day. Wake up early. Drink water. Anchoring. If you're not making money at the computer, you associate computer time with "all that frustrating stuff." Know when you're "stuck" and leave the computer when that happens. Stop resting on your laurels. You'll never get today back, ever again. Fish before you're hungry and don't try to play "catch up" so often. Small wins. What can make you $10 or $100 today? Know what questions you're answering in your mind. Know why you're doing what you're doing. For example, maybe the current problem you're trying to solve is to complete a website. Don't worry yet about making sales or dealing with refu
-
255: The Voice of Your Dreams: Get Noticed, Serve Others, Overcome Setbacks, and Build Up Passive Income with Aaron Anastasi
27/02/2017 Duration: 24minAaron Anastasi from TheVoiceOfYourDreams.com has been on a journey from being an up-and-coming singer to a online teacher. He shares many of his success principles, including finding the joy in service, having a big "why", skylining it, talking to a singular customer avatar, and making use of deadlines and structures. Resources The Voice Of Your Dreams (Books Website) The Voice of Your Dreams (Book) The Voice of Your Dreams on Audible (Audio Book) Aaron Anastasi (Instagram) Aaron Anastasi (Twitter)
-
254: Red Zone Marketing: Make Your Marketing Exciting, Engaging, Unique, Focused, and Helpful from the Right Messaging and Branding with Maribeth Kuzmeski
24/02/2017 Duration: 23minMaribeth Kuzmeski from RedZoneMarketing.com has some breaking news: most companies' messaging sucks! They don't have a value proposition, story, elevator speech, or anything of the sort. Instead, specialize in something specific, focus on what's in it for your customers, model your competitors, and think about the outcomes/emotions you can provide for people.
-
253: Self-Publishing: Step into Greatness by Transforming Your Personal Story, Experience, and Passion into a Published Book with Michelle Prince
23/02/2017 Duration: 21minMichelle Prince from MichellePrince.com says that everyone has a story. She's an expert at taking anyone who wants a non-fiction book and fleshing out not only what they want to accomplish with that book, but also developing the first draft and editing it into something publishable. She also talks about the different types of books you can create, from a business card book, a small "7 things" book, a huge story/message book, or a multi-author book where you only write one chapter.
-
252: From Lead to Gold: Develop a Life Plan and Business Plan That Results in Happiness and Joy with Alchemy Advisor Stephen Rodgers
22/02/2017 Duration: 27minStephen Rodgers from TheAlchemyAdvisors.com wants to help you discover your higher purpose and develop a life/business plan around that. Steve shares his best resources with us and talks about his daily ritual involving exercise, affirmations, yelling/screaming to music, and his daily scoreboard point system. Resources The Alchemy Advisors (Podcast) Focal Point Coaching from Brian Tracy (Coaching and Training Website) Mind Valley (Website) Code of the Extraordinary Mind (Book) Think and Grow Rich (Book)
-
251: Launch Copywriting: Be Personable, Develop a Buzz Around Your Product, and Succeed with Sarah Grear
21/02/2017 Duration: 31minSarah Grear from SarahGrear.com/robertrules is a copywriter who enjoys creating the "launch stack"... creating a website with landing pages, marketing emails, funnel, opt-in pages, Facebook ads, and more. She explains her copywriting process to us, common mistakes people make when launching their products, and the things you need to know to make your upcoming product launch a huge success.
-
250: Strictly Marketing: Debug the System, Follow-Up, and Outsource with Kerry Heaps
20/02/2017 Duration: 29minKerry Heaps from StrictlyMarketingMagazine.com has had to wear a lot of hats in her offline and online business career. She has some very helpful and interesting thoughts about outsourcing, fine-tuning your business, making more sales, and having stronger marketing.
-
249: Your Uniqueness, Your Authenticity, Your Superpower and Your Messaging with MaryJo Cranmore
17/02/2017 Duration: 23minMaryJo Cranmore from MaryJoCranmore.com and Message2Media.com says that you have a unique ability (a superpower) and that can be the basis for the branding that you cultivate. Take those raw materials, hobbies, your skillset (what you've learned), your accomplishments (your experiences), and that unique piece of you to get noticed and stand out from the crowd.
-
248: Intuitive Art Academy: Certification Programs, Relaxation, Knowledge and Intuition with Rachel Archelaus
16/02/2017 Duration: 26minRachel Archelaus from RachelArchelaus.com and IntuitiveArtAcademy.com has some entrepreneurial advice to share with you when it comes to tapping into your creativity, getting outside of your own head, and turning on your brain flow. Her method involves asking the right questions of yourself, drawing on crayons (or colored pencils) and paper, scribbling with your eyes closed, and then decoding the drawings and colors used in that drawing to achieve huge insights. She also talks about the up's and down's of her business journey and shares ways to be more productive and give yourself more credit for your accomplishments.
-
247: Tame the High Cost of College: Pursue Side Hustles and Entrepreneurial Adventures with Brad Baldridge
15/02/2017 Duration: 29minBrad Baldridge from TamingTheHighCostOfCollege.com is an expert in both late-stage and early-stage college planning, and he gives you several options when it comes to raising money to pay for your child's college education, including side hustles and building businesses your future college student can run.
-
246: Authority Content: Document Your Magic, Delegate Your Business, and Get Off the Hamster Wheel with David Jenyns
14/02/2017 Duration: 36minDavid Jenyns from AuthorityContent.com heard of a marketer who sold pieces of the Brooklyn Bridge and modeled this success to sell the Melbourne Cricket Ground (MCG). He's discovered that you can model (not copy) an idea to make it your own and then own that success or failure. Drill down to a speciality, find a specific need, and sell it to the immediate crowd in front of you. David has a number of insights about direct mail, online marketing and SEO, getting attention, systems/processes, and delegation. He talks with us today about recurring revenue and the 3 P's of content marketing: Present: organize a (one-take) live event to teach your best content to a real crowd (take photos) Product: repurpose that content in a 4-day cash machine Promote: repurpose into hundreds of pieces of audio and video Resources Authority Content (Book) System Hub (Website) Mebourne SEO Service (YouTube) David (Twitter)
-
245: Wow Factor Marketing: Stop Spraying Bullets and Use Direct Response Techniques to Adapt and Thrive with John Dwyer
13/02/2017 Duration: 35minJohn Dwyer from TheInstituteOfWow.com has noticed that many businesses simply "spray bullets" -- they don't use direct response techniques to measure their marketing. They should use the Wheel of Wow: Identify your most profitable customer: not your target audience, an actual person... then market more people like that Add Wow Factor: get prospects to take their eyes off the price (the Happy Meal effect) Position problem/solution scenario: the same way weight loss companies market (before and after) Fix your website: make sure it has those sticky ingredients (welcome video, headline, testimonials, data capture) Repetitive trade: get customers to use a loyalty/reward system (think "sandwich punch card")
-
244: The Business of Life: Achieve Financial Freedom, Personal Freedom, and Create the Type of Business You Want with Keith Callahan
10/02/2017 Duration: 31minKeith Callahan is a husband and father of four who can show you how to get not only financial freedom, but freedom of time as well. He's made money with real estate, financial consulting, network marketing, and life coaching. He has a number of insights about the difference between inspiration vs. perspiration, along with self-obsession, perspective, and gratitude. Resources Keith Callahan (Official Website) The Business of Life Podcast (Podcast)
-
243: Run Live Events and Workshops with Direct Response Event Planner Sherrie Sokolowski
09/02/2017 Duration: 35minSherrie Sokolowski (email address sherriesokoevents@gmail.com) from SLSEventPlanning.com is an event planner who can structure, strategize, and fill seats in your live events. She has tons of unique insights about "modern" soft-sell events and workshops with bonus days. She wants to tell you about common mistakes made with events, venues, overflow rooms, webinars, live streams, cancellations, and more.
-
242: The Four D’s of Reputation Marketing: Discover, Define, Develop and Defend with Pamela Gockley
08/02/2017 Duration: 27minPamela Gockley from Repuatus.com wants you to work on your reputation. Branding is who you are, but reputation is how you're perceived (which may be egotistical, narissistic, or aggressive). It's important to take the DISC profile test (every year if you can) so yoy find out who you really are, and then apply the four D's... Discover: discover your past and personal awareness, how do people perceive you? Define: set goals Develop: website, target marketing, and messaging Defend: how to react or apologize if the "shit hits the fan" Resources Reputatus (Website) Email: pam@reputatus.com The Art of Running Red Lights (Book) The Reputation Factor (Book)
-
241: Stop Overpaying Your Taxes and Avoid Entrepreneurial Mistakes That Cost You Thousands with Diane Gardner
07/02/2017 Duration: 23minDiane Gardner from TaxCoach4You.com is a tax superhero and wants you to avoid mistakes you're making on your taxes, such as using the wrong entity type or not deducting meals and entertainment. You can make use of your home office deduction, hire your kids, make use if health insurance and retirement if you know what to do.
-
240: Web Design and SEO: Optimize Your Website Using Cutting Edge (and Common Sense) Tweaks and Factors with Jeremy Knauff
06/02/2017 Duration: 25minJeremy Knauff from Spartan Media can help you with your goal setting, and to get more traffic to your website. The low-hanging fruit is to use the Google PageSpeed tool to measure your site's speed (remove slow plugins), as well as the mobile friendly test (refine your tap targets and adjust images that are too big). Next, optimize your site for what your users want, as well as their intent (for those customers who come to your site for a specific purpose, for example, to find a phone number or address). Resources Spartan Media (Website) Spartan Media (Facebook) Spartan Media (Twitter) Amazon found every 100ms of latency cost them 1% in sales (Blog post) Jeremy Knauff on Search Engine (Journal) Mistakes Smart Web Designers Make That Can Kill SEO (Podcast) Google PageSpeed Tool (Tool) Mobile Friendly Test (Test)
-
239: Escape the Rat Race: Learn, Take Action, Achieve Success, and Scale Up with Mark Walker
03/02/2017 Duration: 23minMark Walker from Luxmana Investments wants you to escape the rat race. He wanted to leave the corporate world and read "Rich Dad, Poor Dad" which led him to generating enough passive income from real estate flipping and investing to eventually quit his job. In our discussion today, Mark talks about discipline, lifestyle, decision-making, priorities, procrastination, and inspiration.
-
238: Repurpose Your Career: Find a Career or Business That Fulfills You At Any Age or Skill Level with Marc Miller
02/02/2017 Duration: 46minMarc Miller from CareerPivot.com is a professional career changer for his clients. He's here to help you discover not only who you are, who you work best with (environment). For example, some people are "structured anarchists" and "stealth competitors." Listen in and discover the difference between talents (things you do innately) and skills (things you learned). Speak authentically, develop your brand, find out how people see you, what's different about you, and where you fit best. Resources Career Pivot (Website) Repurpose Your Career (Book) 100 Year Life (eBook) Will It Fly by Pat Flynn (Book) Who Moved My Cheese by Kenneth Blanchard (Book)
-
237: Money Answers: Setup Your Business Structure, Get Financing, Put Your Money to Work for You, Refinance Student Loans and Optimize Your Mortgage with Jordan Goodman
01/02/2017 Duration: 34minJordan Goodman from MoneyAnswers.com has a number of financial solutions to not only setup your business structure correctly, but obtain business financing, optimize your mortgage, and more. Resources MoneyAnswers.com (Official Website) Business Answers Today (877-627-5555): Setup Your Business Structure (sole prop, S-corp, C-corp, LLC, or LLP) Corporate Lending Solutions (877-290-2510): Get Business Funding Commercial Real Income Funds (888-444-2102): Invest In Small Commercial Property Renovation Dream Funded (Quity Crowd funding) Credible Money Answers (866-540-6005): Refinance Student Loans to 2-3% Truth In Equity (Optimize Your Mortgage With A Home Equity Line Of Credit)