Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

Ever wonder what those successful internet marketers do all day? Probably less than you, and that's why they make more money. Let's talk about how to "work" smarter (and not harder) to do more in less time, just like the "big guys" do... Catchphrase of the Week: make your own luck Quote of the Week: "Imperfect action is better than perfect inaction." -- Harry S Truman Marketer of the Week: Mark Hess (give your buyers exactly what they want, understand what leads them to buy from you, race to the inbox) How to Be Happier, More Organized, and More Productive Thought #1: What's Good About This? Thought #2: Be Desperate to Reduce Clutter Thought #3: Because I Can (silence the haters) Try things out of curiosity to see what response I get. If I repeat those things, then they worked! Watch that too. A Day in the Life of Robert Plank morning routine? send a quick email every day meditation? reading? time management: don't check email in the morning, don't multitask, get everything done

Let's talk today about "business card" books to build your business. You should get your best ideas down, and re-use (even sometimes repeating yourself) your best content, especially in the form of digital and physical books. Amazon lets you publish an unlimited number books, so you might as well make the most of it. Marketer of the Week: Jeff Mills (be the salesman -- best salesman for an app creator but he didn't even make the product) Quote of the Week: "When you focus on problems, you'll have more problems. When you focus on possibilities, you'll have more opportunities." -- Unknown Catchphrase of the week: "Don't live life with one foot on the brake." Comfort zone, money zone. Nobody likes a backseat driver. Thought of the week: What if you just put 10 minutes a day into that goal? Put aside $10 a day to build your business? Read just 1 page from a book per day? Is There a Book in You? Check out Robert's Amazon AuthorCentral page. Book of your best blog posts (rate them to narrow down the b

Catchphrase of the Week: See a movie or go to the park. Quote of the Week: "The number one reason why people give up so fast is because they tend to look at how far they still have to go, instead of how far they have gotten." - Unknown Marketer of the Week: Gary Ambrose (show someone how to "make a million dollars in five minutes" -- his membership hosting platform includes pre-made membership content, sales letters, emails, just click and it's in) Seven Passive Income Business Models 1. Fiverr services (Profit Dashboard) 2. Tiny little $7 reports: it's all about the upsell (Income Machine) 3. Low-ticket webinar: fake out and drop the price down to $7. Anything to get them buying. (Webinar Crusher) 4. Platinum coaching program: seminar, application, recurring GoToWebinar. (Membership Cube) 5. Yearly software: license table, updates, developer license, lifetime access. (This is how we sell and market Backup Creator). 6. Webinar membership sites: 4 or 8 week class, fixed term site, deactivatable software, chec

Question of the Week: what's your hook? Catchphrase of the week: Teach long division, sell the calculator Quote of the Week: "Don't make the mistake of doing nothing, just because you can't do everything." -- Unknown Marketer of the Week: Jordan Hall (do you have an all-in-one solution?) Let me share my podcasting formula with you: 5-10 minutes of a problem, 5-10 minutes of a solution, and 5-10 minutes of a case study implementing that solution to the previously stated problem... Segment 1: Problem Content marketing traffic (also transcript and book) Fleshing out ideas Stay in the mind of the prospect Segment 2: Solution Soft sell (URL dropping) Content muscle Presentation muscle Segment 3: Case Study Equipment: Logitech ClearChat, GoldWave, tagging, LibSyn, PowerPress The (your name) Show: 5 minute episode, then artwork/music, then longer form content, interviews, more free-form iTunes, Google Play, Stitcher, podcast directories, seed traffic from list This episode's sponsor:

Let's talk about "The Grid" you'll have in your membership site: What if you taught weight loss? Give me a 5x5 table (or dashboard) where I can choose the meal plan I want to lose weight. Hypnosis membership site? Let me jump to the exact recording I want to listen to in order to feel good, fall asleep, get focused, etc. Let me choose the exact real estate form in your real estate membership site. Catchphrase of the Week: When you copy the airplane for the first time, duplicate the dents, too. Question of the Week: What's the One Word That You Own? Drip, clone. Template. Quote of the Week: "No focus = overwhelm." -- Dan Blank Marketer of the Week: Joe Lavery (put the pressure on your website visitors using scarcity) Our Membership Cube course shows you how to setup WordPress, a domain name, sales letter, and use Wishlist Member as the "gatekeeper" to manage all your members: let them in once they pay, or kick them out if they cancel/refund. WP Notepad to provide note-taking areas allow members

Today we're talking about a silly way of making money using Fiverr. Our course for this is at Profit Dashboard. Everyone can do this. Even if you're bored, goofing around, looking for startup money, or starting a business that someone else can continue. "Make Money from Fiverr" FREE Report Like the Robert Plank Show on Facebook Robert Plank's Catchphrases of the Week Phrase #1: Don't Think So Much. (start doing) Phrase #2: Think about what you'd do if you were desperate for money. Then do some version of that (on a smaller scale) so you don't actually have to become desperate. Quote of the Week from Revolutionary War Colonel William Prescott: "An obstacle is often a stepping stone." Marketer of the Week: Daniel Hall from DanielHallPresents.com. Have a whole year of webinars booked. Book 2-3 different webinar swaps with someone if the first one works well. First, make the money ($100). Then, scale it to make more money ($1000). Then, scale back the time so it doesn't take over your life ($100-$1000/h

Can a single penny really make or break your entire online business? Listen on to find out... Marketer of the week: Teresa King. She Taught me how to keep it simple. One of the first people I knew with a membership site (1999) -- BoxedScripts with me. Redirect Pro. Feature Presentation: The Penny Test Does your business pass these three tests? Penny Test (what happens if you set your product's price to 0.01, actually purchase for real, then change the price back to normal later? Can you completely pay, check out, and create an account in your system? What about logging back in?) Login Test (upsell, test user, MG user masquerading, dashboard page, login-logout) Opt-in Test (single-double-triple optin, re-optin with existing address) fill in contact form) Ten Bonus Tests 1. Is your mailing address on your website? 2. What about a contact form? 3. What do I see when I google your name? 4. Search your name on Amazon? 5. Search on YouTube? 6. Search on iTunes? 7. Do you own the .com? 8. Where can I opti

If you feel like there are holes in your internet marketing knowledge, that maybe you're trying to learn college calculus but can't add two plus two, then this is the podcast episode for you! Many marketers are obsessed with split testing, funnels, and setting up 1-click upsells, but they don't even have a buy button on a sales page. Can I walk you through what I tell someone if they're struggling, can't get a sales page figured out, and just need a quick web page online? The first thing is that you should have a copy of Paper Template (just $7 dollars) installed on WordPress, because you can easily click and create anything you want. But now what do you write on that web page where you want people to enter their email to subscribe? What magic words do you place on a web page where you want people to click and pay you money? Marketer of the Week: Robert Puddy I created a couple of products and launched a couple of services with Robert Puddy back in the day. His big thing then was creating traffic exchange

Maybe you're bored in your internet business right now because there's no real risk, challenge, or excitement in your business? This especially happens if you fall into the trap of "lying" because nothing is real. Let's get you creative so you can think your way out of your current predicament (even if that problem is boredom)... Creativity doesn't only mean "get a bunch of ideas." Notice how the word "create" is in it? Creativity = to create. Make something new and valuable. Idea or invention. Why slow down? If you're on a roll, keep going, so during slow times when you're tired, your past self (on a timer) is like an extra employee you don't have to pay. Four minute mile: 100 article days, book in an afternoon, class in an afternoon, airport product. $2k product twice a week. Hack a 100k income, how many products to sell to achieve that goal. $1000 per hour income (webinars). 1 hour per week full time income (Amazon). 1 hour per day income (Fiverr). Think your way out of a situation. Albert Einstein

  Are your goals S.M.A.R.T. goals? Specific, measurable, achievable, realistic, and time-bound. Tune into today's program to uncover the tried and true techniques (16 total) to keep yourself motivated, focused, out of the procrastination zoned and focused on getting it all done and achieving that goal: Our marketer of the week is Jim Edwards from TheNetReporter. My biggest takeaway from him: just point and shoot PowerPoint for your video. It doesn't need to have quick cuts, fancy edits or be professionally done -- at all. General Motivation Four Daily Tasks: Business-Building, Deliverable (no degrees of doneness, no chipping away, no to-do lists) Seinfeld calendar (do something small every day so the cycle isn't broken) + 5 day sprint Formula and checklist: for example, 3 part podcasts and "research heavy" blog posts: 100 solutions, group into 4-5 categories and whittle down so it's all meat and no grissle, which leads us to... Reduce and rearrange the raw materials -- SIMPLE mindmapping with FreeMind hel

New Year's Resolutions don't "work" and a "New Month's Accomplishment" is what you need instead. Let me explain... New Year's "resolutions" are silly for a few reasons... They usually aren't S.M.A.R.T. goals (specific, measurable, achievable, results-oriented, and time-bound). SMART goals are pretty self explanatory but let me lay it out so there's no confusion: when you set out to do something, make sure that it's: simple and clearly defined (specific) something tangible so it's 100% clear whether or not you accomplished that goal (measurable) enough of a stretch to move you out of your comfort zone, but not a shot at the moon (achievable) all about an outcome instead of an activity (results-oriented) in such a timeframe that it creates a sense of urgency for you (time-bound) I think when most people set a goal that they're serious about, they intuitively and automatically make it specific, measurable, and achievable. The two biggies here are "results-oriented" and "time-bound." Issue #1: You

I'm finally starting to get it. The newbie mindset (or clarity mindset). Your training should "lean" towards the newbies and making a sense of the mess, with some how-to thrown in. If you don't have a blog, YouTube channel, an affiliate program, and lots of free content or search results where people can find you, then that's yet one more tool that your competitors have at their disposal, that you don't. Useful content: weekly podcast, weekly video, weekly blog post. Ideas: roundup your favorite links, post an embed reactor (a YouTube video and your opinion underneath it), become a "data scientist" and share your results Think beyond just a blog: guest posts, podcast, book, viral videos Mild keyword stuffing: use phrases people are searching Marketer of the week: Steve Celeste from InternetPursuit.com (Steve Celeste wasn't actually his real name, and his blog is long gone, but you can check out an archive on the Wayback Machine.) Steve Celeste's blog and marketing training gave me the idea of cre

What ways is your marketing talking you OUT of a sale? Some ways are ok: being true to your personality, because you're polarizing -- repelling some and attracting others. You don't have to apologze, and I'll explain why! But if you repel the "serious buyers" and only attract the "tire-kickers" -- that hurts you long term. What's your goal? Our marketer of the Week is Robert Cialdini, author of "Influence": I've used his "six keys to influence" in my speaking, webinars, sales letters and more. The are: reciprocity, scarcity, liking, authority, social proof, and commitment/consistency. Are you missing one or two of them, or are you skewed way over towards one of these six factors? Scenarios We're Talking About Today... Are You Guilty of Any Of These I'm viewing a sales letter for a live chat plugin, but there's no live chat on the page. I'm about to buy a course on copywriting taught by some of the super-old "legends" until the sales letter tells me: by the end of module two, you'll have an idea of how

I'm going to get really personal today and talk about times I've screwed up... Marketer of the week: Stu McLaren from stu.me and Wishlist Member. Rather than share a "breakthrough" I picked up from Stu, I want to tell you that when I present (a webinar or podcast), I imitate his speaking style. When you speak, speak deliberately! Especially if you're an American and your natural tendency is to slur your words like I do. Is there anyone in your life who speaks slowly and carefully, without becoming monotone? Then I would suggest you imitate that person's speaking style when you present. (That's us a few years ago at Inc. Magazine headquarters at 7 World Trade Center in New York City.) I often "channel" Stu to slow down my speaking, enunciate, and speak more clearly, focus, calm. You can be intense but still make sense. See also: Ray Edwards, Armand Morin. Fourteen Key Principles: The Common Thread That Runs Through These Successes & Failures Four Daily Tasks: I said it before and I'll say it again..

The only way you're going to make any kind of consistent progress is to break it up into milestones. The expert in anything was once a beginner. Wise Words... The pessimist sees difficulty in every opportunity. The optimist sees the opportunity in every difficulty. -- Winston Churchill When people say mean things about you, it's a reflection on themselves. You don't have to be great to start, but you have to start to be great. -- John C. Maxwell INTERNET MARKETER OF THE WEEK: Marlon Sanders He's from TheTrafficDashboard.com and the best piece of "strategic" advice I ever heard from him is to: Absorb the changes. This means, if you put out a great product, service, app, etc. and someone copies you, adding a few features, then copy them right back and make it even better. Use their copying of your idea to make your idea one step ahead of theirs. People give "cliched" advice like: just serve one person, imagine a customer avatar, success leaves clues. Model successful people. What do you do when you

Internet marketer of the week: Big Jason Henderson from BetterPostureGuaranteed.com BigMarketingOnline.com. My big breakthrough from him: a membership site doesn't have to be a recurring forever monthly payment. You can create a single payment, or even better, a fixed term site, instead of that old and tired download page, using Member Genius. Things Angering Me This Week Black Friday deals, discounts. It's a drug for your business. Get that quick "hit" that you pay for later. What you're trying to obtain from the discount is to get non-buyers to buy something low ticket. Get the juices flowing. I buy from you and you say, check your email for the download link. What? Send me to a membership signup so I get an email and have a lost password link for later. Member Genius takes care of all that. No support link from your sales letter or your membership site? Time to change that. Five Things to Identify So You Can Get the Magic Feeling Back Signal #1: Fear-driven thoughts. Have you been told to "ma

Are you annoyed that an Internet marketer is marketing to you? Instead of looking at other marketers as people who are "serving" you as a consumer, why don't you look at what successful things they repeatedly do, like consistent products, blogging, and webinars? And model what they do! Marketer of the Week: Dennis Becker Dennis wrote the book from 5BucksADay and has the membership site Earn1kaday. Like me, actually leaves his money-making websites online. What a concept.   If a site makes me money, I'll keep maintaining and promoting it. He has lots of irons in the fire such as a new product and new Kindle book every month. Complaints of the Week I'm at your sales letter. Where do I go to login to your membership site? I bought the "lite" version and I login. Where can I go to upgrade? Marketers delight, 5 site license to unlimited license. What about an in-your-face upsell or interstitial ad? I want something else you're selling. You're supposed to "sell the click" in emails but what the heck am

Internet marketer of the week: Ray Edwards. Creator of the Rapid Writing Method. He absorbs what Brendon Burchard, Michael Hyatt, Dave Ramsey all do very well -- branding and unification. A huge breakthrough I got out of his "Writing Riches" book was that just taught straightforward copywriting. Not a lot of silly stories or parables mixed in like others teach you "should" have in a book. What a concept! Common Cop Outs (That We Just Solved in Today's Show)   My niche is people with money! Who wouldn't want it? My niche is young people because they're smart, or old people because they have all the money Split test it! I'm going to provide value and give everything away for free I'm still learning I have an idea but it's already been done before I have an idea but I'm waiting on someone else to do the work I'm "waiting" for the right time A Confused Mind Never Buys! Delayed buy button and I can't buy, or I can't buy on an iPad I optin and I can't buy right away, I have to wait for

We recently launched our Website Remote service. It allows you to centrally manage and update your WordPress sites. We created it because there was no good way to manage all our WordPress sites from one location. The other solutions that "tried" to do it, sucked! Solve a real problem. It doesn't matter if "a" solution already exists. It probably sucks. Yours will be better. When we put Website Remote together, and had our new affiliates sell and market our existing Backup Creator plugin, I had a few realizations... Realization #1: Get Out More You don't have to confine yourself to little sites like the Warrior Forum. You can use other peoples' land to build a list, but don't live there. This is true when it comes not just to pricing and positioning your products, but also what advice or training you listen to. Your business is your business. You're free to charge whatever price you want, limit the number of sales, email as often as you want. Update your blog or submit podcasts as frequently as you feel l

Are you scared? What if you became more aware of what made you anxious, scared, or nervous? Could you dissect those into smaller pieces? If you did, you'd be able to change and improve those small, manageable pieces... What if I asked you to write down a page of words to describe a "bad mood" such as: flustered, dejected, beat-down? What if I asked you to then write a list of words describing a "good mood" such as: happy, energized, bubbly? My guess is, that list of "bad mood" words would be longer than the "good mood" list. Let's change that for you. To become more successful in both our personal lives and our businesses, we need to become more detailed about the positive things and less detailed about the negative. Whatever you apply more detail to is where your mind will focus. What's the "trick" for overcoming that fear and thinking more positively and effectively? Answer on a 1 to 10 Scale When you go to the store, the clerk asks, "How are you?" Both of you are expecting your response to be a mono-syl