Small Spark Theory: A Marginal Gains Approach To New Business And Marketing

Raising your agency profile works hand in hand with new business lead generation, but with so many (free) social media channels at our disposal, it’s easy to overlook the impact of a planned and coordinated PR approach. In this episode I chat with Tim Duncan, founder of TDC PR about his PR successes, tips for getting noticed […] The post EP2: PR | Tim Duncan | TDC PR appeared first on Gunpowder Consulting.

For many years now I’ve had the opportunity to observe new business performance in a wide variety of agencies and regardless of size, or discipline of agency, the challenges are remarkably similar. There are familiar patterns of success, ebbs and flows of revenue, euphoric wins and debilitating disappointments. And I’ve become fascinated with those patterns, […] The post Introducing Small Spark Theory® appeared first on Gunpowder Consulting.