Go For Launch Rocket Fuel For Entrepreneurs

In the latest Go For Launch podcast episode, you'll learn everything you need to know about press releases from one of the world's best authorities—Mickie Kennedy. Mickie is the founder and president of eReleases, the small business leader for press release distribution, now celebrating 23 years in business. He is an expert at helping small businesses increase their visibility and credibility through press releases, also known as media or news releases (for those of us who think 'press' sounds a bit print-centric and old-fashioned). eReleases distributes press releases to 550 news content systems, 3,000 newsrooms and more than 4,500 major news websites through PR Newswire’s network. Their media database exceeds 1.7 million contacts, including more than 700,000 bloggers and social media influencers. Mickie breaks down exactly what makes for a great press release and shares free resources to hone your release writing chops.

Chris Richards is a mindset mentor for 6-figure entrepreneurs who recognize that after focusing on their marketing, sales and business strategies, there are internal barriers to entrepreneurs’ success. These are often deep-seated fears, doubts and anxieties that can undermine and even cripple their progress. In addition to being a certified coach, Chris has a wealth of expertise and experience in psychology. He has developed a very special hypnosis method that combines the best of Cognitive Behavior Therapy, Hypnotherapy, Neurology and evidence-based Positive Reinforcement Conditioning. Chris’ clients regularly go from earning $10K-$20K per month to over $100K per month and beyond—but do it without fears, old money thinking patterns, anxiety or old habits getting in the way. In this episode of the Go For Launch podcast, Chris reveals the main internal issues entrepreneurs face—and how to overcome them.

Michael Solomon “wrote the book” on understanding consumers. Hundreds of thousands of business students have learned about marketing from his books including Consumer Behavior: Buying, Having, and Being—the most widely used book on the subject in the world. Michael’s mantra is: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients on marketing strategies to make them more consumer-centric, and he is currently directing Nielsen’s revamp of its global Brand Health Model. Michael is a contributor at Forbes, where he writes about issues related to consumer behavior, marketing and retailing. His articles have been cited over 30,000 times, and he is frequently quoted in publications such as The New York Times, The Washington Post, Time, USA Today and Adweek. His newest book, The New Chameleons: Connecting with Consumers Who Defy Categorization, was published in February 2021. As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s Unive

Dr. Trevor Blattner is the podcast host of Redefining The Top 1% and a leading thinker on Shepherd Leadership—a modern approach to leadership designed to encourage leadership that guides, supports and uplifts. With over 20 years of research, coaching, and expertise, Trevor has developed a model of leadership that breaks free of the antiquated and regressive notions of what it means to lead. His enlightened approach to leadership is based on behavioral science, personal experience building and managing a seven-figure business, and a strong commitment to personal values. Trevor is also the author of the forthcoming book, Redefining the Top 1%—7 Behaviors that Drive Shepherd Leadership. He shares his leadership philosophy and discusses the concept of Shepherd Leadership in this episode of the Go For Launch podcast.

Does Growth Hacking really impact revenue? Expert growth hacker and marketer Chris Out says yes. Chris is the author of the forthcoming book: Structuring for Extreme Revenue Growth: How to Quickly Monetize Your Biggest Business Opportunity. He co-founded, built and exited the largest growth marketing agency in The Netherlands, RockBoost, and has consulted hundreds of entrepreneurs on strategy, growth levers and the right next steps to profitably take their company to the next level. In this episode of the Go For Launch podcast, Chris gives some solid advice on how to use growth hacking effectively to promote your products and services. Visit the show notes page for a free Growth Hacking cheatsheet from Chris: https://www.goforlaunch.io/show124

Want to get massive ROI from Facebook ads? Former software engineer Gustavo “Gus” Muñoz Castro has some great advice. Gus went from being a respected Microsoft Senior Engineer to being a top real estate agent who now helps other real estate agents through inside sales support. He runs one of the largest inside sales teams for real estate in North America (PowerISA), with 65 agents strong making about 50,000 outbound calls per day. They also set about 100 appointments with buyers and sellers every day, mostly from Facebook leads. Gus’ business earns 7-figures annually and has over 600+ active clients. In this episode of the Go For Launch podcast, he shared some of his top tips on how to use Facebook ads to generate business leads—regardless of which industry you are in.

Dr. David Phelps owned and managed a private practice dental office for more than 21 years. While still in dental school, he began his investment in real estate by joint-venturing with his father on their first rental property in 1980. Three years later, they sold the property and David took his $25,000 capital gain share and leveraged it into 31 properties that later produced $15,000 monthly net cash flow. Life was good, the sky was the limit –until the dark day that David’s daughter, Jenna, was diagnosed with leukemia. In the midst of cancer treatments, epilepsy and ultimately a liver transplant for Jenna, David made the crucial decision to leave his clinical practice so that he could spend every moment with his daughter. David’s “Plan B” (a portfolio of cash-flow producing real estate assets) gave him the freedom to focus 100% on what mattered most to him. Jenna won the battle with disease, and David still enjoys the freedom to cherish every moment with her that he can. Today, David is a nationally recogni

Jeannie Sullivan is a business coach and course designer who teaches her clients how to create profitable online courses. Many of her clients refer to her as the “idea fairy!” But my career didn’t start out with “fairy” in the title. Right after graduate school, she fell in love with the field of instructional design. Working with Fortune 500 companies, Jeannie had the chance to solve problems, launch big ideas, and inspire adults to take action—all under the guise of building training programs. A few years later, she became a professional certified coach. Since leaving corporate America in 2010, Jeannie coached more than 200 professionals on how to become better leaders, leave their corporate jobs for solopreneurship, and design profitable learning-based revenue streams. She has also created training programs for many Fortune 100 companies on topics like customer service, sales performance and women in leadership. In this episode of the Go For Launch podcast, she provides great insights and tips on how to la

Krishna Mohan knows how small businesses can survive in a big business world. As president of Genius Visionary, Inc. Krishna has a deep grasp on the understanding of business through his extensive experience working in many industries including manufacturing, consumer durables,  and information technology. Over the last 20 years, he has worked with three Fortune 500 companies and several start-up organizations focusing on sales, business development and finance. His management style has been described as decisive and motivational where success comes from a focused commitment to developing new business, cultivating relationships, training salespeople and creating growth strategies. He also has comprehensive involvement with start-up operations and C-level negotiations and is the author of the best-selling book Elite Real Estate Professionals.  In this episode of the Go For Launch podcast, Krishna shares valuable lessons on how small businesses can learn the motivations of large companies—and strategies to work

Devin Miller is the founder and CEO of Miller IP Law. In this episode of the Go For Launch podcast, he discusses legal essentials for small businesses. Prior to starting his own firm, he was working for a large law firm helping Fortune 100 clients like Amazon.com, Intel, Redhat and Ford with their intellectual property. But Devin quickly realized that there weren’t many good intellectual property legal resources out there for start-ups and small businesses. As an entrepreneur, he wanted to help other small business owners learn about patents, trademarks, and copyrights so they can build value into their businesses and protect their assets. In addition to founding and running his own patent and trademark law firm, he is also the co-founder of several startups including a multi-million dollar startup for wearable glucose monitoring. He also runs a product development company that helps startups and small businesses with developing their ideas and products.

For 20 plus years, award-winning chiropractor Dr. Kelly Henry helped patients achieve and live healthier lives. Now he is helping other companies learn how to provide exceptional customer service. With the foundation of exceptional customer service and streamlined business procedures, Dr. Henry grew his business into one of the top producing chiropractic clinics in the nation with multiple locations and doctors. After retiring from private practice in 2018, Dr. Henry has dedicated himself to consulting and coaching business owners on how to create incredible growth and profits using the processes and procedures he used to create phenomenal success in his offices. In this episode of the Go For Launch podcast, Dr. Henry shares a wealth of customer service tips from his new book, Define and Deliver Exceptional Customer Service.

Jennifer Lehner is one of my favorite digital marketing experts. She is adept at showing entrepreneurs how to build an audience and monetize their expertise online using social media and digital tools. She also creates online courses and trainings, and her favorite place to hang out is in her private mastermind, The Front Row VIP. I was honored to have her join the Go For Launch podcast to talk about how to build a strong online community—which she has done extremely well with the Front Row group on Facebook, with over 6,500 members!

Have you wondered how to optimize your website for Google? Do you find search engine optimization (SEO) to be overwhelming or confusing? SEO was all the rage about in the early 2000s, before Google made some very sweeping changes to how sites are ranked—and before paid ads got so cheap and effective. But in case you thought SEO faded away, it's still a major factor in online marketing. I spoke at length about the topic with Brandon Leibowitz, the founder of SEO Optimizers in Los Angeles, on this episode of the Go For Launch podcast. He talks about the state of SEO today and what matters most such as gaining quality backlinks. He also discusses newer opportunities such as featured snippets and Local SEO—along with his favorite tools.

When leadership meets crisis for the first time, you find out a lot. What people are made of. How they respond under pressure. Whether they succeed or fail. Claire Chandler and Ben Baker are the co-authors of a new book, Leading Beyond A Crisis: A Conversation About What’s Next. I had the pleasure of speaking with them in this episode of the Go For Launch podcast. Chandler helps complex, growing businesses build sustainable, profitable organizations. As president and founder of Talent Boost, she leverages over 25 years of experience in business leadership, human resources and communications to boost leadership alignment and effectiveness. Baker is the founder of Your Brand Marketing Ben helps clients understand what makes them special, unique and engaging. For the past 25 years, he has been helping companies communicate internally and developing the next generation of leaders. Through his work, brands tell engaging and meaningful brand stories that elevate and engage employees and compel customers to take act

Entrepreneur Peter Shankman talks about how he has harnessed the power of ADHD to achieve faster than normal entrepreneurial success in this episode of the Go For Launch podcast. If you want to peer into the mind of someone who has harnessed what some would consider a “weakness”—and instead flip the script to achieve faster than normal entrepreneurial success—I can’t think of a better person to talk to than Peter Shankman. Peter is a media entrepreneur who runs several businesses, gives keynote speeches around the world, hosts a popular podcast, runs marathons and Iron Mans, is a licensed skydiver and dabbles in angel investing. He’s founded and sold several successful companies, most notably Help A Reporter Out (HARO), which was acquired by Vocus in 2010. He’s also written five books, including the most recent Faster Than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain. Peter spoke to me for this episode of the Go For Launch podcast. He’s candid about being diagno

Sarah St. John is an entrepreneur, podcaster, author, animal lover and world traveler. She has created several startups throughout her entrepreneurial career of over a decade. Through her books, blog, and podcast, her goal is to show people how to launch and manage an online business on a budget. In this episode of the Go For Launch podcast, Sarah shares tips on how to start low-cost online businesses as well as free and affordable tools.

Marcel Petitpas helps high growth creative agencies, consultancies and service businesses track the right metrics and maximize their profitability. Marcel is the CEO and founder of Parakeeto, a consultancy turned software company that helps service businesses increase profitability and close more deals by generating accurate, data-driven estimates in seconds using their existing time-tracking data. 
 He’s also the fractional COO at Gold Front, an award-winning creative agency that works with top Silicon Valley brands like Uber, Slack, Google, Keap, Robinhood and more. Marcel is considered an expert on agency profitability optimization and is the host of the Agency Profit Podcast that is focused on the agency space. Visit the show notes page to download Parakeet's free Agency Profit Toolkit.

Todd Palmer of Extraordinary Advisors joins this episode of the Go For Launch podcast. to the podcast. Todd is an executive coach, keynote speaker, thought leader, author and CEO who is committed to helping business owners tackle their obstacles and clear their path to success. As an entrepreneur, Todd knows the struggles that business owners face regarding people, cash, strategy and execution. He took his company from being $600,000 in debt, to making the Inc. 5000 as one of America’s fastest-growing companies—six times! He specializes in helping leaders fuse the mission statement of the organization with their personal core values, while addressing fears, self-doubts and the ever-present imposter syndrome. He shares some of the lessons he’s learned along the way, along with a proven framework for helping business owners achieve success.

With all the noise online today, you might think the last things you could do to build an audience would be starting a blog or a podcast. But you’d be wrong! Both are still incredibly viable—and valuable—tactics if you approach them the right way. I was fortunate to speak with Alex Sanfilippo, the host of Creating a Brand—a top 20 entrepreneurship podcast where he interviews successful leaders and experts on topics that matter to entrepreneurs who want to grow faster both personally and professionally while saving time and money in the process. Alex is also the founder of PodMatch.com, a new site that matches podcast guests (subject matter experts) with podcast hosts. Before becoming an entrepreneur, Alex worked in the aerospace industry where he learned first-hand the rigors of applying a process to achieve success. Along the way, he also started and sold a successful blog that continues to rank highly in a specific niche. Between his blogging experience and now podcasting, Alex offered a ton of great advice

Michael Hernandez is the Founder of Capture Happy, a media consultancy built to inspire people and brands to truly embrace their purpose. On this episode of the Go For Launch podcast, he talks at length about whether he thinks the traditional model for those types of agencies is dying. We also discuss the major shift—from when creativity ruled—and how that is rapidly changing due to the shift to digital media. The Agile philosophy is also impacting the marketing landscape. Gone are the days when agencies and their clients can hole up for months before rolling out campaigns...now the expectation is that things must move much faster and be more iterative along the way. Michael also shares his philosophy of “good dissenters”—who they are and why they are vital to innovative thinking. Finally, he discusses the benefits of working with generalists vs. specialists inside and outside of the new advertising model.