Online Marketing Strategies Podcast Show

The sale. it’s a marketer’s most coveted conversion. All of the free eBooks you’ve offered, landing pages you’ve created, and the social media campaigns you’ve run have led to this one transaction. If you’ve managed to complete one, pat yourself on the back. You must have a great product, and you must have marketed it well. Getting a visitor to download a free eBook or sign up for your blog is much easier than making a sale. They’re no cost, low-commitment conversions. But getting them to press the “buy” button? That’s a different story altogether. It requires they part with money they worked hard for, that they commit, to your product or service and the solutions you’ve guaranteed it will provide. Here's the link to my Google Ads Academy sales page: https://www.philadairtraining.com/google-ads-academy-join Listen now... Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead

You know those really annoying digital marketers who seem to be on top of pretty much everything? They perform their tasks with ease and hit their KPIs ahead of deadline. They have their own side projects, they run a blog, have over 10,000 Instagram followers and are connected to everyone worth knowing on the land of Facebook. Just how do they do it? Wait, before you begin to loathe them – let’s take a step back and learn a few tricks from these crafty digital masterminds. Here are the surprisingly easy-to-form habits that will help you pave your way to digital marketing super-stardom… Listen now...

What Are You Willing To Do To Achieve Your Dreams? You make goals… but then you procrastinate. You write a to-do list… but then you don’t follow through. And this happens again and again and again. Seriously, what’s the problem? Why are we so good at thinking of what to do but so terrible at actually doing those things? Listen now...

Caleb O'Dowd got his start in marketing living with the great copywriting genius Gary Halbert.

 Jeff White  on Web Design, Usability Marketing & Sales Instagram and Facebook ban including the eggplant and peach and outlaw nude photos with emojis covering sensitive areas!  

We’ve all been fed the same message throughout our lives: get good grades, go to a decent college, find a great job, settle down, pay taxes and student loans, work your butt off, retire, and then live your life.  Sound familiar? Well, for many, it’s a broken record, and they wish they could turn it off somehow. Not just turn off the advice and the dogma, but the rigid system we’ve all been born into. We live in such a conditioned, programmed culture where people feel they have no way out, like they have to follow the lifestyle that’s been forced upon them. We’ve all grown exhausted of the rat race, and want a better way. Mentioned in this episode: Watch The Video: My Entrepreneurial Journey

If the only way you can bring in new buyers and generate sales is with your launches then it’s not long before your business ends up running you, instead of you running your business. Basically, in an evergreen funnel, someone signs up for an opt-in bribe like a PDF or a video training series, and then goes through a funnel as though it’s a live launch which closes on a specific date. It doesn’t matter at what point they sign up, they will get their own personalised countdown. So you can basically leave your launch open all the time. Today I talk with Jack Born, founder and owner of Deadline Funnel. Checkout Deadline Funnel Here: Deadline Funnel   Also mentioned in this episode: How To Avoid Launch Burnout with Evergreen Sales Funnels 

The Tell Tale Signs of Burnout... Do You Have Them? Running out of gas? Recognising the signs of burnout before it's too late. Burnout is one of those hazards in life that high-achievers really should keep a close eye out for, but sadly—often because of their "I can do everything" personalities—they rarely see it coming. Because high-achievers are often so passionate about what they do, they tend to ignore the fact that they're working exceptionally long hours, taking on exceedingly heavy workloads, and putting enormous pressure on themselves to excel—all of which make them ripe for burnout.

Sam McRoberts is an author, entrepreneur, online marketing expert, and digital nomad. What started as an unexpected hobby lead to 20 years of superior experience in online marketing, eventually moving into SEO audits and strategy consulting. Sam has worked for companies like Amazon, Microsoft, Nokia, and Goodreads. He has been featured, quoted, interviewed, and published in various blogs and magazines such as Forbes, Inc., Entrepreneur, and Moz.com. Today, Sam is traveling the world while teaching others to do what he does with his SEO training course. Sam’s website: http://www.sammcroberts.com/  

Damn The Torpedoes! A little take on resilience...  

Everyone deals with discouragement at some point in their life.  It’s part of what makes the human experience rich—the highs and the lows.  If we didn’t experience the lows, then we wouldn’t appreciate the highs. Discouragement, disappointment, failure, and setbacks—these are all things that can help us if we maintain an empowering mindset. The key to life is to learn from these experiences, and minimize the amount of time that we allow ourselves to stay discouraged. So the next time you start to feel discouraged, here is what you should do... Listen to the episode now!  

My guest today is Liz Melville, a Facebook Ads Strategist for personal brands who use Facebook to create impact and grow their businesses with a consistent stream of clients.   Liz is also a Facebook ad funnel strategist - teaching and managing  Facebook ad campaigns for other online coaches, course creators and experts.    You can find Liz's website here: Podcast:  Ads That Convert Podcast with Liz Melville  

Let's start by dispelling a few of those myths that are out there surrounding at Google Ads. Myth number one, no one clicks on the ads. This is one of the most common myths I hear. I've actually seen people produce supposed industry stats to support this completely false and misleading statement. Google makes nearly all of its revenue from people clicking on the ads. Remember as an advertiser you only get charged by Google If someone clicks on the ads, so if no one is clicking on them, then Google would have gone bust years ago. When you realise this, you understand how silly the myth is and frankly how silly the people are who say it. No one clicks on the ads. Myth busted! Listen to the full episode here    

#111: Quick Tip Episode: Avoiding The Huge "Rookie" Mistake For Online Course Creators   Use this fantastic free tool to make sure all of your URLs are working correctly:   https://www.brokenlinkcheck.com/    If you feel that it's a real challenge to get out in front of the right people for your business -      And finally, you don't currently have ad campaigns set up properly that you can rely on to promote your products or services.   Using the right strategies which is what this workshop is about, you are going learn what you've got to to do al and ultimately buy your programs, products and services.   So having winning ad campaigns changes your bottom line when you set them up effectively and efficiently, Creates that direct correlation with your Google Ads campaigns and your revenue.    

Casey Carroll is the Founder of Action Advertising Agency. He is an expert in leveraging social media, especially Facebook, to help businesses grow. Casey specialises in sales; what do you do when those leads come in and how to turn them into sales. He also specialises in the power of offline events and helping businesses understand offline event data.  

This is a step-by-step guide to using YouTube for your company. In one day you can launch your channel and get the world engaged with your brand!   Since its launch in 2005, has become a dominant way people stream video online. Owned by Google, second only to Netflix. Currently YouTube has more than 1 billion users, and more than half of all views come from mobile devices.   The dominance of YouTube means businesses now have an opportunity to establish their brand through interactive videos that can build followers.. and revenue.   YouTube offers users their own channels they can use to develop and execute their marketing strategy.   Taking advantage of what YouTube offers companies requires a deep understanding of all its features.   Listen and learn how to optimise your individual channel, how to build followers, and what you need to do to monetise your channel to grow it profitability. Keyword tools mentioned in this episode: https://answerthepublic.com/ https://app.neilpatel.com/en/ubersuggest/ https://

Mental health is much more than a diagnosis. It's your overall psychological well-being—the way you feel about yourself and others as well as your ability to manage your feelings and deal with everyday difficulties. And while taking care of your mental health can mean seeking professional support and treatment, it also means taking steps to improve your emotional health on your own. Making these changes will pay off in all aspects of your life. It can boost your mood, build resilience, and add to your overall enjoyment of life...

Nate Woodbury is a YouTube Producer, currently producing nine daily YouTube channels. He helps his clients grow their YouTube following, and turn their channels into lead generation machines that generate seven figures.   He teaches others how to leverage their expertise on YouTube, and position themselves as the hero that people are searching for.   As a master of efficiency, Nate is expert in developing ways to minimize time and expense, and maximise results.   https://www.betheherostudios.com Listen to the episode now:

Here are some of the number one challenges and big frustrations that really holds people back from being successful at Google Ads. These are the seven rookie mistakes frequently made by Google Ads users and what you can do about it to fix them.  Listen to the episode now:

Every business with a website is familiar with copywriting. They have someone create content for their site and hope that the audience will relate to it. The problem is, most businesses usually go for the most cost efficient option without taking experience, niche and other abilities into consideration. So they end up with a website that may or may not have good copy and there’s no guarantee how your audience will connect to it. Alternately, some businesses even make the mistake of hiring the most popular firm or freelancer. Resources mentioned in this episode: May I Have Your Attention Please? by Mish Slade Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer – but is struggling to get the message across This short book is an excellent guide on how to write online and how to present your business to readers. If you'