Online Marketing Strategies Podcast Show

  Why You Simply Can't Ignore Video Marketing For Your Business   Consumers like it because it's easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce!   It’s projected that global internet traffic from videos will make up a whopping 80% of all Internet traffic by 2019. Additionally, 78% of people watch videos online every week while 55% do daily (Source: Hubspot).   These numbers illustrate the growing trend of video and the importance of leveraging video marketing in your business strategy. You see, if you don’t currently have a video marketing strategy in motion for your website and social media, you’re missing a grand opportunity to reach and engage with your audience.   Videos are incredibly effective in capturing attention, maintaining engagement, building relationships and getting viewers to take action. Book Menti

How To Install Google Analytics Step-by-Step I can hear a few of you freaking out going; this is looking complicated already, though it needs to be done.   It's not complicated. I am going to walk you through it, and it is essential. It is known as Google Analytics tracking and you simply must install it into your web site.   It's a little piece of code; your web developer, your web guru, or your I.T. guy will know exactly what to do. Get your web designer to install tracking on your site, just a must-do, no questions asked.   Once Google Analytics tracking is installed, it will tell you everything you need to know about your site's effectiveness, and without this knowledge, you're simply on the road to nowhere.   Among other things it’s going to tell you who your visitors are, where they arrived from, what pages are being visited the most frequently, the length of time visitors stay on each page, and how quickly they leave your page.   How can you measure a website success without knowing the b

With the suite of features collectively known as Google My Business, you can dramatically improve your odds of being found through organic search, boosting site traffic, and attracting customers with the intent to convert.   Let’s look at how to get started on Google My Business. Begin the process by claiming your Google My Business listing, all you need is a free Google account. If you use a Gmail address, good news – you’re already on your way. Head to google.com/business and click the “Manage Now” button. Start typing in the name of your business to see if it auto-completes.   If it does so, then it’s ready to be claimed. If not, you’ll simply be creating a new listing.You’ll then be asked for more details, such as your most recent, updated website, your phone number, and the category/industry your business falls into.   Make sure these are all as accurate as possible, as any discrepancies can prompt the need to make changes down the line, which will then need to be re-verified.    Listen to the full episo

Shay Rowbottom is the Content Queen of LinkedIn. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 50,000 followers, garnered over 10 million views on her content, and generated seven figures in sales for partnering media companies.   Now, she works with individuals and businesses in creating and executing a video content strategy for their LinkedIn that's going to generate growth, credibility, and most importantly leads. Listen to the full episode now:

  Benjamin Shapiro is a brand development &marketing strategy consultant. He left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business. Ben specialises in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the top-rated MarTech Podcast. Listen to the full episode now:

Have you ever struggled with Google Ads, even though it felt like you tried everything?   Well, I felt the same way, until I figured out the solution you’re about to learn in this episode!   11 Absolute You Must Do’s To Ensure Your Google Ads Campaign Is Set Up Correctly.   I wish I had this list when I was just getting started with Google Ads… It would have prevented countless early mistakes that cost me a lot of time and money.   The reality is that Google Ads is a beast of a platform and it’s nearly impossible to set everything up correctly unless you follow a checklist. To make matters worse, Google Ads is unforgiving. Small mistakes like using default settings can end up costing you hundreds or even thousands down the road.   That’s why I’ve a list of questions you need to answer to ensure you’re not missing any important details. Whether you’re just about to go live with your ads or they’ve been running for years, listen to this episode below to find out if there’s any room for improvement. Google Ads

Interview with Justin Christianson owner at Conversion Fanatics   a full service conversion rate optimisation and traffic management company based in Austin TX. Justin in an expert in the development and implementation of conversion optimisation strategies to help you capture bigger growth opportunities on your website.  In this episode you get the complete lowdown on how to avoid Shopping Cart Abandonment Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future By Cameron Herold  Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners. But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way, and entrepreneur and business growth expert Cameron Herold can show you how. Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year m

Okay so today is all about ensuring that you have maximum visibility for your business in Google search. There are a number of tips I have for your today to help you get there.   Gaining one of the top positions in Google search results for your top keywords may be a tough ask. However, there are some simple steps you can take to help Google recognise your business, index your website and recognise why you should be on the first page.   In this episode, I’ll go over some essential optimisation techniques to ensure Google notices your website (and Google My Business profile), which will help boost your chances of first page rankings.   Listen to the full episode now: p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast

I’ll admit right away, as I said at the front of this episode that Google Ads are not a good fit for every business. For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google Ads. But chances are, your prospective customers are searching in Google. You can check using Google’s Keyword Tool and that’ll end the debate pretty quickly.  Resources mentioned in this episode: Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition By David Newman As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer.  But these days, with so many new ways to reach customers and clients—and only so much time in the day—it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?  Small business marketing doesn’t have to be a mystery.It’s just a series of simple decisions (and the action steps to implement those decisio

Google Ads provides a huge opportunity, but it can also present a lot of challenges for small businesses. In today’s podcast I walk you through the 9 most common Google Ads challenges and how to overcome them. Harnessing the full potential of Google Ads is easier said than done, especially if you’re a small business owner who is new to online advertising. But make no mistake — overcoming the challenges of using Google Ads is more than worth your while. Creating  effective ad campaigns requires research, optimisation and a whole lot of patience. Jump through all the hoops, though, and you’ll eventually connect your business with dozens of potential customers. Getting started with your Google Ads is easy, but getting results (i.e. real leads and sales) can be hard. Trust me I know. But I also know how to get past these common challenges… The Ultimate Google Ads Catch-Up Plan Is It Time To Get Better At Your Own Google Ads? I Want To Grow My Business... I Want To Sell More Products... Sound Familiar? Get The

 My New Favourite Software That Astonishingly Does It All!   If you're looking for an "all in one" software platform that does it all for online marketers, then you need to hear this!   As promised here's the link to Kajabi's Software Platform.   Also, and as mentioned, if you would like to see how I built my latest sales funnel inside Kajabi, check it out here and experience it for yourself: The Ultimate Google Ads Catch-Up Plan Is It Time To Get Better At Your Own Google Ads? I Want To Grow My Business... I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now:

#92: Generating Leads Online & Increasing Revenue Interview with Bob Sparkins From Leadpages Turn Clicks into Customers Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond.     Start a Leadpages FREE Trial here   Is It Time To Get Better At Your Own Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business... I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: p.s. Please subscribe over on iTunes. It really does help th

Is It Time To Get Better At Your Own Google Ads? The Ultimate Google Ads Catch-Up Plan I Want To Grow My Business.. I Want To Sell More Products... Sound Familiar? Get The Results You Want By Creating Profitable Campaigns. Join My Free Masterclass Now! Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales. [FREE] Google Ads Video Training Series. Get Instant Access Here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at  https://www.philadair.com and let me know your thoughts. Listen to the full episode now: Download here >> p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.  Listen to the full episode now >> How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] Google Ads Video

Advertising is a great way for eCommerce brands to attract a relevant audience to their websites. This improves their chances of amplifying sales since they will be targeting people who are most likely to be interested in their products. However, you may still end up with mediocre results in spite of effective targeting and an attractive ad creative. More often than not, that happens because you’re committing one -or more- of the three “Cardinal Sins” of eCommerce advertising. For the sake of the business, it’s important for brands and marketers to be aware of them, so they know exactly what they need to avoid. Let’s take a look at the three of the most common eCommerce advertising mistakes and how you can overcome them. Resources mentioned In This Episode: Words That Change Minds: The 14 Patterns for Mastering the Language of Influence by Shelle Rose Charvet Learn the persuasion psychology, spark interest and enthusiasm and get what you want. In Words That Change Minds you will: Learn the influence scienc

Today I’m talking to Founder & President Jon MacDonald https://thegood.com TheGood.com convert more of your existing website visitors into buyers.  If you're frustrated with low online sales Suffering from low conversion rates Paying for traffic which doesn’t convert effectively Tired of shopping cart abandonment Unhappy with your site’s design Ready to unlock your site’s hidden potential Contact Jon MacDonald here: bizdev@thegood.com 503 488 5935 Resources mentioned in this episode: Don't Make Me Think, Revisited. By Steve Krug Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject. Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with upda

Is Email Marketing Dead? The short answer to the question is “no.” Email marketing is not dead, and if anything, it’s finding resurgence in popularity and effectiveness. To say that people hate email is a gross oversimplification. What they hate is receiving emails they don’t want.  With the rise and proliferation of inbound marketing tactics, many companies are finding that email is not only an important part of their strategies, but that it is also one of the most effective. The days of spam are long over (did spam ever work?) and the rise of targeted, opt-in email marketing is proving to be a healthy contributor to a company’s overall success. Email marketing should absolutely be part of your company’s marketing strategy. The number-one reason to keep using email marketing is that people are still checking their inboxes. Interest comes and goes in relation to social media platforms, but email consistently shows a high ROI for every dollar spent. Every day people are checking email, at least once. Many even

Mentioned in this episode: Discipline Equals Freedom: Field Manual Jocko Willink's methods for success were born in the SEAL Teams, where he spent most of his adult life, enlisting after high school and rising through the ranks to become the commander of the most highly decorated special operations unit of the war in Iraq. In Discipline Equals Freedom, the #1 New York Times bestselling coauthor of Extreme Ownership describes how he lives that mantra: the mental and physical disciplines he imposes on himself in order to achieve freedom in all aspects of life.  Many books offer advice on how to overcome obstacles and reach your goals—but that advice often misses the most critical ingredient: discipline. Without discipline, there will be no real progress. Discipline Equals Freedom covers it all, including strategies and tactics for conquering weakness, procrastination, and fear, and specific physical training presented in workouts for beginner, intermediate, and advanced athletes, and even the best sleep habits

What’s the best digital marketing tactic for driving new prospects to your website? One Tactic Alone Can Never Be the Best Sure, one tactic will likely be better than others for your business, but that doesn’t mean you should rely solely on that tactic. Here’s why… If you’re relying on SEO or advertising or social media marketing or any other tactic to drive leads and sales for your business, then you’re extremely vulnerable. What happens if Google makes a change to their algorithm and your website is suddenly on page 10 of the search results instead of page 1? Or what if new advertisers enter your market and drive up the costs so that it’s no longer profitable? Or what if Facebook suddenly prevents your messages from reaching all of your prospects and customers (oops, this already happened!) Well, if you’re relying on that one tactic, then your business is clearly in trouble. The answer to this potentially devastating problem should be fairly obvious… Resources mentioned in this episode:  The Motivation Myt

Balancing work, family and other commitments can be a real challenge in this increasingly fast-paced world. Sometimes you can feel like there just aren’t enough hours in the day to do everything. Though luckily, there are plenty of practical and proven ways to reduce your time pressures and get your busy life under control again. Here are some of the best: Identify your task priorities and do those first.Knowing what jobs take priority helps you to tackle the stuff that really matters. Write everything in one diary Do you have a work diary, and a social calendar, and a to-do list, and a digital diary and a year planner? The problem with having so many different planning systems is that it’s very easy to lose track of what you’re supposed to be doing when, and it’s all too easy to double-book events. Try to settle on one diary system that works best for you, and keep it with you so you can refer to it often. Think of it as your Bible, and be very familiar with its contents. It could be a hard copy diary (make

Reasons Why Facebook Will Reject an Ad Facebook Ads Not Delivering Reason #1: If your ad has been rejected, there are a lot of reasons why that may be. Here are the most common ones. The ad features or promotes tobacco, drugs and drug-related products (including pharmaceuticals) The ad promotes unreliable and/or unsafe diet supplements (what qualifies as unreliable and unsafe is unfortunately up to Facebook and their discretion) The ad is selling weapons, ammunition, and explosives The ad features sensational, excessively violent content The ad promises counterfeit or fake documents, such as degrees, passports, or immigration papers Malware and spyware, surveillance equipment (spy cams and cell phone trackers, for example) can be found in the ad The ad uses unlikely or exaggerated “before-and-after” images to promote weight loss (ads for health and weight loss products must be targeted to people over 18 years old) The ad features “Adult Content” Unrealistic claims or get ‘get rich quick’ schemes What You Ca