Synopsis
Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. (Hosted by Alex Hormozi)
Episodes
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Part 5: $100M Offers Book | Ep 583
19/08/2023 Duration: 33min“The person who needs the exchange less always has the upper hand.” In this episode, Alex (@AlexHormozi) discusses the use of scarcity and urgency as offer enhancers in business. He highlights the importance of using these tools ethically and the potential for increased profits by creating a sense of exclusivity and perceived value.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksWanna scale your business? Click here.Timestamps:(0:49) - Enhancing Your Offer(11:56) - Scarcity(24:25) - UrgencyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Part 4: $100M Offers Book | Ep 582
19/08/2023 Duration: 34min“Most things that are hard to sell are typically easy to fulfill.” In this episode, Alex (@AlexHormozi) discusses the thought process behind creating a Grand Slam Offer, and shares tips on turning problems into solutions. Listeners will learn how to identify dream outcomes, list problems, and create solutions that provide tremendous value to prospects.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksWanna scale your business? Click here.Timestamps:(0:29) - Thought Process(4:24) - Value Offer Part 1: Problems and Solutions(14:28) - Value Offer Part 2: Trim and Stack(19:12) - Enhancing the Value They’d Be Stupid To Say NoFollow Alex Hormozi’s Socials:LinkedIn | I
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Part 3: $100M Offers Book | Ep 581
19/08/2023 Duration: 27min“You can either be right or you can be rich.” In this episode, Alex (@AlexHormozi) discusses the Value Equation, a concept that can help businesses charge heinous amounts of money for their products or services. The episode includes tips on increasing the perceived likelihood of achievement, decreasing time delay, and decreasing effort and sacrifice to create more value for the customer.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksWanna scale your business? Click here.Timestamps:(0:40) - Value Equation & Free Goodies(9:59) - Dream Outcome(13:20) - Perceived Likelihood of Achievement(14:47) - Time Delay(18:13) - Effort and Sacrifice(20:18) - How the Value Equa
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Part 2: $100M Offers Book | Ep 580
19/08/2023 Duration: 54min“I hope what you're giving them is worth it.” In this episode, Alex (@AlexHormozi) the pricing and commodity problem that most businesses face, along with the importance of having a Grand Slam offer to differentiate your product based on value, not price. He also emphasizes the three ways to grow a business: get more customers, increase their average purchase value, and get them to buy more times.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksWanna scale your business? Click here.Timestamps:(0:47) - Pricing The Commodity Problem(16:37) - Finding the Right Market(42:18) - Charge What It’s WorthFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | You
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Part 1: $100M Offers Book | Ep 579
19/08/2023 Duration: 32min“The world needs more entrepreneurs.” In this episode, Alex (@AlexHormozi) discusses on how to make profitable offers using a combination of pricing, value, guarantees, and naming strategies. He also shares his personal journey from financial ruin to achieving enormous profits and success, emphasizing the importance of being bold and taking risks in business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Get your own copy of the book at acquisition.com/booksWanna scale your business? Click here.Timestamps:(0:00) - Opening Credits and Dedication(2:04) - Start Here(7:24) - How We Got Here(18:40) - Grand Slam Offers(26:10) - What’s In It For You?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTub
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What Are You Willing To Sacrifice? | Ep 578
17/08/2023 Duration: 16minAsk yourself, is it really worth your time and effort? Today, Alex (@AlexHormozi) talks about the decision-making process that he uses to evaluate opportunities that don’t just apply to entrepreneurs, but to anyone in general.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - Story about a conversation with 18-year-old neighbor(4:05) - Socially acceptable solutions are not always for the right reasons(5:23) - Consider sacrifice when evaluating effort & outcome of scenarios(8:15) - Our stories shape who we become(9:34) - Failure doesn't make you a failure, it's part of entrepreneurship(13:25) - What you do for a season may not be foreverFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebo
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Why Mr. Beast will be Worth $100 Billion | Ep 577
15/08/2023 Duration: 28min“He will do whatever it takes to win no matter what." Today, Alex (@AlexHormozi) discusses why he believes Mr. Beast will be worth over $100 billion, citing his massive audience on platforms like TikTok and YouTube, his approach to content creation and business, and his potential to dominate the consumer packaged goods industry with his brand Feastables. He also highlights the power of influencer traffic and the importance of building a strong brand to generate pricing power and increase enterprise value.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:12) - Adaptable approach, multiple achievements indicate billionaire status.(3:15) - Feastables expands into various verticals for substantial growth.(7:19) -
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Sales: The Oxygen for Every Successful Business (with Dean Graziosi) Pt.2 - May‘23 | Ep 576
12/08/2023 Duration: 31min“I actually think a lot more people have ethics than other people give credit for.” Today, join Alex (@AlexHormozi) as he guests on Own Your Future Podcast with Dean Graziosi to discuss the importance of having conviction in sales and falling in love with what you're selling. He emphasizes the role of service in sales and how believing in the product can lead to better results. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Dean Graziosi's YouTube Channel!Timestamps:(1:33) - What drives you to love sales?(7:03) - Quitting before finding the root cause(15:39) - Hack for getting conviction(21:16) - Alex asks Dean "What pain do you cherish?"(27:16) - Who inspired you
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Grace in Business | Ep 575
10/08/2023 Duration: 10min"Being a d*ck does not make you more money." Alex (@AlexHormozi) talks about the importance of having grace in business and not burning bridges. He shares personal experiences and gives examples of how being a dick does not make you more money, and that approaching situations with patience and perspective can lead to more success in business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:25) - Burning bridges makes you less money.(4:29) - Business mistakes happen; all are imperfect human-based.(6:36) - Have grace in business; don't burn bridges.(8:29) - Negativity is remembered, not the person or subject.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisi
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Rich People Behavior | Ep 574
08/08/2023 Duration: 13minDid you know…Rich people actually spend less? Today, Alex (@AlexHormozi) talks about the key traits that wealthy people possess, why it’s important to possess the necessary skills that will help you on your path to success, and how to grow your money as you’re hustling.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:50) - Wealthy people actually spend less(3:13) - Agree on price first, then terms(6:02) - Good deals make money; grow skills for wealth(12:21) - Need successful character traits for successFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition(This episode is a re-run. Original airdate was March 30, 2021)Mentioned in this episode:Register here
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Finding the Middle Ground: Balancing Pragmatism and Risk (with Dean Graziosi) Pt.1 - May‘23 | Ep 573
05/08/2023 Duration: 33min"You can't go into it looking for the wrong outcome." Today, join Alex (@AlexHormozi) as he guests on Own Your Future Podcast with Dean Graziosi to discuss how to own your decisions and not let others have power over your life. He shares his personal experience and tips on how to gain confidence in decision-making by stacking proof and chunking down achievable goals. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Dean Graziosi's YouTube Channel!Timestamps:(2:40) - Owning your own future(13:30) - Stay in the game to make better decisions(21:32) - One thing that scares you at night(25:53) - Navigating through uncertainties adviceFollow Alex Hormozi’s Socials:LinkedI
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From Zero to Hero: How to Get Your First 5 Customers | Ep 572
03/08/2023 Duration: 14min"Don't think short, think long, and you'll make long money." Today, Alex (@AlexHormozi) shares 10 steps to get your first five customers for your business, without spending any money. He emphasizes the importance of personalization and building relationships with potential customers, and provides a framework for reaching out to leads.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - #1-2: Gather list from contacts; Choose messaging platform,(3:09) - #3-4: Personalize your message; Reach out to 100 people daily(5:06) - #5-6: Ask for referrals; Offer free service(7:06) - #7-8: Charge after feedback, referrals; Stay engaged with outreach.(13:34) - #9-10: Provide value, keep warm relationships; let customer
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Success is the Best Revenge | Ep 571
01/08/2023 Duration: 14min“The only way you can stay in is to keep yourself in is to keep your head straight.” Today, Alex (@AlexHormozi) talks about strategies for mental resilience, including how to deal with anger and become successful. He emphasizes the importance of understanding and channeling anger into something productive, and shares personal anecdotes about overcoming anger and finding success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:12) - Dealing with anger: understanding the causes and how to manage it(2:45) - Reflections on overcoming adversity and growing successfully(3:57) - How to diffuse anger and find closure(9:11) - Forgiveness and understanding in difficult situations(10:02) - How writing a story helped me
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The Entrepreneurial Mindset: Thriving in Uncertainty (with Erika Kullberg) Pt.2 - Apr. ‘23 | Ep 570
29/07/2023 Duration: 23min"I will either win or I'll die." Today, join Alex (@AlexHormozi) as he guests on Erika Taught Me to talk about his journey from not believing in social media to using it as a tool to attract more companies for investment. He also shares his need-to-believe strategy and the potential threat of brand damage in the age of cancel culture. This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Erika Kullberg's YouTube Channel!Timestamps:(2:44) - Be open to learning and adapting.(5:12) - Building a brand through media.(8:08) - Embrace fame, make money, give back.(12:30) - Building a portfolio of profitable businesses.(16:58) - Document your journey for others.(22:13) - Endure
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Give More, Ask Less: Building Goodwill and Making Money | Ep 569
27/07/2023 Duration: 13min“You don't actually wait, you just figure out what you do in the meantime.” Today, Alex (@AlexHormozi) the importance of mastering the give-to-ask ratio when making money online. He emphasizes the significance of providing value and building goodwill with the audience before making any asks and shares personal experience and tips on finding the right balance between giving and asking.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:46) - Mastering the give-to-ask ratio and the power of goodwill(4:14) - Giving in public and selling in private for maximum impact(6:12) - Integrating asks into long-form content and maintaining the ratio(10:02) - Controlling supply and demand to maximize profits(11:48) - Giving a
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Mastering The Art of Bold Decision-Making (GymCon Day 3) - Pt. 2 | Ep 568
25/07/2023 Duration: 41min"You've been asking for permission when you really need support." Today, join Alex (@AlexHormozi) as he guest speaks during Day 3 of GymCon to talk about his tips and tactics for closing sales, covering topics such as overcoming objections, understanding the customer's needs, and being resourceful. He discusses the importance of realizing that the customer is in control and that they need support, not permission, to make decisions. He also emphasizes the power of isolation and collapsing the foil, where the customer realizes that they never needed permission to begin with. This is part 2 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(5:44) - New identity, new priorities(14:26) - Empowering sales
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Calculated Decisions: Risk, Reward, and Entrepreneurship (with Erika Kullberg) Pt.1 - Apr. ‘23 | Ep 567
22/07/2023 Duration: 23min“But the difference between somebody who's loyal or not is whether they cheat, right? And so I think that it's the same thing with patience. It's the same thing with honesty.” Today, join Alex (@AlexHormozi) as he guests on Erika Taught Me to share his insights on the importance of accepting that success is the result of many small things, not just one big thing. He also discusses his journey from quitting his corporate job to starting a gym and eventually launching his own successful business. This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Erika Kullberg's YouTube Channel!Timestamps:(2:53) - Success requires consistent effort(4:19) - Take calculated risks in life
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Free Stuff Sells: The Power of Lead Magnets | Ep 566
20/07/2023 Duration: 12min"If a lead magnet is not good enough that people then tell other people about it, in my opinion, you have failed." Today, Alex (@AlexHormozi) discusses the importance of offering valuable lead magnets to attract potential customers and increase sales. He also provides seven steps to creating effective lead magnets for any business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - Lead magnet: complete solution for narrowly defined problem.(3:39) - Even if it costs, it should lower customer acquisition cost.(5:11) - Know customer journey ahead.(6:57) - Don't be afraid to give away costly stuff.(7:48) - 7 steps for creating lead magnets for any business.Follow Alex Hormozi’s Socials:LinkedIn | Insta
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Unlocking the Secrets of Ethical Sales Persuasion (GymCon Day 3) - Pt. 1 | Ep 565
18/07/2023 Duration: 45min"The person who cares the most about the prospect wins the deal." Today, join Alex as he guest speaks during Day 3 of GymCon to talk about the importance of ethical sales persuasion and the art of closing sales. He emphasizes the role of belief and trust in the sales process and how it can impact long-term outcomes for clients. Alex also provides tips on handling objections and obstacles, and stresses the importance of maintaining a childlike curiosity and prioritizing the prospect over the sale. This is part 1 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(6:24) - The art of closing sales(9:53) - The importance of belief in sales(14:17) - Sales communication and documentation importance(18:32) -
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Accepting the Truth: The Reality of Success (with Andy Frisella) Pt.3 - Mar. ‘23 | Ep 564
15/07/2023 Duration: 52min“You have to gain leverage over other people because of how much better you are at the thing.” Today, join Alex (@AlexHormozi) as he guests on Andy Frisella’s Podcast REAL AF to talk about how to succeed in business by becoming so good that people can't ignore you, gaining leverage over others through superior skills, and accepting critical feedback as a means for personal and professional growth. They also touch on the importance of disassociating personal identity from business outcomes, developing a skillset that adds value to the market, and the role of implementation in achieving success. This is part 3 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Andy Frisella’s YouTube