Synopsis
Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. (Hosted by Alex Hormozi)
Episodes
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Having What It Takes, Escalation, & the Boring Work (on Driven CH with Albert Preciado) Pt. 2 - May '22 | Ep 425
20/08/2022 Duration: 27minWhat is one question you repeat to yourself over and over again? Today, join Alex (@AlexHormozi) as he guests on Driven CH's YouTube with Albert Preciado to talk about how to win big, how he scaled their social media to almost 2 million audiences in under two years, and how to understand the control, freedom, and these relations to the entrepreneurial growth in business. This is part 2 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Driven CH's YouTube Channel! Timestamps:(0:52) - Invest more in valuable experiences. Alex quickly gauges winning traits.(5:15) - Importance of a unique physical identity for personal branding?(11:05) - Alex's content creation process, mundane
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I Gave Away $2M and I Wasn't Happy... | Ep 424
18/08/2022 Duration: 14minAre you truly aligned with your values? Today, we go back to when Alex (@AlexHormozi) talked about the time he donated a large amount of money and why he didn’t feel happy about it after. He dives into how finding meaning or purpose in life greatly exceeds some material aspects of your life and the values you choose to live with will give you the ultimate fulfillment in the end. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Alex seeks meaning in actions, driven by purpose.(2:55) - Create and assess meaning in your work engagements.(4:08) - Challenge beliefs, except those deeply held.(5:35) - Evaluate created meaning and fulfillment in your pursuits.(7:45) - Live in alignment with values; decisions r
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The SIMPLE Managerial Framework That Changed My Business | Ep 423
16/08/2022 Duration: 11minCommunicate the expectation. Today, Alex (@AlexHormozi) talks about the reasons why your employees are not doing the tasks you’re asking them to, and the process of how to turn things around using the managerial framework he’s come up with. Once you hit all the peaks of the framework’s triangle, you’re on the right path! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Alex's framework: What if someone doesn't do what you want?(2:38) - Reason #1: They're unaware of your expectations.(4:27) - Reason #2: Lack of training; show them how.(6:17) - Reason #3: Check motivation; incentives drive action.(9:16) - Understand internal, external motivations within your team or company.Follow Alex Hormozi’s Socials:
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Fear, Envy, and Barriers to One Billion (on Driven CH with Albert Preciado) Pt. 1 - May '22 | Ep 422
13/08/2022 Duration: 28minSuffering isn’t a prerequisite for success. Today, join Alex (@AlexHormozi) as he guests on Driven CH's YouTube with Albert Preciado to talk about the things that we're afraid of and whether they use us or we use them, and how to focus on one path for an extended period of time to achieve the goals that are unreasonable in everyone else's eyes, but not your own. This is part 1 of the interview. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Driven CH's YouTube Channel! Timestamps:(1:33) - Motivation: Must crisis drive change? Impact of Leila?(7:42) - Life lessons, wealth regrets, focus barriers, envy insights.(19:33) - Alex's routine: workouts, diet, health impact on success.(24:12) - Fear
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I Told Myself I Was Wealthy Til' It Became True | Ep 421
11/08/2022 Duration: 13minI chose to stop giving "trauma" power. Today, Alex (@AlexHormozi) talks about the three things that shape your character as an entrepreneur and the one factor between these three that plays a major role: your self-belief. He also talks more in-depth about the importance of having self-belief and how your perspective can easily change that. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:33) - Stories shape behavior, character; vital self-narratives.(2:42) - Enhance traits with stronger beliefs; self-improvement key.(3:56) - Surpass beliefs, advance beyond current skills, elevate capabilities.(7:14) - Fluid identity, adapt traits for business growth, evolve.(9:51) - Daily affirmations as powerful self-transf
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$100M Offers: E-commerce Edition | Ep 420
09/08/2022 Duration: 13minGive them an offer so good they’ll feel stupid for saying NO: E-commerce edition! Today, Alex (@AlexHormozi) talks about how his $100M offer framework not only works with a traditional sales pitch, but also for E-commerce! What?! Yes, you heard that right. He dives into how each of the 4 variables of his framework applies in every aspect of E-commerce through clear and simple examples. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:12) - Value equation variables drive purchasing decisions, exceeding perceived value.(3:01) - Apply scarcity, urgency, guarantees, and bonuses in E-commerce like Amazon.(8:10) - Boost value equation with key variables for increased sales.(11:37) - Define the job to be done, and
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Scaling Your Businesses with This $100M Offer Strategy (with Greg Hickman) Pt.2 - Sept. '21 | Ep 419
06/08/2022 Duration: 29minAll it takes is an offer they can't say NO to! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about guarantees within sales and marketing, creating high-ticket sales, and strategies that bring your business on the path to longevity. Grab your pen & notebooks, and list down all these golden nuggets! This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Greg Hickman's YouTube Channel! Timestamps:(0:58) - Apply quick win strategy for effective implementation.(3:37) - Can high-cost clients coexist with low-cost ones?(7:34) - Decide front-end services/products and recognize consumabl
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The #1 Persuasion Hack That Can Make You Millions | Ep 418
04/08/2022 Duration: 13minStrong convictions precede great actions. Today, Alex (@AlexHormozi) talks about how having the spirit of conviction in the way you make sales can ultimately lead you to success and how having a structured process of increasing the conviction of the sales team is a way to massively increase the closing percentages of your team. Tip: it's not based on skill, but based on heart. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:52) - Product talk reflects conviction. Best salespeople genuinely believe in products.(6:01) - Train, practice communication, and build self-belief to strengthen conviction.(9:07) - Boost sales team mojo, instill belief. Reminder: "We need reminding."(10:25) - Distinguish self-inte
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This is Our Competitive Edge | Ep 417
02/08/2022 Duration: 18minToo many lenses can make you to go blind. Today, Alex (@AlexHormozi) talks about acquisition.com, their portfolio company that does $100 million a year, and their core values that serve as a guide for anything and everything they do. He also talks about how things that are "true and innate to you" can help structure your core values and that you don't always have to have many of them to run successfully.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:26) - Brain, heart, and conversations for business growth(3:52) - Find values through non-negotiables(5:15) - Ideal values with unimpeachable character(11:39) - Candor, feedback, and competitive greatness for progressFollow Alex Hormozi’s Socials:LinkedIn
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Double Rates Without Changing Your Business Model (with Greg Hickman) Pt.1 - Sept. '21 | Ep 416
30/07/2022 Duration: 26min... And make it DOUBLE! Today, join Alex (@AlexHormozi) as he guests on Greg Rickman's YouTube to talk about his book $100M Offers, share some insightful advice about compelling ways to increase prices, get making your business more scalable and profitable, get more clients to say yes and have them to do things that they can't say no to, and more! Buckle up for this roller coaster of takeaways! This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Greg Hickman's YouTube Channel! Timestamps:(2:07) - Why Alex is not a fan of the "agency model"(6:16) - Millionaire vs. Billionaire Mindset(10:34) - One channel, word of mouth vs. paid media(14:09) - Doubling rates and what it
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Why I Chose to Disappoint My Dad | Ep 415
28/07/2022 Duration: 15minAre you living the way you want or by someone else's rules? Today, Alex (@AlexHormozi) talks about something more personal. He dives into his relationship with his father, the impact this had on his entrepreneurship journey, and how he managed to break free from the expectations set on him, ultimately making a name for himself. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:22) - The constant need to seek validation felt like death(3:59) - Legacy can leave heavy expectations(6:56) - Father not supportive the things Alex wanted to do for himself(10:22) - "I would prefer to not be alive if this is what my life will be."Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twit
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2 Types of Business Risk | Ep 414
26/07/2022 Duration: 17minIt's risky business, people! Today, Alex (@AlexHormozi) talks about the top business risks that are made by many new entrepreneurs, show you how each risk works (with different scenarios played out), the best ways to approach these, and how the wealthiest figure out ways to play the game in new ways where they can't lose.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - 2 types of risk and their costs when making them.(4:00) - Hardest question in entrepreneurship: when to pivot?(6:52) - Idea risk vs Execution risk for new entrepreneurs.(11:05) - Wealthiest people eliminate risk by controlling it.(14:57) - Change how you think about risks - focus on opportunities.Follow Alex Hormozi’s Socials:LinkedIn&nb
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A Millionaire's Meaning of Life (on Charlie & Ben Podcast) Pt.2 - Sept. '21 | Ep 413
23/07/2022 Duration: 32minMake any product attractive! Today, join Alex (@AlexHormozi) as he guests on the Charlie & Ben Podcast to share his advice on selling products people would want to buy, finding the right team, Aristotle, and his relationship with Leila! This is part 2 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Charlie & Ben's Podcast on YouTube! Timestamps:(0:50) - How to market a product like weight loss(7:09) - How to hire the right employees(24:51) - The meaning of life according to Aristotle(26:56) - A soul mate is n=1Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.
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The Biggest Mistake That Stopped Me From Getting Past $30M | Ep 412
21/07/2022 Duration: 12minSome mistakes can be right under your nose! Today, Alex (@AlexHormozi) breaks down the mistakes that businesses make that cause them to plateau, how to deal with negative word of mouth, setting modest expectations, and more! Note: don't trade the short-term sale at the expense of the long-term brand.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:39) - Outline business and 3 eventualities that impact margins.(4:44) - Combat 3 eventualities, understand importance of sequences.(7:56) - Create CX/Customer Success team to track time to value.(10:23) - Increase expectation discrepancy, reduce negative word of mouth.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Ac
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The Reason You're Not Successful | Ep 411
19/07/2022 Duration: 15minDo you know you’re making the same mistakes over and over again? Here’s why… Today, Alex (@AlexHormozi) talks about how he consistently generates leads, the key piece that he was missing in multiple different platforms, the multiplicative effect, and the importance of volume. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (0:19) - Boring work, prioritize what matters, volume-skill-time equation(3:42) - Alex's stories: volume's importance realized through experiences(8:20) - Multiplicative effect: quick results with volume(10:13) - Skill's importance for development and repetition(13:27) - Equation: multiplicative, not additive, as mentionedFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook |
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Turning Insecurity into Motivation (on Charlie & Ben Podcast) Pt.1 - Sept. '21 | Ep 410
16/07/2022 Duration: 37minIt’s all about the mindset! Today, join Alex (@AlexHormozi) as he guests on the Charlie & Ben Podcast to share his advice on money mindset, using money as a measuring stick, how to turn insecurity into motivation as fuel for the pursuits that you have, and more! This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Charlie & Ben's Podcast on YouTube! Timestamps:(1:13) - The Diminishing Returns of Money (7:31) - Millionaire vs. Billionaire Mindset(11:40) - Why anyone can be top 1% (16:19) - Turning insecurity into motivation(22:55) - Alex’s business equationFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionM
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Why I Don't Follow My Feelings | Ep 409
14/07/2022 Duration: 09minHow do you redefine the terms? Today, Alex (@AlexHormozi) shares with us why he chooses to not follow his own feelings, beliefs vs. assumptions, and how your mindset is heavily tied with your emotions that can influence the way you perceive and live life itself. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:28) - The utility of observable actions over feelings in business(2:56) - The flexibility of beliefs and assumptions in shaping identity(4:18) - Embracing the spectrum of human emotion for a liberated existence(6:45) - The role of emotions in personal and professional life(8:16) - Redefining terms for mental wellness and acceptanceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | Yo
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When to Decide to Start Spending Money | Ep 408
12/07/2022 Duration: 18minWhat does value mean to you? Today, Alex (@AlexHormozi) talks about how he was able to live on $0 Income for 3 years growing my business through a framework that kept him grounded and being able to spend on things that you value rather than meet society’s expectations.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:01) - Sleeping on gym floor, learning income-to-expense ratios(4:59) - Business expansion, marriage, setting expense priorities(10:51) - Cashing money, de-risking, goal of material wealthFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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A SUCCESSFUL STRATEGY That Can 10X Your Money! (with Evan Carmichael) - May '22 | Ep 407
09/07/2022 Duration: 30minThe best people are attracted to the best opportunities. Today, join Alex (@AlexHormozi) as he guests on Evan Carmichael’s YouTube to share about our mindset towards creating content, leveraging opportunities, and most importantly why it’s important to show up as yourself.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Evan Carmichael's YouTube Channel! Timestamps:(2:18) - Creating valuable content & giving back to your audience.(7:41) - Expectations of Alex’s dad & the mindset of growing your money 10x(16:22) - Process of finding the best team & the willingness to be unapologetically you(23:16) - Frameworks that Alex lives by, staying on the good side of life, etc.Follow Alex Hormozi
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Here's Our Criteria for Investing in Companies | Ep 406
07/07/2022 Duration: 12minThey made a list, and they’re checking it THRICE! Today, Alex (@AlexHormozi) shares the 3 criteria he and his wife Leila use when they are looking into investing in companies, how these indicators greatly help their screening processes, and "what is the value of the company based on the potential opportunities?"Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:29) - 1st criteria: potential units sold, 2nd: potential profit(4:56) - 3rd criterion: supply-demand or competitive dynamics(7:20) - Alex's rule: 80%+ gross margin for service-based business(9:59) - TAM not a good indicator for company sizeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition