Synopsis
Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. (Hosted by Alex Hormozi)
Episodes
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Turning Insecurity into Motivation (on Charlie & Ben Podcast) Pt.1 - Sept. '21 | Ep 410
16/07/2022 Duration: 37minIt’s all about the mindset! Today, join Alex (@AlexHormozi) as he guests on the Charlie & Ben Podcast to share his advice on money mindset, using money as a measuring stick, how to turn insecurity into motivation as fuel for the pursuits that you have, and more! This is part 1 of the interview.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Charlie & Ben's Podcast on YouTube! Timestamps:(1:13) - The Diminishing Returns of Money (7:31) - Millionaire vs. Billionaire Mindset(11:40) - Why anyone can be top 1% (16:19) - Turning insecurity into motivation(22:55) - Alex’s business equationFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionM
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Why I Don't Follow My Feelings | Ep 409
14/07/2022 Duration: 09minHow do you redefine the terms? Today, Alex (@AlexHormozi) shares with us why he chooses to not follow his own feelings, beliefs vs. assumptions, and how your mindset is heavily tied with your emotions that can influence the way you perceive and live life itself. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:28) - The utility of observable actions over feelings in business(2:56) - The flexibility of beliefs and assumptions in shaping identity(4:18) - Embracing the spectrum of human emotion for a liberated existence(6:45) - The role of emotions in personal and professional life(8:16) - Redefining terms for mental wellness and acceptanceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | Yo
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When to Decide to Start Spending Money | Ep 408
12/07/2022 Duration: 18minWhat does value mean to you? Today, Alex (@AlexHormozi) talks about how he was able to live on $0 Income for 3 years growing my business through a framework that kept him grounded and being able to spend on things that you value rather than meet society’s expectations.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:01) - Sleeping on gym floor, learning income-to-expense ratios(4:59) - Business expansion, marriage, setting expense priorities(10:51) - Cashing money, de-risking, goal of material wealthFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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A SUCCESSFUL STRATEGY That Can 10X Your Money! (with Evan Carmichael) - May '22 | Ep 407
09/07/2022 Duration: 30minThe best people are attracted to the best opportunities. Today, join Alex (@AlexHormozi) as he guests on Evan Carmichael’s YouTube to share about our mindset towards creating content, leveraging opportunities, and most importantly why it’s important to show up as yourself.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode on Evan Carmichael's YouTube Channel! Timestamps:(2:18) - Creating valuable content & giving back to your audience.(7:41) - Expectations of Alex’s dad & the mindset of growing your money 10x(16:22) - Process of finding the best team & the willingness to be unapologetically you(23:16) - Frameworks that Alex lives by, staying on the good side of life, etc.Follow Alex Hormozi
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Here's Our Criteria for Investing in Companies | Ep 406
07/07/2022 Duration: 12minThey made a list, and they’re checking it THRICE! Today, Alex (@AlexHormozi) shares the 3 criteria he and his wife Leila use when they are looking into investing in companies, how these indicators greatly help their screening processes, and "what is the value of the company based on the potential opportunities?"Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:29) - 1st criteria: potential units sold, 2nd: potential profit(4:56) - 3rd criterion: supply-demand or competitive dynamics(7:20) - Alex's rule: 80%+ gross margin for service-based business(9:59) - TAM not a good indicator for company sizeFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Get a Raise Using This Thinking Method! | Ep 405
05/07/2022 Duration: 18minWhat does “value” mean to you? Today, Alex (@AlexHormozi) shares how you can increase the amount you’re getting paid by using “inversion thinking” and gives scenarios of how each of these variables influences pay. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:48) - Introduction to inversion thinking and pay influencers: "provide little value"(8:44) - 2nd variable: "how much we ask for" or "how much we negotiate"(11:11) - 3rd variable: "competitive landscape/dynamics" OR "supply/demand for job"(14:17) - 4th variable: "type of opportunity in business umbrella"Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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The Hormozis: Love Logically and Go All In (on Lifestyle Builders Podcast) - Sept. '18 | Ep 404
02/07/2022 Duration: 21minIs it possible to balance both your work and love life? Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak on the Lifestyle Builders Podcast with Tom & Ariana to share how they hit it off as business partners at first, and how their relationship eventually deepened as spouses. They also talk about how there are actually many similarities in principles when it comes to business and romance!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Check out the episode over on the Lifestyle Builders Podcast YouTube Channel!Timestamps:(2:23) - From business to life partners, their communication, and routine (8:49) - The concept of “loving logically”, and business being their life mission(1
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This is How You Build a Brand - Keynote Pt.2 | Ep 403
30/06/2022 Duration: 29minQuality over quantity! Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about the heart and soul of building a brand and the mistakes that some people aspiring entrepreneurs tend to repeat when starting out on creating content. This is part 2 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:25) - Two frame shifts: "Here's What I Did" vs. "Here's What I Should Do"(5:59) - Niche-specific authority over generic(13:46) - Gain authority by admitting limitations(18:14) - Give away secrets, sell implementation for brand building(21:51) - Talk about your specialty, unchallenged truthFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twit
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Let’s Talk Content Creation - Keynote Pt.1 | Ep 402
28/06/2022 Duration: 27minWhy should I listen to you? Today, join Alex (@AlexHormozi) as he shares one of his favorite Keynote speeches about how he was able to grow over a million followers in his audience within six months through tactical advice and practices in creating content. This is part 1 of the talk.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:30) - Alex introduces himself and Module 1: "Why I started this"(9:22) - Alex's YouTube and content creation journey begins(15:15) - Module 2: Content creation model - Test, Record, Inject, Contextualize, Distribute(23:08) - Observations after implementing the content creation modelFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acqu
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Finding Mentorship, Business & Marriage, and More! - Fireside Chat Pt.2 | Ep 401
23/06/2022 Duration: 45minFinding the right mentors, Business & Marriage, decision-making processes, etc. Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak at Fireside Chat Las Vegas to answer some Q&As on business, and give really awesome insights & advice. This is part 2 of the chat.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:40) - View on spending time and money on mentorship, coaching, education(4:44) - Alex and Leila's marriage backstory, life balance, etc.(15:27) - People you look up to as avid learners, mental frameworks(22:10) - Incorrect advice: fast-tracking skills, cultivating patience as entrepreneur(37:48) - Principles, learnings, decision-making in personal brandingF
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Breaking the Glass Ceiling in the Industry - Fireside Chat Pt.1 | Ep 400
21/06/2022 Duration: 44minGlass ceilings, boring work, and more! Today, join Alex (@AlexHormozi) and his wife Leila (@LeilaHormozi) as they guest speak at Fireside Chat Las Vegas to answer some Q&As on business, and give really awesome insights & advice. This is part 1 of the chat.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps - (1:38) - Starting over: Focus areas and things to do differently.(5:55) - Common struggles: Solutions to break through and go further.(15:23) - Evolving company culture, hiring perspective, and advice.(34:30) - Best time to hire a "duplicate" and skills to hone.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register h
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The Truth? I Struggle with My Pride | Ep 399
16/06/2022 Duration: 12minMy goal is to die with no secrets. Today, Alex (@AlexHormozi) opens up about his continuous battle with his pride, the events that made him reflect about his ego flaring up, his mindset on what to do next time his pride gets in the way, and of course help others who are struggling with the same feelings. Even pride can get the better of us when we least expect it. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:02) - Alex shares story of unaware aura incidents.(3:55) - Continuous struggle with pride/ego faced by Alex.(6:07) - Stay grounded by self-checking in ego-triggering situations.(10:09) - Pride isolates, never goes away. Learn to control it.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | F
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Make up to $75,000/hr with These 10 Lessons! | Ep 398
14/06/2022 Duration: 21minAre you ready to up your money game? Today, Alex (@AlexHormozi) talks about the 10 lessons you can start doubling the amount of money you earn per hour, dives deep into each factor, and why time is the most important ingredient of this money-making formula. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:46) - #1: Focusing on what truly matters(2:32) - #2: The importance of your share in the business(4:14) - #3: The value of time in achieving big goals(6:04) - #4: Building a strong brand(7:59) - #5: Simplicity as a key to scaling(9:14) - #6: Managing emotions in business(11:23) - #7: Attracting top talent with big opportunities(12:35) - #8: The power of compounding in business(15:10) - #9: Minimizing risks
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Past Mistakes that Almost Ruined My Reputation | Ep 397
09/06/2022 Duration: 07minRewrite yourself, for yourself. Today, Alex (@AlexHormozi) talks about a pivotal experience when he was fresh from high school, a really good piece of advice he got from someone close to him, and how he was able to turn around his perspective on self-improvement. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:24) - Fresh from high school, Alex tried to change.(2:28) - Dad's ultimatum and advice on reputation.(3:51) - Alex proved change is possible, regardless of time.(6:14) - Mindset shift: "What version of me do I want?"Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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I Followed an ANTI-ROUTINE that Made Me MILLIONS | Ep396
07/06/2022 Duration: 12minNo, no, and NO! Today, Alex (@AlexHormozi) talks about how a simple change in mindset helped him follow an “anti-routine” and resulted in being more productive with his time, knowing his priorities, and getting millions! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:40) - Intro to how Alex started his "anti-routine"(3:12) - Remember, two things CAN'T be equally important. Start saying "NO".(7:14) - Alex used tactics to change his life, like changing his phone number.(10:19) - Setting priorities will guide you. Know them and say no.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Why Starting A Software Company is a Terrible Idea | Ep 395
02/06/2022 Duration: 12minJust stick to your game, and nothing else. Today, Alex (@AlexHormozi) talks about why it's not always rainbows and sunshine when thinking about starting a software company, how the industry is a highly competitive space, and why many entrepreneurs who try starting end up failing hard.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:35) - Skilled or risk-aware to start software company(4:00) - Future company value based on sales and longevity(7:41) - Uninformed founders hinder software company acquisitions(8:46) - Stick to your game, serve customers, run ads(12:17) - Solving problems with time and effort brings fulfillmentFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Tw
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Labeling, Suffering, and the Human Condition | Ep 394
31/05/2022 Duration: 16minOur minds make meaning, we determine what's meaningful or not. Today, Alex (@AlexHormozi) talks about the importance of labeling and persuading using the mind and why it's the most powerful aspect of our minds, and how this can affect our personal lives and our business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:29) - Why labeling is one of the strongest power of the mind (5:03) - The problem with labeling and connecting experiences to bad things(7:05) - Teach yourself to listen for language patterns(9:31) - Change your expectations on what being a human means(12:45) - We must agree on the terms first(14:20) - Suffering and bad times are actually good for youFollow Alex Hormozi’s Socials:LinkedIn 
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How to Identify How Wealthy Someone is Going to Be | Ep 393
26/05/2022 Duration: 09minLet's go for gold! Today, Alex (@AlexHormozi) talks about the two ways how to identify someone who is going to be wealthy in the future and how you can align yourself with these character traits.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:42) - The power of measuring sticks in wealth accumulation(1:26) - Expanding your financial vocabulary: from burritos to billions(4:14) - Leveraging time for wealth: speed and perspective(7:05) - The marshmallow test: impulse control and success(8:05) - Surround yourself with successFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Selecting Exceptional Salespeople | Ep 392
24/05/2022 Duration: 11minOnly SELECT the best of the best. Today, Alex (@AlexHormozi) talks about the essential steps to hiring exceptional salespeople for your team, tips on recognizing talent, and how much of a difference it can make to your team! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:18) - Alex's first encounter with an exceptional salesperson on his team.(3:47) - Filter interviews, recognize talented ones, don't settle for "good enough".(5:44) - Consider affordability and those already working elsewhere for exceptional salespeople.(7:41) - Training is a reminder, selecting salespeople is about direction.(10:39) - Setting higher standards removes those dragging down team performance.Follow Alex Hormozi’s Socials:L
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Why LTV's Are Important In Business | Ep 391
19/05/2022 Duration: 14minI don't know what an LTV is. Today, Alex (@AlexHormozi) talks about the different ways you can calculate your company's LTV and why this is an important aspect to know about your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - Know important entrepreneurship metric; 3 ways to calculate it.(7:49) - Basics of using LTV to project; deeper look.(11:23) - Fix churn, reach $1 Million/month; 3 ways to get there.(12:59) - Acquisition.com approach to business problems.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition