Synopsis
Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. (Hosted by Alex Hormozi)
Episodes
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Avoid Hearing "I left my Wallet at Home" During a Sale | Ep 390
17/05/2022 Duration: 08minAsk if they have their ID on them, this will show you what you need to know. Today, Alex (@AlexHormozi) talks about how to avoid tanking a sales pitch and getting the "I left my wallet at home" excuse. Hint, setting the scene and building trust is key to a successful sale. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:44) - How to set up a sale to avoid hearing " I left my wallet at home"(2:00) - Build their trust by grabbing their ID and giving it back. (3:44) - Remind them of the sale, and ask them to pull out their phone. (6:53) - Ask them if they are sure they still want to push through.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Why Unicorn Closes are Great | Ep 389
12/05/2022 Duration: 09minUnicorns exist in business! Today, Alex (@AlexHormozi) talks about what unicorn closes are and what makes them so great! Learn how to achieve a perfect unicorn sales close scenario for yourself!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:30) - What is close, to begin with?(1:11) - Controlling your tone is important(3:07) - The unicorn close(4:59) - 2 awesome follow-up questions(5:44) - It's normal to ask questions after they say "No"Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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Why You Should Stay Poor to Succeed | Ep 388
10/05/2022 Duration: 24minTake advice from poor people on how to be rich! Today, Alex (@AlexHormozi) talks about the 28 ways to stay poor and how these ways can help drive more success for you. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:58) - What is “Inversion Thinking” anyway?(1:53) - Ways #1-9(5:47) - Ways #10-18 (13:21) - Ways #19-28(22:04) - The power of inversion thinking Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Why You Should Buy on Margin | Ep 387
05/05/2022 Duration: 08minBorrow more til' the day you die and not pay taxes! Today, Alex (@AlexHormozi) talks about getting 1% loans and 0 taxes! This is called buying on a margin. Learn about the risks of buying on a margin here! Always remember, to ask your questions and seek the answers. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:18) - How do you get loans on margin?(3:47) - Ask the question and seek the answer.(4:28) - It's not all sunshine and rainbows, there are risks.(6:57) - Debt is a version of riskFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Why Looking for the Right Founder Is Important | Ep 386
03/05/2022 Duration: 12minThe right founder will take YEARS to build something BIG! Today, Alex (@AlexHormozi) talks about things to look out for in founders. Your judgment of character plays a big role and can be challenging, learn some tips and red flags to watch out for here!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Three elements when looking into a company: audience, structure, founder(2:51) - Four red flags when assessing a company's founder(7:30) - Be aware of your company, avoid ignorance(10:32) - Avoid emotional decisions to prevent bad choicesFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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How to Sell a Business | Ep 385
28/04/2022 Duration: 40minWin negotiations before you even start them! Today, Alex (@AlexHormozi) talks about the steps and the process he learned from selling a business in order for you to know what to expect and what to look out for in order to get the best deal for your business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:13) - My process of selling businesses(4:28) - Phase 1: Prerequisites(12:01) - Phase 2: Find a banker or broker(20:09) - Let’s start the processFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Why Incentives Can Get People to Do What You Want | Ep 384
27/04/2022 Duration: 09minBeing a good entrepreneur and leader ATTRACTS good outcomes. Today, Alex (@AlexHormozi) talks about how you can get people to do what you want them to do through incentives. Learn how to properly decide on what incentives and punishments you can implement to gain success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Getting people to do things through incentives.(2:21) - Properly giving incentives: the plus and minus.(4:54) - Incentives drive behavior, punishment avoids desired actions.(7:06) - Positive feedback improves performance.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Why It’s Okay for Friendships to End | Ep 383
26/04/2022 Duration: 13minPeople stop rooting for you the more you become successful. Today, Alex (@AlexHormozi) talks about why it's okay for friendships and relationships to end while you're in the process of working towards your goal. People come and go for a reason, and as time goes by, new people will come in and fill the vacuum those people left behind.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:24) - Falling out of touch with supportive friends after success.(4:20) - Choose wisely who you share success and decisions with.(7:34) - Losing friends is okay; new ones will fill the void.(9:20) - Growing means change; decide if relationships should continue.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | Yo
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I Hate Things That People Never Stop Buying | Ep 382
07/04/2022 Duration: 13minCreate a product that people will never stop buying! Today, Alex (@AlexHormozi) talks about one of the biggest profound takeaways he had when he sold his company and the criteria they look at now when buying companies.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:33) - Sell only things people don't stop buying.(4:33) - Customer surplus: getting more value than you pay.(7:39) - 3-step process for creating billion-dollar unicorn company.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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How I Made My First Million | Ep 381
05/04/2022 Duration: 31minPaying attention to profit can possibly make you millions. Today, Alex (@AlexHormozi) talks about how a key moment in his life became the catalyst of his decision-making, the struggles he went through, and the success that followed 6 to 12 months after with Gym Launch.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:41) - Was spread thin, hit rock bottom, start fresh.(7:22) - Bad news hits, funds held, move forward.(16:52) - Escape expenses, things worsen from here.(20:28) - Switch gears, write sales page, Gym Launch begins.(24:22) - Story shows: foundation builds desired pyramid peak.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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DUI to $3M | Ep 380
31/03/2022 Duration: 13minWithin 12 months, life went from 0 to 100 real quick. Today, Alex (@AlexHormozi) talks about one of the most pivotal moments in his life that took him from a head-on collision with a DUI & no money to his name to having $3 Million in profit and not knowing what to do with it.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - Life prior to DUI, consequences of indecision and danger(7:20) - Lessons: Fearless decisions, prioritize focus, let people down(9:24) - Themes: No regrets, confidence in decisions(10:54) - Going all-in with Gym Launch, moving forward decisionsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Downsell Your Upsell | Ep 379
29/03/2022 Duration: 06minGive people more…for less! Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:35) - People want outcomes, not memberships. Sell continuity.(2:59) - Cash flow matters more. Give more for less.(4:31) - Higher prospect quality equals higher product quality.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Branding vs Direct Response | Ep 378
24/03/2022 Duration: 18minSlow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - Difference between Branding vs Direct Response: impact on business failure(3:19) - Branding: maximizing value through shared stories, not immediate action(6:16) - Rare massive "Direct Response" company: aggressive vs. time-taking branding(9:32) - Give words that describe your brand, align with perception(13:43) - Young direct response space lacks advice from older generation(15:48) - Goodwill compounds
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First 5 Hires As You Grow | Ep 377
22/03/2022 Duration: 11minWho you hire are the extensions of yourself. Today, Alex (@AlexHormozi) talks about hiring the first 5 people to your business in "reverse order" and being aware of what kind of debt you incur when you start. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:45) - First two hires: admin and customer service; third: skilled sales.(3:45) - Fourth hire: promotions and marketing; fifth: bookkeeper for finances.(5:40) - Entrepreneurship: buy back time, add more value.(7:41) - Starting a business incurs various debts, strategically plan repayment.(10:04) - Takeaway: hire in reverse value order, be mindful of debt.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisi
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Be. Do. Have. | Ep 376
17/03/2022 Duration: 14min“What would Jesus do?” Today, Alex (@AlexHormozi) talks about how your behaviors, activities, and mindset lay out the path to your goal and the person you want to become.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:26) - Winners and losers differ in behaviors and activities for goals.(5:24) - Ask yourself, "What would this person do?" to become them.(8:20) - Actions of desired self reinforce thoughts and create evidence.(12:34) - Leveling up changes the person you compare yourself to.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Picking Your Niche | Ep 375
15/03/2022 Duration: 13minYou will never make it by taking shortcuts. Today, Alex (@AlexHormozi) talks about how to pick your niche when creating a business, the importance of putting the time and effort into that niche, and the why taking the easy route is never the answer to success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps(1:27) - Wrong idea: picking niche without knowledge about it(5:34) - Difficult to pick niche without experience or doing something(8:41) - Career built on foundation, skipping steps leads nowhere(11:09) - Time and effort in growing business or niche is importantFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Time Horizons | Ep 374
10/03/2022 Duration: 23minYour time matters. Today, Alex (@AlexHormozi) talks about the different thoughts and frameworks that worked for him in his entrepreneurial journey, how these lessons can be applied to marketing, employees, relationships, and health, and how continuous improvement is the name of the game.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - Rich people hold for long-term goals, while rich people focus on short-term goals.(4:10) - Marketing: get people to buy, improve product continuously, not just sell.(10:13) - Be patient with hiring, find skilled contributors, not just "good enough".(14:25) - Choose fruitful relationships for the long-run, not just convenient ones.(17:40) - Commit to a diet/lifestyle for 1
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Why I Sold | Ep 373
08/03/2022 Duration: 23minIt takes one giant leap to change your life. Today, Alex (@AlexHormozi) talks about the story of why he sold almost all that he had in exchange for his time, energy, and headspace. He also talks about the obstacles he had to face when making this big decision.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:44) - Five major themes: why sold, why kept, money story, headspace, outcome(5:54) - Story of why Alex sold almost everything he had(9:06) - Why kept one business and focused on it(18:04) - Reclaiming opportunity cost: headspace, time, energyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Most Businesses Are Worthless | Ep 372
22/02/2022 Duration: 16minNo one wants to buy a job. Today, Alex (@AlexHormozi) talks about why most businesses are considered worthless, the actions you need to take to bring more value, and making your business sellable.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:23) - Small businesses lack value; they're jobs, not businesses.(6:25) - Hire skilled people to run the business efficiently.(8:50) - Money-focused approach leads to burnout; structure and support necessary.(11:11) - Targeted sales, proper hiring, and sellability determine business worth.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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How To Deal With Haters | Ep 371
17/02/2022 Duration: 11minCopying is a form of flattery. Today, Alex (@AlexHormozi) talks about dealing with backlash, copycats, and how to rise above these kinds of situations.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - Backlash and copying ruins your business; predict their actions.(3:58) - Haters focus on you, not their audience; get louder.(7:00) - You have the higher ground; they envy your success.(8:58) - Guide: Align actions with values; never act out of malice.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition