Synopsis
Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. (Hosted by Alex Hormozi)
Episodes
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The Perfect Business | Ep 282
02/03/2021 Duration: 18minDo you have what it takes to own a “perfect” business? Today, Alex (@AlexHormozi) talks about what the perfect business looks like to him, the factors that contribute to this vision, and shares some characteristics we need in order to get ourselves on the road to this ultimate goal.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:25) - Factors: unique, expensive, and sticky air(6:02) - Markets built on information advantages and inefficiencies(9:45) - Characteristics: risk-averse, long-term thinking, unteachable character(14:58) - Building value, not getting rich quicklyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Registe
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$1.2M Avoidable Mistake | Ep 281
25/02/2021 Duration: 07minDon’t take more than you can handle. Today, Alex (@AlexHormozi) talks about the mistake he committed during the time he was running Gym Launch, how this mistake not only cost him the value he was bringing to clients but also cost him millions. He also shares advice to avoid this kind of mistake. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - Gym owners lack data tracking, unaware of churn and profit.(3:17) - Advice: Don't take on too much at once.(4:52) - Keep business simple for it to grow big.(6:00) - Learn to say no, emotions affect decision-making.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: htt
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Money Talk - How to Retire by The Age of 40 | Ep 280
23/02/2021 Duration: 20minYou don't need to make a million dollars a year to be in the top 1%.Today, Alex (@AlexHormozi) discusses wealth, the tactics you can do in order to retire by the age of 40, and the reason why most people cannot achieve this milestone in their lifetime.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:44) - Desire to be in the top 1% of wealth bracket(2:15) - People outliving their means is a common mistake(4:44) - Alex explains his "1% pyramid" model(10:45) - Consider income and time to save thousands monthly(13:48) - Alex's simple retirement calculator for your use(14:34) - Percentage of income spent determines how quickly you earnFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube&
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$1M Mistake #2 - Firing 20 People Because of A Bad Call | Ep 279
18/02/2021 Duration: 09minAlways keep the quality in check. Today, Alex (@AlexHormozi) shares his experience during the time they had to fire many of their employees, what he and Leila were feeling during that time, the reason why they had to proceed with this move, and the lessons he learned from this.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:30) - Realized 4 people doing work of 25 in supplements company(2:48) - Lesson #1: Lack of experience hindered individual growth. Lesson #2: Irrelevant service business experience.(5:17) - Hired new director to optimize employee utilization after mass firing.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episod
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How To Avoid Bad Partnerships | Ep 278
16/02/2021 Duration: 13minIt’s better to recognize an error early than never. Today, Alex (@AlexHormozi) breaks down the roles of each partner, and how to know whether or not it’s a smart decision to pursue the partnership depending on your situation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:25) - 1st reason: No partners, no terms or agreement(3:56) - 3 pillars of a business: acquisition, product, operations(8:58) - Small businesses think and act small(11:39) - Bonus fact: Married couples in business last longerFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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The Simple Exercise You Can Do TODAY, to Find Your Biggest Opportunity for Growth | Ep 277
11/02/2021 Duration: 14minTwo words: Lifetime Value. Today, Alex (@AlexHormozi) breaks down a simple exercise that will help you find where you should be placing your energy on in order for you to open more opportunities for growth in your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - 2 ways to grow a business: Acquisition & sub-factors(3:45) - Business growth through customer LTV increase(6:54) - 5 ways to increase backend: price, cost, resells, cross-sells, upsells(11:08) - Exercise goal: clarity, not overwhelm, for business growthFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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The Only 3 Things To Say When Closing Sales | Ep 276
09/02/2021 Duration: 16minWhat you say matters. Today, Alex (@AlexHormozi) talks about the three different statements you can start saying whenever you’re closing or selling sales and dives into the implications of each statement when you’re talking to a client.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - Finding good salespeople is challenging due to their expertise.(2:06) - Three types of statements in selling.(4:18) - Question beliefs to provide value, not just tactical advice.(8:38) - Share relevant mini-stories, convince with words, not just stats.(10:46) - Best way to sell: understand and track what they're saying.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisiti
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Lessons from $30,000 hr Coaching w Grant Cardone | Ep 275
04/02/2021 Duration: 18minSometimes, hearing a 3rd person’s point of view can greatly help you with the next steps you want to take! Today, Alex (@AlexHormozi) shares with us some of the valuable insights he got from his 1-hour private coaching call with Grant Cardone, and what he had to say about Alex’s 3 objectives to tackle during the call. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:55) - Keep acquiring skills, develop character traits(2:58) - Objectives: wealth, income, personal branding(11:20) - Others' success means they're better fundamentally(14:28) - Grant's genuine question impacted Alex's goalsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in
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Unrealistic Expectations of Education | Ep 274
02/02/2021 Duration: 15minAm I closer or further away from my goal? Today, Alex (@AlexHormozi) shares his thoughts on how expectations of education can be the root of many people’s failures in life, how we can keep ourselves grounded whenever we project absurd expectations, and the “winning formula” to improve your outlook.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - Change happiness by expecting less(2:49) - Issue with binary outcome in learning and goals(5:50) - Toxic belief: making money after graduation(7:44) - Does a non-priority align with your ultimate goal?(12:06) - Ask if expectations are reasonable and can be loweredFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acq
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The Price and Value of Employees | Ep 273
28/01/2021 Duration: 32minProtect the company at all costs. Today, Alex (@AlexHormozi) shares a story of an HR manager’s choices gone wrong, the two lessons he got from this moment, and what “value” really means when running a company. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - HR role: not about making people happy, cautionary story.(7:03) - Employees ≠ customers. The company is the customer.(12:27) - Value: marketing/sales primary, operations secondary.(21:00) - Company's value based on people. HR recruits talent, protects.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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CEO to Investor | Ep 272
26/01/2021 Duration: 17minThe clock is ticking… or is it? Today, Alex (@AlexHormozi) talks about his major change in perspective and insights when it comes to his 5-year time horizon shifting from CEO to shareholder, to board member, etc. and how thinking of your own time horizons can lift a lot of your stresses in life. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:57) - Day-to-day goals can make you forget long-term investments.(3:46) - Time as an inevitable force: working for or against?(6:27) - Use compound growth to your advantage, not as hindrance.(7:40) - Develop consistency discipline for disproportionate returns.(12:43) - Leading growth indicator: number of interested inquiries.Follow Alex Hormozi’s Socials:LinkedIn
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My Worst Mistake | Ep 271
22/01/2021 Duration: 10minSometimes, it’s not always about trying to conquer. Today, Alex (@AlexHormozi) takes us back to when he made one of the biggest mistakes in his entrepreneurial career and really shares the “losses” rather than always hearing the “wins” in order to give us more perspective about the industry. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:53) - Mistakes break you more than wins; Alex's company struggled with churn.(2:56) - Idea of "more for less" cost Alex millions.(4:46) - 3 Moral lessons: prices, raise prices, understand benchmarks and solutions.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://registe
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2020 Lessons & Failures | Ep 270
19/01/2021 Duration: 01h04minHow bad do you want, what you claim to want? In this highly requested episode, Alex (@AlexHormozi) shares with us the lessons and failures that he took away from 2020, reflections on his notes, and what he learned in perhaps his largest year of growth yet.If you'd like to go back and listen to Alex's recap of 2019, click on this link. 2019 Failures and LessonsWelcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - The journey of learning and scaling in business(8:52) - Shifting mindsets: from CEO to investor/owner(14:37) - The power of strategic hiring and minimalism in growth(24:40) - Investment strategies and financial management insights(33:12) - Finding purpose beyond financial success(35:09) - Finding me
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What I did after I lost everything to make $100k | Ep 269
19/01/2021 Duration: 13minIt’s all about the skills. Today, Alex (@AlexHormozi) shares with us the decisions and mindset that helped him get out of having nothing to earning millions, his strategy with sales and leads, and how the skill of acquisition came in very handy. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:47) - Developing versatile skills helps in any situation, even after loss.(4:51) - Useful skills give hope after financial loss.(7:10) - Knowing business and value propositions enables success.(8:33) - Alex shares his sales process and how he found luck.(10:33) - Learning skills brings peace of mind money can't provide.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acqu
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What Got You Here Wont Get You There - FALSE | Ep 268
15/01/2021 Duration: 13minRepetition can often lead to growth. Today, Alex (@AlexHormozi) talks about one of the most integral lessons he has learned when it comes to replicating success, why repetition outweighs any tactic, and why we need to be reminded more than we need to be taught. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:10) - Repeat successful actions to reach business goals.(4:09) - Be true to yourself to achieve your aspirations.(6:52) - Don't start from scratch, repeat successful strategies.(9:43) - Content: build reputation or use as primary marketing method.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://regi
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Volume Negates Luck | Ep 267
12/01/2021 Duration: 10minPeople who don’t understand probability don’t know the word “Luck”. Today, Alex (@AlexHormozi) shares a quick lesson he learned while he was talking to his 18-year-old neighbor about probability, luck, why volume negates both those factors, and tries to paint a different frame of seeing success & the work required to get there.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Probability outcome: gamble on marketing, assess return on investment.(2:02) - Volume negates luck and probability in business.(2:58) - Realizing desired outcome, unwilling to continue, not for me.(5:49) - Skill is the only thing that separates you.(8:15) - Alex's question to neighbor, already twice as wealthy.Follow Alex Hormo
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Learning the Right Lessons From Failures | Ep 266
08/01/2021 Duration: 11minFailures are always going to be lessons. Today, Alex (@AlexHormozi) shares his thoughts and advice on how you can learn the right takeaways from the failures you experience in your life without remembering the scars and how to shift your perspective on learning lessons to a positive view.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:38) - Hardest thing: learning right lesson from failure(1:49) - Dangerous: learning wrong lesson from failure reinforces incorrect lesson(3:50) - Possible incorrect lesson learned: success should come big and fast(6:22) - Entrepreneurship: unlearn to think from different perspective(9:14) - What if success is outside forces and failure is your fault?Follow Alex Hormozi’s Socia
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Generate Flow. Monetize Flow. Add Friction | Ep 265
05/01/2021 Duration: 08minAll you need is for them to keep saying YES. Today, Alex (@AlexHormozi) talks about the quickest way to keep your money flowing with one framework, the “poor people” mentality, and giving an exceptional offer.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - Learning the right lesson from failure is challenging.(1:59) - Learning the wrong lesson from failure is dangerous.(4:21) - Incorrect lesson learned: success should come big and fast.(6:57) - Unlearn to think from a different perspective in entrepreneurship.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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$100k is the Hardest Amount to Make | Ep 264
01/01/2021 Duration: 12min“You inherently become more valuable and you stop seeing your failures as failures”. Today, Alex (@AlexHormozi) talks about why making your first one-hundred thousand dollars is the hardest milestone to reach, time vehicles, leveling up your skillset, and how adding more people to the team can help you build the foundation of acquiring more skills.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) - First $100 in bank is most meaningful(2:51) - Hard to earn $100K: time, vehicles, leverage(4:30) - Earning $100 hard due to effort required by vehicles(5:29) - Common mistake: outsource work without learning new skills(9:17) - Deliberate effort improves skillset through volume of practiceFollow Alex Hormozi’s S
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What are You Willing to Sacrifice | Ep 263
29/12/2020 Duration: 16minAsk yourself, is it really worth your time and effort? Today, Alex (@AlexHormozi) talks about the decision-making process that he uses to evaluate opportunities that don’t just apply to entrepreneurs, but to anyone in general. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Conversation with 18-year-old neighbor about future plans, college, etc.(4:10) - Presenting socially acceptable solutions without the right reason.(5:28) - Perspective on sacrificing effort and outcome in our lives.(8:20) - Stories shaping who we have become.(9:39) - Failure is part of entrepreneurship, not defining you.(13:30) - Seasonal actions, not forever; sometimes uneven.Follow Alex Hormozi’s Socials:LinkedIn | Instagra