Gym Secrets Podcast

Demand through compelling words. Today, Alex (@AlexHormozi) talks about an insightful concept he learned while he was at a mastermind and how to effectively use this framework.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:05) - "The Rule of One": find a clear, unique, and compelling message.(4:41) - Have one powerful message that drives action towards you.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

Are you really looking at the right market? Today, Alex (@AlexHormozi) talks about the important questions you need to be asking when evaluating the market to determine opportunities and the viability of an option.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:19) - Identifying a good market for your business(1:36) - The four key market characteristics for success(4:26) - Applying the market selection framework(6:30) - Making the right market choiceFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

Lead your clients to the best destination. Today, Alex (@AlexHormozi) discusses about a fun story that often gets shared around in the industry and a  great lesson in meeting your clients where they are today, in order to get them to where they want to be tomorrow.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:19) - Alex shares "Ham and the Garlic" story(2:50) - Give people what they want to give what they need(4:50) - Change perspective, speak truth, relate, understand clients' problems, fearsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

Sometimes it takes one action to curve your life in a better direction. Today, Alex (@AlexHormozi) talks about a pivotal moment in his life when he was pitching and the amazing sales tactic that helped him grow his money exponentially.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - The struggle and breakthrough in supplement sales(3:55) - Introducing the game-changer: the assumed close(5:17) - Expanding the strategy: upselling across locations(6:01) - Applying the assumed close beyond supplementsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

You need all gears in order to fully function. Today, Alex (@AlexHormozi) shares with us the 3 levers of business growth that will have the biggest direct impact on how much money you make, and dive into discussing each lever.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:35) - 1st lever: market wins, regardless of circumstances(2:20) - 2nd lever: irresistible offer that's incredible(3:41) - 3rd lever: persuasion through words, charisma, and communication(7:17) - Market, Offer, Persuasion: these levers drive business growthFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

It’s now or never, you decide. Today, Alex (@AlexHormozi) talks about shifting your perspective when it comes to opportunities that won’t last or work forever, and getting to the bottom of why people are giving themselves the excuse to not begin something.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:28) - People find excuses not to start due to lack of understanding.(2:11) - Longevity of opportunities shouldn't be underestimated, despite being finite.(3:21) - Arbitrage created cash flow and human resources for many businesses.(4:27) - Fear and laziness hinder us from seizing opportunities.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned

Do you admire or envy someone more successful than you? Today, Alex (@AlexHormozi) talks about a conversation he had with Nick Bayley when he attended a mastermind about motivation, naming your emotions, and how the feeling of envy can be a driver to success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Envy: desire for someone else's possessions, threat to your own.(2:35) - Envy doesn't make you happy, but can lead to success.(4:37) - "Rather deal with good for bad than bad for good."(6:13) - Entrepreneurs judge motivations, need to process emotions.(7:04) - Analyzing emotions and decisions: focus on actions, not reasons.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube

Just do it exactly as it is outlined. Today, Alex (@AlexHormozi) talks about the one piece of advice every entrepreneur needs to hear. Listen in as Alex reflects on a pivotal concept that was given to him by a mentor. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:05) - Alex dives into the question "What breeds success?"(3:50) - The reason why "What breeds success" needs to be talked about(5:30) - The bedrock of successful entrepreneurship(7:24) - If you're in the process of optimizing something(9:49) - The shortcut to where you want to goFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.co

This is my most used equation in business. Today, Alex (@AlexHormozi) talks about the one equation you must know to fully understand where your business stands, the lifetime value of your customers, and where you'll cap. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:27) - The number one equation Alex uses the most in all of business(4:30) - The Pie Equation helps make quick calculations to know where you're at(8:42) - The importance of using all three variations of the equation & The Golden Ratio(12:20) - The quick recap of The Pie Equation and the last way to use itFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode

You're not going to hurt anyone. Today, Alex (@AlexHormozi) talks about what he felt when he was younger, how that affected him moving forward, and what he learned from that experience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - Overcoming the chip on your shoulder(2:04) - Surpassing a rival and finding personal growth(4:24) - A new perspective on competition and success(5:21) - Embracing collaboration over competition(7:33) - The power of positivity and the pitfalls of negativity(11:08) - Harnessing anger for growth, not destructionFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq

All big businesses run off of extraordinary degrees of arbitrage. Today, Alex (@AlexHormozi) talks about what arbitrage is, how you can harness, and leverage it in your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - The definition of "Arbitrage" and how all businesses are arbitrage (3:13) - The difference between economic profits and accounting profits(6:28) - What factor is going to dictate if it's one market or another?(7:46) - One valuable concept to understandFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

You are going to suck at this for a very long time. Today, Alex (@AlexHormozi) addresses a belief system that holds many back from learning the things they need to learn in order to be "successful".Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Breaking down dangerous belief sets(2:42) - The misconception of being 'bad' at math(6:27) - Action over inherent skill: a young entrepreneur's success(7:22) - The importance of persistence and effort in learning(8:29) - Personal growth through challenging beliefsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

When it comes to scaling, think outside the box. Today, Alex (@AlexHormozi) talks about one of the issues that have been prevalent in the marketing community: organic outbound not being scalable. He talks about how this issue is actually not as true as you might think and how scaling outreaches can be more consistent and reliable than paid outbound.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:44) - Alex explains scaling and shows calculations based on company data(4:24) - After calculating, how can you scale your numbers?(6:35) - In outbound, people are warmer than cold traffic(7:59) - Scaling outbound: multiply activity and people(9:58) - Alex shares math of getting VA in company & ROIFollow Alex H

Want to perfect a skill? Do it 100 times every day. Today, Alex (@AlexHormozi) talks about a simple mindset called “The Rule of 100” and how following this method of increasing volume and repetition of specific actions can bring you closer to improving your skills and growing your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - Do a hundred of something daily to improve skills.(3:29) - Increase volume to generate skill and outcome growth.(5:29) - Selling expands when you're not the constraint anymore.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

Man makes the money. Today, Alex (@AlexHormozi) talks about the three kinds of numbers and their relationships when looking at high-level businesses to invest in or partner with. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (0:59) - CAC & LTV: 1st number to look into.(2:37) - Gross margin: basis for decisions & "30-day cash".(4:16) - Relationships: LTV, 30-day Cash, and CAC.(7:27) - Focus on 2 relationships: LTV to C ratio & 30-day cash to C ratio.(9:22) - Goal: at least 3 times greater than CAC for viable business.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

The slightest difference can make the biggest change. Today, Alex (@AlexHormozi) talks about one of the number one issues he faces when he talks to small to medium-sized business owners: knowing the difference between gross vs. net margin. By knowing the difference between these two, you will instantly shift how you view money and the growth of your business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:47) - Difference between gross and net margin & calculation involved(2:11) - Gross margin creates net margin. Alex's example explains why.(4:38) - Increasing gross margin: decrease fulfillment cost, increase price now.(6:42) - Greatly increasing margins scales and yields enormous profit.Follow Alex Ho

The moment you don’t understand, you’re at a bottleneck. Today, Alex (@AlexHormozi) talks about the important factors you should know when figuring out what your cost per lead is, how these factors work together, and help you understand the kind of paid ads you should be running. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:51) - 3 pieces for cost per lead: CPM, CTR, CPC(5:22) - Alex explains how these 3 pieces determine cost per lead(6:50) - When running paid ads, understand platform dynamics and competitionFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

Oh, Oh, Oh, It’s MAGIC! Today, Alex (@AlexHormozi) talks about this simple framework he uses in enhancing offers and understanding monetization in the marketplace. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:35) - Alex explains M.A.G.I.C Formula acronyms(3:38) - Use formula for quick offer variations in monetization(6:37) - B2B marketing requires less offer variation compared to B2CFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

Which way will you go for? Today, Alex (@AlexHormozi) talks about more ways you can start gaining more clients in your business, some pros and cons, and the importance of having more than one way. If something doesn't work on the first try or right away, is it the fault of the platform, or are we actually to blame?Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - 1st-3rd ways: paid advertising, outbound, referrals(4:32) - 4th-6th ways: affiliates, earned media, owned media(5:52) - High-volume consistent action is crucial but not easy(8:15) - Alex discusses pros and cons, focuses on paid vs. outbound(11:56) - Keep current method, systemize it, add more ways to get clientsFollow Alex Hormozi’s Socials:Lin

Make your offer sounds so sweet like honey, they’ll fall into it. Today, Alex (@AlexHormozi) shares with us a best practice that a chiropractor business did in order to increase their sales by adding simple steps and thinking of creative solutions. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:42) - Chiro business doubles leads by changing copy to "scan type"(2:54) - Position $260 scan as free & simplify payment option(5:15) - Friend Tim practices 3 nuggets, emphasizes overall value(6:46) - Layer offers, optimize sales funnel for better resultsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://regis