Synopsis
Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. (Hosted by Alex Hormozi)
Episodes
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								Gossip is A Gift [3rd Time's The Charm] | Ep 24202/10/2020 Duration: 11minHave you ever been the topic of gossip? Today, Alex (@AlexHormozi) talks about gossip, how this form of communication can actually benefit the person being talked about, and why we need to start being brutally honest with one another rather than speak behind their backs. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - Basic concept of gossip, its relation to communication, and its benefits(2:35) - Gossipers are starved of authentic communication, but capable of it(5:39) - Instead of gossiping, make person aware and suggest improvements(7:03) - As leaders, create environment for honest conversations to happen(8:32) - Gossiping is brutally honest feedback for improvementFollow Alex Hormozi’s Socials:Lin 
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								Hourly Rate Magic | Ep 24129/09/2020 Duration: 09minThe more skills you've got, the more money you have. Today, Alex (@AlexHormozi) breaks down how we can find our actual hourly rate, and gives advice on how we can enhance both our skillset and how much we earn if we continue practicing. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:58) - Formula for calculating actual hourly rate(1:48) - Use hourly rate to quantify activities or value time(3:11) - Quantify purchases in reverse in terms of time(4:53) - Skipped money-making activities due to ego and cost(7:26) - Entrepreneurial journey: practicing higher-level skills with leverageFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this epis 
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								$50k Consulting in a Nutshell [This is25/09/2020 Duration: 21minProfit is what begets growth. Today, Alex (@AlexHormozi) talks about what he does on $50,000 consulting days when he’s talking to high-level business owners and walks us through one of the biggest mistakes he has made that involves the front end. Remember: Once you have a product that is a very well-oiled machine on the back end, it takes a tremendous amount of effort to change your machine.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:39) - Decrease business complexity, improve front and backend.(6:21) - Factors for front and backend; Alex shares scaling mistake.(11:59) - Bigger business needs simplicity for scalability.(15:59) - Create leverage, simplify backend for more profit.(17:16) - Greater arbitra 
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								The "Size of The Pie" Fallacy | Ep 23922/09/2020 Duration: 08minJust remember that basically. No one knows you. Even when you think everyone does, no one does. Today, Alex (@AlexHormozi) talks about one of the earlier mistakes he’s made in his career which is not understanding how big the marketplace is and the players in the industry. He also talks about how you can avoid thinking that all eyes are on your business and unnecessary “peer” pressure. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:48) - Pie size realization: avoid fixation on one competitor.(3:04) - Focus on few competitors leads to confusion; be proactive.(5:02) - Open-mindedness: many businesses, different platforms.(7:10) - Remember, you're not as well-known as you think.Follow Alex Hormozi’s Socials:L 
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								If You're Not Growing, Look For This | Ep 23818/09/2020 Duration: 06minMost times when you change things, nothing happens… Today, Alex (@AlexHormozi) talks about changing the way you perceive deficiencies in your business, what are the actual root causes of these deficiencies, and why skipping the basics will lead to your business’s failure.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - Deficiencies due to people not following basic steps.(3:44) - Lack of basic steps leads to bottlenecks. Remind, not create.(4:33) - No need for fancy. Remind team, don't teach. No new things.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/ 
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								Crash Course On Learning Sh*t Fast | Ep 23715/09/2020 Duration: 10minMost of being an expert is never not doing the basics so many times. Today, Alex (@AlexHormozi) talks about a very simple but effective way how you can learn things fast without having to place too much time and effort and how this method will ultimately force growth. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:30) - Learn faster: read and listen to audiobook simultaneously.(3:43) - Hearing and visual memory: words as you read.(5:48) - Read multiple books at once, find better ones.(8:20) - Test understanding: explain or say "just read book."Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://regi 
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								What I learned in a $500M Room... [How To Get Unstuck] | Ep 23611/09/2020 Duration: 12minDo you know what’s holding you back? Today, Alex (@AlexHormozi) talks about the time he attended a high-level mastermind and his takeaways from the event. He talks about the consequences of when we add certain emotions to thoughts about certain circumstances in our lives and how not getting to the bottom of why you’re not succeeding will not only damage you emotionally but also hinder you from going beyond your limits. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:22) - Thoughts create emotions and drive action towards circumstances.(5:06) - Alex's conversation with Brooke Castillo: Fear of failure.(7:23) - Alex discovered losing self-respect was the root of his fears.(9:30) - Stepping out of thoughts re 
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								Success = Ingrained Intolerance | Ep 23504/09/2020 Duration: 21minWe call it growth instead of change. Today, Alex (@AlexHormozi) shares with us why he prefers not to surround himself with relatives and friends he hasn’t seen in a while, how to combat people putting you in a box, and our choice to give focus to certain phrases or feelings can either make or break you. (This episode originally aired in December of 2018.)Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Alex avoids going home for holidays due to others' perception.(4:36) - Teaching people how to treat you when moving up.(7:23) - Our choice on how stories/words affect us.(10:36) - Necessity breaks beliefs; no other choice.(12:11) - What others say or we say about ourselves?(16:47) - Wiser person sees wha 
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								Purchasing Proximity: The Two most Live-Changing Experiences of My Life | Ep 23401/09/2020 Duration: 20minAdvice? Just shut up and listen. Today, Alex (@AlexHormozi) talks about the two pivotal moments in his life when he truly felt like he received a high ROI on his decisions and shares the importance of educating yourself and continuing to improve your skills. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:14) - Pivotal moment: told to teach, not run gyms.(4:23) - 3C's: Clarity, Conviction, Community.(7:32) - Potential shock: scale up fast or lose everything.(11:15) - Investing in learning builds future success.(13:48) - Learn from those doing better, invest in proximity.(15:26) - Be in awe, listen in rooms where you feel undeserving.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTu 
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								Sh*t's Hard Right Now... Just Keep Going | Ep 23328/08/2020 Duration: 10minIt’s about staying in the game, no matter what. Today, Alex (@AlexHormozi) shares with us some advice on persevering through these hard times during COVID especially if you’re a business owner. It might be hard right now, but you just have to put yourself on overdrive to make up for the losses and work with what you have until you’re back on track.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - COVID-19 makes customer acquisition challenging, regardless of industry.(2:26) - Switching identity involves risk and sacrificing the old.(5:57) - Pushed into overdrive to compensate for market deficiency.(8:09) - Endure hardships while fulfilling promises to your market.Follow Alex Hormozi’s Socials:LinkedIn&n 
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								How to Create the Acquisition Machine | Ep 23225/08/2020 Duration: 08minWhat kind of story are people sharing about you? Today, Alex (@AlexHormozi) talks about the systems that drive client acquisition, the biblical secret behind breaking beliefs, and why the stories people say about your company will matter in the long run. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - Beliefs for customer criteria & importance of key stories.(3:14) - Goal: From external to internal motivation through habit.(4:38) - Referrals, testimonials, and stories benefit sales and community.(5:59) - Storytelling in sales deck for impactful pitch.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: h 
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								The Single Hardest Entrepreneurial Habit | Ep 23121/08/2020 Duration: 13minThey say “sleep is for the weak”, but you might have to think twice about that. Today, Alex (@AlexHormozi) talks about one of the most difficult habits that entrepreneurs can’t easily break: getting good sleep. That sounds crazy, but if you actually think about it the more sleep you get the more energy you can potentially have to drive more growth to your business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:46) - Maximize output by managing energy effectively as an entrepreneur.(2:31) - Sleep: the ultimate habit that impacts everything in life.(4:44) - Lack of sleep leads to weight gain, hunger, and decreased mental abilities.(6:38) - Successful entrepreneurs dedicate uninterrupted time daily.(8:41) - 
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								Eye of the Tiger and Sustained Victory | Ep 23018/08/2020 Duration: 16minSo you’ve reached your goal…what now? Today, Alex (@AlexHormozi) talks about why we should NOT get complacent once we hit a milestone in our entrepreneurial journey, and figure out what truly motivates us to be better, to work harder, and to keep winning. In order to stay in the game, you have to keep playing the game. This episode originally aired on 10/1/19.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - Problems arise when you get too comfortable after reaching goals.(3:27) - Find what drives you to be better and keep winning.(4:45) - Do you truly want what you claim to want?(7:15) - Manage expectations and goals, avoid constant complaints.(10:35) - Discover what triggers your hunger and motiv 
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								Why I've Been Stuck At ~$30M/Yr for 3 Years | Ep 22914/08/2020 Duration: 22minYou need profit in order to grow. Today, Alex (@AlexHormozi) talks about his experience on why he’s been stuck at $30M per year, the rule called “3 and 10”, how the four beliefs behind that rule can help you get out of that rut if you follow it properly, and how he will overcome this hurdle in his entrepreneurial journey. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:47) - Alex shares struggle and "Chinese rule of 3 and 10"(2:00) - 4 big beliefs: marketing, pricing, sales, talent. Alex discusses.(7:58) - Reason for being stuck: not delegating tasks.(11:43) - Two sides of business: acquisition and fulfillment.(14:52) - Quality training for people working at scale.(18:36) - Levels to the game, quality of hi 
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								The 7 Components of a Closed Deal | Ep 22811/08/2020 Duration: 09minWhen one deal closes, another opens. Today, Alex (@AlexHormozi) shares with us a very simple formula called B.A.N.T and the other 3 components that will help you close deals easily. You’d be surprised at how simple but very effective these factors really are! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - Alex discusses B.A.N.T Formula: Budgeting, Authority, Need, and Timing.(2:26) - The 3 Ten’s: problem-solving product, trust in salesman and company.(4:53) - Applying B.A.N.T & The 3 Ten’s formula for Gym Launch.(7:04) - Applying formulas increased profits with fewer opportunities.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned 
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								Good Enough For Growth | Ep 22707/08/2020 Duration: 19minIt all boils down to how you can push more through this machine. Today, Alex (@AlexHormozi) talks about understanding what you think is considered “good enough” for your business growth, the drivers that actually help you work towards that growth, and when is the right time to step on the gas for your business to move forward. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Growth realities: face challenges, avoid bottlenecks, push sooner(4:53) - Knobs for growth: 30-day goals, pricing, conversion, churn rates(7:19) - Assess knobs, focus on high impact, handle the rest(11:37) - Push more, know when it's good enough, increase spending(13:45) - Guide questions, exercise to check progress and move forwar 
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								Why Coaches Get So Much HATE | Ep 22604/08/2020 Duration: 14minWould you rather learn from somebody who has already done it, or figure it out yourself? Today, Alex (@AlexHormozi) talks about why an industry that can 4x a person's success, is often hated on, and a few takeaways that directly apply to your business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:59) - Analysis of coaches and mentors: they boost success by 4x.(3:06) - Favor perception correlates favor importance with time.(5:05) - Coaching takeaways: coach anything, favors build goodwill and knowledge.(8:05) - Testimonials from those you help are valuable statements.(9:01) - Be thankful and respectful to mentors and coaches.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube&nbs 
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								Why I turned down two people who offered me $50k for a single day of coaching/consulting | Ep 22531/07/2020 Duration: 08minYour focus determines your reality. Today, Alex (@AlexHormozi) shares with us a time when he was asked to be a coach/consultant and what was the reason he ultimately said no to these offers (even if they were willing to pay a high amount for his time). Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:45) - Better journey, better opportunities to say no, avoid distractions(3:22) - Focus on scaling business, more of the same thing(4:59) - Attention on other things, build onto existing model(5:58) - Avoid shiny objects, better opportunities to say noFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register. 
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								The Story Behind The Story | Ep 22428/07/2020 Duration: 11minThe salesman has the weight of the brand behind them, and the brand is the story. Today, Alex (@AlexHormozi) takes us back to the time he started out at his first gym, the problems he faced at the time, and how he turned a really bad situation into gold by changing the narrative and language around his offer. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Getting conviction and repetition(2:55) - Overcoming a challenging first sale: tonality and words matter(5:32) - Unique gym angle attracts people: private rooms, exclusivity(6:56) - Story behind the story defines your company's identity(7:53) - Creating a business story that others want to associate withFollow Alex Hormozi’s Socials:LinkedIn&nb 
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								How To Close Sales By Them Saying NO | Ep 22324/07/2020 Duration: 09minNo means… Yes? Wait, what? Today, Alex (@AlexHormozi) talks about an interesting way to get clients to say yes to your sale, and why this tactic is not only foolproof but also very beneficial to your skill in sales. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - Upsells drive profit by getting clients to say yes.(2:07) - Example of sales trick with earmuffs and coats.(5:09) - Close sales by directly asking clients what they want.(7:58) - Utilize upsells in business for additional revenue.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/ 
 
												![Gossip is A Gift [3rd Times The Charm] | Ep 242](http://media3.ubook.com/catalog/book-cover-image/398157/200x200/398157-2510080942-gym-secrets-podcast.jpg) 
											 
									 
									 
									 
									 
									 
					