Synopsis
Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. (Hosted by Alex Hormozi)
Episodes
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Active Business to Passive Income | Ep 330
09/09/2021 Duration: 11minWealthy people own the right things. Today, Alex (@AlexHormozi) talks about his experience and what he learned in regard to turning an active business into a passive income. Listen in as we learn the mental framework that is needed in order to take two steps forward in the field of business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Make anything passive or active: what's the better choice?(2:08) - Walkthrough: how and when to do it(2:59) - Mental framework Alex discovered after some time(6:48) - Turning active business into passive income: big pictureFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here:
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Don't keep starting from scratch | Ep 329
07/09/2021 Duration: 14minMatch the market, not beat it… then you become rich. Today, Alex (@AlexHormozi) talks about why we shouldn’t keep starting from scratch in business, why growth doesn’t always mean “new”, and how creating constraints can make it even more interesting.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:23) - Entrepreneurs desire novelty. Redefine growth as creating something new.(4:40) - Create challenges without destroying the business: new systems, understanding constraints.(6:44) - Time constraints make business flow more interesting.(9:28) - Sacrifice time to get time back. Stay ahead in the game.(12:04) - Sacrifice first now to learn how to not sacrifice later.Follow Alex Hormozi’s Socials:LinkedIn |
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A Billionaire Taught Me How To Think Like A Billionaire | Ep 328
02/09/2021 Duration: 11minChange the way you think! Today, Alex (@AlexHormozi) talks about the different thinking frameworks that billionaires do that can help you and your business grow! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:04) - Find middle ground between handling and managing problems.(6:21) - Concept of continuum vs. binary - extent of action.(9:30) - Mistake: using psychological binary for judgments, limit questions.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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I Married For Money | Ep 327
31/08/2021 Duration: 18minWho do you see yourself with for the long run? Today, Alex (@AlexHormozi) talks about marriage and how it was one of the most important decisions in his life, his backstory with Leila, and what kind of person you need in your life.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:02) - Alex shares story of meeting Leila, realizing compatibility, and marriage decision(8:41) - Life partner as cheerleader or fallback(11:15) - Relationships: problem to solve, dichotomy to manage, find middle ground(15:48) - Honesty and trust for unbreakable bond with life partnerFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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The Only 2 Real Things Restraining Business Growth | Ep 326
26/08/2021 Duration: 13minWe need to be reminded more than we need to be taught. Today, Alex (@AlexHormozi) talks about the 2 root causes of why there might be some constraints in your business’ growth and how the theory of constraint can play a big role in its improvement.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - Enter saturated marketplace with unique product offerings.(3:20) - Assess business saturation: market reach and growth potential.(5:10) - Focus on one product solving a major marketplace problem.(6:41) - Improve business by prioritizing problem-solving strategies.(8:21) - Reframe problems with "How do I..." mindset for solutions.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube
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The Test I Put Lawyers Through Before Hiring Them | Ep 325
24/08/2021 Duration: 11minThe right people stay for a lifetime. Today, Alex (@AlexHormozi) talks about selecting the right people you need as you progress in your business, the 2 traits you should be looking at, and how to test these potential people! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:18) - Difficult to trust others. Look for integrity & efficacy.(3:33) - Test integrity by interviewing many people. Align incentives.(7:30) - Test skillset by reading books. More interviews, more insights.(10:02) - Evaluate potential people with integrity and skillset in mind.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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3 Questions To asked Yourself For Product And Service | Ep 324
19/08/2021 Duration: 10minA change in perspective ain’t too bad. Today, Alex (@AlexHormozi) talks about the important questions to reflect on when you’re thinking about your business, providing value over time, and other practices the wealthy do! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - Check if product is talk-worthy(3:11) - Key questions: Value, Profit, Customer Experience(6:01) - Big vs small entrepreneurs: Product vs promotion focusFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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Why you should NEVER listen to your parents at any age | Ep 323
10/08/2021 Duration: 06minIt’s better to listen to yourself. Today, Alex (@AlexHormozi) talks about why you shouldn’t listen to the advice of your parents or relatives, and how it’s easy to get caught up with not taking risks.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Close ones as critics; failure makes their "I told you so" easier.(2:11) - No risk, no success; inaccurate risk understanding. Inaction is riskiest!(4:32) - Opposition for safety: most people oppose most of the time.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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How I'm building a BILLION DOLLAR empire working 2-3 days per week | Ep 322
03/08/2021 Duration: 14minNew doesn’t always mean the best. Today, Alex (@AlexHormozi) talks about we need to start being comfortable with boredom, how to sacrifice our time to get time back, and more! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Growth ≠ just creating "new". Redefine, improve, embrace boredom.(4:26) - Alex challenges w/o destroying biz: new systems, understand constraints.(6:20) - Adding constraints makes biz flow interesting, avoids boredom.(9:44) - Sacrifice time for future gain. Stay ahead. Balancing priorities.(11:42) - Achieve mastery before letting go. Give after achieving something. Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned i
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How I Upsold $30M of Recurring Revenue by Reversing the Price | Ep 321
29/07/2021 Duration: 06minValue over price. Today, Alex (@AlexHormozi) talks about how his method to “downsell your upsell” can drive more sales of your products, trust with your customers, and build a strong foundation of continuity. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:33) - People want outcome, not recurring membership. Sell continuity.(2:55) - Cash flow noticed more than price. Give more for less.(4:25) - Onboarding costs: raise prospect quality, raise product quality.(5:37) - Goal: create upfront program that generates more customersFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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A BILLIONAIRE told me how to make BILLION DOLLARS...here's my plan | Ep 320
27/07/2021 Duration: 19minAdvice that’s worth billions! Today, Alex (@AlexHormozi) talks about the conversation he had with a billionaire on how to make a billion dollars in revenue and all the lessons and tips he took away. You might not even believe one of the pieces of advice that were shared! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:11) - Find mentors for insightful advice.(3:51) - Understand talent levels and incentivize appropriately.(7:43) - Identify superstars, manage expectations, and address unnatural profits.(12:06) - Advanced people excel by consistently doing the basics.(14:08) - Investing advice from a conversation with a billionaire.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube&n
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The EXACT letter I used to INCREASE customer prices...don't chicken out | Ep 319
22/07/2021 Duration: 09minOnce you committed, stick with it. Today, Alex (@AlexHormozi) talks about the process he went through to create the letter on raising prices on customers, the right and wrong ways to increase prices, and the importance of communicating your plans properly. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:54) - Price increase letter: inform customers about changes and purpose.(5:12) - Attractive price communication is crucial.(7:59) - Inform customers about future plans, benefits, etc.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition Mentioned in this episode:Register here: http://register.acq.com/
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I created a $100M empire...using this (TAM) formula | Ep 318
20/07/2021 Duration: 11minA formula for success! But.. what is TAM anyway? Today, Alex (@AlexHormozi) talks about the 3 ways to increase your TAM, and when it might be the right time for you to increase the size of your opportunity, quality, delivery, etc. in regards to your prospects and business. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - #1: Go upmarket(2:34) - #2: Go adjacent by changing business or helping similar companies(4:44) - #3: Go downmarket(7:31) - Transition from improvement offer to appeal to more peopleFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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I always give away equity in my companies this is why | Ep 317
15/07/2021 Duration: 10minEveryone gets the share of the pie! Today, Alex (@AlexHormozi) talks about how he is able to give away equity in his companies through a basic framework, and how he lives through one of his rules in life regarding making money for not just himself, but for everyone involved.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:33) - Vehicle for incentivizing employees, called Phantom Equity(3:32) - Purpose: employees participate and build wealth with owner(5:45) - Downsides: What if employee leaves?(6:57) - Purpose: Incentivize people to stay and grow businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://r
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Strategy For The Ultra Wealthy | Ep 316
08/07/2021 Duration: 11minBe like the wealthy! Today, Alex (@AlexHormozi) talks about the tax strategies that the ultra-wealthy do to maintain their wealth, and get you to change your perspective so you can not only make big changes in your life but also become one of them in the future! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - Plan where you live for following the ultra-wealthy.(3:51) - Change buying habits to emulate the ultra-wealthy.(9:23) - Your worth comes from untaxed growth.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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The Belief System | Ep 315
06/07/2021 Duration: 10minBelieve every word you say. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”...Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:01) - Selling skill: conviction and understanding the prospect.(2:31) - 1st equation: sales skill multiplied by belief extent.(4:44) - 2nd equation: revolves around work ethic.(7:54) - Believing in what you sell is crucial for sales.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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7 Ways To Measure Business Value | Ep 314
01/07/2021 Duration: 20minDo you know your true value? Today, Alex (@AlexHormozi) talks about the criteria people tend to use when evaluating the worth of an entrepreneur and which of these are the most practical to use.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - Contract Value: What you’re offering(2:34) - Revenue Over Lifetime & Business Valuation: Total sales and business worth(7:21) - Actual Yearly Revenue & Yearly Profit: Cash collected and excess/profit(10:17) - Owner Earning & Net Worth: Net free cash flow and owner value(13:44) - Alex's rankings on these common ways: Best and worstFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this
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When To Start A Business | Ep 313
29/06/2021 Duration: 15minEntrepreneurship was never easy. Today, Alex (@AlexHormozi) talks about the roller coaster moments in his life, one of the hardest decisions he had to make, and gives advice on evaluating who you are and where you’re at. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:47) - Alex shares job dissatisfaction and decision to quit(3:22) - Motivation needed? Entrepreneurship may not be for you(4:20) - Long and short-term pay-offs in entrepreneur's journey(8:50) - Entrepreneurship: value investment, expect obstacles(10:53) - Constant improvement essential for success in this industryFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:
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How the rich avoid paying taxes...MY strategy - Part 1 | Ep 312
24/06/2021 Duration: 13minDon’t think rich, think wealthy! Today, Alex (@AlexHormozi) talks about the tax strategies that the ultra-wealthy do to maintain their wealth, and get you to change your perspective so you can not only make big changes in your life but also become one of them in the future! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:08) - Plan where you live for tax advantages.(4:55) - Increase overall net worth strategically.(8:18) - Use assets and loans for wealth growth.(9:52) - Ultra-wealthy understand and play the game differently.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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When Is It Time To Actively Invest | Ep 311
22/06/2021 Duration: 12minIt’s all about the timing. Today, Alex (@AlexHormozi) talks about the thought process of investing and some frameworks he used to help you know and decide when it’s the right time to invest. Alright, let’s get started…Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:45) - Think about opportunity costs(4:34) - Save 6 months to 2 years; consider asset loans(5:20) - Invest time and energy in growing income(8:08)- Invest in gaining skills for more value and profitFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/