Synopsis
Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. (Hosted by Alex Hormozi)
Episodes
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Closing a Higher Percentage of Deals Through Belief | Ep 310
17/06/2021 Duration: 10minIt’s all about CONVICTION. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”...Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:05) - Selling skill: conviction and understanding the prospect.(2:40) - 1st equation: sales skill multiplied by belief extent.(4:54) - 2nd equation: revolves around work ethic.(8:12) - Conviction in selling is crucial for convincing others.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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What I learned after countless failed business partnership | Ep 308
10/06/2021 Duration: 11minWhat does the perfect partner look like? Today, Alex (@AlexHormozi) is joined by guests to talk about the pros and cons of bringing in business partners and the important factors to consider! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Define roles, responsibilities, and share structure for business partner.(3:54) - Cons of improper partnership structure.(6:09) - Business partner separation: what happens?Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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When Money Stops Mattering FIXED | Ep 307
08/06/2021 Duration: 09minDoes money = happiness? Today, Alex (@AlexHormozi) is joined by guests to talk a little bit about the philosophical side of happiness and money, decision-making processes, and defining values. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:42) - Money and happiness: wanting less, innate or learned?(2:28) - Redefining "happiness" and choosing how to experience circumstances.(5:50) - Aligning with identity and shifting decision-making process.(6:56) - Defining values and living by them.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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I Taught 115+ Salesmen My Closing Framework | Ep 306
03/06/2021 Duration: 46minSimplicity is what scales. Today, Alex (@AlexHormozi) talks about some frameworks that have helped him become a better salesman, close high-ticket deals, and overcome the fears that most entrepreneurs face, “What if I never make it?”Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:13) - Mastering sales: strategies for exceptional growth(4:20) - The power of simplicity in sales(5:46) - A personal story of resilience and recovery(13:12) - Unlocking sales success: the closer framework revealed(21:07) - The art of the sales call: questions, restatements, and stories(22:56) - Selling the vacation, not the plane: a sales strategy(25:46) - Addressing concerns and closing deals(35:20) - Mastering tone for sales succ
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3 Levels of Growth for Employees & Entrepreneurs | Ep 305
01/06/2021 Duration: 14minThe machine that builds the machine! Today, Alex (@AlexHormozi) talks about frameworks for becoming successful with how you think about yourself and your business. Become the solution that's going to debottleneck any problems you face! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - Aspects to business’ growth: yourself, employees, departments, and the company(3:08) - Differences between “what to do’s”, “how to do’s”, and “who will do it?”(6:54) - Building the machine that builds the machine for youFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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4 Strategies That Help Me Not Want To Quit | Ep 304
27/05/2021 Duration: 14minBe in this for the long haul. Today, Alex (@AlexHormozi) talks about how longevity is a key factor to creating success, the state in which you can manage your thoughts, and some insightful strategies for you to continue playing the game.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:17) - Imagine bad situation multiplied by a thousand, desensitize feelings.(3:59) - Prepare mental state, expect worst scenario possible.(6:09) - Soak in idea, imagine worst scenario, change perspective.(8:20) - Many things we do lose meaning, no inherent meaning.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq
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7 Disciplines I'm Trying To Master | Ep 303
25/05/2021 Duration: 14minI’m not good at this YET, and that’s okay. Today, Alex (@AlexHormozi) talks about the different disciplines we encounter in our lives and helps us assess which ones we are skilled at and the ones we are lacking in order to further improve ourselves.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:36) - 3 Disciplines: Foundational, Physical, and Professional(4:17) - We encounter more types of disciplines: Emotional, Relational, and Financial(9:40) - The most important discipline that practically ties up everything else is PhilosophicalFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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Stop Day Trading [Do This Instead] | Ep 302
20/05/2021 Duration: 10minIs it worth the money? Today, Alex (@AlexHormozi) shares his thoughts about Day Trading, long-term vs. short-term investing, and why it’s better to just find a different hobby instead. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (2:28) - Alex shares the mistake he made that cost him $200k(4:39) - The capital gains treatment gets thrown out the window(8:04) - “I have to pay taxes on regular income because I sold it within a year”Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Volatility vs. Risk | Ep 301
18/05/2021 Duration: 20minWealth is not a number, it’s a ratio. Today, Alex (@AlexHormozi) talks about a conversation he had with one of his salespeople on how they can increase their wealth by knowing the difference between volatility and risk as well as some practical plans of action that are way more fulfilling than the what people think ultra-wealthy is all about.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:28) - Alex shares a conversation with one of his salespeople about his direction in life(2:28) - The classic poor person will not know the difference between volatility and risk(6:05) - Have a strong income-to-expense ratio, pay your debts, etc.(11:49) - Understand that there are a ton of risks in being an entrepreneur(1
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6 Hacks I Use To Create High Margin Service | Ep 300
13/05/2021 Duration: 10minDo you use any of these 6 hacks? Today, Alex (@AlexHormozi) talks about his “Service Delivery Cube” Framework, how this creative process helps him think about how he explains products, and generally, how can entrepreneurs provide more value.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:55) - 1st: "the ratio", 2nd: "to what extent"(3:44) - 3rd: "support level", 4th: "how is the info consumed?"(5:50) - 5th: "speed and convenience", 6th: "one 10 next to one 10th"(7:52) - Find excess capacity to generate more revenue and profit.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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The 3 Evil "E's" Entrepreneurs Make | Ep 299
11/05/2021 Duration: 14minGrowth will pay the expenses. Today, Alex (@AlexHormozi) talks about the three evil “E’s” in entrepreneurship, how each evil affects you, and gives advice on what you can do to avoid them! Be careful, for they might just be in front of you without realizing it! Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:27) - The 1st evil “E” of entrepreneurship is Expectations (3:36) - The 2nd evil “E” is Emotions (8:28) - The 3rd evil “E” is Expenses(12:19) - The evilest of the E’s and what to do to avoid themFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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Secrets to making money without a lot of clients | Ep 298
06/05/2021 Duration: 12minWhat value are you bringing to the table? Today, Alex (@AlexHormozi) talks about the 6 ways to increase Lifetime Value in your products, dives a bit into each way, and shares his personal favorite one at the end (which he thinks is the most powerful of all!)Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:17) - The 1st way is to increase the price & 2nd way is to decrease the cost(3:55) - The 3rd is to increase purchase frequency & 4th is to upsell(5:19) - The 5th is “cross-selling” & the 6th is “down sales”(10:03) - The most powerful way to increase LTV between the 6 waysFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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One SKILL That Is HARD To Learn, BUT Will Pay Off FOREVER | Ep 297
04/05/2021 Duration: 14minReplicate success before you iterate. Today, Alex (@AlexHormozi) talks about the ONE skill that is incredibly hard to learn, how you can train yourself to develop the skill, and the importance of learning it. (Hint: you already have it!)Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - Understanding the value and skills for talent switch industries(5:14) - Conviction in sales: deep roots, certainty for leads(6:58) - Learn from failures or make every mistake yourself(8:32) - Alex shares best way to master skills: repetition is keyFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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The Entrepreneurial Journey | Ep 296
29/04/2021 Duration: 11minA lack of control to complete control. Today, Alex (@AlexHormozi) talks about the hardships entrepreneurs face in the industry, the one component that is stopping them from moving forward, and how to properly manage this once you’ve encountered it. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - Entrepreneurship forces change and identity transformation.(2:47) - Control issue: discomfort in letting go of what you hold.(6:11) - Buying back control: questioning what you want to control.(7:20) - Relinquish control, maintain accountability for the results.(8:55) - Building great things requires trusting others with control.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube
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Get People To Agree By Saying NO | Ep 295
27/04/2021 Duration: 08minA cool trick to change your approach to sales questions to increase sales! Today, Alex (@AlexHormozi) talks about how you can effectively sell anything by structuring the way you ask questions to your clients. He also mentions the power of altering the question in such a way that your clients are saying “yes” by answering “no”. Sounds good? Let’s get into it…Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - Get enough agreements, they'll want to work with you.(2:44) - Alex knows sales teachers who are natural salesmen.(3:57) - Phrase questions properly, get people to say yes by saying no.(5:42) - Use psychology to trigger responses, understand how people respond.Follow Alex Hormozi’s Socials:LinkedIn&nb
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How The Ultra Wealthy Get Paid First [Money Ladder] | Ep 294
22/04/2021 Duration: 10minThe way you view money, matters. Today, Alex (@AlexHormozi) talks about the money ladder graph he’s created, what it’s all about, what happens in each factor of the money ladder, and the importance of understanding this model in order to become wealthier.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Money Ladder: order people get paid, changes money flow.(3:50) - Money flow through banks: capital stack, preferred creditor, etc.(4:33) - Insurance companies: get paid upfront, appreciate over time.(7:39) - Top of ladder: God gets 10% for life, summary factors.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register her
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The One Problem Every Entrepreneur Has... | Ep 293
20/04/2021 Duration: 13minEvery entrepreneur has one problem... a people problem. Attracting, hiring, and keeping the right team members can make or break your business. Today, Alex (@AlexHormozi) talks about the single problem that entrepreneurs are facing when it comes to company growth: the talent they hire. He also explains the various reasons why this is a problem for entrepreneurs and the steps to take to avoid it. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:48) - Knowing team members' differences and strengths, weaknesses, etc.(4:10) - Employee ownership, accountability, and providing solutions after situations(6:55) - Brand manager cares about improving customer experience deeply(9:20) - Raise the bar to attract the best
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The Metric Warren Buffet Cares Most About and How To Use it to Take Home More Cash | Ep 292
15/04/2021 Duration: 14minKeep the cash flowing! Today, Alex (@AlexHormozi) talks about the number one mistake he says a lot of entrepreneurs make in terms of making more money. He also talks about the number one metric that he uses to track his businesses, and why you should follow this concept. if you're thinking about reinvesting in the business, make sure that the dollars that you're choosing to reinvest, you're getting the best return on capital you possibly can.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:25) - Alex's top metric: Net Free Cash Flow.(3:20) - Reality: 99% of businesses never get sold.(4:24) - Entrepreneur mistake: Neglecting Net Free Cash Flow.(5:49) - Net Free Cash Flow: Profit exceeding business needs.(9:22
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How to Make $1 Million Dollars Per Year | Ep 291
08/04/2021 Duration: 11minMoney, Money, Money! Today, Alex (@AlexHormozi) talks about something everyone wants to hear: how to make a million dollars. He breaks down the simple math equation you need to follow in order to achieve this goal, and the actions you should start doing to get ahead of the game. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - Know units sold for goal. (realistic goals)(1:54) - Math behind million dollars & customer lifetime value.(3:30) - Examples of Lifetime Value and how to achieve it.(7:11) - Follow math, set goals, understand LTV for million-dollar business.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Regis
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How To Use Data in Marketing | Ep 290
06/04/2021 Duration: 15minIt’s all in the numbers! Today, Alex (@AlexHormozi) talks about the importance of data analytics in your company, how the 3 wheels can be used to drive the messaging of your marketing campaigns, and even understand the consumer behavior of your customers! By thoroughly looking at the data and understanding what they mean, you can drive more compelling messages that will drive more sales for your company!Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:30) - Marketing: understanding data as a consistent source of new material.(1:45) - Data variables: base campaigns on different variables to maximize impact.(7:33) - Showing increases: percent, absolute, revenue, and subsequent increase.(9:54) - Three wheels: a