Gym Secrets Podcast

Which way is it again? Today, Alex (@AlexHormozi) talks about 5 ways you can increase your lead quality, how each of these ways work, and how you can optimize these to your advantage. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Targeting, steps, and offer: ways to increase lead quality.(2:47) - Application and value first: more ways to increase lead quality.(5:07) - Understand business model, start wide, monetization structures, etc.(7:58) - Keep tweaking to improve lead quality process.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

You have to pick one which you can win at. You can’t win with all. Today, Alex (@AlexHormozi) talks about one of the common mistakes new entrepreneurs make: niche hopping, discusses the 5 stages that the entrepreneur will go through, and why picking just one is way better than spreading yourself too thin. Note: there is no shortcut, you have to put in the work.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:16) - Alex's failed attempt at owning multiple businesses for more money.(3:08) - 5 stages of Niche Hopping: optimism, pessimism, despair, perseverance, achievement.(6:54) - Confronting head problems is key to achieving eight-figure goals.(9:05) - Winning requires sticking through tough times when others

Listen in as Alex guest stars on the "Franchise Secrets" podcast. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Genuinely my interest is in making you money. Alex (@AlexHormozi) talks about the major changes that the fitness industry has experienced in the past few months. He also breaks down the events and offers insights into the current state of the industry. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:57) - Market outlook: rough year ahead due to current circumstances(5:06) - Driving growth in fitness industry amidst new habits(7:47) - Alex explains why his company adapted to online model(13:51) - Online model surpasses gym revenue and profit in 4 months(17:39) - Unknown if fitness industry improves; online model more scalableFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube 

Protect your profit! Today, Alex (@AlexHormozi) talks about a mistake that business owners constantly make when it comes to the pricing of their products or services, why it’s more important to learn the skill in sales, and how to strategically negotiate for discounts.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:00) - Alex shares story about co-worker's costly discount mistake(4:04) - Improve sales skills, avoid fixed mindset and price changes(6:16) - Know business costs, don't negotiate with "terrorists", protect margins(7:38) - Learn to sell better, provide payment plan, protect margins(11:20) - Alex shares secret to negotiating prices and discountsFollow Alex Hormozi’s Socials:LinkedIn  | Instagr

Balance is not found, it’s created. Today, Alex (@AlexHormozi) talks about finding the right balance between the performance and role when it comes to managing your employee’s workflow. He also shares the metrics that are needed to find the balance.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Manage roles through balanced metrics, balancing performance and role.(2:17) - Define metrics to push individuals for better performance.(4:06) - Find the sweet spot between positive and negative aspects.(5:53) - Train employees with two metrics to maintain high-level performance.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode

You are always going to be paid for the value that you can create in the marketplace. Today, Alex (@AlexHormozi) shares with us the steps in the four quadrant model that helps you solve your cash flow issues and a math example that uses all these steps. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:07) - Cash flow issues: acquire customers, increase value per customer.(1:58) - 1st step: add upsells to products, introduce customers.(4:32) - 2nd and 3rd steps: add-on services, offer 10% discount.(6:28) - 4th step: tie continuity into acquisition process, downsell upsell.(8:42) - Math example: upfront earnings in first 30 days.(13:20) - Research on customer retention: expansion revenue, Ascension.Follow Ale

I signed up for owning a business. Therefore I have the responsibility to be a light to other people right now. Today’s episode is a bit different. We are joined by no other than Leila (@LeilaHormozi) as she talks about her background, how she deals and oversees the day-to-day tasks of the business, the lessons she’s learned along the way, and her advice to gym owners on moving forward during these rough times. (as heard on "The Trenches Podcast").Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:37) - Getting to know Leila Hormozi, her journey, scaling Gym Launch(5:11) - Dealing with offer iterations, overseeing aspects, hiring criteria(10:49) - Top 3 achievements, relationships made, lessons learned(18:53)

Panic is just an expression of pain. Today, Alex (@AlexHormozi) talks about what it takes to grow your online business during COVID, accountability, why we should not let go of our sales and marketing teams, earn revenue while changing your value proposition, and why there really is no shortcut to the skill of selling (as heard on "Fitness Founders Podcast").Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:49) - Mindset for business owners, profitability, and team payments(6:11) - Advantages of small business owners, starting fresh, and accountability(15:38) - Importance of continuous sales and marketing during COVID(18:11) - Alex's playbook, changing value proposition, and the Prosperity Doctrine(23:52) - L

In order to grow, you need to do less. Today, Alex (@AlexHormozi) gives us insightful advice on how to say no to opportunities that spread your attention too thin, how you can start focusing on more important endeavors, and growing your individual character traits as you progress in your entrepreneurial journey. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:24) - "Attention is money" - Alex's perspective on the value of attention(3:04) - Entrepreneurs struggle to focus due to their go-getter nature(5:30) - Learn to say no and prioritize where you direct your attention(9:56) - Focusing attention makes difficult tasks easier, reveals insights(13:13) - Alex asks entrepreneurs about their attention, warns aga

It’s all about being practical the more you progress. Today, Alex (@AlexHormozi) talks about one of the hardest lessons he’s learned in his entrepreneurial journey, how to not get distracted by opportunities that might seem attractive and how he’s been able to grow more money as he takes a step forward. “Our optimism can become our Achilles heel because we believe that the chance of success is actually greater than it really is.”Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:39) - Some opportunities are attractive, but learn to say no.(3:32) - Alex shares realistic view on taking opportunities.(5:11) - 3 important questions to help learn to say no.(7:37) - Discipline to say no gets stronger as you progress

"Alex Hormozi. How to Launch Multiple Successful Businesses"This week, we share Alex's guest spot on the "Dropping Bombs" podcast with host Brad Lea. This is interview you don't want to miss as Alex dives deep into his story, business success, Covid-19, and how to stack life-changing skills.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Is your team really providing value to the business? Today, Alex (@AlexHormozi) talks about the key to scaling, some guide questions you can think about when you’re assessing the workflow in operations, and making sure that your employees are really working at their optimal degree.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:52) - List outcomes, treat business as pipeline, use 4-step process.(3:06) - Identify outcomes, list activities, create supporting roles.(5:14) - Streamline role responsibilities, avoid overload, satisfy client needs.(7:50) - Guide scaling, manage expectations, expand capacity.(10:29) - Guide employees, provide value, clarify tasks.(11:53) - Do boring work, improve team performance,

It’s time to see the good in the bad. Today, Alex (@AlexHormozi) talks about how to balance the feeling of optimism and the facts of reality, and how to confront this inner conflict by rewiring your brain to view bad news as an opportunity to grow. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - Balancing optimism and confronting reality for success.(2:22) - Hopefulness allows us to face brutal realities head-on.(3:24) - Embrace bad news as opportunities for improvement and solutions.(4:42) - Unreasonable optimism and confronting brutal facts work together.(7:44) - Gym Launch's success through innovation, communication, and understanding customers.Follow Alex Hormozi’s Socials:LinkedIn  | Instagr

The job of the boss is motivation and training. Today, Alex (@AlexHormozi) shares with us one of the easiest mistakes an entrepreneur does when it comes to tactics vs. execution and how you can change your mindset around this mistake. At the end of the day, you'll really begin to like truly internalize how important execution and operations are. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:04) - Change tactics when results are not as expected.(2:04) - Problems often arise from execution and people.(3:26) - Scaling business requires replicating success in others.(4:03) - Consistent drilling prevents forgetting and loss of priority.(8:16) - Ensure they do what they should, it's just boring work.Follow Alex

Sometimes, change is not for the better. Today, Alex (@AlexHormozi) tells those who have been thinking about opening a gym during this pandemic on why you should strike while the iron’s hot and the reasons why you should be opening a gym all stem back to the topic of human convenience. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - "Sitting and waiting won't work, expect fewer gym-goers due to pandemic"(3:20) - People choose convenience, lights on but no show(5:47) - Reasons to open a gym now: bigger radius, cheaper leads, consistent generation(11:19) - Opportunity to start, uncertain future, reassurance from Alex(12:28) - Don't let fear hinder sales skill learning, buying behavior won't change(14:10

You can't use your reason… it's just gonna escalate the situation. Today, Alex (@AlexHormozi) talks about an instance wherein a vendor got extremely angry with him, how he dealt with the situation, and the advice his friend gave on how to combat these kinds of situations with empathy.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:21) - Anger is weakness. Neutrality is strength. Empathy is strongest.(3:19) - In business, empathy wins wars. Show genuine empathy, win.(4:14) - Goal: be empathetic to someone with strong emotions.(5:31) - Step into their shoes, understand their reasoning, remove filters.(6:32) - Offense is not about us. It's about them.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | F

She wished for a weapon, but not for the skill to wield it. Today, Alex (@AlexHormozi) talks about being prepared for the requirements you need to fulfill in order to reach your goal, significantly if these requirements will help you scale massively. He also shares why your inflow is probably your bottleneck and there have to be acceptable metrics that you can extrapolate off of and then work backward into the factors needed to get there.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:39) - Metrics: grow off everything, reach desired goals.(5:03) - Selling service: expect turnover, easy in and out.(6:53) - Goals disconnected from required actions, need multitasking.(10:00) - Inflow bottleneck, operational p

You need to lay down all the right cards before claiming your win. Today, Alex (@AlexHormozi) talks about the different factors that should be considered when you’re reopening your business after COVID-19 and making sure that you’re reaching the right percentage points in order to become profitable again. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:40) - Price services at normal rate(2:32) - Determine when it makes financial sense(4:05) - Aim for 80% gross margin, adjust customer billing(7:15) - Make tough decisions for increased profitability(9:58) - 5 steps to scale business after reset(10:42) - Profit model not suitable for large group trainingFollow Alex Hormozi’s Socials:LinkedIn  | Instagram

It's worse to lie than tell the truth about your intent. Today, Alex (@AlexHormozi) talks about why being upfront with your intentions is much better especially when it comes to the topic of making money, dealing with negotiations, how saying no is oftentimes the right decision, and how you shouldn’t trust those who say “I don’t care about the money”.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:23) - People care about money: ruthless, honest, profit-driven.(2:40) - Red flag: when someone claims not to care about money.(4:31) - Book: 3 types of people - money, relationship, both.(5:54) - Success: saying no, learning from mistakes.(7:35) - Transparent negotiations, get other person to talk first.(11:37) -