Gym Secrets Podcast

We need to be better people in order to attract better people. Today, Alex (@AlexHormozi) talks about the big chapters in the growth of a business, and how to get from $0 to a million dollars a year using a very simple framework involving your product line and the channels you use to distribute.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:47) - Getting from $0 to $1 million: learn to sell one product on one channel(2:24) - Value ladder & increasing LTV through cross-sells, upsells, etc.(5:14) - Hierarchy within company & entrepreneur vs. entrepreneur dilemma(9:02) - Finding growth-driven entrepreneurs who innovate and take initiatives(14:29) - Entrepreneur's biggest problem: finding good people;

Did you know…Rich people actually spend less? Today, Alex (@AlexHormozi) talks about the key traits that wealthy people possess, why it’s important to possess the necessary skills that will help you on your path to success, and how to grow your money as you’re hustling.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:17) - The power of skills over money(1:33) - Investing in real estate vs. buying a business(3:56) - Negotiation tactics and seller financing(7:00) - Personal experience: expanding gym locations(10:15) - The philosophy of wealth and risk managementFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: htt

Actual over theoretical. Today, Alex (@AlexHormozi) talks about the importance of growing your experience in sales and marketing rather than just reading books and putting theories to the test. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:56) - Alex's life unchanged after reading books.(2:40) - How did you develop marketing and sales strategies?(4:27) - Most people lack belief in their product and prospects.(7:24) - Practice skills instead of just reading books.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

It takes money to grow a business. Today, Alex (@AlexHormozi) talks about his beginning with Gym Launch, the obstacles he went through, how his sudden shift in mentality got him out of an endless cycle of burden, and how this change in perception led him to the path of success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:29) - Gym Launch, stuck in rough place, refund rate obstacle(4:38) - Alex's perception shift: "Just have to make money"(6:24) - Successful people always in mindset of generating money(10:13) - Risks are unforeseeable, ask "How can I make money?"(12:17) - Warren Buffet's "owner earnings" change perspective on money/businessFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Faceboo

Let’s shake on it! Today, Alex (@AlexHormozi) talks about the four reasons why he really likes affiliate relationships a lot, dives into each reason, and how they can further improve business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - Product lines, upsells, downsells, and their differences(2:27) - Reason #1 - Less opportunity costs, avoid early mistakes(3:22) - Reason #2 - Benefit from value, stack offers, introduce core offer(6:01) - Reason #3 - All profit, earn revenue through negotiation(7:02) - Incredibly flexible, find alternative solutions to satisfy clientsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:R

Strike while the iron’s hot. Today, Alex (@AlexHormozi) talks about the time he attended a mastermind, presented his business numbers, and how everyone else in the room was so amazed at the fact that he wasn’t doing anything to 10x the money because of its massive potential. It’s time to step up and take on this fat pitch before it’s too late.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:37) - Alex's story: Invited to mastermind, advised to accelerate business.(4:25) - Attendees recognized potential: 10x business before it's late.(6:44) - Issue in internet culture: Belief of multiple revenue streams.(9:53) - Seize the opportunity: Step up and give your all.Follow Alex Hormozi’s Socials:LinkedIn  | In

Adding negatives can make a positive. Today, Alex (@AlexHormozi) talks about one of his strongest and most powerful tactics in persuasion that allows you to use integrity, to increase the trust in your prospects, and by owning all of your deficiencies with a single statement.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:29) - Game-changing tactic: using "BUT" to persuade clients(3:38) - More negatives at the start make statements believable(6:08) - Negative reviews give credence to positive aspects(7:10) - Warning about extreme effects enhances believability of achievementFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Re

Do you have what it takes to own a “perfect” business? Today, Alex (@AlexHormozi) talks about what the perfect business looks like to him, the factors that contribute to this vision, and shares some characteristics we need in order to get ourselves on the road to this ultimate goal.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:25) - Factors: unique, expensive, and sticky air(6:02) - Markets built on information advantages and inefficiencies(9:45) - Characteristics: risk-averse, long-term thinking, unteachable character(14:58) - Building value, not getting rich quicklyFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Registe

Don’t take more than you can handle. Today, Alex (@AlexHormozi) talks about the mistake he committed during the time he was running Gym Launch, how this mistake not only cost him the value he was bringing to clients but also cost him millions. He also shares advice to avoid this kind of mistake. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - Gym owners lack data tracking, unaware of churn and profit.(3:17) - Advice: Don't take on too much at once.(4:52) - Keep business simple for it to grow big.(6:00) - Learn to say no, emotions affect decision-making.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: htt

You don't need to make a million dollars a year to be in the top 1%.Today, Alex (@AlexHormozi) discusses wealth, the tactics you can do in order to retire by the age of 40, and the reason why most people cannot achieve this milestone in their lifetime.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:44) - Desire to be in the top 1% of wealth bracket(2:15) - People outliving their means is a common mistake(4:44) - Alex explains his "1% pyramid" model(10:45) - Consider income and time to save thousands monthly(13:48) - Alex's simple retirement calculator for your use(14:34) - Percentage of income spent determines how quickly you earnFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube&

Always keep the quality in check. Today, Alex (@AlexHormozi) shares his experience during the time they had to fire many of their employees, what he and Leila were feeling during that time, the reason why they had to proceed with this move, and the lessons he learned from this.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:30) - Realized 4 people doing work of 25 in supplements company(2:48) - Lesson #1: Lack of experience hindered individual growth. Lesson #2: Irrelevant service business experience.(5:17) - Hired new director to optimize employee utilization after mass firing.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episod

It’s better to recognize an error early than never. Today, Alex (@AlexHormozi) breaks down the roles of each partner, and how to know whether or not it’s a smart decision to pursue the partnership depending on your situation.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:25) - 1st reason: No partners, no terms or agreement(3:56) - 3 pillars of a business: acquisition, product, operations(8:58) - Small businesses think and act small(11:39) - Bonus fact: Married couples in business last longerFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

Two words: Lifetime Value. Today, Alex (@AlexHormozi) breaks down a simple exercise that will help you find where you should be placing your energy on in order for you to open more opportunities for growth in your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - 2 ways to grow a business: Acquisition & sub-factors(3:45) - Business growth through customer LTV increase(6:54) - 5 ways to increase backend: price, cost, resells, cross-sells, upsells(11:08) - Exercise goal: clarity, not overwhelm, for business growthFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

What you say matters. Today, Alex (@AlexHormozi) talks about the three different statements you can start saying whenever you’re closing or selling sales and dives into the implications of each statement when you’re talking to a client.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - Finding good salespeople is challenging due to their expertise.(2:06) - Three types of statements in selling.(4:18) - Question beliefs to provide value, not just tactical advice.(8:38) - Share relevant mini-stories, convince with words, not just stats.(10:46) - Best way to sell: understand and track what they're saying.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisiti

Sometimes, hearing a 3rd person’s point of view can greatly help you with the next steps you want to take! Today, Alex (@AlexHormozi) shares with us some of the valuable insights he got from his 1-hour private coaching call with Grant Cardone, and what he had to say about Alex’s 3 objectives to tackle during the call.  Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:55) - Keep acquiring skills, develop character traits(2:58) - Objectives: wealth, income, personal branding(11:20) - Others' success means they're better fundamentally(14:28) - Grant's genuine question impacted Alex's goalsFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in

Am I closer or further away from my goal? Today, Alex (@AlexHormozi) shares his thoughts on how expectations of education can be the root of many people’s failures in life, how we can keep ourselves grounded whenever we project absurd expectations, and the “winning formula” to improve your outlook.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:20) - Change happiness by expecting less(2:49) - Issue with binary outcome in learning and goals(5:50) - Toxic belief: making money after graduation(7:44) - Does a non-priority align with your ultimate goal?(12:06) - Ask if expectations are reasonable and can be loweredFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acq

Protect the company at all costs. Today, Alex (@AlexHormozi) shares a story of an HR manager’s choices gone wrong, the two lessons he got from this moment, and what “value” really means when running a company. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:52) - HR role: not about making people happy, cautionary story.(7:03) - Employees ≠ customers. The company is the customer.(12:27) - Value: marketing/sales primary, operations secondary.(21:00) - Company's value based on people. HR recruits talent, protects.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

The clock is ticking… or is it? Today, Alex (@AlexHormozi) talks about his major change in perspective and insights when it comes to his 5-year time horizon shifting from CEO to shareholder, to board member, etc. and how thinking of your own time horizons can lift a lot of your stresses in life. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:57) - Day-to-day goals can make you forget long-term investments.(3:46) - Time as an inevitable force: working for or against?(6:27) - Use compound growth to your advantage, not as hindrance.(7:40) - Develop consistency discipline for disproportionate returns.(12:43) - Leading growth indicator: number of interested inquiries.Follow Alex Hormozi’s Socials:LinkedIn 

Sometimes, it’s not always about trying to conquer. Today, Alex (@AlexHormozi) takes us back to when he made one of the biggest mistakes in his entrepreneurial career and really shares the “losses” rather than always hearing the “wins” in order to give us more perspective about the industry. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:53) - Mistakes break you more than wins; Alex's company struggled with churn.(2:56) - Idea of "more for less" cost Alex millions.(4:46) - 3 Moral lessons: prices, raise prices, understand benchmarks and solutions.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://registe

How bad do you want, what you claim to want? In this highly requested episode, Alex (@AlexHormozi) shares with us the lessons and failures that he took away from 2020, reflections on his notes, and what he learned in perhaps his largest year of growth yet.If you'd like to go back and listen to Alex's recap of 2019, click on this link. 2019 Failures and LessonsWelcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:21) - The journey of learning and scaling in business(8:52) - Shifting mindsets: from CEO to investor/owner(14:37) - The power of strategic hiring and minimalism in growth(24:40) - Investment strategies and financial management insights(33:12) - Finding purpose beyond financial success(35:09) - Finding me