Synopsis
Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. (Hosted by Alex Hormozi)
Episodes
-
What I did after I lost everything to make $100k | Ep 269
19/01/2021 Duration: 13minIt’s all about the skills. Today, Alex (@AlexHormozi) shares with us the decisions and mindset that helped him get out of having nothing to earning millions, his strategy with sales and leads, and how the skill of acquisition came in very handy. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:47) - Developing versatile skills helps in any situation, even after loss.(4:51) - Useful skills give hope after financial loss.(7:10) - Knowing business and value propositions enables success.(8:33) - Alex shares his sales process and how he found luck.(10:33) - Learning skills brings peace of mind money can't provide.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acqu
-
What Got You Here Wont Get You There - FALSE | Ep 268
15/01/2021 Duration: 13minRepetition can often lead to growth. Today, Alex (@AlexHormozi) talks about one of the most integral lessons he has learned when it comes to replicating success, why repetition outweighs any tactic, and why we need to be reminded more than we need to be taught. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:10) - Repeat successful actions to reach business goals.(4:09) - Be true to yourself to achieve your aspirations.(6:52) - Don't start from scratch, repeat successful strategies.(9:43) - Content: build reputation or use as primary marketing method.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://regi
-
Volume Negates Luck | Ep 267
12/01/2021 Duration: 10minPeople who don’t understand probability don’t know the word “Luck”. Today, Alex (@AlexHormozi) shares a quick lesson he learned while he was talking to his 18-year-old neighbor about probability, luck, why volume negates both those factors, and tries to paint a different frame of seeing success & the work required to get there.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Probability outcome: gamble on marketing, assess return on investment.(2:02) - Volume negates luck and probability in business.(2:58) - Realizing desired outcome, unwilling to continue, not for me.(5:49) - Skill is the only thing that separates you.(8:15) - Alex's question to neighbor, already twice as wealthy.Follow Alex Hormo
-
Learning the Right Lessons From Failures | Ep 266
08/01/2021 Duration: 11minFailures are always going to be lessons. Today, Alex (@AlexHormozi) shares his thoughts and advice on how you can learn the right takeaways from the failures you experience in your life without remembering the scars and how to shift your perspective on learning lessons to a positive view.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:38) - Hardest thing: learning right lesson from failure(1:49) - Dangerous: learning wrong lesson from failure reinforces incorrect lesson(3:50) - Possible incorrect lesson learned: success should come big and fast(6:22) - Entrepreneurship: unlearn to think from different perspective(9:14) - What if success is outside forces and failure is your fault?Follow Alex Hormozi’s Socia
-
Generate Flow. Monetize Flow. Add Friction | Ep 265
05/01/2021 Duration: 08minAll you need is for them to keep saying YES. Today, Alex (@AlexHormozi) talks about the quickest way to keep your money flowing with one framework, the “poor people” mentality, and giving an exceptional offer.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - Learning the right lesson from failure is challenging.(1:59) - Learning the wrong lesson from failure is dangerous.(4:21) - Incorrect lesson learned: success should come big and fast.(6:57) - Unlearn to think from a different perspective in entrepreneurship.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
-
$100k is the Hardest Amount to Make | Ep 264
01/01/2021 Duration: 12min“You inherently become more valuable and you stop seeing your failures as failures”. Today, Alex (@AlexHormozi) talks about why making your first one-hundred thousand dollars is the hardest milestone to reach, time vehicles, leveling up your skillset, and how adding more people to the team can help you build the foundation of acquiring more skills.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:54) - First $100 in bank is most meaningful(2:51) - Hard to earn $100K: time, vehicles, leverage(4:30) - Earning $100 hard due to effort required by vehicles(5:29) - Common mistake: outsource work without learning new skills(9:17) - Deliberate effort improves skillset through volume of practiceFollow Alex Hormozi’s S
-
What are You Willing to Sacrifice | Ep 263
29/12/2020 Duration: 16minAsk yourself, is it really worth your time and effort? Today, Alex (@AlexHormozi) talks about the decision-making process that he uses to evaluate opportunities that don’t just apply to entrepreneurs, but to anyone in general. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Conversation with 18-year-old neighbor about future plans, college, etc.(4:10) - Presenting socially acceptable solutions without the right reason.(5:28) - Perspective on sacrificing effort and outcome in our lives.(8:20) - Stories shaping who we have become.(9:39) - Failure is part of entrepreneurship, not defining you.(13:30) - Seasonal actions, not forever; sometimes uneven.Follow Alex Hormozi’s Socials:LinkedIn | Instagra
-
The Rule of One | Ep 262
25/12/2020 Duration: 06minDemand through compelling words. Today, Alex (@AlexHormozi) talks about an insightful concept he learned while he was at a mastermind and how to effectively use this framework.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:05) - "The Rule of One": find a clear, unique, and compelling message.(4:41) - Have one powerful message that drives action towards you.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
-
How to Recognize Opportunity in a Marketplace | Ep 261
22/12/2020 Duration: 08minAre you really looking at the right market? Today, Alex (@AlexHormozi) talks about the important questions you need to be asking when evaluating the market to determine opportunities and the viability of an option.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:19) - Identifying a good market for your business(1:36) - The four key market characteristics for success(4:26) - Applying the market selection framework(6:30) - Making the right market choiceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
-
Ham and the Garlic - Give the market what it wants | Ep 260
18/12/2020 Duration: 07minLead your clients to the best destination. Today, Alex (@AlexHormozi) discusses about a fun story that often gets shared around in the industry and a great lesson in meeting your clients where they are today, in order to get them to where they want to be tomorrow.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:19) - Alex shares "Ham and the Garlic" story(2:50) - Give people what they want to give what they need(4:50) - Change perspective, speak truth, relate, understand clients' problems, fearsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
-
The Sales Tactic that added $35M in Sales | Ep 259
15/12/2020 Duration: 08minSometimes it takes one action to curve your life in a better direction. Today, Alex (@AlexHormozi) talks about a pivotal moment in his life when he was pitching and the amazing sales tactic that helped him grow his money exponentially.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:11) - The struggle and breakthrough in supplement sales(3:55) - Introducing the game-changer: the assumed close(5:17) - Expanding the strategy: upselling across locations(6:01) - Applying the assumed close beyond supplementsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
-
The 3 Biggest Levers in Business | Ep 258
11/12/2020 Duration: 10minYou need all gears in order to fully function. Today, Alex (@AlexHormozi) shares with us the 3 levers of business growth that will have the biggest direct impact on how much money you make, and dive into discussing each lever.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:35) - 1st lever: market wins, regardless of circumstances(2:20) - 2nd lever: irresistible offer that's incredible(3:41) - 3rd lever: persuasion through words, charisma, and communication(7:17) - Market, Offer, Persuasion: these levers drive business growthFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
-
No Opportunity is forever | Ep 257
11/12/2020 Duration: 06minIt’s now or never, you decide. Today, Alex (@AlexHormozi) talks about shifting your perspective when it comes to opportunities that won’t last or work forever, and getting to the bottom of why people are giving themselves the excuse to not begin something.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:28) - People find excuses not to start due to lack of understanding.(2:11) - Longevity of opportunities shouldn't be underestimated, despite being finite.(3:21) - Arbitrage created cash flow and human resources for many businesses.(4:27) - Fear and laziness hinder us from seizing opportunities.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned
-
Negative Emotional Motivation | Ep 256
04/12/2020 Duration: 10minDo you admire or envy someone more successful than you? Today, Alex (@AlexHormozi) talks about a conversation he had with Nick Bayley when he attended a mastermind about motivation, naming your emotions, and how the feeling of envy can be a driver to success. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Envy: desire for someone else's possessions, threat to your own.(2:35) - Envy doesn't make you happy, but can lead to success.(4:37) - "Rather deal with good for bad than bad for good."(6:13) - Entrepreneurs judge motivations, need to process emotions.(7:04) - Analyzing emotions and decisions: focus on actions, not reasons.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube
-
Don't Be Cute | Ep 255
01/12/2020 Duration: 13minJust do it exactly as it is outlined. Today, Alex (@AlexHormozi) talks about the one piece of advice every entrepreneur needs to hear. Listen in as Alex reflects on a pivotal concept that was given to him by a mentor. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:05) - Alex dives into the question "What breeds success?"(3:50) - The reason why "What breeds success" needs to be talked about(5:30) - The bedrock of successful entrepreneurship(7:24) - If you're in the process of optimizing something(9:49) - The shortcut to where you want to goFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.co
-
The Pie Equation | Ep 254
27/11/2020 Duration: 17minThis is my most used equation in business. Today, Alex (@AlexHormozi) talks about the one equation you must know to fully understand where your business stands, the lifetime value of your customers, and where you'll cap. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:27) - The number one equation Alex uses the most in all of business(4:30) - The Pie Equation helps make quick calculations to know where you're at(8:42) - The importance of using all three variations of the equation & The Golden Ratio(12:20) - The quick recap of The Pie Equation and the last way to use itFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode
-
When I Realized My Success Didn't Hurt My Competition | Ep 253
24/11/2020 Duration: 12minYou're not going to hurt anyone. Today, Alex (@AlexHormozi) talks about what he felt when he was younger, how that affected him moving forward, and what he learned from that experience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:07) - Overcoming the chip on your shoulder(2:04) - Surpassing a rival and finding personal growth(4:24) - A new perspective on competition and success(5:21) - Embracing collaboration over competition(7:33) - The power of positivity and the pitfalls of negativity(11:08) - Harnessing anger for growth, not destructionFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq
-
Arbitrage 101 | Ep 252
20/11/2020 Duration: 10minAll big businesses run off of extraordinary degrees of arbitrage. Today, Alex (@AlexHormozi) talks about what arbitrage is, how you can harness, and leverage it in your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - The definition of "Arbitrage" and how all businesses are arbitrage (3:13) - The difference between economic profits and accounting profits(6:28) - What factor is going to dictate if it's one market or another?(7:46) - One valuable concept to understandFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
-
You Are Not Good Because You Are Unwilling To Be Bad | Ep 251
17/11/2020 Duration: 11minYou are going to suck at this for a very long time. Today, Alex (@AlexHormozi) addresses a belief system that holds many back from learning the things they need to learn in order to be "successful".Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Breaking down dangerous belief sets(2:42) - The misconception of being 'bad' at math(6:27) - Action over inherent skill: a young entrepreneur's success(7:22) - The importance of persistence and effort in learning(8:29) - Personal growth through challenging beliefsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
-
Scaling Outbound | Ep 250
13/11/2020 Duration: 13minWhen it comes to scaling, think outside the box. Today, Alex (@AlexHormozi) talks about one of the issues that have been prevalent in the marketing community: organic outbound not being scalable. He talks about how this issue is actually not as true as you might think and how scaling outreaches can be more consistent and reliable than paid outbound.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps: (1:44) - Alex explains scaling and shows calculations based on company data(4:24) - After calculating, how can you scale your numbers?(6:35) - In outbound, people are warmer than cold traffic(7:59) - Scaling outbound: multiply activity and people(9:58) - Alex shares math of getting VA in company & ROIFollow Alex H