Gym Secrets Podcast

"Retention is the reason that you can't grow." Today, Alex (@AlexHormozi) talks about the importance of retention in the gym business and shares insights from a recent weekend meeting with gym owners. He emphasizes the need to track retention numbers and offers tips on how to keep customers and grow your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - Retention is crucial for gym profitability.(2:33) - Acquire, retain, and increase gym sales.(4:04) - Continually deliver value, not just contracts.(4:35) - Calculate retention rate, focus on satisfaction and loyalty.(6:52) - Track retention numbers, identify patterns, improve retention.(7:32) - Cutting attrition easier than acquiring new custome

"The moment that someone opts in for something, that is the moment that their need was highest." Today, Alex (@AlexHormozi) highlights the importance of creating a need in a customer's life in order to increase the likelihood of them buying your service. He also emphasizes the significance of contacting leads quickly and discusses the impact of speed on closing deals.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:22) - Contact leads in 30 min for higher sales.(2:43) - Quick response triples sales conversion rate.(5:07) - 10 min for fast contact to payment.(5:54) - Immediate response satisfies customer's need for speed.(7:19) - Call leads immediately to increase chances.Follow Alex Hormozi’s Socials:LinkedI

"You gotta give 'em what they want in order to be able to give them what they need." Today, Alex (@AlexHormozi) introduces the concept of "the ham and the garlic" as a way to attract and create new customers in the fitness industry. He emphasizes the importance of meeting customers where they are and giving them what they want in order to provide them with what they need.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:40) - Wrap what customers need with what they want for success.(2:42) - Market your services with appealing offers to attract customers.(5:16) - Meet customers where they're at and educate them to grow.(7:21) - Offer entry-level services and ascend customers to higher levels.Follow Alex Hormoz

"It's crazy what actually happens when you try and go above and beyond." Today, Alex (@AlexHormozi) discusses the importance of delivering exceptional customer service in order to increase prices, retain customers, and gain more referrals. By going above and beyond, small businesses can gain a competitive advantage in the marketplace and improve their overall success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:22) - Consider exceptional service for higher prices and retention.(1:14) - Focus on amazing customer service to stand out.(1:58) - Implement low-cost actions for above-and-beyond experiences.(3:33) - Write personalized cards and show genuine care.(4:51) - Track red flags, ask for feedback to impr

"But you need all five to have a thriving, growing business." Today, Alex (@AlexHormozi) discusses the five core functions of a business and how to think about them. He emphasizes the importance of not only lead generation but also lead nurturing, sales, fulfillment, and ascension and resell for a thriving and successful business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:13) - Lead generation is important in the business pipeline.(0:45) - Follow lead gen, inquiry, and nurture sequence.(1:26) - Craft a sales process and choreographed experience.(1:42) - Focus on exceptional fulfillment for customer satisfaction.(2:00) - Don't overlook ascension, reselling, and referrals for growth.(2:48) - Upsell and r

“Each sale to you is worth so much more than the time it would've taken you."Today, Alex (@AlexHormozi) discusses the importance of outsourcing tasks in order to maximize revenue and grow a successful gym business. He emphasizes the need to focus on marketing and sales, and to avoid getting caught up in time-intensive tasks such as training sessions and admin work.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:48) - Outsource tasks to leverage time.(2:57) - Continually replace yourself as an entrepreneur.(5:02) - Learn marketing, don't rely on agencies.(5:47) - Trainer skills ≠ running a successful gym.(7:16) - Outsource training to focus on revenue.(8:42) - Check case studies, join Gym Launch Secrets comm

"The faster you can get someone to refer, the more likely that that person who referred is going to set." Today, Alex (@AlexHormozi) shares his strategy for running successful and profitable events for gym clients through referrals and exclusivity. He emphasizes the importance of having an ROI component and measuring the success of the event.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Exclusive events for referrals to drive significance and status.(1:32) - Small events for top referrers create scarcity and status.(3:12) - Referrals increase lifetime value and generate more referrals.(4:15) - Host exclusive events to inspire and attract top clients.(4:48) - Direct mail and personalized invitations

"You need to be an equal opportunity salesman. You need to sell to every single person." Today, Alex (@AlexHormozi) discusses how to sell to people who claim to be broke and shares his belief that everyone deserves the opportunity to buy his services. He also shares his mindset hacks for breaking the belief that poor people cannot afford his product and that sales should not be pitched to everyone equally.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - Challenge belief that broke people can't afford services.(2:56) - Poor people's lack of money management benefits sales.(3:32) - Everyone deserves equal chance to buy services.(5:15) - Avoid self-sabotaging sales by giving equal opportunity.(6:41) - Bel

"Prune your tree, prune your garden. Be vigilant about it." Today, Alex (@AlexHormozi) shares his secrets firing script for dealing with difficult employees. He emphasizes the importance of casting a big vision for the company and articulating grievances to the employee before citing bad behavior and ultimately letting them go if necessary.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Use a simple script for tough decisions(1:43) - Align with vision, explain issues(3:03) - Let go if they understand, else it's their problem(3:43) - Remove cancerous employees to protect, foster growth(4:59) - Focus on finding replacement, don't worry about customersFollow Alex Hormozi’s Socials:LinkedIn  | Instag

"The person who can spend the most to acquire their customers to acquire leads will win." Today, Alex (@AlexHormozi) discusses how to afford any type of traffic and the importance of understanding pricing and conversion rates in building a strong sales pipeline. He emphasizes the value of earning per click and how it can protect businesses in the long run.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - Maximize revenue with upsell sales pipeline.(2:48) - Spend more on acquiring customers to win.(4:48) - Charge more for better customer experience.(6:17) - Understand customer acquisition costs to strengthen position.(8:24) - Convert process for profitable marketing and lead optimization.(10:34) - Analyz

"There always has to be a next thing, a next step." Today, Alex (@AlexHormozi) discusses the importance of direct response marketing and how to make it work for your business. He emphasizes the need for clear offers, deadlines, and instructions, and explains why branding is not as important as measurable results.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:03) - Branding is overrated; prioritize offers, deadlines, trackability.(2:52) - Always offer with a deadline; provide clear instructions.(3:43) - Avoid spending on branding; focus on measurable strategies.(5:21) - Effective follow-up is crucial; measure results for profitability.(7:32) - People need to understand the problem you solve.(8:06) - Strong

"A guarantee is worth its weight in gold and you should use it." Today, Alex (@AlexHormozi) discusses the power of a strong guarantee in sales. He covers different types of guarantees and how they can help push potential customers over the edge. He also emphasizes the importance of being confident in your ability to deliver your service or product.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:43) - Stack benefits and bonuses w/ satisfaction guarantee at end.(1:42) - Satisfaction guarantees are effective; be confident in quality.(2:45) - Results-based guarantees with qualifiers for entry offers.(4:05) - Double your money-back guarantee is bold/attention-grabbing.(5:20) - Guarantee helps close sales; few pe

"If you spent all that time making that, how hard do you think you'd be able to sell that?" Today, Alex (@AlexHormozi) discusses how serving customers with a high level of execution can lead to success in business and sales. He emphasizes the importance of creating actionable tactics and being truly passionate about one's product or service.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:01) - Provide detailed promotion support(4:29) - Create meal plans with videos(6:04) - Stronger sales from better execution(7:37) - Believe in product value through improvementFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: h

"I think you should learn how to do it. It's not that hard." Today, Alex (@AlexHormozi) discusses the pitfalls of gym owners who also run marketing agencies and sell their services to other struggling gyms. He urges gym owners to focus on their own businesses and caution against working with marketing agencies.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - Focus on one business for better success.(2:45) - Avoid starting new businesses during struggles.(4:29) - Unethical to sell services without achieving success.(5:53) - Comparing it to bikini coach after competition.(7:32) - Focus on understanding marketing fundamentals, not hiring agencies.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram |

"It's one of the least exploited areas that is actively trying to retain members." Today, Alex (@AlexHormozi) discusses the equation for calculating a gym's hypothetical max and the importance of focusing on warm traffic marketing and retention strategies in addition to cold traffic marketing. He emphasizes the power of reducing attrition percentage and offers tips for retaining gym members at a lower cost than acquiring new ones.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:33) - Three factors: cold traffic, warm traffic, attrition percentage.(3:18) - Double signups or halve attrition for growth.(4:57) - Retaining members leads to long-term growth.(5:47) - Attrition offsets signups for gym growth.(7:32)

"And that's how you can conquer your marketplace. That's how you can conquer multiple traffic sources." Today, Alex (@AlexHormozi) discusses the difference between innovation and copying in the fitness industry. He emphasizes the importance of staying ahead of the curve by constantly researching and experimenting with new ideas and strategies, and explain how this has helped them and their clients achieve success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:43) - Early adoption and learning from other industries.(3:37) - First mover advantage.(4:50) - First adopters benefit most.(6:01) - Experimentation drives gym success.(7:43) - Exploit undervalued platforms to conquer the market.Follow Alex Hormozi’s

"They are way better, they'll stay longer, they will love you more.” Today, Alex (@AlexHormozi) discusses the importance of having a value ladder in gym ownership and implementing high ticket offers to maximize revenue per square foot. He also shares tips on finding and appealing to clients who are willing to pay for premium services.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:39) - Low-end offers create buzz and supplement sales.(1:32) - High-ticket offers maximize revenue with fewer clients.(3:32) - Charge more for front-end services to recoup costs.(5:32) - Shorter or longer programs work for high-ticket offers.(8:34) - Different pricing levels increase revenue and differentiation.(11:55) - Rotate of

"How cool would it be to be paid to open your gyms?" Today, Alex (@AlexHormozi) discusses the importance of offering medium and high ticket offers as front-end offers to attract customers and increase revenue. He explains why a low-buried entry offer (LBO) doesn't make sense and breaks down the numbers to demonstrate the benefits of the new approach.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:14) - LBO vs. MT breakdown(2:50) - LBO leads to net loss; limited growth(7:20) - Offer medium and high ticket front-end offers(8:37) - Medium ticket offer: Spend $1,000, get 100 leads(9:01) - Revenue per lead: $135 vs. $6.30 for LBO(10:47) - Positive cash flow fuels budget growthFollow Alex Hormozi’s Socials:Linked

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition