Gym Secrets Podcast

“Most people think they need to have a different promise when really they just need to have better delivery." Today, Alex (@AlexHormozi) talks about the importance of consistency in business and how doing the boring stuff, such as providing exceptional customer service and consistency, makes you money. He emphasizes that successful businesses are not necessarily new businesses but those that do what old businesses are supposed to do.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:06) - Equation fun, consistency makes money.(2:57) - Business simple, hard to execute consistently.(4:31) - Most businesses fail due to inconsistency and effort.(6:20) - Consistency challenging, vital for business growth.(7:43) - S

“You serve them better because you're not lying.” Today, Alex (@AlexHormozi) discusses the importance of being passionate about customers and provides advice for those who may not feel passionate about their customers. He suggests being exceptional at business and positioning oneself as an exceptional business owner to better serve customers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - Passion for customers is crucial for success.(4:26) - Focus on being exceptional in business.(6:41) - Be passionate about delivering exceptional products.(7:49) - Be honest and focus on running an exceptional business.(8:47) - Admitting lack of passion allows focus on business excellence.(9:06) - Be an exceptional bu

“The only thing that differentiates what we get done is our level of skill." Today, Alex discusses the importance of focus and hard work in entrepreneurship. He shares his experience of working hard to work smarter and advises entrepreneurs to focus on one business and acquire the necessary skills to succeed.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Avoid unprofitable partnerships, pay instead of sharing income.(3:24) - Focus on one area to excel and avoid overextension.(6:32) - Core functions are crucial for business success.(8:53) - Hard work and motivation are keys to success.(11:43) - Skills matter more than work-life balance in the market.(15:43) - Successful businesses require skill and ha

"I'm all about raising prices, but I'm all about being ten times more valuable than my price.” Today, Alex (@AlexHormozi) talks about the importance of fulfilling the needs of customers and employees on a week-to-week basis rather than relying on contracts. He also emphasizes constantly innovating and providing abundant value to stay ahead of competitors.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:42) - Focus on core tenets for consistent decision-making.(3:30) - Consistent effort is key in marriage and business.(5:42) - Create an outstanding customer experience; avoid relying on contracts.(8:33) - Treat customers as if you're only as good as the last interaction.(11:08) - Focus on daily efforts and con

"The culture always has to start at the top, right?" Today, Alex (@AlexHormozi) Today, Alex (@AlexHormozi) emphasizes the importance of setting a positive example and instilling a culture of excellence and world-class support in order to increase productivity and build a successful team. He also encourages listeners to pay it forward and share the podcast with others through word of mouth.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:45) - Align actions with desired culture.(2:54) - Lead by example, set high standards.(4:54) - Value customers when talking about them.(6:39) - Address disrespect and lead responsibly.(8:17) - Inspire team with exceptional service leadership.Follow Alex Hormozi’s Socials:Link

"It's not a budget issue. It's usually a priorities issue." Today, Alex (@AlexHormozi) discusses the importance of understanding customer needs and priorities when selling, and shares a story about how a purchase can mark a transition in identity and priorities. He also encourages listeners to rate, review, and share the podcast to help more entrepreneurs succeed.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(01:32) - Prioritize spending on health, coaching for personal transformation(05:16) - Prioritize health, coaching for best version, identity shift(05:59) - Introduce permanent cost with aligned priorities for successFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Tw

“I'm worth what I'm charging." Today, Alex (@AlexHormozi) discusses the virtuous and vicious cycle of pricing in business. He explains that lowering prices can lead to decreased perceived value, worse customers, and reduced profits, while raising prices can lead to increased emotional investment, better customers, and increased profits.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:33) - Attract better customers, improve service, increase profits.(3:04) - Virtuous vs. vicious cycle in pricing.(5:32) - Higher prices lead to value, better customers, investment.(7:00) - Exceptional support without time constraints due to high prices.(8:07) - Increase prices significantly for better buying decisions.Follow Ale

"Stop being busy all the time and stop spreading yourself crazy thin." Today, Alex (@AlexHormozi) discusses the importance of focusing on one business at a time in order to achieve success and avoid spreading oneself too thin. He shares personal experiences and advice from a business mentor to emphasize the benefits of this approach for business owners.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:18) - Solve one business's issues before branching out.(1:10) - Eliminate distractions and give full attention.(2:05) - Don't fear failure; commit and make it work.(2:42) - Focus on one thing to increase productivity and income.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  |

"We'll help you get people in the door without them being offended." Today, Alex (@AlexHormozi) shares tips on how to elegantly respond to the question "how much is your program?" without sounding pushy or unprofessional. By using the analogy of a mechanic giving a quote before seeing the car, he explains why a needs assessment is required before determining the price.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Agree, explain need for assessment(2:02) - Avoid ranges, emphasize personalized assessment(2:31) - Use "epiphany bridge" to align ethically(2:59) - Never get price over the phone, unethical.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acqui

"And it all comes down to making sure that our prices make sense." Today, Alex (@AlexHormozi) discusses the importance of raising EFT prices for legacy gym members and how to handle the situation with honesty and respect. He emphasizes the need to focus on profitability and offers tips on how to communicate the price increase effectively.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:51) - Careful communication for raising gym prices(1:43) - Ethically explain need for profitability with price increase(3:15) - Address concerns and negotiate alternative terms(5:43) - Personally contact customers to discuss pricing changes and benefits.(7:30) - Explain the necessity of raising prices for business growth.(8:51

"Would happen if we had 10 gyms in one market that ran all of our systems?" Today, Alex (@AlexHormozi) discusses the importance of focusing on client results and exceptional service rather than worrying about competition. He provides practical tips for gym owners to attract and retain clients, including leveraging referrals, holding events, and providing compelling offers.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:31) - Prioritize client results and service for competition handling.(2:39) - Shift to abundance mindset, leverage existing customers.(3:42) - Channel attention into better-serving customers.(4:48) - Explore customer acquisition beyond Facebook: referrals, etc.(5:42) - Winners focus on their

“One of you has to suck it up and become good at the other thing." Today, Alex (@AlexHormozi) shares his experience on scaling a gym business and working together with a partner. He also talks about the importance of having a morning routine, separation of roles, and clear boundaries when working with a significant other.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(2:23) - Trial and error needed for gym scaling(4:41) - Establish boundaries when working with a partner(7:05) - Morning routine, workouts, separation of roles important(9:42) - Clear roles and not controlling everything is key(11:56) - Marry partner with shared goals and vision(12:36) - Grow business by focusing on what's necessaryFollow Alex Ho

"Your mind is the long game. You are the biggest investment you can make." Today, Alex (@AlexHormozi) answers frequently asked questions from gym owners, discussing topics such as running a business on autopilot, firing clients, and determining the appropriate continuing education. He also shares personal experiences and insights on the challenges and rewards of running a successful business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:54) - Automate business with efficient systems.(2:46) - Connect with cause and customers for motivation.(4:08) - Use intuition and feedback to let go.(5:17) - Shift to "done with you" for scalability.(7:26) - Invest in continual education for growth.(8:41) - Invest in your

"You scale by training." Today, Alex (@AlexHormozi) discusses the checklist for scaling a service-based business, including product expertise, communication cycles, and a daily checklist for team members. He emphasizes the importance of digital training and ClickFunnels membership sites for efficient scaling.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:19) - Four Rs document: roles, responsibilities, requirements, results.(3:32) - Use perfect day template or daily checklist for roles.(5:09) - Provide digital training materials for each position.(7:32) - Structure positions with overviews, Four Rs, expertise, cycles, checklists.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube&

"Once it's a part of their identity, then you have 'em for life." Today, Alex (@AlexHormozi) discusses the concept of a big promise in marketing and how exceptional fulfillment is crucial for the success of a business. He also shares insights on how gym owners can engineer experiences that fulfill the six human needs to retain clients and make fitness a part of their identity.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:41) - Focus on conviction and fulfillment for differentiation and success.(2:46) - Engineer experiences that fulfill six human needs for success.(5:43) - Conviction and fulfillment determine business success. Make it a lifestyle.(7:43) - Fulfill big promise to build conviction and charge

"The highest and best use of your time is to sell." Today, Alex (@AlexHormozi) discusses steps to achieve freedom as a gym owner, including hiring trainers and administrative assistants, and focusing on sales.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:01) - First 4 hires in business(3:32) - Hire trainers, administrative staff to free time(4:38) - Hire 2 assistants, 1 sales manager for location(5:32) - Steps to Freedom: hire trainers, staff, sales managerFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

"The last piece that you need to overcome is limiting beliefs." Today, Alex (@AlexHormozi) discusses the two questions of persuasion for selling a product or service and the importance of overcoming limiting beliefs. He emphasizes the use of testimonials and social proof to convince potential customers and encourages gym owners to focus on creating a choreographed buying experience.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:23) - Two persuasion questions: value and belief in results.(1:43) - Use testimonials and social proof for impact.(4:26) - Overcome limiting beliefs with examples and solutions.(6:43) - Persuasion strategies to sell and impact lives.(9:28) - Selling helps people make the right decis

"Is that worth it to you?” Today, Alex (@AlexHormozi) discusses the two main questions about sales that are essential to understanding the nature of persuasion. He breaks down how to build value for emotional sales and sell a new identity to potential clients.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:42) - Idealize permanent weight loss(2:23) - Demonstrate long-term improvements(4:30) - Explore value of being in great shape(5:42) - Strong body and lifestyle have worth(6:49) - Overcome objections, highlight long-term successFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

“What would you need to believe me?"Today, Alex (@AlexHormozi) discusses the importance of selling the promise and the journey, rather than the process itself. He also touches on the concept of increasing a customer's conviction in the sales process.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:46) - Sell promise of leads, customers, revenue increase(1:35) - Successful sales deliver on promises(3:35) - Address conviction and belief in promise(5:36) - Sell achievable goal, help prospects believe in abilityFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/

"Within the first 10 seconds. I've already built more rapport than most people do." Today, Alex (@AlexHormozi) shares useful tips on how to increase sales through phone calls, including using an automated dialer and modeling organic communication. He also emphasizes the importance of leaving a review and sharing the podcast to help spread the word.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:40) - Make a strong impression early on.(1:37) - Model organic interactions for engagement and rapport.(2:32) - Build rapport with prospect's name and proactive approach.(3:35) - Increase calls and create engaging conversations to enhance sales.(4:38) - Use a dialer and effective communication techniques to boost sal