Synopsis
Welcome to The Gym Secrets Podcast where you can listen in on the Top 1% of Gym Owners to hear the secrets of what they are doing differently to get more customers, make more profit per customer, keep them longer, and do it all without sacrificing their personal lives. We've got roll up your sleeves kind of hustle with a little bit of cleverness and a lot of heart. We are 1% of gym owners and this is our podcast. (Hosted by Alex Hormozi)
Episodes
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Success is the best Revenge | Ep 129
04/06/2019 Duration: 14min“No pain, no gain.” Today, Alex (@AlexHormozi) discusses strategies for mental resilience, including how to deal with anger and become successful. He emphasizes the importance of understanding and channeling anger into something productive and shares personal anecdotes about overcoming anger and finding success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:12) - Dealing with anger: understanding the causes and how to manage it(2:45) - Reflections on overcoming adversity and growing successfully(3:57) - How to diffuse anger and find closure(8:11) - Forgiveness and understanding in difficult situations(10:02) - How writing a story helped me overcome rage(11:46) - Dealing with stressful situationsFollow Alex
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Tradeoffs. The TRUE price of your desire | Ep 128
29/05/2019 Duration: 16minPeople want what they don't have but don't want what they do have. Today, Alex (@AlexHormozi) explores the trade-offs that come with achieving success and the sacrifices that entrepreneurs need to make to pursue their goals. He emphasizes that success requires hard work and dedication and encourages listeners to consider whether they are willing to make the same trade-offs as those who have achieved success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:10) - Exploring the trade-offs of entrepreneurship(2:52) - Sacrifices for business growth & its value(8:43) - Understanding the difference in returns on investment(11:36) - The trade-offs of sacrificing for success(13:11) - Understanding the trade-offs
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How a NEW Discovery created a MASSIVE success from a previous failure | Ep 127
25/05/2019 Duration: 14min“No more half measures.” Today, Alex (@AlexHormozi) shares lessons and epiphanies from a recent failure, emphasizing the importance of processing emotions and learning from failure. He discusses the power of breaking beliefs to effectively sell services and avoid getting in front of a group and sucking.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:57) - Reflection on a momentous failure.(2:09) - Processing negative emotions and moving forward.(3:39) - Lesson learned: no more half measures.(5:23) - How to effectively sell your services.(10:57) - Breaking beliefs before presenting solutions.(12:13) - How I helped 34 gyms sign up in 60 minutes.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebo
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How Much Ignorance Tax Are You Paying... | Ep 126
02/05/2019 Duration: 15minIgnorance is an expensive cost. Today, Alex (@AlexHormozi) talks about the concept of ignorance tax, emphasizing the importance of gaining knowledge to avoid paying the high cost of ignorance. He also discusses the value of acquiring adjacent skills to increase one's value and reach goals faster.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:41) - Paying down the ignorance tax(7:11) - How to acquire adjacent skills to increase your value(10:13) - Investing in knowledge: how to reach your goals faster(11:38) - Investing in learning and networkingFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.
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The Missing Link In Your Gym's Growth (and one of my biggest regrets) | Ep 125
30/04/2019 Duration: 08minIt’s all about consistency. Today, Alex (@AlexHormozi) talks about the importance of recording and documenting business processes for improved performance, using video to standardize methods for sales training, creating a positive customer experience, and how to create an air-tight system for your business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:25) - Recording your business processes for improved performance(1:51) - Using video to standardize processes for sales training(5:29) - Creating a positive customer experience(6:58) - How to create an air-tight system for your businessFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this
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Cominggg in HOT !
25/04/2019 Duration: 12minImitation is a form of flattery. Today, Alex (@AlexHormozi) discusses the benefits of being copied and how it is not worth getting upset about. He emphasizes the importance of remaining focused, continuously innovating, and not letting issues distract from the business's success.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:32) - Overcoming apathy and keeping 100% of your attention(2:36) - The benefits of being copied(4:14) - Why speed and innovation are key to success(8:32) - Focusing on your market rather than your competition(10:32) - The reality of copycats: why you shouldn't lose sleep over itFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMe
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Why Your Feelings Are Killing Your Finances... | Ep 123
23/04/2019 Duration: 13minIt’s important to stay consistent and to make decisions logically and not based on feelings. Today, Alex (@AlexHormozi) discusses the importance of making business decisions without being swayed by emotion, and emphasizes the need for entrepreneurs to stay neutral and make decisions logically. He provides examples of successful business owners who have developed a thick skin and are able to manage their emotions to make difficult decisions.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:02) - Examining the role of emotion in business decisions(2:26) - The benefits of being neutral(7:58) - Sacrificing short-term comfort for long-term success(9:18) - Consistently revisiting the basics of success(10:41) - Maki
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*Why Things Don't Happen The Way You Expect Them To*...And How To Be FREAKISHLY Accurate with Your Predictions | Ep 122
18/04/2019 Duration: 22minIt requires more than just thought and will require real effort to help build the business. Today, Alex (@AlexHormozi) discusses how to reverse engineer goals to a precise level and achieve gym growth. Using a step-by-step guide, he breaks down how to reach a goal of 300 EFTs (electronic funds transfers) and the strategies and tactics needed to get there.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(3:37) - A step-by-step guide to achieving a 300 EFT goal(5:59) - How to make predictions based on real numbers(12:25) - Lead generation and conversion strategies for a small business(14:12) - EFT goals and lead generation strategies(17:35) - Making accurate predictions for business growthFollow Alex Hormozi’s So
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The FOUR Key Questions I Ask Myself Every Morning...(that you can STEAL from me)
16/04/2019 Duration: 13minHow do you start your day? Today, Alex (@AlexHormozi) discusses the importance of morning journaling and offers four questions to ask oneself every day to cultivate gratitude and start the day off right. He also emphasizes the importance of showing appreciation for those around us and provides tips on doing so.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:33) - The benefits of morning journaling(1:59) - The four questions to ask yourself every morning to cultivate gratitude(4:53) - Reflecting on stressful situations as an entrepreneur(6:18) - Preparing for a successful day: 4 questions to ask yourself(9:01) - Setting one goal per day(10:58) - Four questions to start your day rightFollow Alex Hormozi’s Soc
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*Becoming An Expert Businessperson* with everything you already know how to do | Ep 120
11/04/2019 Duration: 10minBecoming an expert businessperson is not so much about learning more things as it is about executing what you already know. Today, Alex (@AlexHormozi) discusses the importance of consistency in business and how consistently doing the basics is a key factor in advancing in business.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:29) - Consistency can lead to business success.(2:14) - How doing the basics can lead to exceptional business growth.(7:48) - The power of executing fundamentals in business.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http://register.acq.com/
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Three More* High ROI Habits...That YOU Can Start Doing Today | Ep 119
09/04/2019 Duration: 17minSleeping more can make you smarter and wiser. Today, Alex (@AlexHormozi) discusses the benefits of establishing routines to reduce stress and increase productivity. He shares personal experiences and tips for optimizing daily habits, such as wearing the same outfit daily and getting enough sleep.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:32) - Establishing a daily routine: how decision fatigue can be avoided(3:09) - Eating healthy, exercising, and sleeping 9 hours every night(7:58) - Maximizing efficiency through minimizing decision making(11:09) - Establishing routines to reduce stress and increase productivity(13:10) - A daily routine for mental and physical well-being(14:14) - Tips for optimizing yo
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4 Client Milestones
02/04/2019 Duration: 12minThe way you connect with your community matters. Today, Alex (@AlexHormozi) discusses the four client milestones that Gym Launch structures its communications around, outlines an ideal customer path for new clients, and emphasizes the importance of referrals, testimonials, and reselling for gym owners. He also touches on the benefits of connection and how it increases the likelihood of people staying in the business and having better outcomes.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:59) - Ideal customer path for new clients(2:09) - Creating a connection with customers: Referrals and testimonials(5:15) - Process for connecting, referring, and testimonial acquisition(7:07) - Collecting testimonials for
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STOP
28/03/2019 Duration: 10min“I need to go get people to follow me rather than learning the fundamentals of the game.” Today, Alex (@AlexHormozi) discusses the importance of not focusing on social media metrics but on providing value, acquiring customers, and making money. He emphasizes that influence should be leveraged to create products and services that benefit customers and help make money rather than seeking out more influence for its own sake.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:37) - The dangers of obsessing over social media followers(1:51) - Focus on acquiring customers and providing value(6:34) - Benefits of focusing on business growth over social media influence(8:14) - Calculating ROI on social media content wit
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My 4 Highest ROI Habits | Ep 116
26/03/2019 Duration: 18min"May your desire be greater than your obstacles." Today, Alex (@AlexHormozi) shares his four highest ROI habits, which include waking up early, consistent bedtimes, giving without expectation, and taking absolute ownership of all situations. He emphasizes the importance of these habits in achieving success as an entrepreneur and encourages listeners to implement them in their own lives.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:26) - #1: Wake up at 4 a.m. for benefits.(0:48) - #2: Consistent bedtimes, including weekends.(5:02) - #3: Give to others without expectation.(10:24) - #4: Take ownership and responsibility for situations.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouT
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Flows & Bottlenecks...
21/03/2019 Duration: 13minBy having all attention allocated to the biggest bottleneck, the business can grow faster. Today, Alex (@AlexHormozi) discusses the importance of identifying and addressing bottlenecks in a business in order to maximize growth. He emphasizes the need to focus on the five core functions of a business, allocate and prioritize resources, and deliver more value to customers than expected.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:55) - Maximizing growth by allocating and prioritizing resources(2:45) - Identifying and executing core business functions(4:11) - Overcoming bottlenecks for business growth(8:10) - Improving retention rates through effective problem-solving(9:27) - Creating permanent solutions an
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The One The ONE Trait I Have Always Prioritized...and How to Balance the Dichotomies of Life | Ep 114
19/03/2019 Duration: 13minBeware of the Shiny Object Syndrome… Today, Alex (@AlexHormozi) talks about the idea of dichotomies and the difficulty of making decisions in life and business. He emphasizes the importance of wisdom, self-awareness, and identifying one's bottleneck in order to prioritize and process information.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:05) - Reflection on the trait of wisdom(2:23) - The psychological binary and the biological continuum(7:35) - Branding and prioritizing business goals(9:31) - How to distinguish the right information for your business(11:12) - Prioritizing information for business growthFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acqu
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Cost of Retention Broken Down
14/03/2019 Duration: 11minPeople are paying for accountability. Today, Alex (@AlexHormozi) discusses the cost of retaining gym customers and retention strategies to triple lifetime value, including reaching out to customers who need to show up, sending handwritten cards, and contacting all customers twice a month.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:27) - The cost of retaining customers.(2:25) - Retention strategies to triple lifetime value of customers.(7:13) - The benefits of investing in customer retention.(8:36) - The cost of retention and how to foster relationships.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | AcquisitionMentioned in this episode:Register here: http:
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Simplifying Sales for your team to TWO YES/NO questions... | Ep 112
12/03/2019 Duration: 16minAttention must be drawn to the importance of the product or service and its effects on the customer’s life. Today, Alex (@AlexHormozi) discusses the concept of selling and persuasion, focusing on the importance of establishing the promise of perceived value and connecting with the customer's pain points. He covers B2B and B2C strategies, as well as the importance of articulating the value of fitness services to potential clients.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:39) - Increasing value through emotional connection(2:57) - Establishing value in a B2C sale & selling fitness professionals(5:46) - Value proposition for salespeople to increase conversions(9:08) - Uncovering limiting beliefs and
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Why I Didn't Care When My Dad Said He Was Proud of Me ...and how you can be the person people love to talk to | Ep 111
07/03/2019 Duration: 09minUnconditional love, respect, and pride from a parent to a child is based on character, not on circumstance. Today, Alex (@AlexHormozi) shares a powerful story from Ben Horowitz about the importance of having friends who can be there for you during both good and bad times. He also discusses the power of believing in someone before you can see any results and the difficulty of being kind to people who are not nice to you.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(0:32) The value of unconditional support(1:47) Unconditional love and respect in relationships(5:40) The power of believing before you can see(7:17) Reflection on unconditional human relationshipsFollow Alex Hormozi’s Socials:LinkedIn | Inst
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SALES: "IT'S TOO GOOD TO BE TRUE"
05/03/2019 Duration: 25min“If this were true, what else would be true?” Today, Alex (@AlexHormozi) discusses the importance of challenging your own beliefs and being open to help from others in order to achieve success. He also addresses the topic of evaluating the truth of a statement and suggests looking at the evidence and data presented.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.Timestamps:(1:37) - Overcoming mental blocks to achieve success(6:05) - Examining the evidence of Gym Launch's success(10:54) - The hard work behind achieving weight loss goals(13:21) - The value of believing in your goals(18:22) - Benefits of weight loss programs and Gym Launch customer service(23:08) - How believing in yourself can unlock your potentialFollow A