Herbusiness - Insights For Women In Business

Emily Simpson is an award-winning businesswoman and founder of the Centennial Park Labyrinth project.In this interview we look at the labyrinth as metaphor for a way of doing business and look at the qualities that a labyrinth style business has over the often crazy and unfocused Maze style business.

Karen Post is an international branding/marketing expert, professional speaker and author of Brand Turnaround - How brands gone bad returned to glory. In this interview we look at the 7 steps to take when your brand is in trouble, a quick test to see if you look too much like your competitor, how to build brand equity so that clients stay loyal and why taking responsibility when things go wrong does not mean claiming you're guilty.

Suzanne Bates, author of Discover Your CEO Brand explains why your personal brand is as important as your business brand, how to discover the stories in your life that can help form your brand, when to use social media to build your brand and how to share your message with the right audiences.

Monique Beedles, an expert in strategy and business design and the author of new book Pivot Point: Making the decisions that matter in business. In this interview we discuss they key questions any business owner should ask when developing business strategy, how to make the important decisions, the ideal number of projects you should have on the go at any time and when business strategy should be MORE creative and LESS rational.

Written in the 1930s by Napoleon Hill, Outwitting the Devil has been annoyed and its powerful messages updated for today's world by bestselling author Sharon Lechter. In this interview we look why victory goes to those who know what they want and are determined to get it, how fear, worry, doubt and indecision can get in the way of our success and what those who succeed know about having faith in themselves.

Lindley Edwards is Group Managing Director of AFG Venture Group. In this interview we discuss the power of the stories that we tell about our business and that we weave around our lives, why asking the right questions is key to creating the future we want, when we should risk and what the benefits are and how learning situations help us create better narrative.

Penelope Beveridge is a multi-award winning international pro photographer whose images has appeared globally in magazines like Vogue Living and Entertainment and in many industry publications.She has won over 26 awards International and Local Photography awards. In this interview we look at the power of photography for you and your business, when amateur photography works and when it can be detrimental to your brand and what types of photos product based business should take compared to their service industry business.

Susan S. Elliott, author of Across the Divide went to work for IBM as a programmer in 1958. In this interview we look at what it was like to be woman in a man's world, what the opportunities are for women in technology today, why being the token woman on a board might be a GOOD thing and we get a look at Susan's criteria for success.

Are you communicating or simply talking? Dr Hilary Armstrong, Director of Education and Master Coach at the Institute of Executive Coaching explains how men and women converse differently in the workplace, why we need more meaningful workplace conversations and tips for leaders to improve the conversations with their teams.

Karen Cvitkovich is the coauthor of What Is Global Leadership. In this interview we look at the how global leadership is DISTINCTLY different from the leadership skills required in a domestic operation. We ask what 'leadership at all levels' can mean for your business and we look at the behaviours that distinguish local leaders from global leaders.

Carrie Wilkerson is the author of new book The Barefoot Executive.In this interview we look at why Carrie says you must own your own business, the three mistakes people most often make when thinking about starting their own business and some business models that can help you get started today. Plus, how to fill your stadium with fans so that marketing is easy and business is abundant.

Cheryl Hayman of Hayman Strategy provides a broad range of Branding and Marketing Solutions for businesses. In this interview we look at what a company has to do in order to create loyalty, the aspects of a brand identity that are crucial to your competitive advantage and loyalty marketing: the role that fame, leadership and emotional and rational affinity play in being more influential with your customers.

Author Louise Woodbury introduces us to her new book, described as the definitive guide to becoming a business rockstar. We discuss why small business should aspire to be part of the global community and why it's important to regularly step out of your comfort zone. Listen to learn how to tap into your 'inner-Branson'.

Victoria Gibson of socialinc.com.au helps businesses use social media marketing to influence customers.In this interview we look at Why small businesses should consider using Facebook advertising, what makes a successful Facebook advertisement and how you can start for as little as $50.

Margy Osmond is the CEO of the Australian National Retailers Association [ANRA]. She's' held numerous senior and board positions, roles that for many women have been beyond reach. In this interview we discuss what organisations will require in the future when it comes to leadership and what the implications are for women.

Professor Mara Olekalns teaches Negotiating Strategy and Processes at Melbourne Business School. In this interview we look at the gender stereotypes that impact our negotiations, three things you can do to get a yes more often and how to maintain trust and avoid actions that violate trust during negotiations.

Dr Frankel is the author of Nice Girls Just Don't Get It. Dr Frankel is an internationally recognised expert in the fields of workplace behaviour and female empowerment and president of Corporate Coaching International. In this interview we look at The Nice Girl Sydnrome Do you have it? We also explore the biggest mistakes women make when it comes to communication, networking and building relationships and why it's important to live your values.

Cat Matson is the owner of Alito. She helps clients get their businesses firing on all cylinders. In this interview we look how you know if your business is running you, why you don't need to have all the answers, why profit should be high on your business agenda and how to achieve success on YOUR terms.

Lisa Murray - Author of The Mojo of Flow. In this interview we look at how we sometimes sabotage flow in our lives, how to superpower the way that life flows for you and some tips for getting others to willingly support US to get our goals.

Vivienne Kane is the co-owner of Minuteman Press Prahran, a print franchise. Vivienne is passionate about customer service. In this interview we look at the customer service mistakes that could be costing us customers, what to do when things go wrong and how to give better than expected service to your customers.