Synopsis
Innovation and futurology in Recruiting, Recruitment Marketing and HR Technology. Matt Alder interviews thought leaders who are influencing and changing an industry
Episodes
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Ep 226: Personal Branding For Recruiters
22/11/2019 Duration: 24minContact: matt@metashift.co.uk We live in a highly connected world but also a very noisy one. Standing out from the crowd can be very difficult for recruiters, especially on Linkedin where an unprecedented amount of content is being posted, much of it, unfortunately, is not very good. My guest this week is Hishem Azzouz, founder of Azzouz Branding and host of The Recruitment Rollercoaster Podcast. Hishem works with recruiters to help them build authentic personal brands and develop content that cuts through the noise to resonate with their target audiences. In the interview, we discuss: • Hishem's career journey so far and his experience of getting started in recruiting • Being more personable, more human and standing out from the crowd • What does personal branding mean in 2019? • Techniques to stand out and engage • The importance of knowing your target audience • What are the real measures of success? Hishem also gives some examples of people and companies doing this well and shares more details a
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Ep 225: Hiring Military Veterans
20/11/2019 Duration: 16minContact: matt@metashift.co.uk Hiring ex-armed forces personnel is a topic that doesn't get as much bandwidth as it deserves. So how should employers be behaving and communicating to tap into this incredible pool of talent effectively? My guest this week is Tim Redfern, Managing Director, Defence at Amey. In the interview, we discuss: • Tim's own experience of transitioning his career on leaving The Royal Navy • The broader transition challenges facing armed forces personnel • Translating the language of transferable skills • Common employer misconceptions • Changing the recruiting mindset on skills • Messaging that resonates • Salary and marketing value Tim also shares details on what Amey does to attract and retain forces leavers. Subscribe to this podcast in Apple Podcast
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Ep 224: The Realities Of Recruiting Technology
15/11/2019 Duration: 28minContact: matt@metashift.co.uk Implementing and then working with recruitment technology on a day to day basis can have some challenges. So how can you make sure you are getting the most from your system in terms of driving the efficiency and end-user satisfaction needed to achieve key recruiting objectives? To share the benefits of their experience my guests this week are Megan Deville, an HRIS Analyst and Allison Thomas, Talent Acquisition Recruiter both of whom work for Laitram. In the interview, we discuss: • Laitram's recruiting challenges • Using tech to create more recruiter time • Finding quality in quantity • Driving process and tool adoption • The power of diversity of thought • Keeping pace with growth • The importance of the personal touch Subscribe to this podcast in Apple Podcasts
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Ep 223: The Future For Recruiters
08/11/2019 Duration: 21minContact: matt@metashift.co.uk This is a podcast about the future of recruiting, and perhaps the one topic we've neglected to cover very often is the future of recruiters. To redress the balance my guest this week is Amy Schultz, Director of Talent Acquisition at LinkedIn. LinkedIn has recently published a research report titled "The future of recruiting, the 7 ways your role will change" and it's great to be able to get Amy's practitioner perspective on the findings. In the interview, we discuss: • What is the current state of the talent market and how is this affecting recruiting as a profession • How the role of a recruiter going to change • The three skills that will redefine recruiting • What recruitment teams should be doing to keep up with rapidly changing business needs • The essential metrics recruiters should be tracking and why • The role of technology Amy also shares her key advice to recruiting professionals on how they can be ready for the future. Subscribe to this podcast in Apple Pod
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Ep 222: Talent Mobility
06/11/2019 Duration: 24minContact: matt@metashift.co.uk We talk a lot on this show about the future of work and its implications. However, it is critically important not to overlook the here and now. Work is already changing dramatically with huge consequences for everyone. So what should employers be doing to make sure they are fit for purpose in these changing times? My guest this week is Brynne Kennedy, founder of Topia and a congressional candidate for California. Brynne has recently written a book called "Flat, Fluid and Fast", designed to help employers understand and adapt to the age of talent mobility. In the interview, we discuss: • What is talent mobility? • The implications of a geographically mobile workforce • Redesigning the contract for work • New career paths and skills first recruiting. • Importance of embracing flexible work • Impact of office footprints, benefits and the structure of HR • Tech stack best practices Brynne always talks through examples of companies doing this well and shares her thoughts o
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Ep 221: The Power Of Culture
30/10/2019 Duration: 24minBuilding a culture that attracts and retains the right talent is not an easy task. There is a lot of theory and discussion around this, but translating theory and discussion into practical reality can be very difficult. Accurately reflecting the culture in the employer brand and recruitment process is an additional challenge. My guest this week is Matt Jung co-founder of Comfort Research, the company behind the "Big Joe" range of products. Matt shares an incredibly honest account of his company's journey to build a culture and establish a set of core values that guide everything they do and help them attract and retain the people they need to grow their business. In the interview, we discuss: • Identifying core values and how Comfort Research got it wrong the first time • Rewarding behaviour that champions core values • Using core values in the recruiting process • Why leaders should always be recruiting • Recruiters as "culture concierges." Matt also talks about what has surprised him most about buil
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Ep 220: Talent Experience
28/10/2019 Duration: 21minOver the last few years, there have been parallel conversations about candidate experience and talent experience. As thinking has developed, it has become obvious that these two things aren't mutually exclusive and are in fact elements of an overall talent experience. I recently undertook a research project in collaboration with Mervyn Dinnen and with the support of Saba Software, to explore the implications of a joined-up talent experience on talent acquisition. We spoke to several employers who are doing some exciting work in this area and have recently published our findings in a free whitepaper. My guest in this episode is Duncan Miller from Saba Software. Duncan has some great insights to share on talent experience and how it might develop in the future. In the interview, we discuss: • What is talent experience and why is it so important • How closely should candidate experience and employee experience be aligned • What are employers doing to create world-class talent experiences • The role of tec
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Ep 219: Making Your Employer Brand Stand Out
25/10/2019 Duration: 24minContact: matt@metashift.co.uk Employer branding has been the hot topic for the last several years as companies vie for competitive advantage in tight talent markets. But, despite all the focus, is employer branding actually getting worse and what do companies have to do to get noticed and connect with their talent audiences? My guest this week is Ed Nathanson from Red Pill Talent, Ed has a vast amount of experience in helping build employer brands that stand out from the crowd and has some great practical tips to share. In the interview, we discuss: • How employer brand is changing • Creating something meaning and memorable • The danger of being vanilla • Engagement as the ultimate measurement • Message and marketing Ed also talks about making brands stand out and share some examples of what great looks like Subscribe to this podcast in Apple Podcasts
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Ep 218: Better Job Descriptions
21/10/2019 Duration: 19minContact: matt@metashift.co.uk We talk a lot about the poor quality of job postings with many just being a cut and paste version of the internal job description. However, we should also be talking about the poor quality of job descriptions themselves, many of which are put together in haste with little thought round impact and outcome. To give us a different perspective, my guest this week is Kate Leto, a well-known product management and transformation consultant. As well as sharing her thoughts on job descriptions, Kate also offers insights on how thinking like a product manager could help improve the talent acquisition process. In the interview, we discuss: • What is product management and what lessons might it have for talent acquisition • The importance of recruiting for emotional intelligence • Person organisational fit • Using four simple questions to create effective job descriptions Subscribe to this podcast in Apple Podcasts
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Ep 217: Job Board Evolution
18/10/2019 Duration: 24minContact: matt@metashift.co.uk Job Boards and their likely future is a topic that we've not really covered in-depth on the podcast. Despite the decade long predictions of their demise, Job Boards still play a crucial role in many talent acquisition strategies. They are evolving quickly, and some of the new generation talent marketplaces are attracting enormous venture capital investment. My guest this week is Martin Lenz. Martin is CEO of innovative job board software provider Jobiqo and is therefore ideally placed to get us up to speed on the current state and future potential of job boards. In the interview, we discuss: • What role are job boards currently playing in talent acquisition and how could they be better at it • Creating value in niches • Leveraging increasing amounts of data • Improving the candidate experience • What factors are driving change in the job board market and who are going to be the winners and losers. • What functionality should talent acquisition professionals be demanding
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Ep 216: Employer Brand Storytelling Strategy
15/10/2019 Duration: 33minContact: matt@metashift.co.uk Employer Brand storytelling is a crucial topic for me, and it has been great to see an increase in the number of employers using the power of stories over the last 18 months. However realising the true potential of storytelling is only possible by understanding the science behind it and having proper strategies in place for audience segmentation, messaging, medium, format and distribution. My guest this week is someone who will genuinely accelerate your understanding of how to get results using stories. Miki Johnson is the co-founder of Job Portraits, a San Francisco based employer branding studio focused on helping high growth startups hire more effectively through storytelling. In the interview, we discuss: • The evolution of employer branding • Deep dive storytelling • A strategic approach to content using UX research tools • Evidencing EVP through stories • Tailoring the message to different audience segments • Medium, Format and Distribution • When to use video an
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Ep 215: Talent Acquisition Technology
11/10/2019 Duration: 33minA couple of weeks back, I had the great pleasure of attending the TA Tech North America event in Austin, Texas. There were some great content and discussions which explored the current and future state of talent acquisition technology. In this week's show, I have four interviews to give you a flavour of the key topics at the event. Firstly I interview: • Terry Baker from Pandologic about the TA Tech Stack research and the disconnect between employers and vendors. • George Larocque from HRWins about the amount of investment in talent acquisition technology in 2019 • Jessica Miller-Merrell from Workology about recruitment marketing and the user implications of job boards buying and selling traffic. I then got the opportunity to get on the main stage and host a fireside chat with Shannon Offord, VP Strategic Partnerships and Alliance at DirectEmployers Association. In our interview, we discuss: • The aims and objectives of DirectEmployers Association • The biggest challenges employers are currently faci
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Ep 214: Recruiting For A Changing World
09/10/2019 Duration: 22minContact - matt@metashift.co.uk Work is changing. Jobs are changing. Is recruiting changing quickly enough to keep up? The demand for new mixes of skills and ever-shortening tenure means that recruiting needs to be extremely flexible and work faster than it ever has before. My guest this week is Nikos Moraitakis, CEO of Workable. Workable work with 20,000 companies across 100 countries which means Nikos has some fascinating insights to share on the current and future state of recruiting. In the interview, we discuss: • How work and jobs are changing and the implications for talent acquisition • The broadening fit between skills and jobs and why this makes matching more difficult • Ever higher candidate expectations • Recruiting automation • The changing nature of screening and assessment • Providing hiring managers with tools they don't hate Nikos also talks about the role of recruiting technology and shares his thoughts on what recruiting will look like in 5 to 10 years. Subscribe to this podcast i
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Ep 213: Neurodiversity In The Workplace
04/10/2019 Duration: 34minBuilding a workplace that is inclusive for neurodivergent people is something every employer should be doing. However, there is still widespread ignorance about neurodiversity and relatively little discussion about it in our industry. My guest this week is Theo Smith, recruitment manager at The National Institute for Healthcare Excellence. Theo draws on personal experience and some in-depth research to share his insights into how and why companies should attract, include and retain a more neurodivergent workforce. In the interview, we discuss: • What is neurodiversity and how is it misunderstood • The challenges neurodivergent people face in the workplace • Empowering superhuman abilities • The importance of sharing stories. Theo also talks about the companies who are getting this right and shares his advice on the steps companies can take to improve the employee experience for neurodivergent people. Subscribe to this podcast in Apple Podcasts
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Ep 212: Driving Talent Acquisition Transformation
28/09/2019 Duration: 31minContact: matt@metashift.co.uk Talent acquisition transformation projects seem to be everywhere at the moment as employers look to adapt to changing markets, shifting business priorities and new technologies. I always tell my clients that transformation is impossible without evaluation and strategy, but how do you build and measure an effective strategy in talent acquisition. My guest this week is Rebecca Carr, SVP of Global Success, Consulting and Strategy for SmartRecruiters. Rebecca talks in detail about the Hiring Success methodology and how it can help employers understand where they are now and where they need to be in the future. In the interview, we discuss: • Why the Hiring Success model was developed • How do you measure talent acquisition effectiveness • Reinventing legacy metrics • Key pillars and the 4 level maturity model • Strategic steps for transformation and improvement Rebecca also shares her thoughts on who is doing this well and what's next for talent acquisition. SmartRecruiter
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Ep 211: How To Be A Great Speaker
24/09/2019 Duration: 36minIn recent times there has been an explosion in the number of conferences, webinars and indeed podcasts aimed at the talent acquisition audience. The kind of peer to peer learning these platforms are driving is incredibly useful and therefore, extremely popular. However, this only all works if there a steady flow of practitioners who are prepared to step up and share their story and I know this is something that many people find challenging. My guests this week are Audra Knight, senior manager of employer branding at Foundation Medicine and Katrina Kibben the founder and CEO of Three Ears Media. Audra and Katrina are both fantastic speakers who have some brilliant advice to share with anyone who either wants to get started or be better at speaking. In the interview, we discuss: • Why a talent acquisition professional would want to get involved with speaking • How to get started • How to find speaking opportunities • How to pitch to speak • Should speakers be paid? • How to prepare • Dealing with nerv
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Ep 209: Matthew Syed, Rebel Ideas
13/09/2019 Duration: 22minMy guest this week is Matthew Syed. Matthew was formerly the British table tennis number one and is now a journalist the best selling author of books such as "Bounce" and "Black Box Thinking". Matthew's new book, "Rebel Ideas" has just been published. In the book, he explores a topic that we've looked at a few times on the show, the importance of diverse thinking in teams and organisations. In the interview, we discuss: • When and why diversity matters and how it contributes to success • Diversity of background, perspective and thinking • Rebel ideas that challenge, cross pollenate, diverge and augment. • An example of the CIA being individually perceptive but collectively blind • The danger of assimilation to the dominant assumptions of a business. Matthew also shares his advice for recruiters and suggest ways we can all have more rebel ideas Subscribe to this podcast in Apple Podcasts
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Ep 208: Explaining AI In Recruiting (Part 2)
06/09/2019 Duration: 49minFollowing on from my conversation with Megan Butler about the state of the market for AI in recruitment, for the second part of this mini-series explaining AI and Machine learning, we are taking a deep dive into the technology and terminology itself. My guest is Jon Krohn, Chief Data Scientist at recruiting technology company Untapt. Jon is also a lecturer, researcher and author in the field of machine learning, deep learning and natural language processing. This interview goes into a huge amount of detail into the definitions and mechanics of AI (in an understandable way!) as well as exploring current and future applications for recruiting. In the interview, we discuss: • The role of a data scientist • AI and sorting the mail • Building predictive data models • Machine learning versus deep learning and how Siri got clever • Data engineering • Adoption and bias • Current and future applications of AI in recruiting Subscribe to this podcast in Apple Podcasts
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Ep 207: Explaining AI In Recruiting (Part 1)
01/09/2019 Duration: 20minThe role of AI and machine learning in recruiting technology continues to provoke both debate and confusion. What benefits do these technologies current bring and how much of the current narrative is just marketing spin? What will they make possible in the future, and what are the risks and dangers we need to be aware of right now? To help answer these questions, in the next two episodes of the show I'll be asking two genuine experts in AI for recruiting to share their knowledge. First up is Megan Butler, a research analyst in AI for HR. Megan was part of my live panel back in episode 200, so it is brilliant to have the chance to talk to her in more depth. In the interview, we discuss: • Is AI in recruiting what it is hyped up to be? • How to get the benefits and mitigate the risks • The fine line between analytics and machine learning • Matching and assessment • The importance of process • Bias Megan also shares her thoughts on the future of AI in recruiting and the importance of taking controlled