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Twenty years ago, Paige Adams-Geller saw the need for a female voice in the male-dominated American denim industry—someone who deeply understood the female form and could help other women find their perfect fit. As a successful fit model for the top premium denim companies of the time, she knew she was the woman for the job, and Paige was born. Today, Hillary sits down with the founder to talk about the brand's history and many expansions into menswear, outerwear, shoes, accessories, and beyond. They also dive into why denim sizing is such a tricky science, what goes into developing new fabrics, and which Paige jeans are so comfortable you could sleep in them three nights in a row, something Adams-Geller tested herself.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Natalie Holloway and her husband, Max, had their aha moment during a yoga class in Indonesia. As the class was more meditative than sweat-inducing, they wondered, Why isn’t anyone making chic wrist or ankle weights that could turn up the resistance on everyday exercises? They immediately began brainstorming their idea on a napkin, and after returning to the United States, the two created prototypes of what would eventually become the best-selling Bala Bangle. With the help of a Kickstarter campaign and a successful Shark Tank debut, Bala has grown to include a range of fitness equipment sold in retailers including Goop, Saks, and Target, as well as a digital fitness instruction platform called Balacize. But what led Natalie and Max to Indonesia in the first place? The two met while working at global advertising agency 72 and Sunny, where they thrived but ultimately felt burnt out. They decided to take a sabbatical to travel, and a year later, returned ready to use their branding expertise to give the ’80s-era

This week, Editor in Chief Kat Collings chats with Wes Gordon, the creative director behind the legendary womenswear brand Carolina Herrera. Before taking the reins at the glamorous New York heritage brand in 2018, Gordon ran his own successful namesake line for eight years, establishing himself as a visionary with staying power. Today, he's sharing how graduating into a recession gave him the hard skills he'd need to one day run Carolina Herrera, why we should disregard the archaic fashion rules around how to wear color, and what kind of storytelling to expect from his upcoming fall/winter 2024 collection as New York Fashion Week approaches.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At a young age, Gabriela Anastasio fell in love with stone while visiting the work sites of her father’s landscaping business. Throughout her childhood, she began to associate a new patio or an updated blue-stone trim around a pool with good fortune, and years later, in 2021, she launched her home accessories brand, Anastasio Home, with a single category: stone trays. The brand quickly gained popularity for its expanding offering of upcycled, luxury home accessories, produced by the company’s factory in India. That being said, Anastasio’s journey to building her business was anything but linear. After graduating with a degree in art, she spent over a decade in public relations, eventually working her way up to director of communications at the luxury watch brand, Tudor. Combining the skill set she gained from her early career with her art education and love of stone, Gabriela decided to bet on herself, and soon after, Anastasio Home was born.See Privacy Policy at https://art19.com/privacy and California Priva

From Ayo Edebiri’s custom 3D-molded Louis Vuitton gown at the Emmys to Greta Lee’s Loewe menswear moment at the Critics Choice Awards, our favorite celebs continue to stun this award season. This week, Who What Wear Editor in Chief Kat Collings sits down with Erin Fitzpatrick, our associate director of fashion news and resident award show expert, who often serves as our eyes and ears live from the red carpets. They’re deep-diving on the style standouts we’ve seen thus far, predicting what fashion choices we can expect on upcoming carpets, and discussing why the most interesting looks sometimes show up at the smaller, less buzzy ceremonies. This episode was brought to you by eBay. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rael is a line of clean, high-performance feminine hygiene products, skincare, and supplements designed to help people with periods through every phase of their cycle. Back in 2017, Yanghee Paik and her fellow co-founders were shocked by the outdated offerings in the United States and set out to bring the advanced fem-tech innovations they grew up with in Korea to the U.S. market. They then launched Rael with organic cotton cover pads, which quickly became the best-selling pads on Amazon. Since then, Rael has raised $35 million in Series B fundraising, launched in major retailers such as Target and Walmart, and just this month, debuted a line of supplements. But Paik wasn’t always running a major startup company—she spent most of her early career working in entertainment, with hopes of popularizing Korean media in America. She steadily rose through the ranks to become an executive at Disney, where she focused on distribution strategy and sales. Though Paik’s career has evolved, her passion for bringing Korean

Sisters Wendi Ferreira and Nicole DeJulio teamed up as a styling duo in 2005 and have since raised the bar astronomically for men's fashion across Hollywood. While they've become experts in classic suiting and have often debated over as little as an eighth of an inch of material on Tom Cruise's pant legs, they've also helped clients hone and experiment with personal style beyond the gray, black, and navy suits that used to dominate red carpets. With Ferreira and DeJulio's styling expertise, clients like Jacob Elordi, Seth Rogen, and Chris Pine have leaned into their unique tastes and proven that men can—and should—have fun getting dressed too.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2015, Morgan Zanotti and her Primal Kitchen Co-Founder Mark Sissan set out to do something unheard of: replace the unhealthy condiments, sauces, and dressings that had come to dominate American grocery stores with equally delicious “cleaned up classics.” Built on a foundation of high-quality ingredients, the brand launched with an avocado oil mayonnaise and has since grown to over 70 products that can be found at over 16,000 retail locations. But before Zanotti was building one of the fastest-growing natural product companies and leading it through the acquisition of Kraft Heinz for $200 million, she was living a different life: She worked as an accountant, waited tables at a resort in Wisconsin, and surfed throughout South America. After returning to the United States, she was still unsure what a corporate career would look like for her, but as she says in this episode, sometimes it’s best to “just try something… without the pressure of this being the end-all-be-all.” With this mentality, she took a job a

Celebrity stylist Molly Dickson may be a sporty tomboy at heart, but she’s lauded as the ultimate girls’ girl on the Hollywood styling scene. After assisting Leslie Fremar for seven years, Dickson began her independent styling career, working with Scarlett Johansson and dressing Katherine Langford right as Langford’s Netflix hit 13 Reasons Why took off. She’s also responsible for Sadie Sink’s glorious style evolution from teen to adult, Kelsea Ballerini’s magical mid-performance dress change at the 2023 VMAs, and, of course, Sydney Sweeney’s iconic Miu Miu micro-miniskirt moment at the 2022 MTV Movie & TV Awards. Today, she’s giving us the behind-the-scenes stories about all of these looks and many more.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shan-Lyn Ma, co-founder and co-CEO of wedding registry site Zola, was destined to be an entrepreneur. In fact, her childhood bedroom décor featured a poster of her idol, Jerry Yang, the co-founder of Yahoo. After graduating with her MBA from Stanford, Ma pursued her lifelong dream and took a role at Yahoo, first as an intern and later in product marketing. Two years later, she moved over to e-commerce company Gilt Groupe as its first Product Lead. It was during her time there that she founded and ran her own business unit, Gilt Taste, where she worked closely with future Zola Co-Founder Nobu Nakaguchi. Though Ma moved on to a role as Chief Product Officer at jewelry company Chloe + Isabel, she and Nobu were percolating on an idea for a business. During that time, Ma was also spending nearly every weekend at friends’ weddings and was repeatedly met with clunky registry sites. She and Nobu realized this area of wedding planning needed disrupting and they set out to do just that. Zola has now helped over 2 milli

Welcome back! For the first episode of 2024, Editor in Chief Kat Collings and Beauty Director Erin Jahns are here to walk you through refreshing your beauty routine for the new year. While you’re creating your annual goals, why not also start setting healthy habits like tossing your expired makeup or giving your nails a much-needed break from heavy manicures? Erin’s also sharing how to find a skincare specialist that’s right for you, which ingredients and treatments are sure to dominate this year, what hairstyles we can expect to see in 2024, and why she’ll use makeup wipes until her dying day.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Elizabeth Saltzman is the woman behind the impeccable style of some of Hollywood's most talented ladies. Think Jodie Comer, Julia Garner, and Gwyneth Paltrow. However, Saltzman initially wanted to pursue architecture and became involved in the Downtown New York nightclub and art scenes. But, unable to avoid her fashion destiny for long, she took a retail job at the Madonna- and David Bowie–approved fashion destination Parachute. From there, she was recruited to work at Giorgio Armani, where she worked her way up from the stockroom to the public relations department. After a few years, she made yet another pivot into editorial work, quickly becoming a senior fashion editor at Vogue and then fashion director at Vanity Fair. After spending 20 years at some of the most iconic publications and labels in fashion, industry experts suggested she try applying her impressive fashion eye to styling—and her friend Gwyneth Paltrow just so happened to be looking for a stylist. The two teamed up to create stunning look afte

Will Kahn is a stylist, editor, and overall jewelry expert whose résumé includes roles such as accessories director at Town & Country magazine and jewelry director at Moda Operandi. But of all his projects and accolades, our favorite is his Instagram account, @willsnotebook. What began with one post documenting Kahn's editorial process—namely, photographing pieces of fine jewelry placed on top of his personal notebook, surrounded by his notes—became a unique, approachable avenue of discovery for people who were curious about jewelry. In this episode, he shares how Lauren Conrad influenced his career path, why you should be shopping vintage jewelry, and what jewelry trends to expect in 2024.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Before becoming an entertainment powerhouse, Brit Marling was headed toward the world of investment banking. But during a college internship at Goldman Sachs, her gut told her that finance wasn’t the field she should be in. With a desire to tell stories, she soon pivoted into independent filmmaking. In 2011, she made a major splash in the entertainment industry when her films Another Earth and Sound of My Voice premiered side by side at the Sundance Film Festival. Both films were nominated for Independent Spirit Awards and picked up for distribution by Fox Searchlight, and in the years following, Brit went on to create massive hits like The East and The OA. Now, she’s evolving her career yet again: In November, Marling made her television directorial debut on the FX murder mystery show Murder at the End of the World starring Emma Corrin. Catch the finale of the series tomorrow, December 19. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-m

Jasmin Larian Hekmat is the founder, designer, and CEO of fashion-girl favorite brand Cult Gaia. Hekmat started Cult Gaia as an accessories line, creating stunning pieces that doubled as objets d’art like the iconic Ark Bag. Eventually, she realized that in order to style the pieces the way she envisioned, she’d need to start designing clothes to go with them, thus the ready-to-wear and lifestyle brand was born. Hekmat's commitment to producing meaningful, artistic pieces has never wavered. Today, Who What Wear Editor in Chief Kat Collings sits down with the designer to talk about Cult Gaia’s Resort 2024 collection, which was recently shown at the brand’s first official fashion show in Los Angeles.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Though Monique Rodriguez always had an interest in beauty, she initially started her career as a nurse. Monique spent eight years in the medical field, but after experiencing a tragic life event, she returned to her passion for beauty to help work through her grief. She began experimenting with hair product formulations in the kitchen, sharing her personal haircare journey and explaining the science behind the ingredients on social media. But when her followers urged her to bottle and sell the haircare mixtures she was creating, Rodriguez realized that her side project had big potential. In 2014, she launched Mielle with one product, a mint almond hair oil, and since then, Mielle has grown to include 10 collections, arrived on shelves in over 100,000 stores, and in 2023, was acquired by Procter & Gamble, marking the largest exit ever for a Black female beauty founder. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Who What Wear Editor in Chief Kat Collings, editor Eliza Huber, and associate editor Yusra Siddiqui are here to walk you through the second annual Low-Cost, High-Joy Gift Guide. After spending weeks curating a list of 53 unique, delightful items that won't break the bank this holiday season, our editors have unlocked the golden rules of gifting in 2023: 1) Socks are actually a great gift when they're from Sandy Liang. 2) When in doubt, gift something that was made in France. 3) If you're not pausing The Real Housewives of New York City during scenes in Jenna Lyons's home, you're missing out on crucial gifting inspiration.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After graduating with her master's degree in fashion journalism and racking up industry internships at publications like British Vogue and Women’s Wear Daily, Alice Bell set out to become a fashion editor. She landed a coveted role as a fashion assistant at U.S. Vogue, and while working there, started spending her free time dissecting her love life through the lens of astrology. While her interest in editorial work waned, she quickly became the unofficial office astrologer for Vogue employees, and wanting to share her knowledge with a larger community, she began offering readings for free on her social media. Soon, Bell realized that astrology was her calling and quit her job to pursue it full-time. Flash forward to today, and Alice is a full-time astrologer, author of Trust Your Timing, podcast host, and, in a full-circle moment, the resident astrologer at British Vogue.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, Who What Wear Beauty Director Erin Jahns is back just in time to prepare us for December’s many celebratory events. The holiday season is the perfect time to experiment with new beauty looks, and whether you’re a beauty pro looking to re-create the year’s biggest runway trends or a makeup novice trying to elevate your look in one simple step, Erin’s got you covered. Plus, she’s recommending which brands to shop for the most festive products and sharing tips for ensuring your makeup lasts all night long. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2020, Lindsay Holden, alongside her Co-Founders Britta Chatterjee and Shannon Kearney, set out to disrupt the haircare space with the launch of their clean, inclusive, and salon-grade haircare brand, Odele. Derived from the Norwegian phrase for “to share,” Odele can be used by anyone who shares a shower, regardless of age or gender. Despite launching amid a global pandemic, the company reached profitability in the first six months of business, and today, the line is on shelves at CVS, Ulta, and Target. But before getting Odele on major retailer shelves, Lindsay worked on the other side: she spent eight years working at Target in various buyer and merchandising manager roles within the domestics and home department, learning what makes a great product. Even before that, she spent her early career as an account manager, first at the mattress company Serta, and later, at image-licensing business Corbis. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#