Synopsis
Planning for Profit, a podcast hosted by business strategist, Kristin Kaplan, explores how to fit your business into your life rather than the other way around. With careful planning, the right mindset, and systems in place, we can work smarter not harder, to design a balanced life and profitable business that that both bring us joy.
Episodes
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Episode 046: When To Pivot In Your Business | Planning for Profit Podcast
09/04/2019 Duration: 15minToday we’re talking all about when it might be time to pivot in your business. Highlights: The three major pivots I've made in my own business and life and how they have gotten me to where I am today The reason you should never pivot in your business The personality types who tend to pivot for the wrong reasons Links and Resources Mentioned in this Episode: FREE Workshop - How To Stop Trading Dollars for Hours
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Episode 045: Marketer Math and When $1 Doesn't Actually Mean $1
02/04/2019 Duration: 14minToday we’re talking all about marketing math and when a dollar doesn’t actually mean a dollar. Highlights: How online marketers are using "marketing math" to boost their authority and sales Why you shouldn't take the term "7 figure business" at face-value The difference between vanity metrics and metrics that matter What truly constitutes price and value and why arbitrarily setting "values" is mis-leading Links and Resources Mentioned in this Episode: FREE Live Class: How to Stop Trading Dollars for Hours Episode 017: Why You Should Stop Worrying About Making Six-Figures Pricing Workbook Waiting List
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Episode 044: Dealing With Business Overwhelm with Wendy Breakstone | Planning for Profit Podcast
26/03/2019 Duration: 31minToday I'm interviewing Wendy Breakstone and she shares why entrepreneurs struggle so much with anxiety and overwhelm and how to deal with it. Highlights: The signs that you might be struggling with anxiety due to your business Strategies and mindset work you can do to keep your overwhelm and anxiety in check The systems that you can use to help you conquer overwhelm The one thing that has helped Wendy most in achieving business success Links and Resources Mentioned in this Episode: Forbes Article on Entrepreneurs and Mental Health Wendy's Free Video Training Planning for Profit Podcast Episode 008 on Breaking Down Tasks in Asana Get in Touch With Wendy Breakstone Website | https://wendybreakstone.com Instagram |https://www.instagram.com/wendybreakstone Facebook | https://www.facebook.com/wendybreakstone About Wendy Wendy Breakstone is a Business & Systems Coach with more than 18 years of experience working with entrepreneurs and small businesses on their marketing, online presen
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Episode 043: What To Do When You Don't Reach Your Goals | Planning for Profit Podcast
19/03/2019 Duration: 14minOn this episode, we’re talking all about what to do when you don't hit your goals and you feel like your launch or program is a failure and what you should do next. Highlights: Why I've been re-examining my own expectations for myself and my role in my business What happens when we tie our self-worth to our sales goals The two most common failed launch scenarios and what went wrong Four actions to take after a "failed" launch or promotion Links and Resources Mentioned in this Episode: Join the Waitlist for Plan to Profit
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Episode 042: How to Know When to Expand Your Revenue Streams
26/02/2019 Duration: 17minToday I’m talking about how to know when it’s the right time to expand your revenue streams and add more offers in your business, specifically when it comes to coaching or online programs and products. Highlights: Why I decided to make a big pivot in my business model and offer mentoring and coaching Four questions to ask yourself before expanding your business with more revenue streams When you definitely shouldn't offer coaching or consulting to others Links and Resources Mentioned in this Episode: Sign-Up for the FREE Masterclass
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Episode 041: How to Create Consistent Revenue with Marketing Funnels with Michelle L. Evans | Planning for Profit Podcast
20/02/2019 Duration: 26minOn this episode I interview Michelle L. Evans and learn more about how she helps her clients use marketing funnels to create consistent inquiries and revenue. Highlights: How Michelle transitioned from a stable job at Microsoft to become a marketing expert with clients of her own. The difference between a marketing funnel and a sales funnel. How utilizing a marketing funnel can help you tons of time in your business and get out of the "feast or famine" mindset in business. Whether you should be using FB ads and some of Michelle's best practices. The secret to marketing REALLY well. Links and Resources Mentioned in this Episode: Get in Touch With Michelle L. Evans Website | http://www.michellelevans.com/ Facebook | https://www.facebook.com/michellelevansofficial Linked In | https://www.linkedin.com/in/michellelevans425/ Twitter | https://twitter.com/michellelevans About Michelle Michelle L. Evans walked away from her global marketing strategy role at Microsoft in 2012 after a successful 16-ye
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Episode 040: Lessons From My Last Launch | Planning for Profit Podcast
13/02/2019 Duration: 14minOn this episode I'm giving you a behind-the-scenes recap of my last launch of Plan to Profit as well as my biggest takeaways that can help you in your own business. Highlights: Why I feel that being transparent about what is working or not working right now in my business is so important Three major lessons that I learned when launching (and re-launching) my signature program How my signature program, Plan to Profit, has changed over the past year and why it's been critical for my business growth The biggest mistake I made when launching and what I would change next time Links and Resources Mentioned in this Episode: Join the Plan to Profit Waitlist Follow on Instagram
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Episode 039: How to Make More Revenue by Addressing Your Money Mindset | Planning for Profit Podcast
12/02/2019 Duration: 18minToday we’re talking all about how your mindset and relationship with money can make a huge difference in the profitability of your business. Highlights: Why your mindset is just as important to the success as your business to understanding business strategy My own money stories and the limiting beliefs about money that have held me back in my own business The 4 most common money stories that are holding you back My biggest money block and how I overcame it Links and Resources Mentioned in this Episode: The Pricing Workbook Follow on Instagram
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Episode 038: My Word For The Year | Planning for Profit Podcast
29/01/2019 Duration: 11minOn this episode I'm sharing my word for the year and talking about how my word just might help you have your biggest year yet. Highlights: What I learned from my daughter's dance team competition My word of the year for 2019 How choosing a word for the year can help keep you focused Links and Resources Mentioned in this Episode: Follow On Instagram Ali Edwards - One Little Word
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Episode 037: How to Work Less but Make More with Avani Miriyala | Planning for Profit Podcast
22/01/2019 Duration: 30minOn this episode I interview Avani Miriyala and learn more about how she quickly scaled to 6 figures as a freelancer and how she is dedicated to working less but making more in her business. Highlights: How Avani scaled her business to 6-figures in 90 days The #1 mistake that freelancers and creatives make The difference between a freelancer and an entrepreneur How to restructure your business and work less to make more How to better examine your worth and prioritize your time in your business Links and Resources Mentioned in this Episode: Get in Touch With Avani Miriyala Website | www.avanimiriyala.com Instagram | www.instagram.com/avanimiriyala/ The Client Magnet Roadmap About Avani Avani is a business coach for freelancers. She's on a mission to helping hustlers ditch their 9-5 box, get more clients, work less, and make more money. Avani runs her own UX Strategy Consultancy and is the host of the 6-Figure Freelancer Podcast.
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Episode 036: Why Many Courses and Online Programs Don't Work | Planning for Profit Podcast
07/01/2019 Duration: 17minToday we’re talking all about courses and online programs and why so many people tell me that they don't work. I also am giving you my tips on how to get more out of courses and programs. Highlights: The real reason that courses and online programs don't work What to consider before investing in a course, membership, or coaching program 3 tips to get more out of courses and programs and actually complete them Links and Resources Mentioned in this Episode: Join The Profit Planning Party
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Episode 035: 2018 Year In Review & Lessons For A New Year | Planning for Profit Podcast
03/01/2019 Duration: 20minIn this episode I’m giving you my year in review and all my big lessons from 2018 as well as a sneak peek of what’s to come in the new year. Highlights: A look at what happened in my business this past year Why it's so important to understand the season of business that you're in and lean into it My biggest investment in my business in 2018 and how it's helped me What I learned in launching, and re-launching my signature program 6 lessons I've learned this year to take with you into the New Year Links and Resources Mentioned in this Episode: Join The Profit Planning Party Connect on Instagram James Wedmore - Business By Design
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Episode 034: My Biggest Business Takeaway From This Year | Planning for Profit Podcast
18/12/2018 Duration: 09minToday we’re talking all about my biggest takeaway from the year and how I want you to view your business in 2019. Highlights: A peek into what this past year looked like for me in business My biggest takeaway from this past year Links and Resources Mentioned in this Episode: Join The Profit Planning Party
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Episode 033: What Is An Integrator? And Do You Need One?
09/12/2018 Duration: 16minToday I'm talking all about visionaries and integrators and what those terms (and roles) mean for your business. Highlights: How I accidentally became an Integrator A closer look at the Visionary and Integrator roles and what that means for your business What my role looks like as an Integrator on various teams Three steps to take if you're not ready to hire your own Integrator or you can't afford to hire one yet Links and Resources Mentioned in this Episode: Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino Wickman and Mark C. Winters Integrator Assessment Visionary Assessment Sign-Up for The Profit Planning Party 4 Tips to Dramatically Increase Your Self Discipline
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Episode 031: Tips for Setting Up Workflows & Processes In Your Business | Planning for Profit Podcast
27/11/2018 Duration: 13minOn this episode I’m chatting about why you need to create workflows and processes in your business, and my best tips for setting them up successfully. Highlights: The difference between a workflow and a process The 3 reasons why its important to create workflows and processes in your business Examples of goals and projects that I use processes for in my own business 4 Steps to begin creating workflows in your business Links and Resources Mentioned in this Episode: The Profit Planning Party
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Episode 032: How to Grow & Cultivate a Business That You Love with Amber Housley | Planning for Profit Podcast
27/11/2018 Duration: 32minEpisode 032: How to Grow & Cultivate a Business That You Love with Amber Housley | Planning for Profit Podcast In today's episode I interview my good friend Amber Housley who has had an amazing journey as an entrepreneur and marketing strategist over the past 10 years. We're talking about the long-game and how to create a business that you truly enjoy and that fits into your life. Highlights: Amber's journey and pivots through her 10+ years as an entrepreneur The biggest marketing struggles that creatives are currently facing How to know when it's time to pivot and make a change in your business The "ONE thing" Amber has done in her business to achieve big growth. Links & Info Mentioned In This Episode: Podcast - The Bloom and Grow Show: https://www.amberhousley.com/podcast/ Pretty & Profitable Checklist: https://www.amberhousley.com/podcast/ Inspired Retreat: https://www.inspiredtheretreat.com/ About Amber: Amber Housley is a creative business and sweet life cultivator who
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Episode 030: Making Your Impossible Goals Possible (Marathon Recap) | Planning for Profit Podcast
14/11/2018 Duration: 31minIn today's episode I'm giving you the behind the scenes look at running my first marathon as well as all my major takeaways. Highlights: Why I chose to run a marathon in the first place The play by play of training and running my first marathon 7 takeaways from my experience that you can apply to your business and life Links and Resources Mentioned in this Episode: DM Kristin on Instagram
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Episode 029: How to Achieve Massive Growth In One Year with Tyler J. McCall | Planning for Profit Podcast
06/11/2018 Duration: 30minIn today's episode I interview Tyler J. McCall on his journey from overworked and underpaid in his own business to massive growth in one year. Highlights: Tyler's journey from burnt out, underpaid employee in his own business to scaling to a multi-six figure business based on one primary leveraged offer in less than 1 year Why you don't need to be on all the platforms and putting out content in all the places What's working NOW on Instagram and how you should be using it to build trust and relationships with your audience How Tyler structures his own business for success and what he's focused on as he builds out his team Tyler's thoughts on why everyone needs to commit to charge our worth and pay people what they are worth The "ONE thing" Tyler has done in his business to help him achieve massive growth Links & Info Mentioned In This Episode: Tyler's Free Instagram class: Get in Touch With Tyler J. McCall Instagram | www.instagram.com/tylerjmccall Facebook | www.facebook.com/tylerjmccall Fa
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Episode 028: How to Deal With Price Objections | Planning for Profit Podcast
24/10/2018 Duration: 15minToday we’re talking all about how to handle and refute price objections. Highlights: How to recognize a smokescreen objection Why you're getting price objections in the first place Two methods to refuting price objections Links and Resources Mentioned in this Episode: FREE Live Workshop - How to Attract & Book Higher Paying Clients Follow Along On Instagram
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Episode 027: How to Productively End Your Work Day With a Daily Debrief | Planning for Profit Podcast
16/10/2018 Duration: 07minIn this episode I'm teaching you how to accomplish more and set yourself up for success by ENDING your work day well using what I call a daily debrief. Be sure to leave a review on iTunes for a chance to win an Amazon gift card! Highlights: The three steps I take at the end of the workday to set myself up for success for the rest of the week. Why it's important to celebrate your wins and accomplishments. How I assess my tasks to be sure I'm managing my workload well. How I prioritize my tasks each night. Links and Resources Mentioned in this Episode: Follow on Instagram Asana