Stevie Says Social Podcast

Want to know the seven essential profit pillars required to have a successful business? OF COURSE YOU DO!With so many small business owners chasing sparkly squirrel, obsessing over their Instagram follower count and forgetting the important foundational elements of good business, it’s no wonder why 90% of them fail in the first five years. If you’ve ever wondered what steps to take first (or next), how to set solid business foundations, what the essential elements of a killer website are, how (and why) building an email list is important.. and much, much more, this is the episode for you!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

SURPRISE! I’m having a baby!This is not a drill. There’s a mini Stevie and Jules on the way in t minus 7 weeks. Whhhhhat?! Kept that one on the DL, didn’t I ;) Those who have seen me or spoken to me in the last 7 months would know (the growing basketball on my stomach is kind of hard to miss). But those who haven’t? Well, this would be NEW news. I must say, I’ve never really been one for a big baby announcement. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Guys! We’re in a fresh, shiny new financial year. That means that it is the perfect time to start revisiting our goals - business goals, financial goals, social media goals.. you name it.If you’re all like yeah, yeah, yeah.. but where the hell do I start - this is the podcast episode for you.Clare Wood is a business coach specialising in service-based businesses. In this episode, we dive deep into two areas that are very relevant to all business owners - numbers and goal setting at the beginning of the financial year, AND increasing your Instagram engagement. Both numbers related, but in very different areas!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

When you work in digital marketing as long as I have, you start to play favourites. Favourite tools, I mean.There are certain digital apps and tools that give me love heart eyes. They just make my life so much easier, and some? Well, I quite literally couldn’t do business without them.In this episode of the Stevie Says Social podcast, I break down the digital marketing tools that have changed my business life for the better. Who doesn’t love a good list of new tools to check out, right? Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Wondering which Instagram profile you should choose? Perhaps you’re wondering what the advantages and disadvantages are of a business account v a personal profile? Or, whether you should switch to an Instagram Creator account? With all of Instagram’s new features (not to mention an ever changing Instagram algorithm), it can be difficult to know which Instagram profile is best suited to your needs. In this episode, I tell you about all three. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Ahhhhh, LinkedIn.Let’s face it - it’s one of those platforms that you know there could probably be potential on, but so far?It’s been all spammy connection request and stale, ‘professional’ posts with zero personality.YAWN, right?Well, today’s Stevie Says Social podcast guest and all around girl boss Ruby Lee is proof that it doesn’t have to be that way. In fact, LinkedIn is SO hot right now, and if you AREN’T taking advantage of it? Well, you’re missing out BIG time.Join the free Social Media Bootcamp at www.steviesayssocial.com/bootcampFull show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Wondering what goes on behind the scenes of a successful launch?The good, the bad and, well - to be honest - the ugly, too?Of course you do.Why? Because too often, we see just the highlights reel when it comes to the launch of another persons ‘thing’. Usually, though, here’s so much going on behind the oh-so-perfect scenes.The latest launch of my Hashtags Aren’t The Answer membership program was no different.In this episode, I discuss five launch lessons from my most successful launch to date.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Want to learn how to hack your own PR?You should.There are huge opportunities for small businesses willing to put in the work to hack their own PR and gain media coverage for their business.Whether you're seeking to lift your authority, showcase your expertise, build your brand awareness or generate solid leads and/or business, there are PR opportunities ready and waiting for you.In today's Stevie Says Social podcast episode, I chat to Odette Barry from Odette and Co all about how to Hack Your Own PR.Here's a few things we cover, along with some truthbombs from Odette:

You can call me Marie Kondo if you like, because I have just spent the better part of the weekend completely spring cleaning my business.⠀⠀⠀⠀Last week, I got busy.And it stressed me out.But more than that, it stressed me out that I wasn't making life easy for myself. Messy folders, messy inbox, random documents all over my desktop. Just BIZ CLUTTER.In this episode, I am going to walk you through all of the things I did to spring clean my business.And, maybe, to inspire you to do the same!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Ever thought about building a personal brand online? That's exactly what Erin Henry has done, and in this episode she gives away her top tips for doing the same.Erin is a Personal Branding Strategist who has built a successful coaching business as a result of her focus on creating regular consistent content on a number of different platforms. She has a Youtube Channel with over 100,000 subscribers, a podcast, and is very active on live video on Instagram.In this episode, we uncover all of the secrets involved for those wanting to do the same:How Erin built an audience by creating consistent content long before she turned it into a business;Why creating content long before you launch can be a huge benefit - it gives you time to suck (!), to experiment with different content topics to find a niche that you love;Where to start if you are interested in your own Youtube channel (and the importance of just getting STARTED);Why 'which camera should I buy?' is the worst question to start with;Not letti

Want to learn how to grow your social media following with Competitions?Well, there's a right way to do it, and a wrong way to do it.In this episode, I give you a simple strategy for rolling out a competition on social media that not only grows your social media following but also gets you real results in your business, too - leads, sales and money in the bank!I also provide three circumstances in which running such a competition to grow your social media following is smart, including:When building an initial audienceWhen combined with a remarketing strategy andWhen used as a 'bonus' goal to growing your email listEnjoy!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Just so you know?There's a LOT of change going down in the world of Facebook ads.What worked even six months ago doesn't work anymore.Competition on the platform is increasing, and ad costs are rising.Case in point?Two years it would cost me $100 to acquire 300 leads.Now, it's $300 to acquire 100 (on a very good day).With the changing landscape, it's no longer enough to know simply how the Facebook ads manager works.Instead, you need to know the strategies that work.In this week's Stevie Says Social podcast episode, you'll learn what's working in Facebook ads right now.Salesly ads don’t work. User experience is key.Social proof is more important than ever.Be careful of split testing TOO much.Personal, native looking ads work best.Use the faces that represent the people that you're attempting to target.Get your Facebook Pixel sorted.The Facebook ad algorithm is getting smarter, so bigger audiences are working.Pay attention to what happens after the click.Remarketing is a

Want to know how to build a simple social media sales funnel that sells, but unsure where to start?If so, you're not alone.In this podcast episode, I speak to Tegan Studsor from Traffic Force and AusQ Training. Tegan is a recent student in the Hashtags Aren't The Answer program, and through the program has gone through the process of lifting her social media game within her businesses.Anyone who is struggling with their socials will benefit a lot from this episode. In it, we discuss Tegan's challenges with being an 'unsexy' business and wondering how to amplify her online presence, and her frustrations with being stuck in the social media vortex - posting over and over without achieving any real results.We then discuss, step by step, the actions that Tegan took (with the help of my free Social Media Bootcamp and paid program Hashtags Aren't The Answer) to turn things around and start securing sales from her social media efforts.These include:Diving into Facebook ads and starting

Are hashtags the answer when it comes to your social media strategy?That is the question we tackle in today's episode.We cover:The difference between strategies and tactics;Why focusing on random tactics like hashtags without having a social media strategy isn't smart;What hashtags are and how to use them, with a focus on Instagram;The right way and the wrong way to use hashtags on your posts and stories;The importance of using hashtags that attract your ideal client and which hashtags will help with this;When people are searching hashtags;Branded hashtags and how they can be used;The need to focus on a full social media strategy, of which hashtags are just a small component.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

One of the most important elements of branding? Killer copy!This episode is ALL about how to write social media copy with LOADS of personality to make your brand stand out.Ami is a writer of personality-driven copy, lover of a good laugh and slightly evil genius. She helps brands get clear on their personality, so that they can show up consistently, stand out in a noisy marketplace and attract their dream clients.In this episode, we chat about:Where copywriting sits in the branding mix; The importance of understanding your brand personality and the process of then applying it to the words you use to write marketing mix. Where social media sits in the marketing mix; The importance of niching down when defining your ideal client so that you can create a brand to attract the right people, rather than trying to speak to everyone and sounding ‘vanilla’; Write like a human and inject your brand personality in the way you craft your copy; How to define your ideal client - keep a real person in mind;Brand archetypes

In this episode, we cover the four essential elements of social media success.So many small businesses are stuck in the social media vortex; posting over and over and over, hoping to gain traction but just not getting the results they want.Usually, it's because they don't have one or more of these four essential elements sorted. Here's a summary of what they are:BrandingSocial Media and ContentA Selling SystemTrafficPin this!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Want to start and grow the business of your dreams?If so, this is the episode for you.Whether you’re still in corporate and you’re dreaming of more freedom, or you’re a business owner wanting to take your biz baby to the next level, there is some gold in here for you.Kaylene Langford is the founder and co-director of StartUp Creative. She is a business coach that works with people to help them realise their potential and exceed their own expectations.In this episode, we chat about how to start and grow the business of your dreams. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Wondering how to get your first - or your next - 10,000 followers on Instagram?If so, you’re not alone.‘How to get your first 10,000 followers on Instagram’ is one of the most Googled social media search queries out there.We ALL want the answer.In this episode, let’s go through how to get your first 10,000 Instagram followers – or at least, how I did it and some tips and tricks to help you get there too.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Jo Eleanor is the creative behind Calligraphy En Vogue, a modern calligraphy service specialising in brand experiences and personalised business stationery who has worked with a number of big brands including Givenchy and Chanel.In this episode, we discuss ways that she and other small businesses can amplify their business by stepping away from digital marketing and personalising their marketing efforts offline.We chat about:Jo's business, her clients and what modern calligraphy is;Jo’s work with fashion brands and their emphasis on personalisation and brand experiences as a way of differentiating their brand in a competitive premium fashion marketplace;Examples of brand activations she has done for big brands like Givenchy and what small businesses can learn and adopt in their own business;How personalising gifts for influencers can encourage user generated content for brands;Examples of personalised offline marketing;How Jo used a combination of content marketing, branding and unique PR initiatives to

Ever considered running an event for your small business but haven't been sure where to start? If so, you're in luck because in this episode we are chatting all about tips for small business event planning with Jess Selwood, one half of event planning business The Commune Space.With most marketing efforts focused online these day, we forgot that there is still so much opportunity in 'offline' initiatives. Jess and I discuss how to use events in your business as both a marketing and customer experience channel - and why you should be considering hosting one in your business if you HAVEN'T thought about it already.Main topics covered:Why should a small business consider holding an event?Events are a great way to warm up potential leads and to give people an insight into you brand and business - leaving them wanting more!The importance of human to human connection and the value in getting your current and potential customers into a room together.The fears and pain points around holding a