Synopsis
If youre a Business Owner or Marketer looking to #LiftYourSocialMediaGame, this is the podcast for you!Get killer trainings on all things Social Media, Content and Digital Marketing. Stand out from the crowd, attract more followers, and most importantly convert those followers into clients + customers. From my own behind-the-scenes insights and no BS strategies to interviews with successful business owners to show you what REALLY works, youll get the roadmap, cheat sheets and secret strategies you need to nail your socials, grow your business and have fun doing it!
Episodes
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How to Create and Sell An Online Course (With Zero Tech Overwhelm) | Part I
19/02/2019 Duration: 55minTruthbomb: Creating and selling an online course is hands down the very best thing I have EVER done in my business.Like, ever.My only regret?That I didn’t do it sooner.There’s one thing that I know for DAMN sure, though: having knowledge around the right tools, launch strategies, course creation and tech to use when I was FIRST starting out would have saved me a bucketload of time, sleep and late nights.Why? Because I went in BLIND.When it came to creating an online course, I quite literally knew nothing when I first embarked on this grand little adventure.And - until I stumbled across the right tools and solutions (and thank GOD for that) and advice - I almost threw in the towel and gave up on the whole damn thing, oh, about fifty thousand times.In this episode, I want to break down for you step-by-step exactly what I did to create and sell my OWN online course, Hashtags Aren’t The Answer. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?
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How to Become a Digital Nomad and Live in Bali with Alarice Stuart, Brand Babes Studio
05/02/2019 Duration: 49minEver wanted to become a digital nomad and travel the world, living in exotic locations like Bali? Well, what's stopping you?That's the theme of today's podcast episode with Alarice Stuart, serial digital nomad and founder + Creative Director of remote branding studio Brand Babes Studio.Both she and I have spent time living the digital nomad life in Bali, and today's episode we have a chat about exactly how we did it - and why you should consider it, too!We only live once, right?In this episode, we cover everything you need to know about how to become a digital nomad and live in Bali.We cover:How Alarice set up a business that would allow her to live and work remotely from anywhere in the world;The steps involved in setting your business up to take an extended working holiday overseas;The things that she wishes that she had done differently when preparing to become a digital nomad;The challenges of digital nomad life - including working with different timezones, adjusting to a new place and
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Seven Ways to Increase Your Instagram Engagement in 2019
29/01/2019 Duration: 19minWondering how you can increase your Instagram engagement in 2019?If you’re not, you should be.In fact, if Instagram is a key marketing channel for you then increasing your Instagram engagement should be your TOP priority this year.Why?Well, because the days of obsessing over followers are over.In this episode, I'll be giving you my tips for increasing your Instagram engagement in 2019.------Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?
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Simple, Sexy Social Media Analytics | Five Steps to Track and Measure Your Social Media Success
22/01/2019 Duration: 30minAllergic to social media analytics?I feel you - numbers are NOT my jam either.I hate ‘em.BUT, here’s the thing.When it comes to success on social media, they are critical.Why? Because if you don’t know where you’re going, how on earth are you ever going to get there?In this episode, I am going to show you how to track your social media analytics the SMART way, and to enjoy the process too.Now, to make life incredibly easy for you, I have also just launched a new product in the Social Shop that will help you as you go through this training.I have put together some seriously good looking social media analytics tracking spreadsheets for simply and easily recording your analytics.Not only that, when you update these spreadsheets they AUTOMATICALLY create beautiful visual graphs to track your progress.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?
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How to Get your Business Mindset Ready for 2019 with Anna Jonak from Business School for Mums
08/01/2019 Duration: 35minStruggling to get into the right mindset to kick some serious business goals as we start in the new business year? I feel you.After a huge end to 2018 followed by two weeks of blissful rest, recovery and beach time, it’s a little tougher than usual to get back into the swing of things, right?That’s why I decided to bring Anna Jonak on as the very first Talk Social to Me podcast guest for 2019.Anna is one half of Business School for Mums, an education hub for Mums in Business. BSFM’s mission is clear – to deliver Mums all the coaching, training & resources they need to ensure RESULTS in their small business.Anna is also a mindset QUEEN, and in this podcast episode we spoke about:The biggest mindset blocks she sees;How perfectionism can present itself in procrastination;Some of the biggest mindset challenges faced by new business owners;How ignorance and arrogance can thwart a new business owner’s early success;The importance of running your own race;The fear of putting yourself out there and how to tackle
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How to Write Killer Social Media Captions
11/12/2018 Duration: 24minWant to know how to write killer social media captions? This is the episode for you!If you want it done for you though, I'd highly recommend checking out my done for you social media caption templates in the Social Shop.On this episode, I will talk about what are the essential elements of a killer social media caption, and how can you start nailing them for your own socials.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?
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Talk Social to me LIVE Q+A Podcast
04/12/2018 Duration: 36minA recorded Facebook live version of the Talk Social to Me Podcast.Episode SummaryIn this episode, I answer your burning social media questions. We cover:What is your website platform? Did you design it yourself? And how do you funnel to it? - Asked by Heidi Begg, Spot Rural.The best strategies and things to do to drum up interest for a launch? - Andy and Cath, Just Rapt HampersShould a business always have a Facebook and Instagram presence? - Martine - Buzzed InkShould you start your social media accounts again if change your business significantly? - Patrice, ZuriiShould I send a welcome DM to new followers or is it spammy? - Nicole, Minty Magazine. Mentioned in this episode:Free Social Media Bootcamp trainingHashtags Aren't The Answer Online CourseFull show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?
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The Seven Deadly Social Media Sins
27/11/2018 Duration: 23minThere are Seven Deadly Social Media Sins that so many small businesses make.It’s IMPORTANT to learn what these are.Why? Because you don’t know what you don’t know - right?If you’re DOING social media but you aren’t doing it right, you’re not going to get traction. You’ll be spinning your wheels.In this episode, I'll go through the Seven Deadly Social Media Sins, and then you can see if you're guilty in any of them.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?
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Reflection | Life, Mindset and Marketing Lessons from a Year in Business
19/11/2018 Duration: 41minToday marks my birthday, and also my first business birthday - so it’s a big day for celebration!It also marks the first day of a new direction for the Stevie Says Social brand, one that I have been slowly steering toward for a little while now and which marks a bigger focus on education and training for small business.This episode is a mix of life, mindset and marketing lessons.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?
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Content Marketing | Why No-One Cares About Your Business (and What to Do About It)
05/11/2018 Duration: 28minContent Marketing done well makes your business to be an attraction business, with a steady pipeline of customers and clients clamouring to work with you.In this episode, we go through what good content marketing is, why it rocks and how to incorporate it regardless of the type of business you have. Today's SponsorThis podcast is proudly supported by ConvertKit. ConvertKit is the email marketing software that I use and love within my own business and to support the podcast, the folks over at ConvertKit are offering a 30 day free trial to any Talk Social to Me listeners that want to try it out inside their own business. Sound good? Simply head over to www.steviesayssocial/convertkit to sign up now.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?
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Branding | How to Create a Stand Out Brand for Your Small Business with Tara Ladd, Your One and Only
29/10/2018 Duration: 53minBranding is really important. In today's episode, we'll talk about how a small business can create a mighty brand.I had a chat with Tara Ladd, the creative director and the founder of Your One and Only. She helps brand and rebrand small businesses to have a purpose through visual identity and creative strategies. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?
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Social Media Strategy | Posting on Facebook Isn't A Marketing Strategy (+ An Announcement)
22/10/2018 Duration: 19minThere are two fatal mistakes that small businesses make when it comes to their social media marketing efforts. We discuss both in todays episode.1. They lack a strong, killer brand that differentiates them in a crowded, competitive marketplace; and2. They lack a full marketing strategy, and focus solely on social media.We also discuss the re-launch of the podcast, the reasons for the absence and some very exciting new things just over the horizon. To join the waitlist to find out what they are, visit www.steviesayssocial.com/waitlist.Today's SponsorThis podcast is proudly supported by ConvertKit. ConvertKit is the email marketing software that I use and love within my own business and to support the podcast, the folks over at ConvertKit are offering a 30 day free trial to any Talk Social to Me listeners that want to try it out inside their own business. Sound good? Simply head over to www.steviesayssocial/convertkit to sign up now. Full show notes for all episodes can be found at https://thecoursecartel.
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Why Social Media Likes Don't Pay the Bills (And What to Focus on Instead)
11/09/2018 Duration: 27minSocial media is one of the most powerful and cost effective marketing platforms currently available to small business.In the past few years, we’ve personally witnessed countless businesses completely transformed with good socials and a strong content marketing strategy. Brand awareness, leads, sales — it’s all possible.And yet, there are still so many businesses struggling to make it work for them.Why?It comes down to this.Likes don’t pay the bills.In today's episode, we'll cover why social media likes don't pay the bills. I'll be giving you three things on what small business should be focusing on instead.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?
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How to Use Facebook Live and Instagram Stories for Business with Emily Spicer-Stuart
04/09/2018 Duration: 38minIn this podcast episode, we cover how to use both Facebook Live and Instagram Stories for Business with Business Marketing Coach Emily Spicer Stuart.As a business coach working so closely with her clients, it’s super important that her potential clients feel like she is someone that they can connect with.This is something that is true for most service-based businesses; the biggest barriers to someone working with you are showing that you are someone that knows what they are doing, and also that you are someone that they like and can relate to.Emily overcomes both of these objections with a (very!) strong social media marketing game that focuses specifically on Instagram Stories and Facebook Live.Links + ResourcesYou can find Emily at www.emilyspicerstuart.com, on Instagram and Facebook. Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?
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Five Ridiculously Awesome Social Media Ideas From Bali
27/08/2018 Duration: 18minIf you’ve been following along on my Instagram, you’ll know that I’ve just spent two months in paradise aka Bali. In between sunset drinks, margaritas every day and spending weekends at beach clubs - yes, that’s the truth, and yes, I REALLY REALLY now need to stop drinking cocktails, get healthy and get back into a routine - I had quite a lot of time to think.After having far too much time to think and spending far too much time eating my breakfasts, lunches and dinners in full - and empty - restaurants and cafes from Seminyak to Canggu, I decided to put together a podcast episode on some of the things that the FULL ones are doing well.Because, frankly? They are nailing it, and the reason that they are doing so really comes back to understanding and leveraging some very basic - but often overlooked social media and marketing concepts.So, let’s get back to basics and go through five things that I have seen Bali restaurants, bars and cafes really get right - with examples that you can apply within your OWN busi
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DIY Video Marketing Tips for Facebook and Instagram with Nicky Felton, Play Creative
21/08/2018 Duration: 48minIn this episode, we dive into DIY video marketing tips for Facebook and Instagram.Nicky Felton is the co-founder of Play Creative, a storytelling focused video production company. In this episode, we get her insights into EVERYTHING video.ShownotesAn in-depth rundown of different types of video across Facebook and Instagram; including the Facebook Newsfeed, Facebook Live, Instagram Stories and IGTV;Our predictions on the future of IGTV;Some awesome content ideas for producing your own video content;The power of a short 'About Us' video for social media;Ways to use your iPhone to create video content, including the slow mo, time lapse and stop motion functions;A secret Harry Potter-eque trick with the Boomerang app;Apps to use for DIY'ing your video content, including Go Pro Quik, iMovie and Rippl;Tools required [and tools you DON'T require].Links + ResourcesFacebook: https://www.facebook.com/playcreativenz/Instagram: @playcreativenzWebsite: www.playcreative.co.nzFull show notes for all epi
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Facebook Ads | Facebook Ad Targeting Changes
14/08/2018 Duration: 19minAs one of the most targeted forms of advertising available anywhere, Facebook ads is at the very top of my list when it comes to paid marketing options - both on and off Facebook.If you aren’t familiar with Facebook ads, or you would like a bit of a 101 overview, please head back to the Facebook 101 episode, which is a fabulous overview of the Facebook ads platform.In this episode, we are going to dive specifically into Facebook targeting, and in particular, some Facebook ad targeting changes that have come into effect over the past couple of weeks.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?
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How to Start a Successful Youtube Channel for Your Business with Louise Henry, Solopreneur Sidesick
30/07/2018 Duration: 31minEver wanted to start a successful Youtube channel for your business, but you’ve been unsure where on earth to start?Or perhaps you haven’t even considered Youtube, but when I tell you that it’s the second BIGGEST search engine after Google [aka a huge opportunity for getting your business searched by new eyeballs] you start paying a little more attention?Either way, this episode is for you!In episode 31 of the Stevie Says Social podcast, I interview Louise Henry of Solopreneur Sidekick. Louise has committed to producing two episodes a week on Youtube to market her business online and as someone in the trenches, she was the PERFECT person to speak to about how to get started!Links + ResourcesHG Logitech c920 webcam.ATR USB MicrophoneQuicktimeiMovieTools:Keywords EverywhereFull show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?
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Social Media and Content Collaborations with Jess Ruhfus, Collabosaurus
24/07/2018 Duration: 23minThere are a few strategies that I think have the ability to completely supercharge your social media, marketing and entire business. One of those is, without a doubt, social media and content marketing collaborations.Within 6 months of starting to do this, I was able to quit my full-time job and start my business with a fully booked roster of clients.I have never 'pitched' for work in the traditional sense since.So yeah, collaborations work and I'm pretty damn passionate about them.Chatting about all things collaboration marketing on the podcast, then, was a complete no brainer.And when I decided that I wanted to that, Jess Ruhfus was the obvious choice of person to chat to.As the Head Cheese and Founder at Collabosauras, Jess is the queen of collaboration marketing.Links + ResourcesTo check out Collabosauras, head to https://collabosaurus.com/Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?
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SEO Basics for Small Business with Karlie Plowman, Technobird
16/07/2018 Duration: 44minIn this episode, we are diving into the basics of SEO for small businesses with special guest Karlie Plowman from Technobird.If you're a small business that's guilty of sticking your head in the sand when it comes to all things SEO and putting it in the too hard basket, I feel ya. I used to be there myself.It was, quite frankly, all a little bit overwhelming and so I stuck to posting on social and, when it came to digital marketing, leaving it at that.Now?It's a different story.Organic Google search is hands down my biggest traffic source, I derive a couple of leads a day from it, and that's a number which is growing every single day. I LOVE SEO.And all of this came about by making a conscious effort to put a little time into learning the rope. Now, I'm no guru - that's Karlie - but I have strung enough knowledge together to get me some tangible results and now I just want to know more!So, this podcast is kinda selfish. It's for me, as well as for you.And it's a KILLER