Stevie Says Social Podcast

Facebook advertising is so hot right now.EVERYONE is banging on about it.But WHY? What’s all the fuss about?Before getting into the nitty-gritty technical stuff, let's break it down and find out how it is that Facebook ads came to be the new holy grail of online marketing.There’s three contributing factors.In this episode, we'll be talking about Facebook advertising, what it is, why it's so amazing and a bit of a Facebook Ads for dummies 101.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Social media can be TOUGH.There’s so much to learn and get right. It can be tough to feel like you’ve really got a handle on things and you’re not making mistakes.But, don’t worry guys - I've got your back.In this episode, we cover a few common social media mistakes you need to avoid making plus a few home truths to know too, and I’m here to tell you exactly what they are.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

In today’s episode, I interview Alex Richardson. Alex is the owner of Duo Pilates and creator of the soon to be (re)launched 12 week online pilates program, ‘The Duo Pilates Method’.In this episode, we discuss:Alex’s story, and her journey from being a nurse to starting her own Pilates studio;The law of attraction and the impact it had on Alex’s decision to start a business;The importance of mindset in the early stages of business ownership;How setting up systems and processes has given Alex the freedom to leave the business;Alex’s decision to leverage her time and start an online business + the mistakes she made when she first launched;The CRITICAL importance of knowing your purpose and how it transformed Alex’s business;How to incorporate your purposes into everything you do;And more!Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

If you're a small business looking to build your business, let me give you a hot tip - nailing your branding first and then your social media efforts will get you most of the way there.Fi from Girl Friday IP is someone who has leveraged both of these things to build a kick-ass business.As a service provider in a typically unsexy industry, Fi's 'think like a lifestyle' brand philosophy has provided her year old business with traction - referrals, business, exposure and recognition - that would never have been possible had she just done what every other IP firm does.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Ever sat at home on a Friday night, content with your life and your 9 – 5 but with a niggling feeling in the back of your mind wondering - is this all there is?Or wondered where all of the hopes and goals you *used* to have have gone, buried under bills and debts and obligations? Or maybe dreamed of doing more, but flopped on the couch at the end of a long work day exhausted and unsure of where to even start?I have, and it sucks.When you're in that place, looking forward to where you think you might like to be is overwhelming - especially when the distance between here and there seems just too big.Often, you just don’t know where to start – so you don’t.In this episode, I go through some steps you can take to, quite literally, achieve anything you want.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

In this episode, we cover how to run a social media competition for your business with social media competition expert, Sukina Harrison of Origami Globe.We will cover the following:The three best ways to supercharge your social media efforts;The reasons for running a social media competition;A step-by-step overview to running a social media competition;The importance of planning your social media competition in advance;How long a high-value social media competition should ideally run for;How to prepare for a competition;What to do during a competition;What to do after a competition is closed;Apps to consider using;The legalities and rules for running competitions on all of the major platforms;And much more.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Whether you’ve heard of ‘personal brand’ or not, the truth is that you already have one.Personal brand simply means your reputation.How you are perceived in the eyes of others.What people think and say about you when you’re not around.And in 2018 it’s not just what people are saying about you when you’re not in the room that matters. It’s what people are saying about you online. Or in some cases, what they’re NOT saying.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Do you want to know how to grow your eCommerce business using social media?More specifically, do you want to know how to acquire new customers plus nurture and retain your existing ones from someone who has done it all before?If so, you're in luck.In this episode, I interview Lucy Bloomfield. Lucy built her own eCommerce business, Trefiel, from 0 to 10,000 customers, with 40% customer retention, in just 18 months.We discuss how she successfully leveraged social media and other digital marketing activities to build her business.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Buckle in guys, because in this episode we're going deep.Sure, I know you’ve got a biz and you’re bloody busy and time is ticking and you’re all like JUST TELL ME HOW TO MAKE SOME GODDAMN MONEY THROUGH SOCIAL MEDIA DAMMIT.I get it.We’re ALL spinning our wheels, and when it it comes to social we just want to crack the damn code - and quickly, because we have a million other things to do.The thing is though, that all of the lazy, so-called ‘quick win’ social media stuff you might have tried in the past hasn’t WORKED, has it?Otherwise, you wouldn’t be here.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Media and traditional advertising has always given businesses the opportunity to distribute a message to an audience. Social media ain’t traditional media, though. And treating it as such by *just* pushing out content, ads and talking about yourself is one of the BIGGEST mistakes a business can make.Why?Well, it’s called SOCIAL media for a reason.Its real power lies in the opportunity it gives your business to connect DIRECTLY with your potential clients. Once you know who your ideal client is, social media allows you to find where they’re hanging out online, to connect with them and to have REAL, two way conversations with them.Over time, that allows you to develop a relationship with them and – if you provide them with value – for them to like, know and trust you enough to want to do business with you.With that said, in this episode, I am giving you three top tips for putting the ‘social’ into your social media efforts.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/----

One thing I’m really super passionate about is that we are all, as small business owners, in this together.Whether we’re all working in digital marketing, or copywriting, or real estate, or whatever, I truly believe that it’s by supporting each other that we succeed.NOT by competing.Not by looking over the fence and comparing.And certainly not by tearing others down.I call it good karma business, that's what we'll be chatting about in this episode.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

This episode is all about email marketing tips for beginners, with the lovely Helen and Jacqui from Two Girls and a Laptop.In this episode, we chat all about:The importance of NOT putting all of your eggs in the social media basket;How social media and email marketing can work beautifully together;Practical email marketing tips for beginners;The one thing that you need to be doing to supercharge your subscribers;The biggest mistake Helen and Jacqui made when they first got into email marketing;A cool little email tool for growing email subscriber numbers on your website;What to include on your email opt in form (and what NOT to include);Where to include an opt in form on your website;How valuable every single subscriber is on your email list - in dollars;Tips for communicating with your email list once you have subscribers on board;What a welcome sequence is and why it's important;What a normal email unsubscribe rate is and how to minimise it;What a normal open rate is;And much more!Full show notes for a

If you've been DIY'ing your social media, but you're ready to find and hire a social media manager - a GOOD social media manager - this is the episode for you.Today, we're covering seven red flags to look for when hiring someone to manage the socials for your business.Here goes.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Social media marketing represents an enormous opportunity for real estate agents wanting to build their personal brand and market their listings online.Unfortunately, a 2015 study by Hubspot shows that although real estate agents posted more on social media than any other industry, the engagement that they received on those posts was the lowest.Not a great result.It means that there is enormous scope and opportunity to stand out if you are a real estate agent that knows how to leverage social media in the right away - by helping, adding value and providing interesting, relevant information that your target audience welcomes - rather than simply promoting listings and sales.In this episode, I interview Sherrie Storor, one of Brisbane's leading real estate agents and now also a real estate coach teaching others in the industry how to build their best lives.This episode will especially helpful not just to real estate agents, but to anyone working in a service-based industry.Full show notes for all episodes

Are you a victim of the Instagram follow unfollow garbage that's going on at the moment?If you’re active on Insta, I’m gonna guess you are.Here’s how it usually goes:You put up a new post after dinner one night, and you’re pretty damn proud of it.You add some hashtags so that it gets seen by more people (and because some social media person told you that's what you’re supposed to do).The likes and engagements start rolling’ ‘awn in [*but not as much as they USED to, because - algorithm - but anyway],* and you even gain a few new followers - yasssss!!!!!All in all, you’re chuffed.You pat yourself on the back, wash your face and jump into bed feeling like a #SocialMediaQueen (or King!).[8 hours pass].When your alarm goes off the next morning, you rub the sleep out of your eye, reach for your phone and click open the Insta app to check the post.AND…. [insert dramatic, foreboding music]...YOU CAN'T BELIEVE IT.You’ve gained SIX NEW FOLLOWERS BUT YOUR OVERALL INSTAGRAM FOLLOWER COUNT HAS DROPPED BY 7

Wondering how to find the right Instagram hashtags for your business in 2018?If so, you’re in the right place.In this episode, I give you seven tips to ensure that you’re using your Instagram hashtags strategically to attract the right people, grow your business and to reach your marketing and social media goals.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

If you’re wondering how on earth you can increase engagement on your Facebook business page in 2018, you’re not the only one.The common consensus amongst the clients and business owners I speak to?That their Facebook business page is a barren engagement wasteland, and that they are OVER talking to themselves.There’s no likes, no comments and no engagement on their page, and they’re over it.So, what if I told you that I have a killer little secret strategy that I use to increase engagement on Facebook business pages AND that I’m feeling generous and that I’m happy to share it with you guys today?Well, THAT’S WHAT’S HAPPENING! SO, GET EXCITED.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

Okay guys, I’m just gonna come out and say it. Your - OUR - love of Instagram is getting a little obsessive, and quite frankly?It’s making me NERVOUS.I get it, because I love that gorgeous little visual-eye-candy babe of a platform too.It’s so pretty, and social, and there’s still good organic (see also: FREE) engagement.When you post a pic, people LIKE it and it makes you feel all fuzzy inside.And for that reason, it’s worlds apart from your barren engagement desert of a Facebook business page which is REALLY just no fun at all. AmmmIright?Here’s the thing, though.The Instagram obsession has really hit a whole new level in the past few months.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

In today's episode, we'll be chatting about the summary of my Instagram follower growth and the things that worked for me when it came to getting my first 5,000 Instagram followers – and how you can get your first 5,000 Instagram followers, too.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?

If you have ever wanted to know how to successfully use influencer marketing to help you grow your business, this is the podcast for you!Kayla Houlihan is the founder of Tribe Skincare, a skincare range especially for sensitive skin that prides itself on being Australian, Vegan, cruelty-free and natural. Their business has been going from strength to strength, thanks in no small part to some very clever social media marketing strategies - most notably, successfully using social media influencers to promote their products.If you are a product-based and/or e-commerce business wondering how you leverage influencer marketing to grow, you're in luck because Kayla is super transparent about her strategies and exactly what she has done to succeed.Full show notes for all episodes can be found at https://thecoursecartel.com/podcast/--------Want more?