Elite Expert Insider

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview James Cluskey a former professional tennis player about his inspiring journey from the court to eLearning, a groundbreaking platform focused on personal growth and soft skills. What You’ll Learn In This Episode: How to develop soft skills. How to continue learning. How to motivate others. Quotes: "So my vision was that a user will come to a class, they invest in their personal professional development. They're doing good for themselves, but then they're doing good for someone else somewhere else. And really that's what we're building out. So this community around performance, around soft skill development." (03:16) "People want to be invested in, they want to make a difference. They wanna have a positive impact in the world. So I really believe they want to learn and crave to be better" (06:49) "It's difficult to do things alone. I think I know that better than anyone in terms of, me being a professional tennis player, it's an

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Deanna Shimota about mastering B2B and B2C marketing with a focus on demand generation and content automation. What You’ll Learn In This Episode: How to create a digital footprint. How to manage your media channels. How to implement demand generation. Quotes: "The way I look at it, lead generation and demand generation are actually very different marketing strategies. With lead generation, your marketing programs are only focusing on capturing the companies that are in market to buy right now. Demand generation has a focus in driving value, including consumers who are not looking to buy right now." (04:42) "If you've got this unique point of view in the story and it's very targeted to your ideal customer profile, You start to resonate more with them and you give them a reason to want to follow along." (11:21) "Sometimes we just have to pick a few things and do them really well and have the patience to let them work." (21:34) A

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Nikki Rausch about some of the biggest challenges in business including sales, leads, and conversions. What You’ll Learn In This Episode: How to master the selling staircase. How to increase your conversion rate. How to define a budget for your client. Quotes: "Speech, for instance. This is a really simple one everybody can do, is when you're in a conversation with somebody as you listen, are they a fast talker or do they really take their time? Being willing to adjust your rate of speech just a little bit, allows them to be more comfortable in the conversation." (03:51) "A proposal is where you start to sell because you now understand what their need is, and now what you're gonna do is you're gonna really step into your place of authority and you are gonna recommend a solution to meet the need or solve the problem." (10:44) "Now, they might not know the answer, but when you can ask a really direct question like that, oftentime

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Jim Harshaw Jr. about inspiring others to unlock their full potential. What You’ll Learn In This Episode: How to embrace failure. How to transform your life for success. How to benefit from an executive coach. Quotes: "When you look at the highest performers in the world who I've had a chance to interview on my podcast, whether it's in business or navy seals or athletics or you name it, failure is a necessary ingredient of success." (05:32) "This version of hitting the pause button, stepping back, working with the coach, journaling, taking a retreat annually with their spouse or with their company. It was this version of hitting the pause button. And so I've coined a term for this concept, and I call it the productive pause, and this is the secret." (11:07 "That's why we need this person outside of us. That's why we need this coach who's saying, wait a second, I think you're biting off a little more than you can chew here." (16

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Lary Barton about career transitioning and finding your business success. What You’ll Learn In This Episode: How to align yourself for success. How to apply the connector philosophy. How to learn self confidence. Quotes: "If you will just shut up long enough, everybody's got a story, but you've gotta shut up long enough for them to tell you. Those words ring in my head all the time." (11:13) "If you don't invest in yourself, then how do you invest in others? How do you build others up? How do you be the best? Whatever you do, how do you live your best life if you don't actually know who you are?" (13:33) "Success in life is watching other people become successful and knowing you had a part in it. Not telling the world that you had a part in it, but just actually knowing it in here." (16:43) About Lary Barton: Lary Barton is committed to excellence, he listens and guides his buyers to a purchase that suits their needs and assi

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Lynda Paul about the world of finance, investments, and financial planning. Including strategies for achieving work-life balance. What You’ll Learn In This Episode: How to plan for your retirement. How A.I is affecting the financial industry. How to structure entities. Quotes: "There are lot of moving parts and the only thing that's constant is change. The tax law changes. We change as individuals. Our plans change. And so, and life throws in a few curve balls as we go. So yeah, financial planning is is a moving target." (05:03) "With a financial advisor, you have a partner and I review these things once a year with my clients. Now if nothing has changed, I just say, you know what, nothing has changed. But it's always a good idea to keep eyes on your estate plan because things do change. Tax law changes." (15:36) "The bank is an intermediary, right? So there's the third party, they facilitate the transaction, but with cryptocur

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Jeanette Nyden an experienced lawyer and negotiator. In this episode, they discuss contract negotiation, providing valuable insights and practical tips to help listeners secure the best deals and navigate complex pricing mechanisms. What You’ll Learn In This Episode: How to negotiate contracts. How to identify risk. How to do a tradeoff. Quotes: "The problem is that, you know, sales service providers, they want time and materials cuz they're not a hundred percent sure what's going on, what they're gonna meet when they get in there and start working on it. The business objectives are not crystal clear, so they could lose money on a fixed fee." (03:47) "When you can deeply listen and you can make the message that you are trying to convey attractive to the listener, you're more likely to reach an agreement." (07:42) "We need to build the contract right in the first place. And if you are the receiving end of someone else's contract

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Tony Wang about how to overcome business obstacles and upgrade your core identity around money for a lifetime of fulfillment and abundance. What You’ll Learn In This Episode: How to overcome your limiting beliefs. How to achieve your business goals. How to market to the right niche. Quotes: "I'd say the most important thing before anything else is just understand who you are marketing and selling to. And the biggest mistake I see people is they're so, so wrapped up in their own services and their own products that they forget that it's really there to solve someone's problem." (03:35) "So you would change the mechanism and that's how you stand out is by making it more believable, by introducing a new mechanism, something people haven't heard before." (06:59) "I would say from an ad perspective on how to get someone to click on the ad it's really just about grabbing their attention and making it relevant so you can apply this sa

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview father-son duo David and Colton Chorpenning about their new book titled "What The F*ck is Next?" If you're tired of settling and want to take control of your own destiny, this is a must listen! What You’ll Learn In This Episode: How to set life goals. How to find your life path. How to adjust to the unexpected. Quotes: "Once I had moved out there, a recruiter reached out to me and it was because I created this intention and designed my life around achieving this goal. I've been at Google now for four years, so, the process has worked amazing for me." (03:18) "A key to the process is answering all the questions that you have, identifying the things that you've been good at that you like to do and then figuring out a way to prioritize those for the next 30 to 60 days and get started. What's next in that one area of your life?" (10:13) "Writing down your goal, just making it so much more serious and important and actually conseque

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Maximilian Wühr about how his background in economics and his passion for building companies led him to this unique venture, and learn about the coincidences and experiences that shaped his path in the automotive industry. What You’ll Learn In This Episode: How to collaborate for success. How to have imagination in problem-solving. How to have mission-driven clarity. Quotes: "So we partner together with the existing ecosystem, buy these vehicles, and then you simply get a consumer that signs up for a six or 12 month subscription. And after that subscription, we basically return the car either to a dealership or to the manufacturer directly." (04:03) "Having that mission is, The first aspect that already gives a lot of clarity, but then on the next step, you also need to have all the resources to achieve these missions. And that's oftentimes where companies fall apart." (10:39) "If you really set your mind to it, if you really w

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, discuss the realities of business setbacks and how to recover from them. From unexpected account suspensions to revenue loss during challenging times, they share personal experiences and discuss strategies for overcoming obstacles and thriving in the face of adversity. What You’ll Learn in this Episode: How to pivot your business. How to learn what you can control. How to rely on something that isn't in control. Quotes: "What you have to do is think kind of outside the box of what you can control." (04:46) "Usually if one door closes, another door always opens, look for the door. Just remember, don't plan to stay in that hallway long and keep your eyes open for those doors to open 'em up and find out where the new path is for you to go and stay positive." (14:21) "It just goes to show like whatever you're doing, If you're relying on something that's not in your control, like Google or Instagram or Amazon, then you have to be able to pivo

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Nate Lind about the world of digital businesses, e-commerce, technology, SaaS, and more. Gain valuable insights on positioning and selling your digital business in today's world. What You’ll Learn in this Episode: How to position your company to sell. How to predict your cashflow. How long it takes to sell a business. Quotes: "Have a liquidity event, put some money in the bank. Go put some of that into, upcoming slump in real estate. Buy something, multi-family, get some income from an industry that's more likely to be more passive than your operating entity." (07:13) "I like to try to have a little buffer in the asking price of the business so we can concede, some points that I see will come up, and not be such a big deal that it blows up over a hundred thousand dollars worth of salary." (12:35) "You're gonna have to think through those tax incentives. What your tax burden's gonna be. And you just need to remember that whateve

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, discuss the importance of innovation in personal, business, and family life. With technology advancing at such a rapid pace, it's crucial to keep up with the latest trends and ideas.  What You’ll Learn in this Episode: How to use AI tools to help you write. How to use AI tools to create short videos. How to innovate and stay on top of trends. Quotes: "AI has the tools, but I love how we can humanize it and actually edit it and make it our own, and not just do word for word what the artificial intelligence tells us to use." (04:20) "We have always known that video helps people to know, like, and trust you because they can see your face, they can learn about you." (09:39) "Innovation is looking at it from the point of view of not serving your company so much, but how do you serve your client best." (16:42) About Melanie and Jenn: Writing is just the beginning. It’s about ensuring your book helps you smartly grow your brand, business, and

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Sir Darren Jacklin about his inspiring journey and his tips on how to achieve optimal health and fitness, and beat the odds of age-related decline. What You’ll Learn in this Episode: How to conquer fear. How to live a healthy lifestyle. How to giveback to the community. Quotes: "Your brain's job is to protect you and keep you safe. Protection and survival. So that's what your brain's job is to do, protect you and keep you safe. But here's the thing the fear is real, but the threat is not." (09:23) "My life is difficult compared to what? Gimme a whole different reframe of my mindset thinking I am selling outta my limitations here. I'm playing way too small in my life." (16:30) "When you're out hiking, behavior never lies. I always watch people's feet, not their lips, because behavior never lies. A lot of people listen to what people say. I watch what they do." (26:22) About Sir Darren Jacklin: For over 23 years, Darren Jackli

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Cassidy Gundersen about how small adjustments to our nutrition can have a big impact on well-being, and be inspired to make positive changes in our own lives. What You’ll Learn in this Episode: How to start eating healthier. How to assess your bodies needs. How to use food to fight disease. Quotes: "Once I got my doctorate I was able to reverse all these diseases I had. So I wanted to start a practice a little bit different than what anybody else was doing." (06:36) "The next step I tell people, eat real foods, mostly plants and eat 'em in their whole form as close to their natural state as. I feel like the biggest thing for people is making swaps, healthy swaps. So it's not just depriving yourself of food." (10:29) "So eating more natural foods can help us do that, but I say we need to listen to our body because different people can handle different things." (19:52) About Cassidy Gundersen: Cassidy is a PhD student, author,

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Shirley Jump a famous ghostwriter and publisher about her journey into writing and publishing, as well as tips on what it takes to become a bestseller. What You’ll Learn in this Episode: How to know if you need a ghost writer. How to decide which publisher to go with. How to market your book. Quotes: "I believe that when a reader picks up one of my books, either a book I've worked on or one that I've written, they're giving me hours of their life. So I wanna make sure that every minute that they're spending with me is worth it." (04:41) "I explain to all of my clients that it doesn't matter which publishing route you take, you still have to do marketing." (08:31) "The one thing that you can control is having the best possible, most compelling words you can from beginning to end so that you create a book that readers love and that they talk about to their friends." (19:22) About Shirley Jump: Shirley Jump is an award-winning, N

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Joel L. Franks about his view on the psychology of money and how our emotions and thoughts about money can influence our financial decisions, and ultimately, our financial health.  What You’ll Learn in this Episode: How to define behavioral economics. How to change your financial habits. How to create a lifestyle sustaining income. Quotes: "When we talk about behavioral economics, what we're trying to say is it's a field of study that explores how actual financial decision processes are influenced by social, cognitive, and emotional factors." (04:12) "It's not just about how aggressive you are, maybe you're someone who is more susceptible to sustainability or comfort? Because you won't be as upset if they go down, if you know, you're going to go for certain types of securities or alternative investments." (12:27) "It's not just a learning lesson, it's about feeling good, having these positive inferences and having a better rela

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Dorine Rivers about her new book "Brain To Bank" all about helping entrepreneurs create effective business structures, develop strategic plans, identify growth opportunities, and avoid common pitfalls. What You’ll Learn in this Episode: How to take the first step to starting a business. How to start marketing your business. How to focus on your target market. Quotes: "I think what happens a lot, especially when someone has an idea they're very passionate about is they just start creating the idea. And they don't worry about building a company." (06:14) "You can't be everything to everybody, so who do you wanna be? And it's really, much better to be, a big fish in a small pond. So to choose that niche market is key." (14:12) "I think you have to go to your business asking yourself two things. One, do I wanna run this business for the next 5, 10 or 20 years? or two, do I wanna run it for three to five years and make X amount and

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, interview Neil Mirchandani about what it takes to run a successful event decor company and the challenges that come with it. What You’ll Learn in this Episode: How to create processes in your business. How to find unique ways to market your business. How to change your mindset to find success. Quotes: "The most important thing is to create processes above anything else, above sales, above trying to do marketing. It's probably the most important thing. And the reason is because if you have no processes in place, chaos is just inevitable." (06:07) "It's actually a challenge for us to market because over time we learn that we're really more in the wholesale business than in the retail business. We can't be out there and really loud about what we're doing based on the number of NDAs, and so over time, we as a team realized that we are really not in the retail business to the end client." (09:54) "But the reality is that I still don't feel li

Melanie Johnson co-owner of Elite Online Publishing, interviews her business partner Jenn Foster about her journey in website development and how they ventured into the publishing industry. Listen Below: Watch Below: Click here to access all of Elite Expert Insider podcasts. What You’ll Learn in this Episode: How to gain credibility with a website. How to know what kind of website you need. How to promote your book with a website. Quotes: "Especially even just, any business, if you don't have a website, how do they know you're real and you're credible? And where can they go to contact you if they need to contact you?" (06:34) "If you're not a blogger and you don't plan on posting a blog or hiring someone to do your blog, then you don't need a blog post on your website." (10:49) "An author website really is robust and makes it so people can know, and trust you more and wanna know more for your next book or for your services." (14:56) About Jenn Foster: Jenn is a Wall Street Journal, USA Today, and Intern