Synopsis
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
Episodes
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#164-Pricing 101: Common mistakes, pricing increases & balancing
01/02/2021 Duration: 20minCan you believe that I’ve never done an episode focused on pricing before on this podcast? My team and I couldn’t either! That is why today I’m bringing you Pricing 101, where I reveal the do’s, the don’ts and the clear-cut rules on how, when and why to increase your prices. Pricing is a highly complex topic, so I want to give you all the steps and tools you’ll need to do it the right way! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/164
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#163-Chrystal L. on innovative salon leadership and diversifying your brand
25/01/2021 Duration: 34minToday I am joined by someone who’s been on this podcast before, and she is one of my favorite humans on the entire planet! Chrystal L. has a story that is so unique, and I wanted her to share it with you because it is one of passion, drive and ambition. In this episode, Chrystal reveals the power of networking and perseverance, and I was so inspired after this conversation with her (I think you’ll be too)! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/163
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#162-Social Media 2021! Where to Be, When to Be there, & How to Show Up.
18/01/2021 Duration: 25minThe new year is just getting started, and I wanted to take a close look at social media and the big impact it can have on your business. From talking with my Best Year Yet VIP winners who recently won a one-hour coaching session with me, social media questions were common, which is why I really wanted to talk about it today. In this episode I’ll run through the top social media platforms that are out there and give my thoughts on where you should be, when you should be there and most importantly, how to show up on them! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/162
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#161-An Interview with Celebrity Hair Stylist, Educator & Author: Monae Everett
11/01/2021 Duration: 35minI’m so excited to have some company with me today on the podcast, as I’m joined by the amazing Monae Everett! Monae is a celebrity hair stylist, educator and the author of the incredible book, Get Out of Your Own Way! It’s so rare that I meet somebody who I feel like is from my own heart, with her views on life, business and how to achieve everything you want. Get ready for this conversation with Monae – you are absolutely going to love her! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/161
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#160-How to fire a client/stop doing certain services
04/01/2021 Duration: 19minToday’s topic comes from a question that one of our Thriver Society Insiders had, and it’s something that I’m sure many (if not all!) of you have wondered about at one time or another in business. I’ll be talking all about firing clients and eliminating or phasing out services in your business, so grab a pen and let’s get to it ! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/160
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#158-Content Batching
21/12/2020 Duration: 22minHow many of you would like to make social media a whole lot easier, and effective at the same time? Of course you would! That is why in today’s episode I am so excited to be sharing with you my content batching formula, or “recipe.” It is my hope that it can make social media so much better for you and your business moving forward, so let’s get cooking! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/158
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#157- How the Pandemic has Affected the Industry with Britt, Kati Whitledge & Modern Salon
14/12/2020 Duration: 58minFor today’s show we’re bringing back an episode that some of you may see as an oldie but a goodie! Early in the Fall of 2020 I was given the incredible opportunity to work with the Modern Salon team and Kati Whitledge to co-create an interview about what the industry has experienced going through in 2020. We talked about the permanent and temporary shifts we’ve seen because of the pandemic, and what we think are the best way to prepare for an uncertain future as we see second, and even third waves of closures. I’m especially excited because Kati is a salon owner who really knows what it’s like to go through shutdowns and how to navigate these times. I think this conversation will be inspiring, enlightening and insightful, even if you have heard it before! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to wan
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#156-What is “scalability” as a stylist or salon owner?
07/12/2020 Duration: 21minThe word “scalability” is something that not all stylists or salon owners may know, but it absolutely is something you need to be aware of. So today I want to share more about scalability, and what it can look like for any stylist or salon owner that truly wants it. I will also be identifying some of the key indicators of what it takes to have a scalable business using the resources that we have available. Together we will go through a quiz to identify where you are on your journey to scalability and freedom in your business, so grab your pens (and ear buds) and let’s go! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/156
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#155-Human Resources Essentials In The Salon with Laura Tolhoek
30/11/2020 Duration: 22minToday I have a very special interview with my new friend Laura Tolhoek of Essential HR! This conversation was such a reframe for me, and it showed me that human resources is so much more than just policies, procedures and handbooks. Whether you are a salon owner, a stylist looking to hire your first assistant or even a stylist planning to open up your own salon, Laura is here to share how you don’t have to be afraid of these topics! As a certified HR leader and the proprietor of Essential HR, Laura has blended sound HR practices with her pragmatic approach to improve business performance. She now leads a team of HR rockstars as they navigate complex HR situations with managers and instill confidence with actionable steps. To get Laura’s free resource mentioned just for listeners of this podcast, go to https://www.essentialhr.ca/thrivingstylist! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning st
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#154-Reflecting & planning with gratitude
23/11/2020 Duration: 19minIf you’ve been with me for a while now, you’ll know that I’ve been hosting a goal setting workshop since 2015. I’ll be the first to admit though that I am also a self-professed “goal hater” who thinks they can be discouraging. This has led me to creating my own methodology around goal setting, and in this episode, I’m diving a bit deeper into this philosophy. I’m going to reveal what you need to know when creating goals that are non-traditional, and how to reflect, plan and work towards an amazing year ahead with gratitude. Doing this intentionally is the name of the game, so let’s get ready to make 2021 your best year yet! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/154
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#153-2021 Social Media Emerging Trends
16/11/2020 Duration: 22minWe all know how social media is always evolving, and once you think you have it all figured out, it changes! That’s why I’m dedicating this episode to the evolving social media trends I see happening as we head into a new year. In this episode I reveal how the behavior of users and consumers are dictating this evolution, what’s changed on social media that you need to know about, the platforms to be prioritizing, and so much more! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/153
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#152-Where to start when you’ve lost inspiration or feel lost
09/11/2020 Duration: 20minHave you completely lost your inspiration, or you’re lost professionally in your day-to-day work and you’re not sure what to even do right now? I have been in this place during several periods of my life, and I know for sure that if you’re bored too you need to infuse something new and exciting into your work. I’ll be sharing more about how you can do this today, and for more information on how you can make 2021 your best year yet, go to https://brittseva.com/byy! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/152
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#151-Mobile Salon Owner: Lauren Mechanic
02/11/2020 Duration: 29minYou’ve asked for it, and I have the answer! Today I am interviewing one of my favorite Thrivers Society members of all-time, Lauren Mechanic. Lauren is a licensed cosmetologist, barber and makeup artist with over 16 years of experience in the industry. She’s owned her own salon, has been an educator and has been involved in extensive volunteer activities. Most recently Lauren has decided to open a mobile hair salon, which as you’ll hear has completely transformed her life and business! Lauren’s story is so inspirational, and I know you’re going to love her just as much as I do. If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: http://thethrivingstylist.com/podcast/151
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#150-Moving to a new area and rebuilding successfully
26/10/2020 Duration: 20minI’m so excited to be celebrating a major milestone today with you – 150 episodes of The Thriving Stylist Podcast! In this episode I’m talking about something that affects so many stylists, and that is rebuilding your business after moving to a new area. You’re going to learn what you need to have in your marketing funnel and the crucial steps to follow before you go, so that you can hit the ground running in your new hometown or city! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: http://thethrivingstylist.com/podcast/150
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#149-Website building mistakes & strategies
19/10/2020 Duration: 17minIf you’ve been hanging with me for a while, you’ll know that I love websites and I cannot lie! I truly believe that your website is the most important piece to your marketing funnel, but it is something that is so easy to put on the back burner. Your website is the biggest missing piece that can hold you back from attracting new clients, attracting new stylists, building your referral program or maintaining current clients, which is why we absolutely need to be talking about it here on the podcast today. If your website needs a little extra love, or you’re just not quite sure what you should be doing with it, make sure to check out my FREE Hair Stylist's Website Clinic training at https://brittseva.com/website! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: http://
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#148-The truth about double booking
12/10/2020 Duration: 20minYou know that one of my favorite things to do is myth bust common misconceptions that exist in the industry, and one of them that has floating around for so long is about double booking. In this episode I’m going to speak the truth about this topic and give my thoughts on the risks of double booking, and why so many stylists continue to do this practice! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/148
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#147-Essential communication and leveling up with Lori Harder
05/10/2020 Duration: 39minI am so excited today to be joined by someone I’m so proud to call my friend – the amazing Lori Harder! Lori is one of the most accomplished (yet humble!) women that I have ever met, and she is here to talk to us about powerful connections, honest relationships and how to navigate this in your life and business. Lori reveals so many great tips and strategies in this episode, and I’m just so glad that I’m able to share this conversation with you all today. Learn more at: http://thethrivingstylist.com/podcast/147
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#145-Spoilers & bonus tips from this week’s masterclass
21/09/2020 Duration: 25minGet your notebooks ready, because I am coming in HOT this week by spilling secrets and dropping some major knowledge bombs! Yesterday I hosted two phenomenal masterclasses, and in case you missed it, this is your opportunity to get some of the golden nuggets from that training, as I didn’t have enough time to go deep into some of the topics that I talk about here in this episode. If you’d like to sign up for the replay to watch the masterclass in full, you can go to http://www.brittseva.com/success. But hurry, the replay expires at the end of this week! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/145
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#144-How clients are finding stylists today
14/09/2020 Duration: 21minMost stylists are looking for new clients during these times, but how do you go about finding these people? Today I’m revealing the three main types of clients that are out there, and by the end of this episode and you will know how to attract all three of them into your chair! I’m so excited for the masterclass I’ll be hosting on Sunday, September 20th, 2020 and I want to see you there. All you have to do is go to http://www.brittseva.com/success to register for this free training! If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/144
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#143-How to revive social media & client loyalty
07/09/2020 Duration: 24minToday I’m answering a question submitted by one of my listeners, and let me tell you, this is going to be a highly actionable episode! During these trying times clients are feeling abandoned, because as stylists we aren’t just a service provider to them. It goes much deeper than that, so in this episode I’m revealing how you can begin to revive your social media and gain back those clients who were once loyal. What I share today is going to help you get ahead of a second wave of closures, which is why I think this episode is required listening for all professionals in the industry right now. If you’re not already following us on Instagram, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/143