Synopsis
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
Episodes
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#038-How To Have Difficult Conversations With Your Styling Team Or Salon Owner
03/09/2018 Duration: 26minHaving difficult conversations with your styling team or salon owner is hard, but they don’t have to be. Ultimately we all want the same result, and in today’s episode I’m sharing tips and tricks that will allow you to communicate in the most effective way with your co-workers. Learn more at: http://brittseva.com/038
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#037-Hiring the Perfect Salon Team
27/08/2018 Duration: 20minAre you looking to build the perfect salon team, but you’re not sure how to do it or where to even start? In today’s episode I’ll be sharing tips and strategies for creating a team and culture in your salon, because when your dream team that fits in line with your culture you’ll be well on your way to success. Learn more at: http://brittseva.com/037
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#036-The Stories That Are Holding You Back From Success
20/08/2018 Duration: 20minWhy is it that some people become really successful, yet so why many more people do not reach their potential? It’s all about the stories we’re telling ourselves, and in this episode I’ll share how you can change yours at any time so that you can reach any goal that you desire. Learn more at: http://brittseva.com/036
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#035-Outsourcing Social Media In The Best Possible Ways
13/08/2018 Duration: 23minLooking to outsource your social media, but you’re not sure how to go about doing this? Don’t worry, because in this episode I’m sharing my 7 steps to outsourcing social media that will help point you in the right direction! Learn more at: http://brittseva.com/035
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#034-The 4 Essential Business Relationships Every Entrepreneur Needs With Mel Abraham
06/08/2018 Duration: 35minConfession: this is probably one of my favorite episodes I’ve ever recorded, and I’m so excited to share it with you! Today I’m speaking with my good friend Mel Abraham, someone who has helped me tremendously in my life (both personally and professionally). I asked Mel to come on this week to talk about his four keystone relationships that every entrepreneur should have. When he originally shared these with me, I just knew I had to have him on the podcast to give them to you too!
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#033-Unexpected Challenges Salon Owners Face
30/07/2018 Duration: 26minToday I am answering an email I received from a new salon owner about the struggles she faces, and I know that all you new salon owners can relate to these ones. We’ll look at how to see these common struggles coming, face them and then navigate through the challenges. In this episode I’ll be revealing how you can move through your struggles, with a clear direction and vision in mind.
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#032-Learning to Trust Your Instincts and Cultivate Unlimited Abundance as a Hair Stylist with Emily Aarons
23/07/2018 Duration: 57minHave you ever been on the cusp of a really big business decision, and wondered if you made the right choice? Maybe you’re thinking of leaving your salon and opening your own space, thinking of becoming an educator or even leaving the industry all together? Are you wondering if you’re just being impulsive, or if you’re trusting your own intuition? On today’s show I’m excited to bring you my “real life” best friend, and my go-to business and life guru, and she’s going to share her secrets with us! Emily Aarons is an intuitive healer and clarity coach who helps others soulfully scale their businesses. Stay tuned to the end of the episode, where Emily has a real treat for us and a resource that you will be able to go back and use to any time you’d like!
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#031-Finding Your “What's Next?”
16/07/2018 Duration: 29minWe should always be striving for more, and today I wanted to dedicate this episode to helping you find out “what’s next” for you in this industry.
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#030-The Social Media Success Episode
09/07/2018 Duration: 23minIn this episode we are talking all things social media and we’re going to get your social media game in check! I’ll be talking about how you can analyze your strategy, figure out where your failures are and then strive for maximum engagement and value.
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#029-Intentional Parenting as a Working Mom with Sarah Boyd
02/07/2018 Duration: 21minToday’s topic is going to be a little bit different. I get a lot of questions from people asking me how to create more of a work/life balance, since a lot of stylists are looking to get away from working nights and weekends. This can affect how we should up as parents, and I can speak to the resulting guilt around this because I experience it. I decided to get a little help from my friend, Sarah Boyd, who is an amazing businesswoman, partner and above else, mother. Sarah has really found a way to have a beautiful and vibrant career, all while still being an incredible mom. In today’s episode she’s going to share with us the foundation for creating strong relationships with our children, while being a working parents. Here’s to letting go of the mom guilt and the need to be “perfect” parents!
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#028-Thriving Stylist Spotlight with Rachael Holton
25/06/2018 Duration: 30minToday’s episode is an inspiring one, as I’m interviewing my friend Rachael Holton. Rachael is an amazing stylist who I first met through my Thrivers Society program and later in person at my Hairstylist Business Building Retreat last year. Rachael is an absolute powerhouse and incredible businessperson who has transformed her business so much in the past year, and you’ll hear how she did it. In this conversation Rachael talks about her salon set up, how she’s phasing nights and weekends out of her business (and making even more money!) and a whole lot more.
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#027-The Big Mistakes Today’s Most Successful Stylists Are Making
18/06/2018 Duration: 25minIt might be hard to believe, but today’s most successful stylists have pain points too! Today I am going to talk about the challenges that they’re facing and share with you how you can avoid the major roadblocks you may encounter while growing your own business. Learn more at: http://www.brittseva.com/027
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#026-Finding Your Business or Life Mentor
11/06/2018 Duration: 23minA few weeks ago I released an episode with my best for advice for people who want to be successful salon owner and stylists. Since then, you guys have been reaching out wondering how to find a mentor and a mentor that suits you, because mentors can play a big part in your success. Today we are talking about what that process of finding a mentor can look like, what it can do for your business, and how to find “your people!” Learn more at: http://www.brittseva.com/026
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#025-How to Light the Fire and Find the Drive to Build Your Dream Business
04/06/2018 Duration: 21minAs an entrepreneur, how do you get the motivation to take the leaps of faith you need to get your business to the next level? Where do you find the drive to do this? Today I’m sharing some things that I do that have helped me grow the business I have built for myself! Learn more at: http://www.brittseva.com/025
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#024-My Best Advice for those who want to be Successful Salon Owners or Stylists
28/05/2018 Duration: 27minRecently I have been thinking about what the difference is between mega-successful people and people that are struggling to get to where they want to be. I realized it is not about money, your background, a Facebook post or hashtags. In this episode I am going to share what you need to do, or the shifts you need to make in your life to make things happen. Learn more at: http://www.brittseva.com/024
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#023-Hair Stylist Compensation Misconceptions and Mishaps
21/05/2018 Duration: 38minIn the hairstylist industry there are a lot of misconceptions about what is legal and what is not when it comes to paying your stylists. There are a lot of new compensation plans coming into the industry, and likewise a lot that are being phased out. Listen to this episode to learn more about your options on how to compensate your hairstylists!
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#022-Booth Rent or Commission. Where’s the Money at?
14/05/2018 Duration: 19minToday we are doing the first of a two-episode series on money and pay structure and what the differences are when renting a booth or working for commission. There is no right answer here, but you need to build your business around your life goals.
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#021-Charging Your Worth as a Hair Stylist
07/05/2018 Duration: 26minWhy is it that in our industry we feel the need or the obligation to discount for our clients? Why do hair stylists have such a hard time charging their worth? Today I am going to talk to you about why we do not charge for our value and offer exercises that can break this habit – today! Learn more at: http://www.brittseva.com/021
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#020-The Big Mistakes I Made in the Early Years of my Business
30/04/2018 Duration: 22minI recently looked back on my professional journey and I realized how much value I could give if I just opened up and shared the “not so great” moments along the way. In this episode I want to share with you the major mistakes I made on my journey which cost me time, money and confidence. I hope that it can help you avoid the same! Learn more at: http://www.brittseva.com/020
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#019-Finding the Time and Space to do it all
23/04/2018 Duration: 12minWe need to carve out the time for building inspiration, and what happens if you let your inspiration tank drain? Every single part of your business is affected! Today I am going to talk about the system I put in place in my own business, and how breaking my business down into seasons totally transformed my year.