Synopsis
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
Episodes
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#058- What The Top 10% of Successful Stylists And Salon Owners Do To Guarantee Their Continued Success
21/01/2019 Duration: 25minEver wonder what really separates the successful people in this industry from everyone else? Today we are talking about the skills and techniques that the top stylists and salons are applying to their business in order to be successful (and sustainable)! Learn more at: https://brittseva.com/058
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#057-Real Talk: The Relationship And Family Sacrifice Nobody Talks About On The Road to Success
14/01/2019 Duration: 37minWe all know that being an entrepreneur and chasing our dreams can come at a cost, and today I am revealing the relationship and family sacrifice that no one talks about on the road to success. Learn more at: https://brittseva.com/057
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#056-The 6 Types Off Salon Outcasts And How To Know If You’re One Of Them
07/01/2019 Duration: 32minHave you ever stopped to wonder if you are you an outcast in your own salon? Today we are going to talk about the 6 different types of salon outcasts that I have identified in this industry. We’ll look at which one are you and how you can navigate through it to ensure success for you, your tribe and your salon! Learn more at: https://brittseva.com/056
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#055-5 Commitments To Make To Ensure This Is Your Best Year Yet
31/12/2018 Duration: 26minAny day could be your fresh start, and today I am going to give you the 5 major commitments you can make to yourself to ensure that 2019 will be your best year yet. For the first time ever I can really say like I feel like I have it all, and I really believe that everyone can have this and every should experience it. Learn more at: https://brittseva.com/055
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#054-How To Survey Your Clients To Get Real, Honest Feedback
24/12/2018 Duration: 31minDo you regularly ask your clients for feedback on how you’re doing as a hair stylist and business owner? Asking your clients for feedback is an incredible tool for your business, because you’ll need to know the fatal flaws to improve and grow and develop an amazing experience for your clients. Today I’ll be sharing how surveys will allow you to see the gaps in your business from the client’s perspective! Learn more at: https://brittseva.com/054
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#053-My Top Books & Podcasts for Inspiration in 2019
17/12/2018 Duration: 22minI truly believe that inspiration is the key to success, and some of the ways I like to feed my inspiration is by reading and listening podcasts. Today we are going to dig in to my top book and podcast recommendations for inspiration as we head into 2019! As promised, I’ll be giving away one the books I share in this episode with 3 lucky winners! To enter, all you have to do take a screenshot of this episode and on top if it comment what you like most about The Thriving Stylist Podcast. Tag me on Instagram, @brittseva, and I’ll be messaging the winners. Good luck!
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#052-Firing Or Phasing Out Team Members Who Aren’t The Right Fit For Your Business
10/12/2018 Duration: 23minHow do you fire a painful employee, or better yet, coach them into leaving first? I always attempt to coach someone to find his or her own path! In this episode we are going to talk about what that process looks like for me and I’ll give you tips and strategies that you too can use to make this a win-win for you and the employee.
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#051-An Interview with Angelina Caceres
03/12/2018 Duration: 01h27minI have a treat for you today, as I’m bringing you a Thriving Stylist Spotlight with my very own cousin, Angelina Caceres! Angelina joined the industry just a couple of years before I did and she was somebody that I very much looked up to as I was building my clientele. In this episode Angelina explains (very humbly I think!) how she became a salon owner so quickly in 2007, right when the recession hit, and how she didn’t let it slow her down. You’ll hear the way she grew her business over the years and the journey to now moving into a new and improved location in a building she’s purchased. What I love about this interview is that Angelina keeps it real. Sure she’s had tons of success, but she’s also had to overcome a lot of challenges. From learning how to lead to a team, to balancing motherhood with being a stylist and owner, you’re going to hear everything that she’s learned along the way.
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#050-How To Organize Your Monday So That The Rest Of Your Week Is Badass
26/11/2018 Duration: 17minWant a kick ass week? Of course you do – who doesn’t! Today I am going to talk about how you can plan out your year, your months, your weeks and even your daily tasks to make sure this happens. What I reveal in this episode will totally change things for you not just in your business, but in your personal life as well.
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#049-The Risks of Running a Reactionary, Referral Based Business
19/11/2018 Duration: 20minIt use to be that referrals and our reputation were all we had as stylists to grow our clientele, but that was ten years ago. Times have changed, and by solely using referral and word of mouth you are running a major risk of losing it all. In this episode, I’ll be revealing the strategies that you should be focusing on instead!
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#048-What It Really Costs To Be A Booth Renter Or Salon Owner
12/11/2018 Duration: 25minMaybe you’ve had some questions about the finances involved with renting a booth or owning your own salon. Like how much is it really going to cost me to go into business for myself? Am I budgeting correctly, and can I even do it? On this episode I’m going to show you how to get a grip on your finances so you can start that thriving business you’ve always wanted! Learn more at: http://brittseva.com/048
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#047-Solid Commission Salon Success Strategies
05/11/2018 Duration: 34minOn this episode not only am I talking about success strategies for owning (or wanting to own) a commission-based salon, but I also want to share what you can do to succeed if you plan to work at a commission-based salon. Learn more at: http://brittseva.com/047
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#046-So You’re Becoming A Booth Rental Stylist
29/10/2018 Duration: 35minOver the last few weeks I have been sent many messages asking about booth rental and when is the right time to make that move. Today I am going to take you through some checklists on how to make a calculated decision on whether it is time to make that jump, and what you’ll need to do to prepare yourself for it. Learn more at: http://brittseva.com/046
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#045-My Predictions For What’s To Come In 2019
22/10/2018 Duration: 24minThings are always changing in our industry, and on today’s episode, I am sharing with you my predictions for 2019!
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#044-Own A Small Business That Doesn’t Own You with Stacy Tuschl
15/10/2018 Duration: 38minWe all want to find the balance between work, freedom and family life. Today I am talking with my friend Stacy Tuschl, and since she doesn’t work in our industry, you may be wondering why I’m bringing her on the podcast. Well, for many years Stacy owned a dance studio and she stepped away several years ago – now going into the business only once a month. You’re going to hear how she is now able to handle everything offsite and run a secondary business for herself. Stacy has since expanded to two studio locations, and is doing better than ever! I think this is a really inspiring story for salon owners who may be listening to this podcast and dreaming of not having to be behind the chair 5 days a week. Until you create the space to work on your business and not just in it, it’s not going to happen.
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#043-The Dynamex Decision And What It Mean For Our Industry
08/10/2018 Duration: 21minYou may have heard that California is cracking down on misclassification of employees and independent contractors, and today I am talking about the recent Dynamex Decision and how it will affect our industry. In this episode I’ll be discussing what is expected of us as stylists and or salon owners, and what we must consider in order to run and operate our businesses legally.
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#042-The 5 Big Success Destroyers
01/10/2018 Duration: 21minWhether you are a salon owner or a stylist, commissioned or not, there are success destroyers that will affect everyone trying to build a business. In today’s episode, I’m going to share with you 5 of the big ones to watch for and what you can do to avoid them!
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#041-Going All In As A Bridal Stylist
24/09/2018 Duration: 23minAre you thinking of going “all in” as a wedding stylist? If you are, what are things that you need to know to do it? In this episode I’m revealing how to start building a successful team and business that will eventually allow you to step away from behind the chair of your salon, all while creating opportunities for other up and coming bridal stylists. Learn more at: http://brittseva.com/041
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#040-Finding Your Boss Babe or Inner CEO
17/09/2018 Duration: 19minWe are living in this amazing era in digital marketing where anything is possible, and it is allowing us to truly be a self-made success. However, as humans we are designed to want more and today I am going more in depth as a follow up to my recent episode, Finding Your “What's Next?” Learn more at: http://brittseva.com/040
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#039-Active Marketing VS Passive Marketing As A Hair Stylist
10/09/2018 Duration: 21minMarketing strategies are not created equal, and I see so many salon owners spinning their wheels when it comes to promoting their services. With so many different ways to do this, how do we know what works and what doesn’t? In this episode I’ll be sharing both the active and passive marketing strategies available, and revealing the pros and cons of each so you can make the best decisions for your business.