Synopsis
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
Episodes
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#079-The big, fat pricing mistakes stylists are making
17/06/2019 Duration: 27minWe all have to deal with emotional feelings around money that are setting us back in business, whether you realize it or not. Today I am talking about structural shifts around money, and taking you through the 7 top mistakes that stylists and salon owners are making today!
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#078-Social Media Myths and Mistakes
10/06/2019 Duration: 22minIt blows my mind to hear some of the big myths that exist today with social media, and the mistakes I see entrepreneurs making online because of them. Today I’m going to be sharing the 7 biggest myths and mistakes I see (plus a bonus one or two!), and I’ll explain how you can avoid them in order to use online platforms to build and grow your business.
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#077-Confidence Coach Rachel Luna on Finding Purpose, Overcoming Judgment and Masterminds
03/06/2019 Duration: 53minIn your professional and personal life, you’ve most likely faced judgment from others. Would you like to be more confident and empowered in these situations? My special guest today is my good friend Rachel Luna, and we go down a lot of rabbit holes in this one! Rachel is a life and confidence coach and she shares her personal journey into coaching, the lessons she’s learned over the years and the many ways she helps other women succeed in business and life! Learn more at: https://www.thrivingstylisttribe.com/podcast/077
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#076-Building a business fearlessly with Gina Bianca
27/05/2019 Duration: 58minYou are in for a real treat today, as my guest on the podcast is the one and only Gina Bianca! Gina is the owner of not one, but two salons (at the age of 27!) and she is also an incredibly accomplished stylist herself and educator. Yet she is still so humble, and it’s been a long time since I’ve met someone like Gina who is so aligned with my views on the industry and where it should be heading. I know you’re going to love this conversation with her as much as I did! If you’re in Thrivers Society, I have a secret bonus for you that’s now loaded into your membership portal. You’ll be getting a 3-min clip where Gina talks about the power of video marketing on social media, why she decided to create two Instagram accounts and how this changed the way she attracts her target market. Head over to http://www.thriverssociety.com/ right now and log in for your bonus clip! Learn more at: https://www.thrivingstylisttribe.com/podcast/076
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#075-The four R’s that are holding you back and how to push forward and make progress
20/05/2019 Duration: 21minHave you ever said, “I just need a break?” If so, what I have to share today can help. I’m talking about the four R’s that you have to push through in order to make progress in your life and business. In this episode I am going to identify how you may be using temporary solutions instead of permanent problems, and uncover how this cycle will continue if you don’t learn to work through what you’re resisting. Learn more at: https://www.thrivingstylisttribe.com/podcast/075
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#074-Difficult Conversations and Verbiage For Challenging Clients
13/05/2019 Duration: 34minToday I’m tackling a topic you’ve been asking me to talk about for a long time now. Having tough conversations with clients can be very difficult, not to mention awkward. In this episode I’ll be providing you with not only the tools you’ll need, but the exact wording I would use to handle four common situations that hair stylists will face! Have a question that you’d like answered? Tag me, @brittseva, on your Instagram Stories and I’ll do my very best to get you the answers you are looking for! Learn more at: https://www.thrivingstylisttribe.com/podcast/074
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#073-Powerful Presentations As An Educator Or Salon Owner with Colin Boyd
06/05/2019 Duration: 32minToday’s special episode features my good friend Colin Boyd. Colin is part of the same mastermind group that I’m in, and he’s been incredibly influential in the way that I educate and teach all of my information. In fact, I consider Colin to be one of my secret weapons! In this episode you’ll hear him talk about how to be a more effective salon leader and educator, as well as the ways that you can spread your big powerful message to others.
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#072-The One Thing. How to Know What To Work On To Achieve Your Goals
29/04/2019 Duration: 27minI have a confession…I’m a book-reading addict, and in this episode I’m going to do something a bit different around this fact. Recently I read a book that had a profound impact on me called The One Thing, by Gary Keller and Jay Papasan, and today I’m going to break it down for you. You’ll hear me highlight the key points and what I took from the book, and if you enjoy me doing this type of episode and want to hear more like it, please let me know, share it and add it to your Instagram Stories! Learn more at: https://www.thrivingstylisttribe.com/podcast/072
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#071-Commission Salon Success Strategies
22/04/2019 Duration: 36minThere are a lot of misconceptions about the two different models of commission-based stylist and booth rental stylist, and today I am going to help you decide which one is better for YOU. As you’ll hear, it really all comes back to what you want and what are your ultimate goals in this industry. Learn more at: https://www.thrivingstylisttribe.com/podcast/071
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#070-Finding your what’s next and mastering live video marketing with Tiffany Lee Bymaster
15/04/2019 Duration: 45minI am SO excited to be bringing this episode to you! Our special guest is my good friend Tiffany Lee Bymaster (AKA Coach Glitter), a former makeup artist and personal stylist turned high-end branding and video marketing coach. In this episode Tiffany talks about her journey transitioning to an educator, how we can all use online video to enhance our brand, and her top secrets for leveling up our businesses. Be sure to stick around until the end of the episode too, as Tiffany has some awesome resources to share with us! If you want to learn more about Tiffany and the online training she has coming up really soon, make sure to follow her, @coachglitter. Learn more at: https://www.thrivingstylisttribe.com/podcast/070
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#069-Be.Do.Have. The key to getting everything you want out of this industry and living up to your full potential
08/04/2019 Duration: 24minAre we approaching our goals from the wrong angle? What If I told you there is a powerful approach that you can take that will get you well on your way to achieving your goals, starting today? In this episode I am going to talk about “Be. Do. Have,” and you’ll hear why it is truly the secret of getting everything you want out of this industry! Learn more at: https://www.thrivingstylisttribe.com/podcast/069
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#068-How to leave your salon in the most successful way
01/04/2019 Duration: 23minToday I’m wrapping up our 4-part series on making the move, by sharing how to transition out of your current salon in the most graceful and successful way possible. Even though you may be looking forward to the next step in your journey, not everyone is going to be doing the same. Navigating that awkward period before you actually leave, retaining your guests and not burning bridges in the process is something that needs to be talked about. Learn more at: https://www.thrivingstylisttribe.com/podcast/068
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#067-Salon interviews 101: What every stylist and salon owner needs to know
25/03/2019 Duration: 35minI’m really excited to be talking about salon interviews in this episode, because they are so important for both the stylist and the salon owner. That is why I’ll be sharing my thoughts from the perspective of both parties, so whether you are looking to join a team or grow one of your own, you’ll know what to be looking for in the interview process. Learn more at: https://www.thrivingstylisttribe.com/podcast/067
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#066-How to know if it’s time to leave your salon
18/03/2019 Duration: 23minHow do you know when it’s time to leave your salon? This can be a tough question to answer, but we’re going there today as we are continue our series on this topic! Get ready, because I am going to go through some “check yourself before you wreck yourself” moments, and then give you some key indicators of when (and why) it just might be time for you to leave your salon. Learn more at: https://www.thrivingstylisttribe.com/podcast/066
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#065- What today's top stylists are looking for in a salon
11/03/2019 Duration: 27minHappy salon owners equal happy stylists! In this episode we are going to go through a checklist of what stylists should be looking for, and what salon owners should be striving to achieve, so that everyone involved is successful. Learn more at: https://www.thrivingstylisttribe.com/podcast/065
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#064-Salon Photography Mastery with Morgan Kennedy
04/03/2019 Duration: 59minIn this very special episode I’m interviewing my go-to photographer, Morgan Kennedy. As you’ll hear, not only is she amazing, but she doesn’t hold anything back! Today Morgan shares her social media photography tips that can be applied by hairstylists just using our smartphones, what to do if we’re looking to bring a professional photographer into our business, how to style ourselves if we’re setting up photo shoots (FYI – everybody should be!), tips for posing our clients, and so much more. I even stole an audio clip just for my Thrivers Society members, and the strategy that Morgan reveals in it is genius, and something I have never heard before! If you’re a Thriver, the clip is ready and waiting for you in the Members’ Portal. If you’re not a Thriver yet and want to learn more on how to become one, you can head over to http://www.thriverssociety.com/. Registration will be open soon! Learn more at: https://www.thrivingstylisttribe.com/podcast/064
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#063-High Performance Habits, Outlooks & Tendencies
25/02/2019 Duration: 28minIn order to become a high performer, you must choose to do the hard work, to go the extra mile, and do to the things no one else wants to do so you can have the life you want. In this episode I am going to talk about the habits of the high performers I surround myself with, and the lessons we can all learn from them.
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#062-The Choices That Make Or Break Your Business
18/02/2019 Duration: 20minEvery day, every single move we make is a choice, and today I’m sharing the 8 choices that we make as stylists and salon owners that can have a profound impact on your business! Learn more at: https://brittseva.com/062
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#061-The Yelp Episode
11/02/2019 Duration: 25minYou’ve probably heard of Yelp, a tool that millions of consumers use to research online reviews of your company. Like it or not, it is here to stay and consumers are using it. In this episode I’ll be taking a deep dive into how we can manage and take control of our Yelp pages. Trust me, this is something that all entrepreneurs need to take advantage of! Learn more at: https://brittseva.com/061
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#060-How To Stay Out Of The Friend Zone With Your Clients
04/02/2019 Duration: 25minToday I am going to talk about something that was requested by one of my Thrivers. We all know how having a great relationship with your clients makes your business thrive, but what happens when you enter the “friend zone” with them? In this episode I’ll talk about how this situation could be affecting your business, and how to get out of it now! Learn more at: https://brittseva.com/060