Synopsis
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
Episodes
-
#314 - How to Make a Referral Program Work
18/12/2023 Duration: 24minIt’s clear that referrals are going to become increasingly important in 2024, and beyond, in our industry. In fact, I feel like we are in a renaissance where we are shifting back towards more traditional marketing strategies, which is why in this episode, I want to share with you how you can be using referrals to generate revenue in your business right now! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs fro
-
#313 - Affiliate Links for Retail Sales
11/12/2023 Duration: 20minAlthough I’ve touched on it briefly before, I haven’t really coached to online retail sales before on the podcast, but today that is going to change! I recently got a question from a listener about affiliate links for retail sales, and that led me to do some digging and investigative journalism on this topic. Sales psychology is a fascinating thing, and I hope what I reveal today will help you in your approach to selling products, both online and in your salon! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you think of this new format too while you are there! If you’re not already fol
-
#312 - The Holiday Season Feels Different…
04/12/2023 Duration: 23minHave you noticed that the holiday season this year is just….different? I have been doing my research, studying and preparing for this episode for a whole year now to see where the shifts lie and to determine what is going on in our industry, and the economy as a whole. Today, I reveal how it all will impact you, your studio and clients, and I hope these insights can help you as you prepare for this holiday season and a brand new year! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you think of this new format too while you are there! If you’re not already following us, @thethri
-
#311 - Pricing Rumors, Misfires, and Scare Tactics
27/11/2023 Duration: 25minThere is a lot of misinformation going around in our industry right now and it worries me greatly, because as an industry we have grown and come such a long way in the last few years. There is massive self-sabotage going on in the industry, and so much of it is based on fear, which is why In this episode I want to talk about this misinformation, the economy, the rising cost of goods and price increases. I hope what I share today helps you stay strong and keep positive through it all! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you think of this new format too while you are there! If
-
#310 - Pros & Cons of Salon Partnerships
20/11/2023 Duration: 29minIf you’re considering a partnership with your salon business, think carefully, because research shows that about 70 percent of business partnerships fail. That is why for this episode, I want to share with you the common pitfalls to avoid, while giving you all the pros and cons to be aware of with this sort of arrangement. At some point you are going to decide to go separate ways with your partner, and you’ll want to decide what that is going to look like now, so that when this time comes it’s not a surprise. I hope this helps you understand some of the ins and outs with partnerships, and if you have any questions or feedback on this topic reach out and let me know! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and re
-
#309 - Should a Booth Rental Salon Provide Clients & Online Booking?
13/11/2023 Duration: 20minThis week’s episode is inspired by a question from a listener who is wondering if a booth rental salon should provide clients and online booking to booth renters, and if so, whether or not she should charge a finder’s fee for those things. As you’ll hear, there is A LOT to unpack with this question, and like I’ve been saying over and over, as the landscape of our industry changes, it’s important for us to understand what stylists are looking for in a salon. I hope this episode gives you perspective and helps get you thinking about things from the client’s point of view as well, and if the system you’re using in your salon is broken, provides you with some ideas on the shifts that you have to make. To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Po
-
#308 - Salon Assistant, Mentee, or Liability?
06/11/2023 Duration: 22minWhen I first joined the industry it was as an assistant, but everything has changed since then, and I want to talk about how this role has evolved. Is the support you have, or are you looking to add, really an asset or a liability? Are they categorized properly? What is their job description, and are you showing up in the way you need to so that your people are getting what they need? In this episode, I dive in and answer these questions, and I reveal the new category of salon support that needs to be developed! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you think of this new format
-
#307 - The Clients Ghosting Trend…
30/10/2023 Duration: 23minCancellations and no-shows are nothing new to our industry, but what is changing is the volume and pace at which it has been happening. Make no mistake, there is a growing trend of clients ghosting stylists, and in this episode, I look at the changes in consumer behavior that are behind this trend. Clients today are expecting us to do a little bit more, be a little bit more, work a little bit harder, and it’s up to you to roll out the welcome mat and ensure those leads get the best possible chance of being a part of your business! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you thin
-
#306 - Hiring the Perfect Salon Manager
23/10/2023 Duration: 24minToday I share how to hire the perfect salon manager, and as you’ll hear, this isn’t about hiring someone exactly like you and with your same skill set. The perfect salon manager for you is someone who is most needed in your business, that person who will make up for your fatal flaws and what you lack! In this episode, I share the four types of working styles you need to be aware of when filling this position, and I go over where each of these working styles can fit in your salon. Not only will this episode be of value to the salon leader, but if you’re a solo stylist just looking for a bit of help to take some tasks off your plate, you’ll want to listen to what I say here today! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a
-
Wealthiest Year Yet Sneak Peek: Q&A with Britt on Doubling Income, Finding What's Next, Inflation, & More
21/10/2023 Duration: 35minToday on the podcast I’ve got something different, and special for you, as I’m sharing not one but two bonus episodes - and this is the second of those two! These aren’t just any bonus episodes though, because I've cracked open the vault to bring you two segments from last year’s wealthiest year yet VIP intensive. This is the small group coaching program I run every year where I help stylists, salon owners and industry educators define their goals and then create social media and project plans to achieve them. We've got a new group starting this Fall and again in January 2024, and you can learn more at www.thrivingstylist.com/wealthiestyearyet! This clip is from one of our Q&A's from a group coaching sessions, where we get into how to double your income in a year, how to find what you want, inflation, and so much more. If you want me and one of our amazing certified Thriving Stylist Coaches to help you achieve your dreams in 2024 head to www.thrivingstylist.com/wealthiestyearyet and snag one of the Int
-
Wealthiest Year Yet Sneak Peek: How to Turn Dreams into Actionable Goals
21/10/2023 Duration: 26minToday on the podcast I’ve got something different, and special for you, as I’m sharing not one but two bonus episodes - and this is the first of those two! These aren’t just any bonus episodes though, because I've cracked open the vault to bring you two segments from last year’s wealthiest year yet VIP intensive. This is the small group coaching program I run every year where I help stylists, salon owners and industry educators define their goals and then create social media and project plans to achieve them. We've got a new group starting this Fall and again in January 2024, and you can learn more at www.thrivingstylist.com/wealthiestyearyet! This clip you're about to hear is from the Dream section, where we clarify what your focus should be, where your money is going to come from and how to prepare for that elusive North Star I'm always talking about. If you're looking to achieve big goals in 2024, then I think you're really going to love this bonus training. If you want me and one of our amazing certified
-
#305 - Yelp is On the Rise
16/10/2023 Duration: 23minSocial media burnout is at an all-time high, and it’s just a fact that people are now looking for other resources online. One such resource is Yelp, a popular online directory for discovering local businesses, which I’ve talked about on the podcast before. In this episode, I’m going to share some statistics around Yelp, so when it becomes as big as I think it will in the next few years, you are well ahead of the game. So set your foundation down now, because Yelp is on the rise! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you think of this new format too while you are there! If you’
-
#304 - How to Find Your "What's Next"
09/10/2023 Duration: 19minHave you been wondering what’s next for you? In this episode, I dive deep into the “What's Next” formula from my Wealthiest Year Yet planning system, in order to help you answer this question! This is already part of our VIP coaching experience, but today on the podcast I want to give an overview of something that I think will help anyone struggling to find what’s next for them! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you think of this new format too while you are there! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro
-
#303 - Your 3-Hours-a-Week Social Strategy Plan
02/10/2023 Duration: 25minToday we are going to be talking about how you can create a social media plan for your business within 3 hours a week, without it feeling exhausting or heavy. Social media strategy doesn’t have to be a big looming task, so just make the commitment and give yourself 30 days to choose to carve out the time each week. Implement what I talk about in this episode and see how much more productive you are once you have nailed down your vision, message and the strategic plan to pull it all off! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you think of this new format too while you are there! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing
-
#302 - Retirement Planning 101
25/09/2023 Duration: 34minToday I’m talking about something that makes everyone a little bit uncomfortable, and that is retirement planning. In this episode, I share insights that can help you make sure that you are on track to be in a place where you feel proud, confident and comfortable in your later years! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you think of this new format too while you are there! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! For years, Vagaro has been one of my absolute favorite business management software tools. That’s why I’m so proud to say that s
-
#301- Weirdness in the World of Extensions
18/09/2023 Duration: 38minToday I am trying out a new format on the podcast and doing a bit of investigative journalism, in an effort to answer stylists' concerns about extension brands. After this topic was brought to my attention multiple times, I decided to post an Instagram story asking if people were seeing anything weird going on in the extension world, and the response was overwhelming. In this episode, I break down how stylists are really feeling, where their pain points are, what could be holding extension brands back right now and what they should be looking to do about it! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you think of this new format too while you are there! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips ev
-
#300 - What to Do When Your Success Feels Fragile or Fleeting
11/09/2023 Duration: 25minI have a bit of a touchy feely one for you as we celebrate 300 episodes of this podcast! Are you having trouble overcoming the feelings of your success being fragile or fleeting? This is something I think a lot of us in the industry struggle with, (myself included!) so you are not alone in thinking this way, and this is what I want to talk about today. In this episode, I share the 5 steps to take in order to overcome these feelings, and I reveal how you can create benchmarks to guide you and to help you begin to get clear on what matters the most. If you are terrified you are going to make one wrong move and lose it all, then this episode is one that you must listen to! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question, and. I’m looking forward to answering your question on a future episode on the podcast. If you’re not already following us, @thethrivingstylist, what are you wa
-
#299 - Salon Interview Questions and Pro Tips
04/09/2023 Duration: 29minAs my daughter embarks on her career in the industry of hair, it was very eye opening for me, so in this episode, I want to share with you all I have learned from her about the interview processes with salons that she recently went through. Whether you are a stylist going into an interview, or a salon owner looking to interview potential hires, I hope you find my daughter’s experience, and the tips and strategies I give here today, helpful for you! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question, and. I’m looking forward to answering your question on a future episode on the podcast. If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! For years, Vagaro has been one
-
#298 - How Do I Enforce My No-Show Policy?
28/08/2023 Duration: 20minRecently I’ve received a few questions from stylists about no-show policies, and I’ve been planning to do an episode on this topic, so this is a timely one! I feel like struggles around no-show policies are pretty common in our industry, so today I want to talk about the mistakes that are being made in this area and how to not only roll out a no-show policy, but what you can do to enforce it in a legal way that maintains a strong relationship with your client. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question, and. I’m looking forward to answering your question on a future episode on the podcast. If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! For years, Vagaro
-
#297 - Impulsive Growth Theory: The Growth Destroyer
21/08/2023 Duration: 28minIn our industry we are seeing impulsive growth, and it is causing people to make irrational business decisions and choices. Why is this happening? In this episode, I look at this trend that is truly fatiguing our industry. Today I want to bring awareness to the recent shifts I am seeing in the industry, and how to grow your business forward by using impulse control strategies and not giving into a fear of missing out. Remember, you are enough and you can have it all. I hope this episode helps you gain some perspective and get focused so that you can look inward, not outward, and let the impulsivity go! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question, and. I’m looking forward to answering your question on a future episode on the podcast. If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along wi