Synopsis
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
Episodes
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#228-Instagram stages, phases and misunderstandings
25/04/2022 Duration: 26minYou’ve heard me talk about the radical shift in consumer behavior that we are seeing and facing in our industry, and today, I want to focus on how this translates to your Instagram. In this episode, I share how you can not only prepare yourself to adjust for these differences in consumer behavior, but how you can use it to thrive and to take your Instagram game, and business, to a whole new level! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/228
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#227-Salon owners profit of profit
18/04/2022 Duration: 22minThis week’s show is a continuation of last week’s episode where I tackled topics like profit, profit margin and perceived value, or essentially how to keep as much money as we possibly can in our pockets! Today we are diving into owner’s profit, or what I refer to as “profit of profit”, and I highly recommend that even if you are not a salon owner you listen to this episode to understand how the industry really works. I really want to help combat the stigma around salon owners taking all the profit, and debunk that myth once and for all! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audienc
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#226-Budgets, profit margins & commission splits
11/04/2022 Duration: 23minToday we are changing your mind about the word “BUDGET”! It is time to get out of the dark when it comes to your money and to start talking about managing your money, because this is all about living the life you want. I realize that I have so much more that I want to talk about when it comes to money, so watch for Part 2 where I’ll be talking about profit of profit, and what this means for salon owners! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/226
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#225-Big income, small price point or part-time schedule
04/04/2022 Duration: 21minWhat is “good” money? What is possible for you? Are you maximizing your potential, and do you like the schedule that you’re currently working? Today I’m sharing about a conversation I recently had that put these things in perspective for me, and I’m dedicating this episode to you making a BIG income, even if you’re living in a small town or can only work part-time! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/225
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#224-Preparing for a recession
28/03/2022 Duration: 20minYou may not want to hear this, but yes, a recession is coming. The best way to be successful in business is to be proactive and not reactive, but I don’t want you to panic. In this episode, we are going to talk about why the recession is coming, and how you can get ready for it now so that you’re set up in the best way possible for success moving forward! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/224
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#223-Building A Personal Brand
21/03/2022 Duration: 23minThe concept of developing a personal brand in our industry has evolved over time, and consumer behavior has shifted too since beginning of the pandemic. In today’s episode, I share how people today value trust over anything else, and why you need to be intentionally developing a trust-based brand in order to build and grow your business. Next week we’ll talk about the upcoming recession, what it means for business, and how having a personal brand is going to make a HUGE difference for your security. You won’t want to miss that one either! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audienc
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#222-Structural impact vs financial impact strategies
14/03/2022 Duration: 24minWhat do you really need in your business right now? Do you need increased revenue, or do you need more order and stability? On today’s episode, I want you to start thinking about what changes you are looking to make in your business and the impact they may have. Instead of looking at the buffet of choices you can make in your business right now, I want you to choose from the à la carte menu that I present to you here – and watch the magic that happens! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstyli
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#221-7 Factors of determining your price point
07/03/2022 Duration: 19minThe subject of pricing can often be a tricky one for stylists, but it really doesn’t have to be. In this episode, I’m revealing the 7 components of a solid price increase to help take the guess work out of this process, and to set you up with the right mindset and approach to charge more for your services! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/221
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#220-Losing demand after a price increase
28/02/2022 Duration: 24minToday’s episode features a listener question about a recent price increase she implemented that had a negative impact on her business. In this episode, we are going to dissect how this stylist presented the price increase and find out why it has had a negative impact. I hope that the guidance and coaching I provide her can prevent this situation from happening to you, or if you are finding yourself in a similar situation right now, give you the tools to course correct immediately! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn mo
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#219-The 4 phases of salon ownership
21/02/2022 Duration: 20minIn recent years things have started to shift regarding salon ownership, and this topic isn’t quite as simple as it was not that long ago. That’s why today I wanted to look the four types of salon ownership that exists in our industry, and to help give you a better idea of the different types of arrangements available to you if you want to go the route of salon ownership. I want you to ask yourself, if you are an owner or work for an owner, how the owner is showing up in the business, and is this person showing up in a way that inspires and empowers others? I hope this episode gets you thinking not only about salon ownership, but what true leadership really looks like! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This
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#218-Building your 2x roadmap
14/02/2022 Duration: 19minI’m recording this episode right after executing the incredible 5-Steps Workshop that I just hosted, and what an experience it was! I wanted to bring it to you, the podcast listener, as free education that will allow you to walk away with a success plan for your business. Instead of gathering insights and information, today we are prepping ourselves to be proactive, to make goals, and to make a plan that will allow you to 2-3x your lifestyle through my business ascension model! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Save your sea
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#217-The rising cost of salon goods
07/02/2022 Duration: 20minThe cost of goods is rising in our industry, as is happening in so many others, which is why I wanted to focus on this important topic on the podcast. In this episode, I share how you can effectively raise your pricing based on data and fact - not emotion! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Save your seat for my free workshop starting on 2/13 - https://thrivingstylist.com/podcastresources
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#216-4 Phases of Scaling Beyond $100K
31/01/2022 Duration: 22minIn this episode I’m talking all about scaling beyond $100K, and whether you are already close to this number or making $20,000 a year right now, this episode is for you. I’m a big believer that the further we’re able to project our career out, the clearer the success path becomes, and for this reason, today I am going to break down the success path to get you past $100K. I’ll also reveal what it is that you need to uplevel yourself and your business, and what it really means to be a high-earning stylist! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss
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#215-What stylists want today from a salon owner
24/01/2022 Duration: 23minToday our questions come from a salon owner who is struggling with stylist retention and doesn’t know where they are going wrong in this area. In this episode, we are going to dive in and identify what stylists really want and I will help you learn how to attract and retain an incredible team. Things have changed in our industry, and although they’re still important, I’m here to tell you that things like amenities and the cost of booth rent aren’t what you should be focusing on! Don’t worry though, I’ll let you know what really matters to stylists today! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs
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#214-Expanding, scaling, shifting and stabilizing
17/01/2022 Duration: 23minThis week on the podcast I’m excited to be talking to you about business growth, but in a much different way than it’s usually looked at. That’s because there are actually 4 different ways to grow a business in our industry! Today you’ll hear my thoughts on each of them, and if this episode inspires you to make some really good growth decisions in 2022 (and beyond!), let me know! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/214
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#213-Accountability Blockers
10/01/2022 Duration: 24minRecently I had my annual planning session with my leadership team, and one of the big things that we focused on was accountability. Today I am going to talk to you about the accountability blockers that stop us from continuing to push forward, because one of my greatest fears is looking back on my own lifetime and wondering what could or should have been and wishing I had done things differently. The solution for this is to hold yourself accountable to the people and things that matter the most to you, and when you do this, you’ll see the future that you’ve always wanted unfold right in front of your eyes! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with win
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#212-What does it take to make $100k?
03/01/2022 Duration: 27minWhat is it that makes $100k a year such a popular goal for people in the industry, including myself when I was starting out? I thought it would be a good time to talk about what it really takes to becoming a 6-figure earner. I’ll share the current earning stats from our industry, and how the salon owners and stylists that do make over $100k got to where they are right now. Trust me when I say that here is more than enough money to go around, but it’s about how much you’re willing to show up and do the work to earn it! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going t
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#211-Text to book advantages and disadvantages
27/12/2021 Duration: 33minToday I’m diving into a topic I get asked about a lot - text messaging! Maybe you’ve wondering how effective this tool is, and whether or not you should be using it in your business. In this episode, I reveal the advantages and disadvantages of text messaging, the misconceptions that exist around the topic, and I answer common questions that I hear when text messaging is brought up in conversation. We cover how to set all of this up in my Thriving Stylist METHOD and Scaling Stylist METHOD, and the best way to get started with either is to check out Thrivers Society Prep School at https://thrivingstylist.com/thrivermemberships/! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single w
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#210-Instagram Engagement Shakeup
20/12/2021 Duration: 20minToday we are talking about the big engagement shakeup that is rocking our world on Instagram! In this episode, I’ll be revealing how the platform is changing, why it is changing, and what you can start doing to play the game by the new rules! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/210
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#209-Transformative Leadership
13/12/2021 Duration: 22minOn today’s episode I’ll be building on last week’s look at walkouts, by sharing more helpful resources to get on track as a salon owner. I think it’s important to assess where you are at today with your leadership skills, and I hope you embrace these concepts in order to retain, sustain and build trust with an effective team who you can grow and scale with! If you have a question for me that you’d like answered on a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/209