Purpose Chasers Podcast

What if the reason you feel stuck is not a lack of effort, but an identity that cannot sustain the life you want?In this episode of the Purpose Chasers Podcast, Mark Crandall sits down with longtime friend and mentor Anthony Trucks to unpack the concept of dark work. This is the unseen and uncomfortable work required to fundamentally shift who you are at your core.Anthony shares why mindset alone is not enough, how identity dictates execution, and why most people burn out chasing outcomes instead of becoming the person capable of holding them.This conversation explores why identity, not motivation, drives lasting change. It examines why most people quit when things get hard. It breaks down how dark work rewires discipline, confidence, and execution. It also explains why doing the work in silence prepares you to win in the light.If you are in a season of rebuilding, redefining, or reclaiming your purpose, this episode will meet you there.Follow the Purpose Chasers Podcast and leave a review to support the move

Some callings do not push you forward. They pull you home.In this episode of the Purpose Chasers Podcast, Mark sits down with master breathwork facilitator Sal Liberti to explore the journey that led him back to Peru — not to escape, but to serve.Sal shares how years of global travel, personal development training, and hands-on facilitation shaped his expertise in breathwork and why true mastery is built through presence, repetition, and responsibility rather than digital scale or spiritual trends.This conversation goes deep into what separates real facilitation from surface-level wellness, the power of hyperlocal community work, and why breathwork became the bridge between personal growth and embodied healing.If you are a creator, healer, or leader who feels the tension between expansion and alignment, this episode will challenge how you define success — and invite you to listen more closely to where your work is truly needed.What part of this conversation resonated with you most?Was it the moment Sal chose

If you’re great at what you do but sales calls still feel awkward, draining, or inconsistent, this episode is for you.Not because you need better scripts.Not because you need a better funnel.And definitely not because you’re bad at sales.It’s because you were taught the wrong definition of selling.In this solo episode, Mark Crandall breaks down why most sales training fails heart-centered coaches, consultants, healers, and creators, and what actually causes people to commit without pressure, manipulation, or awkward closes.You’ll learn:• Why people don’t buy when they’re convinced• How internal conflict, not urgency, drives decisions• The difference between leading a conversation and pitching• How to close clients without “selling” anythingIf you want sales conversations that feel natural, grounded, and aligned with who you are, this episode will change how you think about closing forever.

What does it actually take to build a band that lasts—not just creatively, but sustainably?In this episode of The Purpose Chasers Podcast, Mark Crandall sits down with Michael Lashomb of Annie in the Water to talk about the realities of building a band, maintaining momentum, and turning music into a long-term creative asset instead of a burnout machine.This conversation goes beyond gigs and growth metrics. It explores:• The evolution of Annie in the Water• Treating music like a long-term asset, not a hustle• Balancing creativity, leadership, and sustainability• What artists need to understand about branding beyond the musicWhether you’re a musician, creative entrepreneur, or artist trying to build something that actually lasts, this episode offers grounded insight from someone living it.

When I say this man changed the trajectory of my career, I mean it. Damon Burton, the founder of SEO National, author of Outrank, and the man quietly trusted by names like Tony Robbins and Russell Brunson, joins me for one of the most honest, tactical, and transformational conversations we’ve ever had on The Purpose Chasers Podcast.In this episode, Damon breaks down:How he built an SEO agency that’s dominated for 18+ years with zero hype and zero gimmicksWhy documenting beats performing in today’s branding landscapeHow social proof becomes a conversion engine, not a flexWhy SEO is the most slept-on long-term asset for creators, coaches, and entrepreneursThe truth about closing big-name clients — and what you must believe about yourself to do itHow to know when it’s time to bet on yourself and go all-in on your purposeThis episode is a masterclass in grounded marketing, brand authority, and the inner game creators must master to build something real.If you’re a coach, creator, artist, or healer looking to elev

Most businesses think the sale ends when the job is done. In this solo episode, Mark Crandall breaks down why that belief is costing you money, and how customer emotion, captured at the right moment, becomes the most profitable marketing asset in your entire business.Drawing from years of scaling multimillion-dollar companies and consulting coaches, healers, creators, and trades businesses, Mark reveals exactly how to turn your customers into your sales engine—without ads, gimmicks, or expensive agencies.You’ll learn:• Why testimonials collapse sales cycles faster than any funnel• The emotional “Super Bowl moment” where trust is created instantly• The four questions that produce 90% of the best marketing copy you’ll ever use• Why ads rent attention but testimonials own it• How to build a testimonial machine using the Testimonial Waterfall™• The Reinforcer Document strategy Mark used to dominate competitive markets• How to create an “army of customers” who sell your work for youIf you want to build a brand tha

What if the version of you running your life is three identities out of date? In this raw round-two conversation, High Vibe Chicks founder Steph Stanton sits down with Mark Crandall Branding Expert, Coach & the host of the Purpose Chasers Podcast to talk about shedding past versions of ourselves, clearing the “Vaseline on the mirror,” and stepping into the bigness we were actually born for. They dive into why so many light workers, creators, and leaders are exhausted, over-giving, and under-receiving—and what it really means to become a clear channel instead of a cloudy one.You’ll hear Mark open up about his dark season after walking away from a $5.1M construction sale, the isolation that followed, and the brutal inner dialogue that told him he’d failed. Steph shares how our obsession with doing, fixing, and proving keeps us small, why receiving is a deeply uncomfortable (but essential) practice—especially for men—and how to start building real community instead of grinding yourself into the ground alone.

In this episode, Mark breaks down the exact organic system he used to brand DJ Premier’s lead audio engineer and tour manager—without spending a single dollar on ads.Produced by Nef already had the dream resume: DJ Premier, Statik Selektah, Brady Watt, Tek of Smif-N-Wessun, Termanology, Nems, and more. He engineered the viral “Bing Bong” beat and quietly shaped the sound behind some of hip-hop’s biggest names. The problem? No leverage. No content trail. No visible social proof.Mark reveals how The Testimonial Waterfall transformed Produced by Nef’s career by turning private reputation into public authority.You’ll learn:• Why world-class skill means nothing without visible proof• How to turn client stories into an automated sales engine• The system Mark implemented to build Nef’s brand using zero ad spend• How artists, creators, and entrepreneurs can apply this same method right now• Why your next five customers are hiding inside your last fiveFollow for Purpose Chasers insights, leave a rating, and drop a com

Recorded in 2020 on Purpose Chasers, Joseph Hughes—founder of Contractor Dynamics—proves that the most powerful marketing is built on ethics, not gimmicks.He breaks down how contractors can escape the lead-gen trap by building trust through content, reviews, and organic authority before running ads. This is a masterclass in marketing that creates reputation and revenue at the same time.You’ll learn:Why buying leads kills your brand reputationHow to generate clients through your own brandThe SEO and content moves that build trustWhy organic authority must come before ad spendFollow, leave a rating, and drop a comment.Follow me on IG @organicwordnerd.

Recorded in 2020 on the Purpose Chasers Podcast, Brad Costanzo unpacks what it really means to build a business worth owning. Most entrepreneurs build jobs that collapse when they step away—Brad shows how to reverse that.He explains the difference between a business and a company, why revenue without systems creates burnout, and how to design your business like an asset you’d actually buy.We cover:The difference between a business and a companyWhy systems matter more than salesHow to build something you’d actually buyReal due-diligence principles for owners and buyersFollow, leave a rating, and drop a comment.Follow me on IG @organicwordnerd.

Mark Crandall breaks down the Testimonial Waterfall System—a word-of-mouth framework that’s helped companies scale from $400K to $6.4 million with almost no ad spend. Inspired by Dale Carnegie’s timeless principles from How to Win Friends and Influence People, this episode shows how to turn happy clients into your best sales team.You’ll learn:How to get your customers to sell for you (ethically and organically)The 6 Steps to the Testimonial WaterfallWhy authentic stories outperform paid ads every timeHow to build a referral engine that never runs out of fuelFollow the framework and watch referrals flow without pressure or manipulation.

Former therapist turned creator and community builder Heather Parady joins The Purpose Chasers Podcast to unpack what it really means to break free from survival mode and live a life driven by purpose instead of pressure.We dig into:• How trauma shapes ambition and burnout• The cost of chasing success without alignment• Practical ways to reconnect with creativity and joy• What it looks like to rebuild your life around purpose, not performanceThis is for every high-achiever who’s realized that more isn’t always better—and who’s ready to build a life that actually feels like freedom.

Ex-therapist turned branding & marketing expert Mark Crandall on walking away from a $5.1M construction sale, enduring loss, and rebuilding from the ground up.What's In This Episode?• The real difference between branding, marketing, and advertising• Why weak branding destroys your ad performance• How to make your online presence look as good as your real work• The branding strategy that grew Produced by Nef’s audience• How testimonials became the foundation of the Testimonial Waterfall• Why creators must fix the root, not the fruit, before spending on adsThis episode is a blueprint for any creator or entrepreneur ready to build a brand that earns attention instead of begging for it.Follow and Leave a Comment!

Multiple award-winning funnel strategist Bud Heaton opens up about building a thriving business while honoring his family’s vision. This is how purpose fuels profit.Key Takeaways:– Family alignment as a business strategy– Building over $10M in funnel sales– Quiet wins are real winsFollow and review the show if this resonated.Drop a comment on how you’re aligning your business with your life.IG: @organicwordnerd

Branding & Marketing Expert Mark Crandall sits down with Go HighLevel co-founder Shaun Clark to uncover the bold decisions that shaped their all-in-one SaaS for marketers. This is agency-first leadership with integrity.Key Takeaways:– Community over capital– Scaling without outside money– The “Done For You” mindset shiftFollow the podcast for more bold founder insights.Leave a rating to support independent shows.Drop a comment on how HighLevel has helped you.IG: @organicwordnerdThis interview was a follow up after Mark had been interviewed by Go HighLevel as a featured Marketing Expert in their community. Watch that interview here: https://www.youtube.com/watch?v=0PIQ5QWJRy4

Steve Larsen joins Mark Crandall on the Purpose Chasers Podcast to challenge the one-funnel myth. Learn why real marketing starts long before the funnel – and how Steve scaled freedom by solving people’s real problems.Key Takeaways:– Funnels are effects, not strategy– How to create pressure before you launch– The humble pie of real offer creationFollow the podcast for more weekly truth bombs.Leave a rating if this shifted your mindset.Drop a comment and tell us your favorite takeaway.Follow Mark on IG → @organicwordnerd

When the world locked down, Barbara Turley led with calm, compassion, and clarity — moving 150 virtual assistants out of a sealed Philippine office in just 48 hours. What could’ve been collapse became a case study in conscious leadership.In this episode, Barbara reveals the mindset and systems that helped her scale through uncertainty — building not just a business, but a community. You’ll learn what real delegation looks like, how to create psychological safety for your team, and why success is measured in longevity, not likes.What You’ll Learn:How heart-centered delegation fuels both performance and purposeThe Success Triad: responsibility → training → tools = alignment and growthHow to hire for values, not resumesThe ripple effect of treating “cheap labor” as human investmentThe framework to reclaim your time this week: record → document → assign → huddle → measure → repeatWhy true leaders solve tomorrow’s problems today — and how to stay inch-wide, mile-deep on your missionSubscribe to our YouTube channel

Behind every great brand is a voice that feels human. Copywriting legend Mike Kim joins The Purpose Chasers Podcast to share how words can build bridges between mission and market — transforming transactions into relationships and influence into impact.In this conversation, Mike unpacks how clarity, empathy, and storytelling can open doors that hustle alone can’t. From his viral subject line (“Is this the correct contact info?”) to his proven frameworks for authenticity at scale, you’ll learn how to write words that not only convert — but connect.What You’ll Learn:Why words are the most scalable form of leadership and legacyThe mindset shift from “content creator” to “conversation starter”How to align your message with the Five Stages of Buyer Awareness — without losing your soulWhy writing daily is the best spiritual practice for entrepreneursHow to turn brand fatigue into loyal following through purpose-driven storytellingMike’s personal story of transforming a dormant blog into a multi–six-figure agency ro

Host of the Purpose Chasers Podcast Mark Crandall sits down with the host of the Power up Your Life Podcast and founder of Gobundance Women speaks on scaling companies to launching Minerva to revolutionize women’s health. Kelly Resendez has built a life centered on purpose, abundance, and impact. In this Purpose Chasers Podcast episode, she shares her journey of awakening, building communities like GoBundance Women, and creating systems to scale both business and personal fulfillment.Kelly Resendez shares how she:Scaled companies across industriesBuilt GoBundance Women and Big VoicesLaunched Minerva to transform women’s healthAnchors everything in purpose, abundance, and service

Judd Armstrong went from selling washing machines to founding Jaybird headphones, scaling to become the #3 premium headphone brand in the U.S., and selling to Logitech for $95M. In this Purpose Chasers Podcast episode, Judd shares his journey, the faith-driven mindset that kept him going, and why true wealth is about more than money. We also dive into his latest project, Unlisted, helping everyday people create financial freedom through crypto trading.  (Originally shot in 2019)Judd Armstrong, founder of Jaybird, reveals how he:Bootstrapped a headphone company into a global brandSold to Logitech for $95MBuilt a purpose-driven life after his exitNow helps people trade crypto with confidence (Originally shot in 2019)