Ignite Visibility University

Google announced two new methods to increase visibility for your videos. Join John Lincoln as he shared these Google SEO Strategies that provide advice on how to use video clips for markup.  In this episode, you will learn about Clip Markup for SEO, Seek Markup for SEO.

For SEO professionals, generating content around keywords can be difficult. Join John Lincoln as he discusses some awesome tools that will help you with your SEO content creation. Make sure you utilize a mix of these tools, as well as good old-fashioned research. The more time you put into your research, the easier it will be to create better content.

It's 2021 and it seems like everyone uses at least one social media site. This week in the world of digital marketing: TikTok at the top, Facebook in Taiwan, and Clubhouse on Android. Here’s what happened this week in digital marketing!

Apple released the highly anticipated iOS 14.5 update earlier this year in April 2021. Now that we've had some time to get used to it, let's unpack the impacts iOS 14.5 has had on online marketing. In this episode, John Lincoln discusses a new feature in which users must manually allow each app to track them. Next, you'll dive into the differences between the US and other countries' daily opt-in rates after the iOS 14.5 launch. Finally, learn about the impacts this software update has on social media companies such as Facebook, Snapchat, and Twitter!

In this episode, Ignite Visibility CEO and marketing expert John Lincoln, guides you through a strategy to increase online sales through multichannel offers! John focuses on building and setting up an engaging offer for the customer. Then he shifts his focus on how to syndicate it to different places on your site to gain micro conversions in hopes they turn into macro conversions! Tune in to follow the model of an offer as John walks you through the multichannel approach!

This week: Twitter Spaces is here, Facebook Neighborhoods is here, and a Google spam-fighting tool is here. Listen to this episode to discover what happened this week in digital marketing!

Join Ignite Visibility CEO John Lincoln as he shares a strategy to find your most successful paid media campaigns and then scale them to elevate your business. Utilize this strategy as a template to test your various paid media ads, audiences, landing pages, and more!

This week: Earnings are on the rise, Clubhouse lands a partnership, and Apple breaks our hearts. Dive into this week's episode on the digital marketing news! Interested in our free webinar? Head over to our website to reserve your seat: https://go.ignitevisibility.com/email-webinar/

In this episode, John Lincoln shares his ultimate lead nurturing strategy! Listen to this podcast to learn how to hook old leads with educational content and convert them into your newest customers! Be sure to tune in and then apply these strategies to your own business! Implement this system for two important reasons:  1. To make sure your leads show up to your initial call 2. To have a plan of action in case your leads decide not to sign up for your service.

With over 1 billion monthly active users, Instagram is one of the social platforms you want to be on. Join John Lincoln as he walks you through the ins and outs of a system he has created that gained him over 2,000 new followers in 2 weeks!

This week: another Clubhouse clone, another big name that might move against FLoC, and another import option on Microsoft Audience Network.  Check out what happened this week in digital marketing!

This week: Snapchat adds pop to its shop, DuckDuckGo blocks the FLoC, and Pinterest eliminates hate.   Here’s what happened this week in digital marketing. 1. DuckDuckGo Says It Will Block Google’s FLoC  2. Google Offers Advice on Optimizing Web Stories  3. Snapchat Acquires Screenshop  4. LinkedIn Releases Ads Guide  5. Facebook Releases Its State of Small Business Report  6. Facebook Adds Labels to Satire Pages  7. Twitter Video Ad Platform Expands Nielsen Cross-Media Solutions  8. Facebook Tests Additions to Up and Downvoting Comments in Groups  9. Facebook Will Launch Separate Australian News Service  10. Pinterest Rolls out Creator Code to Promote Positivity  11. Report: Facebook Ad Algo Guilty of Gender Bias

Email Marketing is going to be crucial in the near future as Google eliminates third-party cookies and tracking. Be sure to be prepared for the cookieless web by creating or growing your own email list-fast. In this podcast, John Lincoln lays out a comprehensive plan to grow and monetize your email list, plus an Email Marketing Bonus Tip!

Have you ever wondered what factors allow images to rank high in Google? Join John Lincoln as he walks you through 12 tips to help your images become more visible in Google. Get more traffic to your pages through your Image SEO with these strategic tips!

This week: Google dispels another SEO myth, Facebook destroys an analytics tool, and TikTok deploys a new video editor. Listen in to get the latest scoop on digital marketing news!

Video is one of the most popular forms of media and will only continue to grow in popularity. Therefore, you need to make sure your video marketing efforts are top-notch. Join Ignite Visibility CEO John Lincoln as he dissects 5 of the best practices for video marketing, according to Google. 

Are you looking to up your advertising edge on Amazon? Dive into this informative webinar held by Ignite Visibility! CEO John Lincoln is joined by Director of Amazon Marketplace Jenny Silva and Senior Amazon Strategist Samantha Blush as they discuss Amazon’s newest advertising tool—Sponsored Display.

Are you interested in running a pilot program for a new ad network? Join John Lincoln from Ignite Visibility as he shares real insights on how to structure a paid media pilot campaign.  Review these 8 steps along with tips and tricks to get started!

Google, Facebook, and WordPress are taking over the headlines of the digital marketing news this week. Google pushes back against zero-click claims, Facebook predicts challenges for advertisers, and WordPress is plagued with a couple of new problems. Listen to this episode for the latest digital marketing updates!

The pandemic brought on various shifts in the world, greatly impacting our online lives. In this podcast episode, John Lincoln describes 9 of the updates that Google My Business has launched in response to the pandemic. Review these tools and settings to make sure you're getting the most use out of your Google My Business account!